When looking for an alternative to KeywordTool.io, you have to examine the features you’re currently lacking. 🔎
Without access to deeper analytics or robust keyword features, you could easily miss out on valuable opportunities that give you a competitive edge.
That’s why it’s important to use a keyword tool that offers deeper insights, trend analysis, and strategic guidance.
If you’re only using KeywordTool.io, you’re probably falling behind. And your growth strategy is likely moving at a snail’s pace. 🐌
Luckily for you, we’re going over 10 of the best alternatives to provide you with the critical features you need to cover keyword discovery and content optimization!
What to Look for in a KeywordTool.io Alternative
KeywordTool.io is well-regarded for its user-friendly interface and quick keyword generation. But its capabilities are often limited to just that—providing keyword suggestions without much in the way of deeper analysis.
For users who want to maximize their content strategy, the tool can’t provide the full picture. This is why KeywordTool.io tends to fall short for marketers and SEO professionals.
Here are some of the key features other tools can provide:
- Keyword Difficulty and Search Volume Data: More than just suggestions, this feature is vital to understand how hard it is to rank for a particular keyword and whether it’s worth targeting in general.
- Competitor Analysis: This provides into what competitors are ranking for and can provide users with the edge to create better content and target the right keywords.
- SERP and Trend Analysis: Tracking keyword trends and seeing real-time results on what’s performing well in search engines is essential for staying on top of shifting SEO landscapes.
- Backlink Tracking and Audits: Monitoring backlinks and conducting site audits are key to identifying issues that could be affecting rankings.
By taking advantage of these features, users can create a more comprehensive SEO strategy that suits their goals. Check out our guide to the best tools for keyword research.
Top 10 KeywordTool.io Alternatives for Advanced Keyword Insights
There are plenty of tools you can use in your marketing strategy. Check out 10 KeywordTool.io alternatives to improve SEO efforts.
1. Search Atlas
Search Atlas is a cutting-edge SEO solution known for having over 40 tools made for marketers and other professionals within its suite of features.
The appeal lies in its robust keyword analysis capabilities, helping marketers and businesses identify opportunities across diverse markets. The keyword tools also provide an international focus, allowing users to track keywords in multiple languages and countries.
Search Atlas provides in-depth competitor insights, enabling users to optimize their strategies based on competitor rankings and performance.
Compared to KeywordTool.io, this comprehensive platform offers broader, more granular data. That’s what makes it valuable for businesses targeting global audiences.
While it might not have the simplest interface for new users, it still excels at providing detailed keyword and SERP metrics. These insights help users craft informed SEO strategies to grow revenue and increase visibility.
Popular features
- Global Keyword Tracking: Track keywords in different countries and languages; perfect for international SEO campaigns.
- Competitor Analysis: Access detailed competitor data showing how competitors rank for specific keywords.
- SERP Performance: View keyword difficulty, volume, and other SERP performance metrics to refine your strategy.
- Keyword Research: Uncover keyword opportunities with detailed metrics, better suited for in-depth SEO campaigns.
- Comprehensive Keyword Tracking: Monitor the rankings and performance of targeted keywords.
- Backlink Monitoring and Analysis: Track inbound links to your site and evaluate their quality.
- Customizable Reporting Features: Access tailored reports for tracking SEO metrics over time.
Limitations
- Some reviews mention that it can be difficult for new users, but there are resources and tutorials available to assist with onboarding.
- Search Atlas doesn’t have a free version of the keyword tool on its own, but it offers a free trial for the all-in-one platform, which has all keyword research tools.
Pricing
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 1 | 3 |
| User seats | 2 | 3 | 5 |
| Pages/Articles Created | 40 | 100 | 200 |
| Content Assistant Keywords | 120 | 300 | 600 |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Content Plans | 40 | 100 | 200 |
| Keyword Research Lookups | 500 | 2,000 | 5,000 |
| Backlink Analyzer Projects | 2 | 5 | 5 |
Search Atlas reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. AnswerThePublic
AnswerThePublic is a popular keyword tool for generating content ideas based on real user search queries. By visualizing data in categories like “what,” “how,” and “why,” it helps users tap into the public’s search intent. Content creators and SEO specialists use it to generate long-tail keyword ideas and uncover what questions users are asking.
