Managing your business’s online presence can be a challenge, especially when it comes to local SEO. You might have tried Moz Local, but maybe it’s not checking all the boxes. 📍
Whether you need more accurate citation management, better multi-location support, or a tool that offers deeper local search insights, finding the Moz Local alternatives can make all the difference.
Local SEO is constantly evolving, and relying on just one tool might not be enough to stay ahead. Exploring different options can help you boost your visibility, improve rankings, and manage your listings more effectively.
In this guide, we’ll explore 10 Moz Local alternatives, breaking down their key features and how they can help strengthen your local SEO strategy. Ready to find the best tool for your needs?
What to Look for in Moz Local Alternatives
When searching for a Moz Local alternative, it’s essential to find a tool that offers a comprehensive set of features to improve your local SEO strategy. One of the first things to consider is citation management and accuracy. ✏️
You’ll want a tool that automatically updates your business listings, ensures consistency across directories, and helps you resolve any duplicate or incorrect information.
Another important factor is local rank tracking. A good alternative should provide detailed insights into your business’s performance, tracking rankings for specific locations and even offering data on map pack rankings.
Review and reputation management is also a must-have. Your tool should help you monitor customer reviews, analyze sentiment, and streamline responses to maintain a positive online reputation.
In addition, integration with your Google Business Profile (GBP) is important for managing and updating your business information, responding to reviews, and tracking key metrics.
Finally, don’t overlook reporting and insights. The best alternatives provide easy-to-read reports, competitor benchmarking, and actionable data to help refine your strategy and boost your local SEO efforts.
12 Best Moz Local Alternatives for Local SEO Success
Want to improve your local search visibility and keep your business listings accurate?
Explore these 12 Moz Local alternatives that can help you manage citations, track rankings, and enhance your local SEO strategy.
1. Search Atlas
Search Atlas is a comprehensive platform that streamlines local SEO management, offering a wide range of tools designed to optimize online visibility for businesses. Combining powerful local SEO features with AI-driven technology, it helps businesses improve their search rankings, track performance, and enhance their local search presence.
At the core of Search Atlas is its ability to provide in-depth keyword research and competitor analysis, making it an invaluable resource for local businesses.
The platform’s powerful analytics allow users to monitor local search performance, track reviews, and make data-backed decisions to boost their online presence.
Search Atlas also offers a unique advantage with its automated SEO reporting tools, providing an ongoing overview of local SEO efforts.
What sets Search Atlas apart is its AI-powered assistant, OTTO SEO, which automates key aspects of local SEO. From optimizing GBP listings to managing citations and tracking local rankings, Search Atlas simplifies every step of the process.
With built-in competitor benchmarking, multi-location support, and advanced reporting, businesses can make informed decisions that boost visibility and engagement.
Popular features
- AI-Powered GBP Optimization: OTTO automates posts, Q&As, and review responses while recommending optimizations for maximum local visibility.
- Local Rank Tracking and Heatmaps: Monitor keyword performance with geo-specific insights and interactive heatmaps to visualize search visibility.
- Citation Management: Unlike subscription-based models, Search Atlas allows businesses to secure local citations with a single purchase for 12 months, ensuring long-term consistency across directories.
- Competitor Benchmarking: Analyze local competitors and gain strategic insights to outperform them in search rankings.
- Multi-Location Management: Streamline SEO efforts across multiple business locations with centralized control over listings, citations, and reputation management.
- Customizable and White-Label Reporting: Generate detailed, data-driven reports tailored for agencies and businesses looking to track local SEO success.
Limitations
- Some advanced AI features may have a learning curve for beginners, but guided tutorials and support help users get up to speed.
- The vast amount of data available might feel overwhelming, but the dashboard simplifies key insights to highlight actionable takeaways.
