Has your SEO strategy outgrown basic tools? We get it! Ubersuggest is one of the most used SEO tools due to its simplicity and low cost, making it ideal for beginners in the SEO world.
However, its modest database and limited features may not meet the needs of users seeking to significantly improve their web presence. 🌐
If you’ve already tried this tool and appreciated its simplicity, but are now looking for deeper insights, advanced functionalities, and a more robust database, then you came to the right place!
In this article, we’ve selected the best Ubersuggest alternatives with advanced, complete, and modern keyword research tools for SEO strategies. Keep reading to ensure your SEO success in 2025!
What to Consider With Ubersuggest Alternatives
You probably already know how basic tools with surface-level metrics won’t support high-impact SEO strategies.👎
The lack of robust technical SEO features and comprehensive insights makes it less suitable for those aiming to implement a fully effective and long-term SEO approach. Features like rank tracking, keyword research, and backlink analysis, are slow, outdated, and need significant improvement.
For example, the site audit struggles to provide accurate data, and the backlink dashboard can be cumbersome and unresponsive which makes it challenging to gain actionable insights.
To develop a truly effective strategy, you need a comprehensive all-in-one SEO solution that delivers clear, transparent, and reliable data about your market, audience, and competitors. This is essential for making informed decisions that drive measurable results.
Ubersuggest’s lack of AI-powered features is a major drawback. Brands and agencies are leveraging AI to automate workflows, enhance content creation, and improve efficiency.
Without access to AI-driven tools, achieving scalable and impactful results requires far more time and effort than necessary. 🤖
10 Free and Paid Ubersuggest Alternatives to Try Out in 2025
Here’s our expert roundup of the best 10 Ubersuggest alternatives that not only address its limitations but go above and beyond to exceed your expectations. We’ve compared their standout features, limitations, and how they go beyond Ubersuggest to deliver superior results.
1. Search Atlas
Search Atlas is an all-in-one enterprise SEO platform designed to deliver in-depth analysis across every key feature. From advanced keyword research and content planning to AI-driven content creation, optimization, backlink analysis, link building, local SEO, competitor insights, and more, it equips businesses with everything they need to succeed in SEO.
The keyword research functionality has a robust and up-to-date database of over 5 billion keywords. Despite its robust, enterprise-grade features, Search Atlas is considered the best AI SEO software for usability and user satisfaction according to Gartner.
Also, the platform facilitates direct press release distribution, journalist outreach, and AI-powered HARO responses, streamlining digital PR activities.
With OTTO, the industry’s first AI-powered SEO assistant, you transform your SEO by automating a wide array of tasks, including technical issue resolution, content optimization, local SEO management, and authority building.
This innovative tool dramatically improves scalability in your workflow by efficiently handling tasks typically managed by multiple specialists. Perfect for any business size, our all-in-one platform uses AI to keep you ahead, managing everything from small sites to enterprise organizations.
Popular features
- Keyword Research: Uncover valuable keywords, understand search intent, and identify content opportunities.
- Keyword Gap Analysis: Find gaps in keywords where your competitors excel and identify strategic opportunities to attract qualified traffic.
- On-Page SEO Optimization: Deploy structured data, optimize meta tags, and strengthen internal page connections.
- Research Competitor: Understand what pages and keywords drive the most traffic from your competitors to discover opportunities or misses.
- Backlink Gap Analysis: Compare competitors’ backlinks and find opportunities to acquire high-quality links, improving your website’s authority.
- Site Explorer: Analyze backlinks, keywords, and the overall performance of competitor sites to create informed strategies and outrank your competition in search rankings.
- Content Briefs: Generate content briefs for specific keywords, including relevant terms, word volume, title structure, and competitor information.
- Authority Building: Leverage press release syndication, cloud stackings, and other tools to the instant distribution of press releases to a network of thousands of journalists and media outlets.
Cons
- Some of the innovative features may be confusing for SEO beginners, but there’s dedicated support and 1-on-1 onboarding available.
- Users mention that you should configure the AI quota usage before activating OTTO.
Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 1 | 3 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | 100 |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Site Auditor Projects | 5 | 10 | 100 |
| Total Pages Crawled per Month | 50K | 100K | 10M |
| Backlink Analyzer Projects | 2 | 5 | 5 |
| Backlink Research Credit | 50K | 200K | 500K |
Reviews
- G2: 4.8/5 (91)
- Capterra: 5/5 (63)
2. Mangools
Mangools is a platform with five main SEO tools for comprehensive solutions to enhance your strategies. It includes features like SERP analysis, backlink tracking, and keyword research.
While its data isn’t as comprehensive as some more advanced tools, Mangools still is a viable Ubersuggest alternative. Its simple and intuitive interface makes it a great option for beginners who want a more SEO content tool or keyword software but with an easy-to-use interface.
Popular features
- Friendly Interface: This is ideal for those just starting out in SEO thanks to the clear, easy-to-interpret visualizations.
- Seamless Integration: Switching tools allow a more efficient workflow.
- LinkMiner: Identify valuable backlinks and find new link-building opportunities with straightforward, detailed visualizations.
- KWFinder: Discover strategic keywords and analyze the keywords used by competitors to drive organic traffic.
- SiteProfiler: Evaluate the authority and trustworthiness of any website with renowned metrics from tools like Moz and Majestic.
- Anchor Type Distribution: Understand the anchor text patterns competitors use for backlinks.
- SERPWatcher: Monitor competitor performance by tracking rankings over time and across SERPs.
Limitations
- It may lack in-depth features compared to high-end SEO tools like Search Atlas.
- Some report that it struggles with keyword suggestions.
Pricing
- Basic plan: $36,75/month – 20 site lookups, 100 keyword lookups, 25 competitors keywords, 100 SERP lookups daily, 100k backlink rows monthly
- Premium plan: $51,75/month – 70 site lookups, 500 keyword lookups, unlimited competitors keywords, 500 SERP lookups daily, 100k backlink rows monthly
- Agency plan: $96,75/month – 150 site lookups, 1,200 keyword lookups, unlimited competitors keywords, 1,200 SERP lookups daily, 500k backlink rows monthly
Mangools reviews
- G2: 4.7/5 (81)
- Capterra: 4.8/5 (81)
3. Serpstat
Originally centered on keyword research, Serpstat has evolved into a full-fledged digital marketing suite with tools for SEO. Its toolkit includes keyword research, site audits, backlink analysis, rank tracking, and site analytics, paid advertising, and competitor analysis.
With a strong site structure analysis, in-depth competitor insights, and practical extensions like its Google Chrome plugin, Serpstat stands out as a compelling alternative to Ubersuggest.
It’s a good choice for businesses looking to enhance their digital strategies while gaining insights into their competitors’ performance.
Popular features
- Keyword Niche Finder: Identify related keywords and frequently used search terms to create more complete content.
- Top Organic Competitors: Compare top organic competitors by keyword, viewing metrics such as visibility, backlinks, and number of organic keywords in detailed reports.
- Batch Analysis: Analyze metrics per domain, including traffic, SEO/PPC keywords, internal and external links, visibility, and more.
- Paid Search Intel: Access insights into your competitors’ advertising strategies to optimize your PPC campaigns.
- Competitor Analysis: Explore traffic sources, strategies, and opportunities by monitoring your competitors’ activities. Includes analysis of competitors’ paid search strategies.
- Market Analysis and Intelligence: Study market trends and adopt effective strategies from industry leaders.
Limitations
- Some reports say the keyword data may not be 100% accurate.
- Users say the backlink database still lacks the comprehensiveness of other leading tools.
Pricing
- Contact Serpstat sales team for pricing information
Serpstat reviews
- G2: 4.6/5 (462)
- Capterra: 4.7/5 (169)
4. SEO PowerSuite
SEO PowerSuite is an all-in-one platform that has four main tools: Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant. Centralizing these capabilities, it supports comprehensive SEO campaign management with flexibility and customization.
Its keyword research tool, part of the Rank Tracker module, delves into detailed market and search trends to uncover opportunities tailored to specific campaigns.
The tool enables users to analyze search volume, keyword difficulty, and relevance, offering actionable data to refine strategies effectively. By integrating these insights into its broader suite, SEO PowerSuite ensures seamless alignment across auditing, backlink tracking, and competitor analysis processes.
