The client is a Lighting & Home Decor business located in the highly competitive area of Staten Island, New York. Launched in 1998, the company quickly gained nationwide attention, offering a wide range of high-end and custom lighting at competitive prices while ensuring their clients find the perfect lighting for their home or office at prices that fit their budget.
To ensure their success in this crowded market, the client needed an innovative, effective, and cost-efficient solution. They implemented OTTO, a revolutionary AI SEO agent, to enhance the business’s online visibility and drive more traffic to their website.
With OTTO, the client added weekly Q&A posts to their Google Business Profile, targeting relevant keywords and engaging potential customers. To analyze the results, pins were placed to represent nearby locations, and a local SEO heatmap was used to track improvements in search rankings over a 4-week period.
The implementation of OTTO led to a dramatic increase in the client’s online visibility and search rankings. Key outcomes included:
