Ahrefs alternatives are SEO platforms that replace Ahrefs in core workflows, such as keyword research, content optimization, rank tracking, backlink analysis, and site auditing. Ahrefs alternatives benefit SEO professionals who need complete functionality, better value, or more accurate data than what the Ahrefs tool provides. Some Ahrefs competitors focus on automation, others deliver richer insights, and several offer local SEO or AI-powered content features that Ahrefs still lacks.
Search Atlas, Semrush, and SE Ranking rank as the top three Ahrefs alternatives in 2025. Search Atlas offers the most complete feature coverage, including AI automation and native GSC (Google Search Console) integrations. Semrush excels at campaign-level visibility for SEO and PPC. SE Ranking balances affordability with agency-level tracking and white-label reports. Most SEOs switch away from Ahrefs because of paywalled features, strict data caps, and limited coverage in areas like content scoring, GBP (Google Business Profile) tracking, or JavaScript rendering.
Some Ahrefs competitors cost less than half of Ahrefs’ pricing, while others offer free versions with useful features.
The 15 best Ahrefs alternatives in 2025 are listed below.
Best All-in-One SEO Alternatives to Ahrefs
1. Search Atlas
Search Atlas is a full-stack SEO and PPC platform built for teams that manage content, backlinks, technical audits, local visibility, and rankings at scale. The Search Atlas SEO platform connects directly to Google Search Console, Google Business Profile, and Google Ads, which eliminates the 22% margin of error found in third-party models like Ahrefs.
Search Atlas outperforms Ahrefs in rank tracking, local SEO, content workflows, link building, and AI-powered execution. Search Atlas tracks true rankings from GSC, offers historical performance insight, and maps zero-click queries.
Search Atlas features a dedicated Local SEO Dashboard with heatmaps, GBP review monitoring, AI-powered responses, and automated posting. It tracks location-specific rankings and automates reputation management through built-in tools. Ahrefs does not include local visibility metrics, map pack rankings, or GBP performance.
In content workflows, the Search Atlas Content Genius tool powers real-time, SERP-aligned content creation. Content Genius analyzes top-ranking pages and delivers live guidance for NLP terms, keyword placement, and internal links. It supports full draft workflows and integrates with publishing tools. Search Atlas SCHOLAR, the semantic content scoring engine, evaluates clarity, factuality, and topical completeness using models aligned with Google’s Page Quality algorithm.
In backlinks, Ahrefs focuses on discovery. Search Atlas handles discovery and acquisition. Search Atlas includes proprietary solutions like Link Laboratory for publisher outreach, Signal Genesys for digital PR, and WILDFIRE for reciprocal link partnerships. OTTO SEO executes backlink strategy automatically and updates metadata, schema, and anchor text alignment based on performance signals.
OTTO SEO, the first fully automated SEO AI assistant, automates SEO tasks completely. It identifies and fixes technical issues, updates metadata, creates backlinks, manages GBPs, and optimizes content in a single click, all powered by live GSC data. OTTO SEO is a big differentiator when we compare Ahrefs vs. Search Atlas.
Search Atlas is cheaper than Ahrefs and gives you full access to its tools without limiting usage based on a credit system like Ahrefs. Pricing starts at $99/month for 5 projects and scales to $399/month for enterprise-level users. OTTO SEO activations come included in every tier, and access to audits, content scoring, link building, and local SEO tools remains unrestricted.
Pros of Search Atlas include real-time, Google-sourced data, automated execution across technical and content layers, and a full local SEO dashboard. The platform eliminates tool fragmentation and reduces manual work across client campaigns.
Cons of Search Atlas include a steeper learning curve for teams unfamiliar with automation. A few features feel advanced, but dedicated support and personalized onboarding help you get up to speed quickly.
Search Atlas is the best Ahrefs alternative because it delivers more automation, better content guidance, and complete local SEO coverage. Search Atlas SEO Tool review testifies that it is the strongest Ahrefs replacement for consultants, in-house SEOs, and agencies that manage complex workflows.
