Remember when creating quality content took months of research and writing? Those days are history, thanks to using ChatGPT for SEO.
This AI tool has transformed content creation into a matter of hours. But with everyone having access to the same technology, a crucial question arises: How can you stand out? 🤔
Even though ChatGPT is easy to use, asking for generic and vague things won’t make the magic happen. You need to use the right prompts for each SEO task during content creation.
We are going to provide you with several free prompts ready to transform your results. Keep reading to learn how to strategically use ChatGPT for SEO!
What is ChatGPT?
ChatGPT is an advanced AI chatbot that leverages natural language processing (NLP) to perform a wide array of tasks and generate human-like responses. 👱
Built on OpenAI’s Generative Pre-trained Transformer (GPT) architecture, this large language model (LLM) has been continuously evolving since its 2022 launch. Each iteration becomes more sophisticated in keyword research and content creation.
It works like a “chatbot on steroids.” 💪
ChatGPT’s versatility extends to various domains, making it a powerful tool for content creation, problem-solving, and creative endeavors.
How Does ChatGPT Relate to SEO?
For SEO, ChatGPT helps with the creative, research, and writing processes.
Its NLP-based responses help translate data into strategic actions. It understands the nuances of text for search engines and user intent, helping you align with both search engine requirements and what your users actually want.
You can do almost a complete SEO content strategy with ChatGPT:
- Discover new and related keywords
- Provide topic ideas around a keyword
- Write engaging content and optimize the keywords
- Adapt the content tone to the brand’s voice
- Improve meta tag optimization efforts by creating meta titles and descriptions
- Generate schema markups
- And much more…
What Are the Benefits of Using AI for SEO?
The implications of using ChatGPT for SEO are still emerging, but there are some real, tangible benefits when using the prompts we are going to present to you.
Content that Google (and your audience) will love
AI tools like ChatGPT help you craft content that reflects your brand’s voice while aligning with your audience’s search intent. For example, the AI can analyze whether users want a comprehensive guide (for an informational keyword) or are deciding on the best product for their productivity (commercial).
Regardless of the search intent, ChatGPT evaluates your content’s structure, suggests keyword enhancements, and optimizes it to drive more organic traffic. That means you make fewer SEO mistakes and impact more of your organic efforts.
Turn complex data into actionable strategies
AI algorithms process vast amounts of data in seconds, identifying user behavior trends and uncovering opportunities you may have overlooked. For example, you can ask the AI for ideas on current trends in an industry.
Even better, it can reveal what’s working for your competitors and offer insights to improve your rankings. Although ChatGPT can’t analyze links, it may have knowledge about your competitors’ content.
Personalization that converts
With specific ChatGPT SEO prompts, you can tailor content to match your voice, address pain points, or other specific needs, resulting in better engagement and increased conversion rates.
How To Use ChatGPT for SEO With Free Prompts
While there are numerous applications for SEO with ChatGPT, the content creation steps are the most redundant or repetitive. Below, we’ve curated the best free ChatGPT SEO prompts to help you in this process!
1. Create a Keyword List Targeted to Your Strategy
A smart keyword research lays the foundation for every successful SEO campaign. Keywords not only help you identify key topics but also help create content, rank in SERPs, and understand the user intent behind each search.
ChatGPT can help spark creative keyword ideas. It can generate niche-specific keywords, long-tail variations, and LSI (Latent Semantic Indexing) terms that your competitors might not think of.
Creating content
“Create a prioritized list of 20 high-impact keywords for [your specific niche], focusing on articles that address [specific topic].”
Exploring the main topic
“Prepare a table with 50 keywords for the topic [insert topic], including both short-tail and long-tail terms.”
Finding LSI terms
“What are the related terms for [main term] that could enhance an article about [specific topic]? List the most relevant ones for [your niche], including synonyms and addressing common user pain points.”
Discovering long-tail keywords
“Suggest 10 highly relevant long-tail keywords for your [specific niche], using [main keyword] as a guide.”
Understanding search intent
“List keywords related to [specific topic] and categorize them by search intent. Which terms suggest informational, transactional, or navigational searches?”
Improving existing content
“Analyze the following content: [insert text] and provide a detailed analysis of which keywords are being emphasized or used the most, including primary, secondary, and semantic keywords.”
2. Find Content Ideas to Discover Ranking Opportunities
Have your keywords ready but are unsure where to begin? Ask ChatGPT for content ideas to design a strategy that covers both broad and specific topics.💡
It’s possible to uncover better ranking opportunities by:
- Asking for topic suggestions based on your keywords.
- Generating frequently asked questions (FAQs).
- Identifying content gaps in your competitors’ strategies.
ChatGPT can also provide suggestions for different formats. For instance, you can ask it to generate the content format for each topic, such as landing pages, infographics, guides, and more.
Content by keywords
“Generate 10 content topic ideas based on the main keyword [insert keyword], covering both broad and niche aspects of the topic.”
