Local SEO Software for Agencies

Get your local SEO clients more organic traffic and visibility with our dashboard of local SEO tools.

Get Your Clients to the Top of Local Search for their Target Markets

Local Heatmaps

Know exactly where your clients are showing up in organic search results and in what positions.

Local SEO Reports

Automate SEO reporting to showcase results to clients while speeding up your reporting workflows.

Content Optimization

Optimize content for specific regional markets. Know what terms and topic areas matter to rank in top positions.

AI Content Creation

Get SEO-optimized articles in 1-click. Customize AI outputs to fit the brand, products, and regions of your local SEO clients.

Manage Local Projects

Manage all of your local SEO campaigns in the same dashboard. Perfect for marketing agencies!

Expert Local SEO Strategies And Heatmap Insights

Transform your clients’ local online presence from mediocre to exceptional through our cutting-edge Heatmap technology. Enhance the visibility and presence of local businesses through strategic location-based optimization, increased traffic, and converting online searches into real-world customers for your clients.

Four white pixelated crosses against a black background, reminiscent of an onpage audit in its meticulous simplicity.
Before and after comparison of a map indicating a change from numerous red markers to a variety of green, orange, and blue markers during an onpage audit.
A comparison of two maps showing the change in location statuses from 'closed' (red pins) to 'open' (green pins) after an event or onpage audit intervention.

The Largest SEO Database of Any Software Platform

100 trillion

Backlinks

500 million

Indexed Domains

5 billion

Keywords

200

Countries

Know Exactly Where Your Local Clients Are Ranking

Use the local SEO heatmap to see where your local clients are ranking in their regional areas. The tool will analyze local rankings within a four mile radius of your clients’ GPS locations, then display an overview of their keyword ranking positions in their geographic area. See where your clients are doing well in local search, or which keywords present the best opportunities for driving more foot-traffic, phone calls, and bookings.

Side-by-side map comparison of local SEO performance for "chair" between Brooklyn City Furniture and Chair Up, with colored markers indicating their rankings in various geographic zones in New York, includes insights from an onpage audit.

Compare Local Map Pack Rankings Against Competitors

Compare your clients ranking positions against top local competitors. Better understand local SEO factors like distance, prominence, and relevance with the use of our detailed heatmaps. With more nuanced local rankings insights, you can more easily determine what local SEO optimizations will have the biggest impact and deliver the best organic traffic results for your clients.

The Right Subscription Level for Every-sized Team

Starter

$99/ month

Perfect for

Solo marketers, freelancers, and 1-person agency teams

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Exclusive Search Atlas Features
Workspace
MOST POPULAR

Growth

$199/ month

Perfect for

Scaling agencies and mid-sized businesses managing multiple sites or clients

Everything in Starter, plus more projects, higher quotas, LLM visibility tracking, and Smart Ads automation.

Exclusive Search Atlas Features
Workspace
BEST VALUE

Pro

$399/ month

Perfect for

High-volume agencies and advanced SEO teams ready to scale fast

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Exclusive Search Atlas Features
Workspace

Agency

$999/ month

Perfect for

Agencies managing large client portfolios with unlimited scale and white-label capabilities

Everything in Pro, plus unlimited projects, unlimited sites, unlimited keywords, white-label reporting & client dashboards, priority support, and maximum quotas.

Exclusive Search Atlas Features
Workspace
StarterPerfect for Solo marketers, freelancers, and 1-person agency teams$99/ month

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Everything you need to optimize your personal workflows and deliver high-performing SEO campaigns.

Everything in Growth, plus all LLM models, enhanced Authority Building with more HDC, and white label capabilities.

Everything in Pro, plus unlimited usage, white-label reporting, client dashboards, priority support, and max quotas.

