Dental Office Achieves Top 1 Position In Local SEO in 20 days with OTTO

A dashboard for a dental office shows an optimization score of 80/100, with 0 healthy pages, 2,167 issues fixed out of 2,702, and OTTO SEO status as engaged and enabled. Options to fix all issues or deploy changes are shown.
Better Average Ranking Position
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Pins Ranking
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Keywords Ranking Top Positions
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The client, a dental office in the highly competitive area of Brooklyn, New York, has proudly served clients with various dental issues and backgrounds for over a decade. Their dental specialists deliver services in English, Spanish, Chinese, and Russian.

Each of their dental specialists has at least 15 years of dental practice experience and is always ready to take care of any dental needs. To make their patients’ visits even more valuable, the dentist office provides a comfortable environment, convenient working hours, and a friendly staff.

They believe in each client’s individuality, dedicating themselves to properly diagnosing and creating personalized treatment plans for every patient, regardless of the case’s complexity.

Unleashing OTTO’s Local SEO Potential

The dental office integrated OTTO SEO into their digital ecosystem with the goal of achieving better ranking for the keyword “dentist near me” within a 2-mile radius and beyond.

We used pins to represent nearby locations and recorded the results using the local SEO heatmap. In just 20 days of implementation, we recorded remarkable results for the client.

Key Benefits

  • Key Benefits Added Missing Keywords: OTTO automatically identified and incorporated related keywords that were missing to increase the website’s visibility.
  • NLP Terms: OTTO used Natural Language Processing (NLP) terms to optimize the website for conversational search queries.
  • Schema Markup: OTTO added schema markup to help search engines understand the website content better.

Results

  • Increased Average Position: The average ranking, considering all the pins, improved from 18.8 to 9.5, a gain of 9 points.
  • Increased Pins Ranking: Before OTTO, the business was not ranking for 82% of the pins; now 84% of the pins are ranking.
  • Multiplied Pins Ranking Top Positions: The number of pins ranking in the top 3 positions jumped from 1 to 7, and the number of pins ranking in the top 10 positions jumped from 2 to 13.

Ready to see how OTTO SEO can transform your business?

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