Pricing
| Starter plan | Growth plan | Pro plan | |
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 1 | 3 |
| User seats | 2 | 3 | 5 |
| GSC Site Projects | 5 | 15 | Unlimited |
| Automated GBPs Accounts | 3 | 10 | 25 |
| Regular AI Quota | 100 | 250 | 99999 |
| Local SEO Search Points | 2250 | 5400 | 13500 |
Search Atlas reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. BrightLocal
BrightLocal is a trusted local SEO tool designed to help businesses track their local search rankings, manage citations, and monitor online reviews. BrightLocal is a popular choice for businesses aiming to boost their local search presence with an easy-to-use, all-in-one platform.
With its comprehensive reporting and multi-location management, it simplifies local SEO tasks for both small businesses and large agencies.
Overall, BrightLocal provides valuable insights into local rankings, helping businesses identify areas for improvement in their local SEO strategy.
Popular features
- Local Rank Tracking: Track search rankings for your business across multiple search engines and locations, providing insights on local visibility.
- Citation Building & Audits: Manage and improve local citations, ensuring consistency across directories and other local platforms.
- Review Monitoring: Keep track of customer reviews across major platforms, allowing businesses to respond quickly and maintain their reputation.
- Multi-location Support: Manage and track SEO efforts for multiple business locations with ease.
- Customizable Reports: Create tailored reports that focus on key local SEO metrics, helping businesses measure success.
Limitations
- Some users find the platform can feel overwhelming at first due to its wide range of features.
- Certain advanced reporting features might require additional learning or onboarding for new users.
Pricing
- Track Plan: $39/month, essential local SEO tools
- Manage Plan: $49/month, all Track features plus listings management
- Grow Plan: $59/month, all Manage features plus review management
BrightLocal reviews
- G2: 4.6/5 (222)
- Capterra: 4.8/5 (276)
3. Whitespark
Whitespark is a robust local SEO toolset that provides solutions for citation building, local rank tracking, and online reputation management. It’s especially known for its ability to discover high-quality local citations and improve local rankings.
With a focus on gathering and managing citations from trusted sources, Whitespark helps businesses enhance their online presence and increase visibility in local search results. These tools are also valuable for agencies working with multiple clients.
Popular features
- Citation Finder: Locate high-quality local citation opportunities, which can boost local search rankings and visibility.
- Local Rank Tracker: Monitor local keyword rankings to identify performance trends and track progress in local searches.
- Reputation Management: Track and manage customer reviews across multiple platforms to maintain a positive online reputation.
- Citation Audit: Identify and correct inconsistencies in business information across directories, ensuring accurate citations.
Limitations
- Some users may find that the citation finder tool doesn’t always provide a comprehensive list of local directories.
- It might lack more advanced features for agencies and bigger brands.
Pricing
- Local Platform: $1/month per location
- Rank Tracker: $14 to $200/month
- Citation Finder: $33 to $149/month
- Reputation Builder: From $79/month per location
- SEO Services: $499 to $1,749/month
- Listings Service: One-time $20 to $999
- Yext Replacement: One-time $399/location
- Enterprise: Custom pricing and features
Whitespark reviews
- G2: 4.5/5 (21)
- Capterra: No reviews available.
4. Yext
Yext is a widely used local SEO platform that specializes in managing business listings and enhancing online visibility. Known for its ability to update information across multiple directories in real-time, Yext ensures that businesses maintain consistent and accurate details everywhere they are listed.
This helps companies stay on top of local search rankings by making sure their name, address, phone number, and other key data are correct across all platforms.
Yext’s platform also offers valuable insights into how listings are performing, and it integrates with many review platforms.
Popular features
- Listings: Ensure business listings are updated across hundreds of directories, keeping information accurate and consistent.
- Review Management: Monitor and respond to customer reviews across multiple platforms, helping to build a positive online reputation.
- Analytics and Insights: Gain actionable insights into listing performance, helping to make informed decisions on local SEO strategies.
- Location Pages: Create custom landing pages for different business locations, boosting visibility in local search results.
Limitations
- A few reports point out that the reports are not always updated.
- Some users find the interface can be overwhelming at first, especially when managing multiple locations.
