Site Explorer delivers keywords, traffic, backlinks, AI Overviews keywords, Domain Power, Topical Dominance, Brand Signals, LLM Visibility, Holistic SEO Pillars, and more for any website or page.
Skip the estimates. Site Explorer shows how websites rank, grow, and dominate SERPs and LLM visibility with verified data that reflects how search really works.
Indexed Domains
Countries Covered
Backlinks Tracked
AI Brand Mentions
Site Explorer reveals how any website, subfolder, subdomain, or page performs. You can check AI Overviews keywords, organic or paid traffic and keywords, authority metrics, backlinks, referral domains, competitors, and more.
Get access to exclusive proprietary metrics available only on Search Atlas:
Site Explorer is fully connected to the Search Atlas ecosystem and transforms insights into action so you can analyze, optimize, and outperform competition without ever leaving the platform.
Use Domain Power™ to measure a site’s true authority based on organic traffic and keyword rankings. Filter domains by real search visibility while still being able to check Domain Rating, Domain Authority, Trust Flow, and Citation Flow.
See how completely any site covers a subject with Topical Dominance. Spot gaps, track growth across clusters, and uncover competitors’ strengths and weaknesses to build lasting expertise.
Track brand mentions, sentiment, citation share, and visibility across search engines and AI platforms like ChatGPT, Gemini, and Perplexity for holistic insights.
Score any website across content, authority, technicals, and UX signals to uncover strengths and gaps — guiding every SEO decision into a comprehensive strategy.
Check any website’s historic organic and paid traffic and keywords, from 1 month to 5 years, or across all time, to benchmark reach and refine strategy.
Break down backlinks and referring domains, including historical totals, backlink types and attributes, spam probability, anchor diversity, and more.
Every insight is grounded in live search behavior, not estimates. Site Explorer reveals how domains rank, grow, and build authority with precision you can trust.
Enter a URL and let Site Explorer surface the metrics that matter. Instantly turn any domain into a strategic SEO profile.
In your Search Atlas dashboard, go to the “Site Metrics” tab and select “Site Explorer”.
Paste the URL you want to analyze. Choose the input type—domain, subdomain, target page, or subfolder.
Pick the country you want to analyze. Site Explorer adapts results to reflect local search behavior.
Click “Search” to see a complete performance dashboard with visibility, authority, link profiles, branded search, topical coverage, and more.
Designed for those who act first, Site Explorer transforms visibility into lasting search authority.
Benchmark against competitors, analyze keyword performance by region or product line, and prove growth over time.
Audit, analyze, and uncover opportunities to stay ahead of the competition.
See exactly how your domain stacks up across regions, platforms, and competitors.
Measure performance across entire topic clusters with Topical Dominance. Spot gaps and strengthen authority.
Qualify link opportunities with authority metrics, each site’s topical dominance, historical organic traffic, ranking keywords, and backlinks.
Drop in a domain to reveal what drives visibility—and where growth is being left behind.
Get a complete view of how sites, keywords, and pages perform across organic and paid search. From big-picture topical coverage to the individual URLs driving visibility, these tools reveal where opportunities exist—and where competitors are gaining ground.
Track which competitors are rising and which are falling for both organic and paid positions. Filter results by the past month, 6 months, a year, or all time to spot short-term wins and long-term trends.
Track backlinks, referring domains, and IPs—organized by type and attribute. See new links as they appear, monitor losses as they happen, and filter by active, new, or dropped signals.
Identify organic and paid rivals by keyword overlap, traffic share, and traffic cost. Visualize their position on a competitive map and reveal which domains are winning clicks in your space.
From current messaging to historical trends, see the ad copy competitors run across Google Ads and Facebook Ads, track changes over time, and uncover the keywords and audiences driving their ad strategies.
Site Explorer is the visibility intelligence system inside Search Atlas. It delivers a complete profile of how any domain performs in rankings, traffic, backlinks, brand demand, topical authority, and LLM visibility—all organized into actionable insights.
With Site Explorer, you can analyze:
Exclusive Search Atlas Metrics:
Site Explorer is built for SEO professionals, agencies, marketers, founders, and content teams who need more than surface metrics.
Legacy tools rely on link-based proxies. Site Explorer introduces proprietary metrics to measure real-world performance the way Google rewards it.
Site Explorer supports visibility data for 200+ countries, letting you track performance in local and international SEO markets.
Yes. Enter any domain, subdomain, folder, or page to see its rankings, traffic, backlinks, and authority signals. You can also benchmark competitors on visibility maps and keyword overlap reports.
Yes. You can track ranking shifts, backlink growth, traffic changes over time, historical keyword rankings, and more.
Yes. All data can be exported in CSV or XLS format for deeper analysis or client reporting.
Yes. Use the Site List to add up to 20 domains at once, monitor them in bulk and adjust views between dashboards or detailed tables.
Yes. Use the Site List to add up to 20 domains at once, monitor them in bulk and adjust views between dashboards or detailed tables.
Domain Power™ is a proprietary metric that measures a site’s true strength based on organic traffic and keyword performance. Domain Power™ is integrated directly into Site Explorer.
Legacy metrics like DA and DR rely heavily on link counts, which can be manipulated and often fail to reflect a site’s actual visibility in Google. Domain Power™ was built to provide a benchmark that aligns with real rankings.
Because it’s rooted in organic traffic and keyword data, not proxies. The result is a metric that can’t be inflated by artificial link schemes and better correlates with top Google rankings.
Topical Dominance™ measures how completely your site covers a subject compared to competitors. It evaluates keyword clusters, content depth, and distribution across a theme to reveal genuine topic-level authority.
It’s a numeric score from 0 to 100 based on relevance, coverage, and consistency across keyword clusters. Competitor coverage is mapped alongside your own so you can visualize exactly where authority is gained—or lost.
Higher scores mean broader and deeper coverage. Scores closer to 100 signal subject leadership, lower scores highlight opportunity areas.
LLM Visibility measures how often your brand appears inside AI-generated answers across leading language models.
AI-generated answers are already influencing search behavior. If your brand isn’t appearing—or if competitors dominate—you’re losing share of voice in a new discovery channel.
The system scans AI outputs for your brand, scores how frequently you appear, evaluates sentiment, and compares positioning against competitors, giving you a clear picture of how trusted and referenced your brand is in emerging AI search.
Currently, LLM Visibility covers ChatGPT, Gemini, Perplexity, Claude IA, Grok, and Copilot.
It’s included as part of your Search Atlas subscription. Plans scale based on the number of reports, tracked projects, and data exports you need.
No. Running a Site Explorer report is non-intrusive. The analysis is based on Search Atlas’s own data sources and verified signals—it does not modify your website.
Yes. Site Explorer uses verified Google Search Console inputs wherever possible and combines them with Search Atlas’ own dataset.