2. Semrush
Semrush is an all-in-one SEO and marketing platform that combines tools for organic search, PPC, content marketing, and social media management. Semrush includes features for rank tracking, site audits, keyword research, backlink analysis, and paid ad insights. Unlike Ahrefs, Semrush covers a broader marketing stack, which makes it popular among agencies and cross-functional teams.
Semrush outperforms Ahrefs in daily rank tracking, competitor PPC research, internal link audits, and SERP volatility monitoring. Semrush covers 26.6B keywords in 142 locations, tracks city-level rankings, monitors algorithm shifts through its Sensor, and maps keyword intent, SERP features, and visibility trends. Ahrefs lacks PPC support and updates keyword ranks weekly on lower-tier plans.
In content workflows, Semrush includes the SEO Writing Assistant for tone and clarity, Topic Research for ideation, and ContentShake AI for AI-generated outlines. For backlinks, it provides toxic link scoring, disavow exports, and outreach automation.
Semrush is a paid tool that starts at $139.95/month for 5 projects and scales to $499.95/month for agencies. Unlike Ahrefs, Semrush includes daily tracking and does not use a credit system, but some add-ons like Trends and Agency Growth Kit raise the total cost for full-stack use.
Pros highlighted in the Semrush SEO tool review include integrated SEO and PPC workflows, detailed keyword intent analysis, and extensive reporting tools. Semrush cons include higher costs for multi-user teams and limited support for non-Google platforms.
Semrush alternative to Ahrefs, delivers stronger tracking, better keyword segmentation, and broader marketing coverage, which makes it suitable for agencies and full-stack marketers that manage SEO, content, and paid campaigns.
3. SE Ranking
SE Ranking is an all-in-one affordable SEO platform that supports keyword research, rank tracking, AI content optimization, technical audits, backlink monitoring, and local SEO tools. SE Rankings targets small businesses, consultants, and in-house teams that need core SEO functionality without enterprise-level costs.
SE Ranking outperforms Ahrefs in local keyword tracking, white-label reporting, and customizable usage plans that scale by keyword count and tracking frequency. SE Ranking tracks daily keyword positions at the country, region, and city levels, with historical data included in all plans. Ahrefs only offers city-level data on high-tier plans and restricts historical access.
SE Ranking includes keyword grouping, on-page SEO audits, backlink monitoring with toxic link scoring, and competitor comparison tools. It offers a marketing plan generator and task manager for SEO project workflows, which Ahrefs does not provide.
SE Ranking is cheaper than Ahrefs. Plans start at $65/month and go to $259/month for unlimited projects and advanced agency tools. The SE Ranking review shows that the platform offers more user seats and branding flexibility than Ahrefs. Add-ons like white-label portals, lead generation widgets, and API access scale with agency needs.
Pros of SE Ranking as an Ahrefs substitute include transparent pricing, daily rank updates, and customizable reports. Cons of SE Ranking as an Ahrefs substitute include slower performance on bulk audits and less depth in backlink and site audit tools compared to Ahrefs or Semrush.
SE Ranking is a better choice for affordable rank tracking, local SEO, and client-facing deliverables in the case of SE Ranking vs. Ahrefs, especially for users who need daily updates without paying premium rates.
4. Serpstat
Serpstat is an all-in-one SEO platform that combines tools for keyword research, rank tracking, technical audits, backlink analysis, and content optimization. Serpstat includes tools that support SEO, PPC, and content workflows across 230 regions and languages.
Unlike Ahrefs, Serpstat focuses on scalability for international teams, white-label reporting, and keyword clustering based on SERP overlap.
Serpstat stands out in the group of SEO tools like Ahrefs with multi-language keyword data, bulk rank tracking across devices, and an advanced clustering engine that organizes up to 50K keywords by SERP similarity and semantic relevance.
Serpstat’s backlink tools compare domains using 18 SEO metrics and reveal shared donor links between competitors. Technical features in Serpstat include a full site audit, error prioritization by page, and on-page checks for crawlability and structure.