Content gaps
“Identify at least 5 content gaps on [topic] from [competitor]. For each gap, offer detailed topic suggestions that could be explored.”
Different formats
“Using the main keyword [insert keyword], suggest 2 content formats (e.g., infographic, guide, blog, landing page). Add a brief outline of how each format should be structured for SEO.”
FAQs
“Based on the topic [insert topic], list 10 common user questions. For each question, suggest SEO-optimized answers, incorporating secondary keywords [insert words here].”
3. Craft Valuable Content That Meets User Needs
As Google’s north star is user satisfaction, it’s clear that content meeting users’ needs should be your top priority. But let’s face it—writing such content isn’t easy and takes time. 😵
ChatGPT can turn your fragments of ideas into structured texts.
Generate outline
First, use prompts to create outlines, plan detailed briefs, develop content sections, and even write entire SEO-optimized articles.
“Create a detailed brief for a 2,000-word article on ‘[specific topic],’ including the main keyword, semantic variations, suggested H1 and H2 headings, a structured outline with subheadings, and practical examples.”
Creating an attention-grabbing Introduction
But how do you ensure that your content meets your readers’ expectations?
The introduction is one of the most relevant parts of any text. We recommend asking ChatGPT to craft an engaging introduction with focused paragraphs tailored to targeted queries.
“Write a practical and engaging introduction for ‘[topic],’ highlighting a common problem faced by my target audience [insert problem] and previewing how the article will offer clear, actionable solutions”
Generate an outline that matches the search intent
ChatGPT SEO prompts also help you tailor content to match different search intents, ensuring your message resonates with the audience.
“Create content variations for [topic], aligning each with a specific search intent (informational, commercial, or navigational). Include a brief explanation of how each variation connects with the target audience.”
Write a fully SEO-friendly draft
If you prefer ChatGPT to draft the entire content, simply provide clear instructions, review the text, and refine it to align with your goals and brand voice. This can help you improve your SEO user experience by creating content that meets the needs of powerful search engines.
“Write a complete SEO-optimized article on [topic] with [desired word count]. Use the main keyword [insert keyword], include [number] subheadings (H2 and H3), and structure the content to follow best practices for scannability and user experience.”
4. Refine the Content Tone to Resonate With Your Audience
The information in your content is important, but how you present it can make all the difference in connecting with your target audience. Use ChatGPT SEO prompts to adjust your text’s tone and align your content with your brand’s voice. 🗣️
You can directly specify the desired writing style and tone to match your audience. For example:
- Writing style: Creative, journalistic, academic, informal, technical.
- Text tone: Funny, professional, casual, bold, dramatic.
Want a more professional tone?
“Write a text about [topic] for an audience of [entrepreneurs or executives], using a tone that is both professional and engaging.”
Need something more casual?
“Create a text for a young, engaged audience, using casual language and incorporating relevant memes. Keep the tone light yet informative to spark interest and encourage sharing.”
Looking for inspiration?
“Create a text that uses an inspirational approach, with short success stories and practical suggestions that can be applied immediately to motivate entrepreneurs to overcome specific challenges in the ‘[industry]’ market.”
Want something completely different?
Another advantage of ChatGPT is its ability to rewrite existing texts. Whether you’re refreshing an old article or adjusting a paragraph’s tone.
“Rewrite the following text: [insert here], making it suitable for a beginner audience. Use a calm tone and simplify complex concepts while maintaining technical accuracy”
5. Generate Killer SEO Meta Tags to Boost Clicks
Making a strong first impression begins in the SERP. Meta titles and meta descriptions are the elements that will determine whether your content will captivate and attract clicks—or get overlooked. 🖱️
To ensure they are effective and follow best practices, include these elements in your prompt:
- Character limits: Title tags should be up to 60 characters, and meta descriptions up to 160.
- Relevant keywords: Help search engines understand your page’s focus.
- Clarity: Clearly communicate what users can expect when they click.
Meta titles
“Generate meta titles for a page about [topic], incorporating the main keyword ‘[keyword],’ emphasizing a user benefit, and staying within 60 characters.”
“Suggest meta titles for content about [niche], keeping the character limit (60) and using the keyword [keyword].”
Meta descriptions
“Write meta descriptions for a page about [topic] that are engaging, encourage clicks, and stay within the 160-character limit.”
“Based on my content [text], create descriptions optimized for SEO in an attractive way, without exceeding the 160 character limit and using a main keyword [keyword] or secondary keyword [keyword].”
6. Improve Your Technical SEO To Ensure Indexation
When we talk about technical SEO, we’re dealing with the code behind your page. 🧑💻
ChatGPT can be a powerful strategic tool to help with indexation, the process where search engines analyze, interpret, and store information from your website to display in search results.
Here’s how you can use it effectively.
Writing a basic robots.txt file
“Generate a robots.txt file for a website with an online store, a blog, and a members-only area. Allow indexing of all pages except those in the ‘/admin’ and ‘/private’ directories.”