Compare Plans by Category

Detailed feature breakdown organized by category for easy comparison

Starter

$99 / mo

Growth

$199 / mo

Pro

$399 / mo

Agency

$999 / mo

Exclusive Search Atlas Features

Atlas Brain

AI-powered search intelligence assistant

Website Studio

Build and manage websites with integrated SEO tools

Google Instant Indexing

Get new pages indexed on Google faster

Bing Instant Indexing

Get new pages indexed on Bing instantly

Cloud Stacks

Create high-authority cloud stack link networks

AI SEO Projects

AI-powered SEO projects with automated on-page optimization

1
2
4
10

Target Keywords

Keywords you can target across projects

120
300
600
1,500

Workspace

User Seats

Number of team members who can access the platform

1
3
5
10

Site Metrics

Site Explorer Projects

Number of Site Explorer projects you can manage.

5
50
100
500

Google Search Console Projects

Number of Google Search Console projects you can connect and manage.

5
15
100
999

Google Search Console: Top Keywords

Number of top-performing keywords retrieved from Google Search Console.

Unlimited
Unlimited
Unlimited
Unlimited

Google Search Console: Top Pages

Number of top pages retrieved from Google Search Console.

Unlimited
Unlimited
Unlimited
Unlimited

Google Search Console: Historical Data Limit

How far back you can view historical Google Search Console data.

Unlimited
Unlimited
Unlimited
Unlimited

Site Explorer Reports

Number of site explorer reports available per month.

175
300
500
1,000

AI SEO

AI SEO Projects

AI-powered SEO projects with automated on-page optimization

1
2
4
10

AI Quota

Monthly credits for AI-powered SEO tasks (Top up available)

500 credits (Top up available)
1,000 credits (Top up available)
2,000 credits (Top up available)
10,000 credits (Top up available)

AI Content Suite

Pages

The total number of content pages you can create.

40
100
200
500

AI Article Credits

Your monthly quota for AI-generated articles.

30
60
90
300

Content Plans

Get AI-generated content strategies and topic ideas.

40
100
200
500

CA - Standard AI

Create fast, standard AI content for your projects.

100
250
99,999
99,999

On-Page Audits

Number of on-page SEO audits

40
100
200
500

Target Keywords

Keywords you can target across projects

120
300
600
1,500

Universal CMS Publishing

Publish content directly to your CMS platforms.

1-Click Publishing

Instantly publish articles to your connected CMS.

Topical Maps

Generate a full topical map to improve SEO and rankings.

Content Planner

Plan and schedule your upcoming content in one place.

Content Genius

Use our advanced AI agent for in-depth blog article creation.

Domain Knowledge Network

Analyze your website's content structure to boost authority.

Scheduler

Automate publishing times for your content.

Micro Refiners

Enhance content quality with AI-powered refinements.

Semantic Grader (SCHOLAR)

Scholarly content analysis calculations for semantic optimization

5
10
30
100

LLM Visibility

Projects

Track brand visibility across AI models

2
4
Unlimited

User Generated Queries

Total user generated queries across all LLM projects

100
100
250

Data Refetching

How often visibility data is updated

Every 3 days
Daily
Daily

Models

Supported AI models for tracking

Local SEO

GBP Automation

Number of Google Business Profile projects you can manage

3
10
25
100

Local Heatmap Pins

Number of local heatmap pins tracked per month

2,250/mo
5,400/mo
13,500/mo
60,000/mo

Citation Submission

Track citation quality

Social Media Integration

Centralize social accounts and automatically share GBP posts.

Social Media Scheduler

Plan, schedule, and auto-publish posts easily.

Coming Soon
Coming Soon
Coming Soon
Coming Soon

GBP Audit

Audit your GBP to identify wins, gaps, and growth opportunities.

Coming Soon
Coming Soon
Coming Soon
Coming Soon

Heatmap Tracking

Track and analyze heatmap data

2,250
5,400
13,500
60,000

Site Audit

Site Auditor Projects

Number of site audit projects you can run.

5
10
100
999

Site Auditor Pages per Site

Number of pages audited per site.

10,000
10,000
10,000
100,000

Pages Crawled per Month

Total pages crawled each month across all sites.