For content teams, Serpstat offers AI Content Analysis to rewrite blog posts and captions, plus AI Content Detection that flags machine-generated copy and calculates human originality percentages, as the Serpstat review testifies.
Serpstat is cheaper than Ahrefs and starts at $69/month for individuals with access to core features and 10,000 rank checks. The Team plan costs $129/month and adds API, AI tools, and scheduled reporting. The Agency plan costs $499/month and unlocks white-label reports and high-volume tracking.
Pros of Serpstat include keyword clustering, bulk analysis tools, and broad regional coverage. Cons of Serpstat are limited backlink index depth and feature restrictions on lower-tier plans.
When we compare Serpstat vs. Ahrefs, Serpstat offers more flexibility for regional SEO, better multi-site reporting, and a stronger value proposition for international teams and agencies that need white-label deliverables.
Best Alternatives to Ahrefs for Rank Tracking
5. AccuRanker
AccuRanker is a high-speed rank-tracking platform for SEO professionals and agencies who need precise, real-time visibility for keyword positions. AccuRanker tracks rankings by device, location, and search engine with exceptional accuracy. Its interface is designed for performance monitoring at scale, particularly for large keyword sets and local targeting.
As an alternative to Ahrefs, AccuRanker is a better choice for real-time rank tracking, local SEO accuracy, and SERP feature monitoring. AccuRanker updates rankings on demand, supports hyper-local and device-specific filtering, and tracks over 50 SERP features like featured snippets or local packs. Ahrefs only offers these capabilities with limitations or slower refresh rates.
While Ahrefs includes broader SEO features like backlink analysis and content tools, its rank tracking lacks AccuRanker’s precision, speed, and customization. The AccuRanker review shows that it integrates with GSC and GA4 for organic trend validation, while Ahrefs relies on its own index and estimated models.
AccuRanker is a paid tool with plans starting at $129/month for 1,000 keywords, scaling based on keyword volume. All features are included regardless of tier, and unlimited users and domains are supported across all plans.
AccuRanker pros include unmatched tracking speed, granular geo/device control, unlimited seats, and seamless integrations with GSC, GA, and Data Studio. Cons of AccuRanker are a steeper interface for new users and limited value if you need broader SEO tools beyond rankings.
For SEOs who are choosing between AccuRanker vs Ahrefs that prioritize exact SERP positioning and need to act on daily or hourly ranking shifts, AccuRanker is the most precise alternative to Ahrefs.
6. RankWatch
RankWatch is an SEO platform that prioritizes affordability and scale. RankWatch offers keyword tracking, technical SEO auditing, competitor research, and backlink monitoring. The RankWatch platform caters to agencies and growing websites that want high keyword limits without enterprise pricing.
Key RankWatch features include a global Rank Tracker (Google, Bing, Baidu), a Keyword Research tool with volume and CPC metrics, a Backlink Checker, and a full-site audit crawler. SEO IQ helps optimize content elements like headings, descriptions, and alt text. RankWatch AI-powered “Boogle” tool identifies backlink opportunities by analyzing your competitors’ profiles and recommending high-quality outreach targets.
Ahrefs remains stronger in content gap analysis and historical link data, but RankWatch delivers cost-effective visibility for high-volume tracking.
RankWatch is a paid platform with plans starting at $29/month, and it offers a 14-day free trial. Most features scale based on keyword limits and audit depth. The Custom Plan allows unlimited usage for larger teams.
Pros of RankWatch feature generous keyword quotas, customizable reporting, and AI-supported link-building insights. RankWatch cons include limited SERP-level detail, a smaller link index than top-tier competitors like Ahrefs, and a slightly dated UI that requires SEO knowledge to navigate efficiently.
RankWatch is a cheaper Ahrefs alternative for rank tracking, technical audits, and large-scale backlink monitoring. While it lacks Ahrefs’ extensive link database and keyword explorer depth, it enables daily rank checks and white-label client reporting across more keywords at a lower price point.