Popular features
- Efficient Support: Quick and efficient responses to user questions and issues.
- High Customization: Customize reports, dashboards, and processes to suit your needs.
- Site Audit: Perform a thorough crawl of your website, pinpointing typical technical SEO issues that need attention.
- Rank Tracker: Discover countless keyword ideas and monitor rankings across any search engine and customize dashboards and reports to accurately track SEO progress.
- SEO SpyGlass: Get a detailed view of the most highly indexed backlinks available by analyzing link profiles in depth.
- SERP Competition: Find valuable keywords and competitor strategies.
Limitations
- The tool is desktop-based, requiring local installation.
- Some users say that it requires extra payment to unlock full features.
Pricing
- Free Plan: $0 – 500 urls to crawl, 1100 link auditing, 1000 link prospects, monitor 1 competitor per project
- Professional Plan: $60/month – Unlimited urls to crawl, unlimited link auditing, unlimited link prospects, monitor 5 competitors per project
- Enterprise Plan: $140/month – Unlimited urls to crawl, unlimited link auditing, unlimited link prospects, monitor 40 competitors per project, white-label reports, scheduling reports and report delivery
SEO Powersuite reviews
- G2: 4.6/5 (546)
- Capterra: 4.5/5 (377)
5. SpyFu
SpyFu is a platform designed for professionals seeking deeper insights into competitors’ SEO and PPC strategies. It provides tools for keyword research, rank tracking, and analysis of organic and paid traffic, offering a data-driven approach to refining campaigns.
With a strong focus on competitive intelligence, SpyFu enables users to explore historical SEO trends, analyze cost-per-click (CPC) campaigns, and customize reports for strategic targeting.
While its backlink analysis is less detailed compared to some alternatives, its ability to provide actionable insights into competitor tactics and keyword performance ensures its relevance in campaign optimization.
Popular features
- Cost-Effective: The set of tools available balances advanced features and competitive pricing.
- Quality Support: Access fast and effective support provided by a team of experts.
- Search Competitor Rank Change: Monitor how competitors are impacted by Google updates by analyzing timelines that highlight algorithm changes.
- RivalFlow AI: Detect gaps in existing content and get suggestions for optimized content ideas to fill those areas.
- Identify Competitors by Domain: Discover who competes for the same audience and find competitor keywords when searching for a specific domain.
Limitations
- Keyword research tools may be less robust than other competitors.
- Advanced users may find the functionality too basic for more complex needs.
Pricing
- Basic Plan: $39/month – 10,000 row search results, 10,000 row data exports, 100 domain overview PDF’s, 5,000 tracked keywords, and 6 month historical data
- Professional Plan: $79/month – unlimited row search results, unlimited row data exports, unlimited domain overview PDF’s, 15,000 tracked keywords, and 10+ years historical data
SpyFu reviews
- G2: 4.6/5 (512)
- Capterra: 4.5/5 (1,443)
6. Moz Pro
Moz Pro is an SEO platform designed to streamline optimization strategies through tools like keyword research, link building, site audits, and rank tracking.
Its integration with Google Keyword Planner enhances data accuracy, allowing users to generate precise and actionable keyword ideas.
Its Domain Analysis tool offers insights into domain authority, ranking keywords, spam scores, and linking domains, making it a useful alternative to platforms like Ubersuggest.
Moz Pro’s Link Intersect feature identifies backlink opportunities by analyzing competitor strategies. Its user-friendly interface caters to both beginners and experienced users, offering features that blend ease of use with in-depth data for developing effective SEO campaigns.
Popular features
- Intuitive Interface: The accessible design ensures smooth navigation.
- Accurate Keyword Research: The tool provides reliable data to help identify the most relevant keywords.
- Competition and SERP Analysis: Discover your competitors’ top-ranking keywords and pages to outperform them.
- Search Visibility Score: Identify areas for optimization, track progress, and make data-driven decisions to improve rankings.
- Keyword Suggestions: Save time with automatic keyword grouping based on search intent.
- Educational Resources: Access extensive guides, tutorials, and a vibrant community to support users at every level.
Limitations
- Some think that, while the keyword database is accurate, it is relatively limited in size.
- Users say some metrics might fluctuate in reliability over time.