50,000
100,000
10,000,000
100,000,000

PageSpeed Insights Pages

Number of PageSpeed analysis requests available per month.

200
500
2,000
10,000

JS Rendering

Ensures accurate auditing of modern, dynamic websites by executing JavaScript just like a search engine bot. For your convenience, this is automatically enabled for all OTTO project audits across all plans.

Live Crawl Logs

Gain real-time transparency into your site audit with a live data stream. Monitor the crawler’s progress as it happens and see the immediate HTTP status of every page being processed.

Page Pruning

Optimize your crawl budget and SEO authority. Identifies low-value or “thin” content and provides actionable recommendations to remove (prune) underperforming pages or enrich them for better rankings.

Real-time Site Monitoring

Get instant email alerts for technical issues found on your domain. Automated detection and prioritized fix recommendations help protect your rankings in real time.

GSC & GA4 Data Integration

Sync Google Search Console and GA4 data directly into your audit. Prioritize SEO fixes based on real-world performance, including clicks, sessions, and user engagement.

Rank Tracking

Keyword Rank Tracker Projects

Number of rank tracking projects.

20
50
Unlimited
Unlimited

Keyword Data Refreshes

Number of keyword data refreshes for monitoring SEO performance.

2,000/mo
3,500/mo
5,000/mo
50,000/mo

Smart Ads

Google Ads Reporting

View Google Ads performance data in reports.

Google AI Campaign Generation and Publishing

Create high performing campaigns instantly with AI optimized keyword and structure strategies.

7 days free trial
10
10
Unlimited

Automated Negative Keywords

AI removes irrelevant search terms to reduce wasted spend and improve efficiency.

7 days free trial

Google Ads Management Dashboard

View all your campaigns, metrics, insights, and optimization opportunities in one place.

7 days free trial

AI PPC Landing Pages Generator

Generate conversion optimized landing pages automatically for your ads.

Coming Soon
Coming Soon
Coming Soon
Coming Soon

Authority Building

Press Release Distribution

Distribute press releases to major news outlets and media sites

+ 100s of other channels

+ 100s of other channels

+ 100s of other channels

+ 100s of other channels

Access to Cloud Stacks

Full access to Cloud Stacks feature for authority building.

Access to Indexer

Full access to URL indexing feature

Access to LinkLaboratory Exchange

Access to the LinkLaboratory link exchange platform

Access to WILDFIRE

Access to WILDFIRE viral content distribution

Digital PR Outreach

Number of PR outreach campaigns per month

2
10
30
999

ChatGPT Citation Outreach (QUEST)

Quality and authority score calculations for ChatGPT citations.