Pricing
- Emerging Plan: $4/week, 29% directory coverage
- Essential Plan: $9/week, 71% directory coverage
- Complete Plan: $10/week, 100% directory coverage
- Premium Plan: $19/week, 100% coverage plus review monitoring
Yext reviews
- G2: 4.4/5 (474)
- Capterra: 4.3/5 (112)
5. Synup
Synup is a local platform designed to manage and optimize your online presence across multiple directories and review sites. It simplifies the process of updating business information, monitoring reviews, and analyzing performance metrics.
Synup stands out for its ability to provide detailed local SEO reporting on listing accuracy and its suite of tools for managing online reputation.
Popular features
- Listing Management: Keep business information accurate across hundreds of online directories and platforms.
- Review Monitoring: Track and manage reviews from Google, Yelp, Facebook, and other sites.
- Performance Reporting: Detailed reports show how listings are performing and provide insights into local search trends.
- Local SEO Insights: Tools to optimize listings and improve visibility in local search results.
Limitations
- Some users find that it can take time to see significant results, requiring consistent effort to maintain listings.
- It might lack deeper sentiment analysis, making it harder to extract nuanced insights from customer feedback.
Pricing
- Standard: $34.99/month, 70 directory listings, 1 location, review monitoring for 10 sites, AI-powered post recommendations
- Premium: $89.99/month, everything in Standard plus 80 directory listings, 1 location, review monitoring for 20 sites
Synup reviews
- G2: 4.5/5 (291)
- Capterra: 4.3/5 (16)
6. Uberall
Uberall is a comprehensive location marketing platform used to manage a brand’s online presence across various digital directories and maps.
Its strengths lie in its ability to handle complex location data and offer powerful tools for local SEO, customer interaction, and review management.
Popular features
- Location Data Management: Allows businesses to manage their location data across a wide range of directories, ensuring consistency and accuracy.
- Review Management: Offers centralized control over reviews across multiple platforms, helping businesses respond quickly and improve their online reputation.
- Local SEO Tools: The platform provides advanced local SEO features that help businesses improve their visibility in local search results.
- Analytics and Reporting: Uberall includes robust reporting capabilities, giving businesses insights into customer behavior, engagement, and local search performance.
Limitations
- The platform can feel more tailored toward larger enterprises, potentially leading to a steep learning curve for small businesses.
- A few users have found that the platform’s integration with certain third-party tools could be more seamless to maximize its potential.
Pricing
Need to contact the sales team to learn more about pricing and features
Uberall reviews
- G2: 4.3/5 (134)
- Capterra: 4.6/5 (33)
7. SE Ranking
SE Ranking is an all-in-one SEO platform that offers a wide range of features to help businesses improve their online presence. SE Ranking provides tools for keyword tracking, competitor analysis, backlink monitoring, and more, making it a reliable choice for local SEO efforts.
SE Ranking is particularly known for its user-friendly interface and robust reporting capabilities, making it suitable for businesses of all sizes.
Popular Features
- Keyword Tracking: Allows businesses to track their keywords’ positions in search engines and provides insights to optimize them for better rankings.
- GBP Posts Scheduler: A tool to help businesses connect with Google users.
- Listing Management: Focus on improving visibility in localized search results, making it ideal for businesses with a physical presence.
- Marketing Reports: Generates detailed reports that can be customized to monitor SEO progress, competitor performance, and more.
Limitations
- Some local SEO features are still under development.
- A few users feel that the platform’s support options could be expanded to provide faster assistance during peak times.
Pricing
- Essential: $65/month, Local Marketing toolkit only available as add-on
- Pro: $119/month, 1 location per account
- Business: $259/month, 3 locations per account
SE Ranking reviews
- G2: 4.8/5 (1,355)
- Capterra: 4.7/5 (284)
8. Semrush
Semrush has an array of local SEO tools that allow users to manage their business listings, track local search rankings, and optimize their online presence for better visibility in local search results.
Known for its comprehensive suite of tools, Semrush makes it easy for businesses to reach customers in their geographic area while maintaining strong search engine performance.