Best Alternatives to Ahrefs for Competitor & Keyword Intelligence
7. SpyFu
SpyFu is a competitive intelligence tool focused on uncovering keyword strategies, PPC performance, and backlink insights from rival domains. SpyFu specializes in historical data, SERP visibility tracking, and ad copy research across Google Ads. SpyFu lets users explore which keywords competitors organically rank for, how much they spend on paid ads, and how their strategies have evolved over time.
Compared to Ahrefs, SpyFu is better for keyword research and competitive advertising analysis. SpyFu offers unmatched access to 19+ years of Google Ads history, including ad copy, bid trends, and keyword overlap across domains.
SpyFu includes Kombat View, which reveals intersecting and exclusive keywords between competitors.
While Ahrefs delivers more powerful backlink crawling and index depth, our SpyFu review reveals that SpyFu wins on long-term trend analysis and paid search insights.
SpyFu is a significantly cheaper alternative to Ahrefs, with plans now starting at $9/month as a special offer for unlimited searches and downloads. The professional plan comes at $79/month. This makes SpyFu a cheap option for freelancers, consultants, or small teams that prioritize data access over advanced automation or technical audits.
Pros of SpyFu include unlimited keyword and domain searches, historical PPC and SEO data, competitor ad copy insights, and AI-powered content recommendations via the newly added RivalFlow AI tool. Cons of SpyFu are limited technical SEO tools, shallow backlink analysis compared to Ahrefs, and no real-time rank tracking or on-platform content editor.
Best Alternatives to Ahrefs for Content SEO
8. SurferSEO
SurferSEO is a content SEO platform that guides real-time writing decisions using data from top-ranking pages. It supports writers, editors, and SEO professionals with tools that analyze keyword usage, structure, and on-page optimization across 70+ countries.
Compared to Ahrefs, Surfer specializes in content scoring, AI-assisted rewriting, and SERP-based content modeling, not backlink-driven strategies.
SurferSEO excels at content optimization with its Content Editor, which benchmarks word count, heading structure, and keyword placement based on live SERPs. The Topical Map identifies missing themes, while the AI Article Generator and Humanizer streamline first drafts and rewrite robotic copy. Its SERP Analyzer and Content Audit (available as add-ons) reverse-engineer ranking factors and show how your content performs on traffic, position, and CTR.
While Ahrefs focuses on link intelligence and keyword databases, Surfer SEO review shows that Surfer provides more actionable feedback for on-page content improvements. Its Rank Tracker (add-on) provides daily updates, and the platform supports white-label reporting for client-ready optimization insights.
SurferSEO is a paid tool and starts at $99/month for 30 content pieces and 5 AI articles. The Scale plan at $219/month expands usage to 100 articles, 1000 tracked pages, and advanced SERP analyses. Custom enterprise plans unlock API access, advisory, and full feature limits.
Pros of SurferSEO include SERP-based optimization, AI-assisted drafting, and real-time guidance for ranking alignment. SurferSEO cons are limited backlinks, technical SEO support, and generic suggestions in niche industries.
When considering Surfer SEO vs. Ahrefs, Surfer SEO is the better choice for content optimization workflows, especially for teams that are focused on scaling blog output, improving existing pages, and aligning on-page signals with real SERP patterns.
9. BuzzSumo
BuzzSumo is a content intelligence and digital PR tool that tracks top-performing articles, social shares, influencer engagement, and backlinks across platforms. BuzzSumo helps marketers discover trending topics, assess audience interest, and pitch to journalists using real-time data.
Compared to Ahrefs, BuzzSumo prioritizes visibility signals over technical SEO, as it offers features tailored for PR, outreach, and content marketing teams.
BuzzSumo analyzes content performance across the web and social channels. The Content Analyzer surfaces articles that earn shares, backlinks, and engagement. The Questions and Trending Topics tools uncover what audiences ask and read about. Its Competitive Intelligence and Influencer Discovery tools give PR teams a clear picture of what drives media coverage and brand traction. Link alerts and media outreach integrations help teams act fast when opportunities arise.
The journalist database, AI pitch generator, and media coverage monitoring tools are highlighted in the BuzzSumo review and make the tool better than Ahrefs for digital PR, viral content ideation, and influencer outreach. It’s particularly useful for agencies and comms teams that are focused on earned media and brand reach.