5
10
30
100

Hyperdrive Credits

1 HDC = $1; used for PRs, Cloud Stacks, Publisher Exchange. Updated monthly.

0
15
30
100

Indexer Credits

Used to submit URLs through our two-layer indexer system

1
5
10
50

Backlink Analysis

Total Referring Domains

Number of unique referring domains tracked

3,000
25,000
25,000
100,000

Competitors per Project

Number of competitor sites you can compare per project

1
4
4
10

Backlink Projects

Number of backlink tracking projects you can manage

2
5
5
100

Backlink Researches

Maximum number of backlinks analyzed across projects

50,000
500,000
500,000
500,000

Backlink Gap Analysis Tool

Analyze backlink gaps between your site and competitors

Keyword Research

Keyword Lookups

Number of keyword searches you can perform

500
2,000
5,000
100,000

Weekly Lookups

Number of keyword searches available per week

175
500
1,000
25,000

Competitor Gap Analysis

Number of competitor keyword gaps you can analyze

2,000
200,000
500,000
500,000

Bulk Analysis URLs

Number of URLs you can analyze in bulk for keyword overlap

0
2,000
5,000
25,000

Keyword Gap Analysis Tool

Analyze keyword gaps between your site and competitors

Outreach & Digital PR

Sent Emails

Number of outreach emails you can send per month

5,000
25,000
75,000
100,000

Campaigns

Number of active outreach campaigns you can run

20
50
150
1,000

Connected Email Accounts

Number of email accounts you can connect for outreach

2
100,000
100,000
100,000

Tools & Extensions

Chrome Extension Access

Access to Search Atlas Chrome Extension

Bulk DA Checker Lookups

Number of daily domain authority checks available

200/day
400/day
800/day
1,000/day

Reporting & Analytics

Reports

Create unlimited custom reports

Unlimited
Unlimited
Unlimited
Unlimited

Data Connections

All platform integrations available

White Label

Branded Dashboard

Custom logo, colors, and domain

Client Portal

Personalized client login portal

Reports & Dashboards

White-labeled reporting

Priority Support

Dedicated support team

Client Accounts

Unlimited client accounts

Access Controls

Role-based permissions

Partner Training

Exclusive training and updates

Custom Enterprise Plans Available

Built for large organizations with complex SEO needs and big growth goals. Get personalized onboarding, dedicated support, and full-feature access tailored to your setup.

Add More AI Power to Every Campaign

Supercharge your Search Atlas plan with OTTO’s scalable AI marketing activations for multi-site growth.

97%

Pins improved

390X

Organic Traffic Growth

96%

More keywords ranking

What Is OTTO SEO™?

Screenshot by OTTO SEO grader

OTTO SEO by Search Atlas is an AI agent that runs your full search strategy in real time—technical fixes, on-page updates, content, link building, press releases, digital PR, and local SEO.

It analyzes your site and competitors using data from Google Analytics, Search Console, and Google Business Profile to guide every optimization.

You stay in control—deploy automations or approve changes individually, customize AI usage, and keep all edits even after cancellation.

How many websites need the power of OTTO?

Starter

$99 per site

Per month

Basic

$85 per site

Per month

STANDARD

$69 per site

Per month

Plus

$59 per site

Per month

Premium

$49 per site

Per month

Enterprise

Custom Pricing

Per month

Dominate the Local Search Results in your Target Markets

An Innovative Software Suite of Local SEO Tools

Competitor Research

Use the local SEO heatmap and local search results to understand the competitive landscape of regional areas.

Local Keyword Research

See keyword metrics for specific regional areas and identify the best local ranking opportunities for your clients.

Content Optimizer

Optimize content for better local SEO performance. Optimize content to rank in specific regional searches.

Sitewide and Onpage Audits

Audit websites for SEO health and performance. Automate issue tracking so you never miss an issue when it arises.

Local Citations and Listings

Order local citations and business listings directly in the dashboard. Resell local SEO deliverables to your clients for a profit.

Local SEO Report Builder

Automate your local SEO reporting with our report builder. Prove the value of your local SEO services to your clients!

Manage Multiple Local SEO Projects in the Same Dashboard

Easily manage multiple SEO clients in the same dashboard. Do all of your competitor research, content optimization, reporting, and white label SEO orders in the same place. Designed for agencies, your subscription will include multiple user seats and projects so your entire team can leverage the power of our local SEO software tools.

A list of businesses with reviews and ratings. Includes company names, addresses, star ratings, the number of reviews, options to view more details, and an onpage audit feature.

Order Local SEO Citations and Automate Business Listings

Resell our white label local SEO campaigns to your clients at a profit. From our local listing service, local citation building, blog content writing services, and more, we have every SEO product you need to deliver better local SEO results for your clients. Simply use the order builder to add SEO deliverables to your campaign and track your white label orders directly in the dashboard. 

Screenshot of an SEO services page showcasing various packages: Local SEO Package for $150, Local SEO Package Plus for $300, and GBP Audit & Onpage Audit for $150. Each service includes options to view details and add to cart.

You are the Center of Our Universe

Over 5,000 agencies trust Search Atlas

stars

Lisa Parziale

Founder at AgencyRemix
Source: Search Atlas reviews
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."
stars

Clayton Joyner

Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“
stars

Josh Blakeley

Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "
stars

Shannon Donovan

Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“
stars

Mike Anderson

Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“
stars

Jake Tlapek

Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“

The fastest-growing enterprise SEO software platform in the digital marketing industry.