Popular features
- Local Position Tracking: Allows businesses to track keyword rankings in specific geographic regions, ensuring accurate data for local SEO campaigns.
- Business Listings Management: Helps users manage their business profiles across a wide range of platforms like Google My Business and Yelp, ensuring consistency.
- Review Monitoring: Monitors customer reviews across multiple platforms, helping businesses stay on top of their online reputation.
- Local SEO Reports: Generates detailed reports focusing on local SEO performance, helping businesses monitor progress and optimize strategies.
Limitations
- Semrush is seen as a pricey platform. As the local tools are only available as add-ons, it can make the investment more expensive.
- Some users have mentioned that the local reporting capabilities could benefit from more customization options to meet specific business needs.
Pricing
- Local Essentials: +$50 add-on on each plan, listing management, review management, and map rank tracker
- Local Essentials: +$60 add-on on each plan, all Essentials features plus extended map rank tracker package and API access
Semrush reviews
- G2: 4.5/5 (2,375)
- Capterra: 4.7/5 (2,272)
9. Birdeye
Birdeye is a comprehensive reputation management platform that allows businesses to manage customer reviews, monitor online mentions, and improve their local SEO performance.
With a focus on customer feedback, Birdeye helps businesses gather, analyze, and respond to reviews across multiple platforms, which is essential for maintaining a strong local presence.
Popular features
- Review Generation and Management: Helps businesses collect reviews from customers across platforms like Google, Facebook, and Yelp, making it easier to build a positive online reputation.
- Customer Feedback Insights: Uses AI to analyze customer feedback, providing businesses with insights into customer satisfaction and areas for improvement.
- Local Listings Optimization: Birdeye helps businesses manage their local listings on key platforms, ensuring consistency and better visibility in local search results.
- Social Media Integration: Integrates with social media channels, helping businesses monitor and respond to customer reviews and mentions in real-time.
Limitations
- Some users find Birdeye’s dashboard overwhelming due to the variety of features, which may require a learning curve.
- The tool’s focus is heavily on reputation management, which may not suit businesses looking for a broader range of SEO features.
Pricing
Need to contact the sales team to learn more about pricing and features
Birdeye reviews
- G2: 4.7/5 (3,178)
- Capterra: 4.7/5 (667)
10. Advice Local
Advice Local is a local SEO and online reputation management tool designed for small to medium-sized businesses. It offers an all-in-one platform to help businesses manage their local listings, monitor reviews, and improve their visibility in local search results.
Popular features
- Local Listings Management: Allows businesses to manage and update their local listings across more than 60 directories, ensuring consistency and improving local search rankings.
- Review Monitoring: Aggregates customer reviews from various sources, providing businesses with a centralized location to monitor and respond to feedback.
- Voice Search Readiness: Helps local businesses perform better in voice search results.
- Sales Tool Website Widget: Entices local businesses to run an online visibility report directly from your agency website, helping generate leads and showcase potential improvements.
Limitations
- Some users feel the reporting features are basic compared to more advanced tools, which may limit the depth of analysis for large businesses.
- The platform’s focus on local SEO may not be as suitable for businesses needing broader, more comprehensive SEO capabilities.
Pricing
Need to contact the sales team to learn more about pricing and features
Advice Local reviews
- G2: 2.8/5 (3)
- Capterra: 4/5 (1)
Your Best Moz Local Alternative Automates Your Work
When it comes to managing your local SEO and reputation, choosing the right tool can significantly impact your business’s visibility and growth. While many alternatives offer valuable features, Search Atlas stands out as the most comprehensive solution for optimizing your local SEO efforts.
Search Atlas combines powerful local SEO features with robust analytics, making it easy to track and improve your online presence.
With features like in-depth local keyword research, competitor analysis, and actionable insights, it empowers businesses to outrank competitors and attract more local customers.
Plus, its user-friendly interface ensures that you can focus on growth without getting bogged down by complexity.
For an all-in-one local SEO solution with top performance, try Search Atlas: Start your 7-day free trial and see the difference! 🚀