Pricing
- Starter Plan: $49 monthly – 1 user included, 1 tracked site, 50 tracked keywords per month, 20K pages crawled per month
- Standard Plan: $99 monthly – 1 user included, 3 tracked sites, 300 tracked keywords per month, 400K pages crawled per month
- Medium Plan: $179 monthly – 2 users included, 10 tracked sites, 1,500 tracked keywords per month, 2M pages crawled per month
- Large Plan: $299 monthly – 3 users included, 25 tracked sites, 3,000 tracked keywords per month, 5M pages crawled per month
Moz Pro reviews
- G2: 4.3/5 (568)
- Capterra: 4.5/5 (348)
7. Semrush
Semrush is a comprehensive digital marketing platform that spans SEO, PPC, content marketing, and social media management. Its keyword research capabilities are anchored by the Keyword Magic Tool, which provides access to an extensive database.
The tool is designed to uncover high-impact keywords while offering insights into search volume, keyword difficulty, and competitive performance.
By integrating these findings with its broader suite, Semrush supports seamless alignment across SEO and marketing efforts. In addition to keyword insights, the platform offers competitor analysis, rank tracker, and PPC analysis.
Popular features
- Trends: Offers insights into engagement, audience behavior, and traffic patterns to better understand competitor strategies.
- Extensive Databases: Extensive database of keywords and backlinks.
- Competitive Analysis: Enter a competitor’s domain and get detailed insights into their SEO with easy-to-use reports and filters.
- Backlink Analysis: Identify new backlink opportunities by analyzing your competitors’ domains.
- Keyword Magic Tool: Discover billions of related terms and niche topics to create the perfect keyword list.
Limitations
- Some say the interface can be challenging for anyone new to the platform.
- Users consider the price really high compared to other tools.
Pricing
- Pro Plan: $139.95 per month, 5 projects, track up to 500 keywords, and check up to 10,000 results per report
- Guru Plan: $249.95 per month, 15 projects, tracking up to 1500 keywords, and checking up to 30,000 results per report
- Business Plan: $499.95 per month, 40 projects, tracking up to 5000 keywords, and checking up to 50,000 results per report
Semrush reviews
- G2: 4.5/5 (2,295)
- Capterra: 4.7/5 (2,259)
8. SE Ranking
SE Ranking is an SEO platform designed to enhance online visibility and support strategic decision-making through tools like website audits, backlink analysis, and competitor research. It offers a balance of affordability and functionality, making it accessible to both beginners and experienced marketers.
The platform emphasizes usability with a graph-heavy interface, simplifying the interpretation of data, especially for competitor research. Its backlink checker identifies toxic or broken links, providing actionable insights to improve search rankings.
Additionally, its AI-driven content editor helps refine page quality by addressing plagiarism concerns. SE Ranking also integrates PPC research tools for a deeper understanding of competitors’ advertising strategies.
Popular features
- Modern Interface: Intuitive design with easy-to-access tools.
- Competitive Pricing: The tool offfers excellent value for money compared to similar tools.
- AI Overview Tracker: Monitor essential metrics like Domain Trust, keywords, and backlinks to optimize site visibility.
- Competitor Analysis: Get a detailed view of competitors’ organic and paid strategies, identifying campaign dynamics.
- Keyword Competitors: Find out who is targeting the same keywords and how to outrank them in your campaigns.
Limitations
- Customer support is a lower priority depending on the plan.
- AI features may not meet advanced needs.
Pricing
- Essential Plan: $65 monthly, 1 manager seat, 5 projects, 500 keywords to track daily
- Pro Plan: $119 monthly, 3 manager seats, 30 projects, 2,000 keywords to track daily
- Business Plan: $259 monthly, 5 manager seats, unlimited projects, 5,000 keywords to track daily
SE Ranking reviews
- G2: 4.8/5 (1,346 reviews)
- Capterra: 4.7/5 (284 reviews)
9. Ahrefs
Ahrefs is a comprehensive SEO platform known for its robust keyword research capabilities, offering deep insights into search terms, their performance, and competitor strategies. Its tools allow users to analyze keyword difficulty, search volume, and traffic potential, helping refine strategies to improve search engine rankings effectively.