How to Use Local SEO Tools in Search Atlas

#1. Enter a business name and start a local project

Begin by entering your client’s business name into the text bar. The tool will search for the business and populate with a list of discovered businesses. Select your client’s business and then click “Create Local Project.” If your client’s business is not appearing in the list of results, it is likely because they have not set up their Google Business Profile. Once they have set up their GBP listing, they will be discoverable in the tool.

How to Use Local SEO Tools in Search Atlas

#2. Set up keyword tracking in the Local SEO Heatmap tool

Add relevant keywords into the Local SEO Heatmap tool and start tracking keyword ranking positions. You will see the center position of the heatmap (the one closest to their business location) as well as their average, best, and worst positions. Track as many keywords as you want and set a preferred frequency for refreshing rankings.

Screenshot of a local SEO heatmap for a business named Farmacy Berkeley, located at 3243 Sacramento St, Berkeley. The map features multiple grey and green location pins indicating SEO performance. An onpage audit could further enhance these results.

#3. Analyze keyword ranking positions in the heatmap

The local SEO heatmap will display ranking positions for a target keyword in a selected mile radius of the business location. Distance is a local SEO ranking factor, so it is likely that your keyword positions will be higher at the center of the map. Look for positions where rankings could improve and find ways to improve signals for other local SEO factors, including prominence and relevance. That might mean creating local content, adding mentions of specific neighborhoods, or acquiring more backlinks and local citations from specific geographic locations.

An onpage audit of an online map showing a variety of dental offices located within a city, with numbered pins indicating their positions on the map.

#4. Optimize content for specific regional areas

Use the SEO Content Assistant to optimize your client’s content for their target regional market. Select the regional icon to specify a location and then access SEO recommendations for ranking in that geographic area. Include the suggested Focus Terms in your content to increase your Content Score and organic ranking potential.

Screenshot of the Scalenut SEO Content Assistant tool interface. A dropdown menu with city options, including "Tampa, Florida," is visible along with controls for creating a new article and conducting an onpage audit.

#5. Get keyword metrics and data for specific geo-locations

Tailor your keyword research to your local SEO strategy. Access keyword metrics for specific locations so you can understand whether keywords present good local SEO ranking opportunities. Know how many searches come on desktop or mobile, and see what local competitors pay in your region to rank at the top of the search results. No other keyword tool allows you to complete local SEO keyword research with this much granularity!

A screenshot of an onpage audit and keyword analytics dashboard showing data and trends for "dog toy" searches, including competitive score, interest by region, and global search volume.

#6. Use the AI Content Writer to create local SEO content faster

Write content for your local SEO clients in a fraction of the time with our suite of AI content tools. In the SEO Content Assistant, use the “Write for Me,” feature to customize your SEO content or to generate fully SEO-optimized drafts in 1-click. Creating high-quality content has never been this simple or easy. Plus, download our WP Synchronize plugin to publish content to your client’s WordPress website directly from the Search Atlas dashboard. 

A person viewing an article about positive reinforcement on a computer screen, conducting an onpage audit with a notepad beside it, possibly learning or researching the topic.

#7. Manage all of your local SEO projects in the same place

No more jumping between tools and platforms to perform all of your agency tasks. Search Atlas makes it simple to manage multiple client projects all in the same place, with every tool you need to research, execute, and track local SEO campaigns. Optimize your agency workflows and start delivering better results for your local SEO clients.

Dashboard showcasing "Content Tools" with sections for "SEO Content Assistant," "Onpage Audit," and "Content Planner." Includes buttons for creating, viewing tasks, and a promotional message highlighting the ease of generating SEO content in one click.

Based on 3,200+ Reviews:

See why 50,000+ digital marketers are using Search Atlas to manage their SEO campaigns.

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