BuzzSumo is a paid tool that starts at $199/month for 1 user with unlimited searches and 2 alerts. Advanced tiers go from $299 to $999/month and add features like media outreach, YouTube analysis, Slack integrations, journalist discovery, and up to 50 custom alerts.
BuzzSumo pros include real-time trend detection, social share data, and access to over 700K journalists. When we compare BuzzSumo vs. Ahrefs, the cons of BuzzSumo are gated access to outreach features and limited SEO depth outside content engagement metrics.
Best Alternatives to Ahrefs for Backlink Analysis
10. Majestic
Majestic is a backlink intelligence platform that tracks link relationships, trust metrics, and domain-level authority across the web. Majestic offers SEOs a dedicated solution for link graph visualization, Trust Flow analysis, and competitor link profile audits.
Majestic uses proprietary metrics like Trust Flow and Citation Flow to assess link quality and authority. Site Explorer reveals detailed backlink profiles, including referring domains, anchor text, and link placement. The Link Graph shows how domains connect, while Link Context identifies backlink positioning within page content. Clique Hunter finds domains that link to your competitors but not you, and Author Explorer uncovers top link publishers.
SEOs use Majestic for historical backlink audits, toxic link detection, and identifying off-page SEO opportunities. Our Majestic review testifies to the advanced link visualizations and network-based analysis, which make it a valuable SEO tool like Ahrefs, particularly for SEOs who prioritize link equity and risk assessment.
Majestic is cheaper than Ahrefs and starts at $49.99/month (Lite) with access to core metrics and limited backlink data. The $99.99/month Pro plan unlocks full Site Explorer, comparison features, and report exports. The $399.99/month API plan is built for large-scale agencies needing advanced integrations and high-volume analysis.
Pros of Majestic include granular link metrics, deep historical data, and specialized tools not found in other Ahrefs competitors. The con of Majestic is a steeper learning curve and limited support for rank tracking or on-page optimization.
When contrasting Ahrefs vs. Majestic, Majestic is a more affordable alternative for link auditing and trust metric evaluation, but lacks an integrated keyword explorer or rank tracker. It’s best for SEOs who want a cheaper alternative to Ahrefs that focuses entirely on backlink quality, trust flow, and domain graph analysis.
Best Alternatives to Ahrefs for SEO Audits and Agency Reporting
11. WooRank
WooRank is a technical SEO and digital marketing audit tool designed for agencies, marketers, and business owners who need quick diagnostics and clear improvement plans.
WooRank differs from Ahrefs by emphasizing page health, competitive gaps, and actionable reporting, not deep link intelligence. The WooRank platform generates instant SEO scores and provides suggestions for each page.
WooRank’s Keyword Tool monitors terms by position and volume. Site Crawl detects duplicate content, broken links, and speed issues. Marketing Checklist offers custom tasks based on your site’s audit results. The tool also supports white-label reporting and integrates with Google Analytics and Search Console.
WooRank is a cheaper Ahrefs alternative starting at $19.99/month for Lite, $89.99/month for Pro (1 site, 50 keywords), and $199.99/month for Premium (5 sites, 250 keywords). Enterprise plans offer custom features, full API access, and automation support.
Pros in the WooRank review mention beginner-friendly UX, fast audits, and actionable checklists. Cons of WooRank emphasize limited backlink features and keyword tracking scope.
12. Raven Tools
Raven Tools is an SEO and marketing reporting platform for agencies that manage cross-channel campaigns. Raven Tools consolidates keyword tracking, backlink data, technical audits, and social media performance into customizable, white-label reports.
Compared to Ahrefs, Raven Tools emphasizes multi-source reporting and presentation-ready dashboards over raw SEO depth. Raven includes a drag-and-drop client report builder, a semantic keyword planner, a rank tracker, and a backlink explorer using Majestic and Moz integrations. The Site Audit prioritizes technical health issues by severity and turns results into a shareable checklist.