Ahrefs’ extensive database of backlinks enables users to uncover keyword opportunities tied to competitor strategies, providing data on organic rankings, paid traffic, and anchor text usage. This approach highlights gaps and opportunities in keyword targeting, essential for optimizing campaigns.
While it excels in delivering accurate and actionable data, Ahrefs has limitations, including a lack of free trials and updates to ranking data every seven days.
Popular features
- Multi-Engine Research: Use this keyword research tool for up to 10 platforms, including Google, YouTube, Amazon, and Baidu.
- Updated Database: Access a continuously updated database to help you create effective and relevant SEO strategies.
- Content Explorer: Identify top-performing content in your niche, find potential links, and filter results based on SEO and social metrics for campaign inspiration.
- Backlink Profile Analysis: Evaluate the sites that are linking to your domain and those of your competitors to uncover new opportunities.
- Keyword Explorer: Generate thousands of keyword ideas, organize them into clusters automatically, and use reliable metrics.
Limitations
- There are limitations in reporting.
- Users report there are some discrepancies in the data provided.
Pricing
- Lite Plan: $129 monthly – 5 projects, 6 months of history, 750 tracked keywords, 50 keyword lists, 100,000 crawl credits, 25,000 max pages per project
- Standard Plan: $249 monthly – 20 projects, 2 years of history, 2,000 tracked keywords, 100 keyword lists, 500,000 crawl credits, 50,000 max pages per project
- Advanced Plan: $449 monthly – 50 projects, 5 years of history, 5,000 tracked keywords, 200 keyword lists, 1.5M crawl credits, 250,000 max pages per project
- Enterprise Plan: $14,990 yearly – 100 projects, unlimited history, 10,000 tracked keywords, 500 keyword lists, 5M crawl credits, 5M max pages per project
Ahrefs reviews
- G2: 4.5/5 (543 reviews)
- Capterra: 4.7/5 (570 reviews)
10. SEO.com
SEO.com is a free tool designed to help you monitor your performance and track competitors.
With SEO.com, you can track your website’s SEO performance, competitors, and uncover new opportunities to improve your online presence.
It focuses on website auditing, but its keyword and competitor analysis features make it a good Ubersuggest alternative.
SEO.com is a free keyword research tool that can significantly reduce your SEO efforts. It offers key features like keyword research, site analysis, traffic insights, and competitor research. With its actionable recommendations, you can optimize your strategy and gain a competitive advantage, helping you climb the rankings more efficiently than your competitors.
Popular features
- Free: This useful tool is for anyone who wants to do simple keyword research without upfront cost.
- Competitor Monitoring: Analyze competing domains, track industry SEO changes, and view keyword and traffic trends over time.
- Keyword Opportunities: Quickly identify weekly priorities by analyzing search volume and ranking difficulty for new keywords.
- SERP Evaluation: Easily check your keyword rankings, monitor saved competitors, and discover new competitors based on the keywords you’re looking to rank for.
Limitations
- It lacks advanced keyword features and AI SEO compared to enterprise tools like Search Atlas.
- Some said its interface is less intuitive and can be confusing for beginners.
Pricing
- SEO Starter: $0/month – Website performance dashboard, ranking keyword positions for your domain, competitor dashboard for 1 competitor
- SEO Accelerator: $19/month – Detailed keyword data in keyword reports, competitor dashboard for 5 competitors, ability to add additional domains/projects within your account
SEO.com reviews
- G2: 4.3/5 (12)
- Capterra: No reviews
Your Ubersuggest Alternative Should Not Be Limited
Still undecided about which Ubersuggest alternative to choose? Let’s simplify your decision. 😉
Every Ubersuggest alternative has its pros and cons, but to truly rank #1, the key is avoiding tools with limitations like shallow features or outdated methods. Surface-level tools or traditional strategies won’t get you to the top of the SERPs.
You need innovative solutions. Search Atlas understands this challenge and has developed a platform that goes beyond typical tools, offering in-depth capabilities and unique features like OTTO, which automates keyword research, creates topical maps, suggests content, and more.
All while keeping costs effective since every Search Atlas plan comes with a free OTTO activation. 🤩
Get to know Search Atlas risk-free and explore its features in action. Try our free trial now!
