Dominating Top 3 Local Search: A Law Firm's Journey with OTTO SEO

A circular progress chart showing four growth areas and a green box indicating OTTO SEO Auto Pilot Solutions is optimizing a website for better rankings and visibility, enabled for 12 days.
Locations Improved
+ 0 %
Locations Ranking Top 5
+ 0 %
Locations Ranking Top 3
+ 0 %

The client, a full-service transactional law firm based in Los Angeles, CA, represents entrepreneurs, partners, shareholders, corporate leaders, California companies, national brands, and global corporations.

With a deep understanding of the legal complexities involved in various transactions, the firm sought to enhance its online visibility in a crowded market.

To achieve this, they implemented OTTO, a revolutionary AI SEO agent, aimed at boosting the firm’s local SEO and driving more traffic to their website.

OTTO Quickly Achieves Market Leadership in a Competitive Landscape within a Short Time

Strategy

The objective was to improve search rankings for the keyword “business law.” The approach was to integrate OTTO into the firm’s Google Business Profile (GBP) strategy.

By adding weekly Q&A posts related to business law, we utilized OTTO to automate and optimize content, ensuring consistent engagement.

The effectiveness of these efforts was tracked using a local SEO heatmap, with pins representing nearby locations.

Key Benefits

  • Success in a Competitive Industry: The legal industry, particularly business law, is highly competitive. In Los Angeles, the challenge is even greater due to the density of law firms. OTTO provided a solution that cut through the competition, giving the client a distinct edge.
  • Innovative Approach: Established law firms spend heavily on SEO, making it hard to compete. The client needed a cost-effective and quick solution. OTTO streamlined SEO with one-click changes, saving time and keeping their online presence strong without high costs.
  • Results for Competitive Keyword in a Short Time: Targeting the competitive keyword “business law,” OTTO enabled the firm to dominate local search positions in less than a month, significantly improving visibility and attracting more clients.

Results

By integrating OTTO, the client saw a significant boost in online visibility and search rankings, even within the highly competitive legal industry. Notable results included:

  • Mastered Top 1 in Local Ranking: Before OTTO, the client was ranking in the top 3 positions for 19 locations. After OTTO, this increased to 33 locations, with 17 locations achieving the top position.
  • Overall Position Enhancement: The average local search position improved from 4.5 to 2.1, a gain of 53.33% in rankings.
  • Dominated Top 5 Positions: The client achieved ranking in at least the top 5 positions for 100% of the locations.

Ready to see how OTTO SEO can transform your business?

Contact us today to learn how our innovative tool can drive growth and excellence for your company. Let's work together to unlock your business's full potential.