Raven Tools connects SEO, PPC, and social data from Google, Facebook, Bing, and Twitter into one interface. Raven Tools review reveals that the tool works best for teams who need clean, client-facing insights across multiple platforms, not deep-link or keyword databases.
Raven Tools is a paid platform that starts at $49/month for small businesses (2 domains, 2 users) and scales to $479/month for agencies (320 campaigns, 40 users, 30K position checks).
Pros of Raven Tools in the Ahrefs vs. Raven Tools comparison include polished visual reports, cross-channel integration, and team collaboration features. Cons of Raven Tools are limited PPC features and sampled rank data at scale.
Best Alternatives to Ahrefs for Beginner-Friendly SEO
13. Moz
Moz is an all-in-one SEO platform known for its accessible interface and educational approach to SEO management. Moz includes keyword tracking, link analysis, and technical audits in a central dashboard that helps users improve rankings, site health, and domain authority. Moz is especially suited for beginners, small businesses, and marketers who value ease of use and training support.
Compared to Ahrefs, Moz offers a more user-friendly entry point with affordable plans and well-explained metrics like Domain Authority (DA). While Ahrefs delivers broader data depth and faster crawl speed, Moz provides practical tools such as Keyword Explorer, Link Intersect, and Site Crawl that meet the core needs of growing sites, as the Moz review suggests. However, Moz’s keyword index and backlink database are smaller, which limits precision in more competitive or long-tail environments.
Moz is a paid tool, with pricing starting at $49/month for solo users. Mid-tier plans like $179/month (Medium) support 10 sites and 1,500 keywords, while larger tiers expand capacity and tracked domains.
Pros of Moz include intuitive UX, strong onboarding resources, reliable rank tracking, and unique features like True Competitors and GeoRank for local targeting.
The con of Ahrefs vs Moz is that Moz is a legacy platform. Its smaller keyword index, slower update cycle, and lack of advanced workflow automation make it less viable for agencies or data-heavy SEO programs.
For marketers who seek a balanced SEO toolkit with guided workflows, Moz is a viable Ahrefs alternative, especially if affordability, local SEO, and beginner-friendly tools are priorities.
14. Ubersuggest
Ubersuggest is a budget-friendly browser-based SEO platform suited for freelancers, startups, and content creators. Ubersuggest combines keyword research, content optimization, backlink tracking, and technical audits.
Unlike Ahrefs, Ubersuggest focuses on simplicity, with lighter datasets and guided workflows for beginners. Ubersuggest pulls keyword suggestions from Google Autocomplete, analyzes top-performing content for any topic, and offers site audit reports that highlight SEO errors by type and priority. The backlink tool displays new and lost links along with domain score and anchor text.
Ubersuggest supports daily rank tracking across mobile and desktop, monitors SEO health with on-page suggestions, and includes AI-powered writing tools for titles and meta descriptions. Chrome and Edge extensions reveal keyword data, domain metrics, and on-page issues in real time.
Ubersuggest is cheaper than Ahrefs. The pricing starts at $29/month (individual) and goes up to $99/month (enterprise). Lifetime deals are available, which makes it one of the most affordable Ahrefs alternatives for long-term users.
Pros underscored in the Ubersuggest review include low pricing, a user-friendly interface, and AI content tools for non-SEOs. Ubersuggest cons are smaller keyword and link indexes, slower updates, and limited features for agencies or advanced users.
Ubersuggest is a cheaper Ahrefs alternative best for creators, bloggers, and small businesses looking to run basic SEO campaigns without paying for high-tier enterprise platforms.
15. Mangools
Mangools is a user-friendly SEO toolkit and a popular free Ahrefs alternative for beginners and bloggers. Mangools includes five core tools, which are KWFinder for keyword research, SERPChecker for competitive analysis, SERPWatcher for rank tracking, LinkMiner for backlinks, and SiteProfiler for SEO metrics.