XML sitemap
“Create an XML sitemap for a website featuring blog, product, and contact sections. Ensure priority URLs are included for each section, with daily updates for the blog.”
Canonical tags
“Provide the code to add canonical tags in WordPress for a site where duplicate content exists in URLs with category filters.”
Optimize indexing
“Outline best practices to help important pages get indexed quickly after publishing and prevent temporary pages from being crawled.”
7. Create Compelling CTA For Maximum Conversion
With our ChatGPT SEO prompts, you can create well-crafted calls-to-action (CTAs) to guide your audience toward taking the desired next step after reading your content. ➡️
Audience intent
“Create CTAs for a sales page that positions [product/service] as the perfect solution for [audience problem].”
Sense of urgency or exclusivity
“Write CTAs that create urgency for an exclusive discount on [product/service], valid for 24 hours only.”
Highlight benefits
“Develop CTAs for an email marketing campaign that encourages a free trial of [product/service], highlighting its main benefits [insert benefits].”
LSI-based CTAs
“Create CTAs for a landing page about [topic], incorporating semantically related terms such as [LSI terms] to reinforce the relevance of the content and increase the click-through rate.”
Brief-driven
“Create 5 CTAs for the conclusion of a white paper on [topic], targeting an audience in the consideration stage. Use persuasive language and highlight key benefits from the brief.”
Different styles of CTAs
“Suggest CTAs for a blog post that encourage the reader to explore more content on the site about [topic], avoid generic terms like “click here.”
Limitations of Using ChatGPT for SEO
Before using these prompts, you must know ChatGPT’s severe limitations that can hold back your strategy. 🚫
Even if you are using the best prompts possible, you might encounter the following problems:
- Outdated information: ChatGPT’s training data has a cutoff point – this means it won’t be up-to-date on the most recent Google algorithm shifts or the newest SEO trends. It also lacks access to real-time data and doesn’t provide essential metrics.
- Lack of in-depth information: It might not fully grasp the context or relationships between concepts.
- Zero emotional intelligence: It lacks the emotional subtlety needed to handle conversations delicately.
- Limited understanding of context: It doesn’t have information about your business, products, solutions, and ideals. Your content might be generic and lack crucial information about your business.
- Hallucinations: ChatGPT may produce text that contains false facts or fabricated stories.
For instance, ChatGPT can’t find the search volume, potential traffic, and trends over time for a keyword—information that can only be obtained with a comprehensive suite of SEO tools.
You shouldn’t rely on it alone for making big decisions, especially when you need the latest information and real numbers.
Bottom line: it’s not a replacement for comprehensive SEO tools.
How to Overcome ChaGPT Limitations
ChatGPT’s limitations are in the vanilla tool, which is the conventional chat itself everyone uses. There are ways you can use ChatGPT’s API to extend its functionalities.
Search Atlas is an all-in-one SEO enterprise suite that takes the power of ChatGPT to the next level. At the core of its content creation capabilities lies Content Genius, a sophisticated tool that gives users the flexibility to choose between the most advanced models of ChatGPT and Claude.
This tool transcends the typical limitations of AI content creation.
It doesn’t simply rely on basic prompts; instead, it analyzes multiple contextual elements to create optimal content strategies:
- Examines the top SERP results and competitor headings to generate highly competitive outlines.
- Uses custom and complex prompts—even better than the ones we listed in this article—for each subheading, ensuring every section of your article is thoroughly developed.
- Automatically identifies and incorporates terms related to your target keyword, increasing the likelihood of your article being recognized as an authoritative resource.
The result is comprehensive content that meets both user intent and search engine requirements.
OTTO, the first AI autopilot in the market, cross-references data from your website, knowledge graph, Google Search Console (GSC), and Google Business Profile (GBP) to create a custom model for your business. 🤖
You won’t be using vanilla ChatGPT with generic outputs, but a completely personalized model that understands your business, audience, solutions, products, and even current SEO strategy.
Additionally, OTTO fixes your indexing issues and technical problems, optimizes and generates more content, builds authority, optimizes your GBP profile, and much more.
It doesn’t just make recommendations but actually deploys the fixes and optimizations. That’s the secret to not just ranking #1 but also maximizing your results while saving time and resources.
OTTO demonstrated exceptional results in boosting Your Money Your Life (YMYL) content, a notoriously challenging type of content that demands meticulous attention to detail.
In this Search Atlas case study, you can see OTTO’s remarkable success: it increased a longevity website’s monthly organic traffic by an impressive 1,149% in just 9 months!
Your Custom ChatGPT for SEO is Your Key to Ranking Success
While using prompts streamlines your SEO workflow, it doesn’t compare with a specialized SEO tool that creates custom ChatGPT for your business.
Remember that with OTTO, you’re not just automating content creation, but also strategic keyword research, improving technical SEO, and more.
Curious to see how it all works? Take Search Atlas for a test drive and experience the real power of ChatGPT. Try our free trial!