Compared to Ahrefs, Mangools offers simplified visuals and beginner-friendly features. KWFinder shows keyword difficulty, search volume, CPC, and trend data in an intuitive layout. LinkMiner reveals referring domains, link strength, and anchor text using Majestic’s index. The Mangools review highlights how its lightweight UX helps new users focus on core SEO insights without data overload.
Mangools is one of the cheapest Ahrefs alternatives with limited free access and pricing starting at $24.50/month. All plans include keyword lookups, rank tracking, and link data, but usage caps apply on lower tiers.
The pros of Mangools are a clean UI, fast setup, and usefulness for niche keyword discovery. Cons of Mangools vs. Ahrefs include limited SERP depth, smaller index, and slower updates.
Mangools works best for creators and SMBs who are looking for free or low-cost SEO tools like Ahrefs without the complexity.
Why Do People Seek Alternatives to Ahrefs?
People seek alternatives to Ahrefs because it moved to a more expensive credit system, raised prices, and canceled the accounts of people who were on the old pricing plan.
Ahrefs introduced a credit-based pricing system in 2024 that limits access to core tools like Site Explorer, Keywords Explorer, and Content Explorer. Users find themselves running out of credits quickly, even on paid plans.
Each plan comes with one Power User, who can consume up to 500 credits per month. The use of credits is very hard to pin down, as every time you run a batch analysis, use a filter, or click on a feature, it essentially uses 1 credit. The credit system makes it difficult for users to predict their monthly costs and often leads to overage charges.
Users who want to work on their SEO have to spend more money on credits to use this service in the first place.
Ahrefs removed legacy pricing, raised plan costs, and canceled older accounts that did not migrate. Ahrefs offers no free trial of its full suite. While Ahrefs Webmaster Tools grants limited access to audits and backlinks for owned domains, it does not allow evaluation of core features like keyword research or competitor tracking.
Local SEO tools remain absent from Ahrefs. SEO teams that manage Google Business Profiles, local listings, or review monitoring must rely on other software
As SEO requires broader automation and direct Google integrations, Ahrefs no longer fits users who need scale, transparency, and complete visibility in one platform.
What to Look for in an Ahrefs Alternative?
The essential features you should look for in an Ahrefs alternative are listed below.
- Keyword Research Accuracy. Choose platforms that support complete keyword research with volume, difficulty, SERP intent, and related term suggestions.
- Backlink Analysis. Prioritize solutions that show detailed backlinks data, including anchor text, domain authority, and lost or toxic links.
- Technical SEO Audits. The best Ahrefs alternatives uncover crawl issues, indexing blockers, and Core Web Vitals. They support SEO audits for crawlability and indexability.
- Content Optimization. Look for platforms that enhance semantic structure, internal linking, and topic depth through SEO content alignment.
- Rank Tracking Precision. Accurate rank tracking requires daily updates, SERP feature visibility, and geo-segmentation across devices.
- Competitor Insights. Strong alternatives identify keyword gaps, link overlaps, and performance benchmarks through competitor analysis.
- Reporting and Exports. Look for customizable dashboards, branded PDFs, and export options that simplify client reporting and campaign tracking.
- Flexible Plans and Pricing. Consider usage caps, rank check volumes, historical data access, and API availability before choosing your Ahrefs alternative.
Which Ahrefs Alternative Offers the Best Balance of Features and Price?
Search Atlas offers the best balance of features and price among all Ahrefs alternatives. Unlike many SEO platforms that limit essential tools to higher-tier plans, Search Atlas gives you access to powerful keyword research, backlink building, auditing, automation, and reporting tools in every plan.
While most alternatives to Ahrefs specialize in one vertical, Search Atlas supports the entire SEO lifecycle (from topical mapping and intent clustering to outreach and content publication) without needing third-party tools.
Search Atlas delivers more value per dollar than any other Ahrefs alternative on the SEO market, starting at $99/month, with automation (via OTTO SEO), content scoring (via SCHOLAR), and local SEO dashboards included. Enterprise agencies reduce per-site costs as usage scales, which makes it the most cost-effective solution for complex workflows.
Try Search Atlas free now to streamline your SEO operations with the all-in-one SEO software platform designed for performance.