While KeywordTool.io focuses on a more traditional keyword search model, AnswerThePublic is more user-centric. This makes it especially valuable for those looking to create content that directly addresses users’ needs.
Popular features
- Search Intent Visualization: Access keyword data in a visual format, grouping questions and topics based on user intent.
- Great for Content Ideas: Generate ideas that address specific user concerns or questions.
- Free Version: The free tier makes it accessible to freelancers and small businesses on a budget.
- User-Friendly: It has a user-friendly, intuitive design, requiring minimal setup and offering fast results.
Limitations
- Reviewers note that it lacks advanced SEO features like keyword difficulty or SERP analysis.
- Some users report slow refresh rates for keyword data, resulting in potentially outdated suggestions.
Pricing
- Individual: $119/lifetime
- Pro: $990/lifetime
- Expert: $1,990/lifetime
AnswerThePublic reviews
- G2: 4.5/5 (37)
- Capterra: 4.6/5 (10)
3. WordTracker
WordTracker is an established keyword tool that focuses on helping users find valuable, low-competition keywords to improve their SEO performance. WordTracker provides more refined results with deeper metrics like keyword difficulty and performance over time.
It also includes competitor analysis, which allows users to see which keywords their rivals are ranking for. The tool’s simplicity is one of its key strengths. Even non-experts can easily navigate and conduct meaningful keyword research with this easy-to-use tool.
Popular features
- Keyword Difficulty Scores: Get clear insights into how difficult it is to rank for a given keyword.
- Real-Time Data: Access up-to-date metrics for search volume and competition levels.
- Competitor Insights: Analyze competitors’ keyword strategies to discover gaps and opportunities.
- Affordable Pricing: Known as one of the more affordable options, WordTracker is one of the more accessible options for small businesses.
Limitations
- Some users discuss that it doesn’t integrate as seamlessly with other SEO tools or platforms.
- A few reviewers note the interface is not as modern or user-friendly as newer tools.
Pricing
- Bronze: $17/month, 1,000 keyword results, 10 domain competitors, 1 ranking list, 1,000 ranking keyword results, 7 territories.
- Silver: $38/month, 1,000 keyword results, 20 domain competitors, 5 ranking lists, 5,000 ranking keyword results, 15 territories.
- Gold: $54/month, 2,000 keyword results, 50 domain competitors, 10 ranking lists, 10,000 ranking keyword results, 200 territories.
WordTracker reviews
- G2: 4.5/5 (11)
- Capterra: WordTracker currently has no ratings on Capterra.
4. Soovle
Soovle is a free tool from SEO.com that generates keyword suggestions from a variety of sources, including Google, Amazon, Bing, YouTube, and more. Its simple interface makes it a go-to option for users who want a quick overview of keyword suggestions across multiple platforms.
Even though it lacks advanced metrics like keyword volume or difficulty, its ease of use and multi-source approach make it a popular tool for generating new ideas across diverse channels.
Popular features
- Multi-Source Keyword Data: Pull keyword suggestions from multiple search engines and platforms, giving a broader view of search trends.
- Free to Use: Get all features at no cost; an excellent option for casual users or those on a budget.
- Customizable Search Sources: Prioritize which sources to pull data from, depending on their needs.
- Quick and Simple: Generate keyword suggestions almost instantly, requiring no account or setup.
Limitations
- Users state that it does not provide keyword volume, competition, or difficulty scores.
- Some reviewers find that it lacks advanced features for filtering and sorting keywords.
Pricing
This tool is free to use.
Soovle reviews
- G2: This tool has no reviews on G2.
- Capterra: This tool has no reviews on Capterra.
5. KWFinder by Mangools
KWFinder is part of the Mangools suite, designed to make keyword research straightforward and accessible. Its interface is clean and easy to navigate, making it a favorite among beginners and small businesses. KWFinder focuses on long-tail keywords, helping users find less competitive terms that are easier to rank for.
KWFinder provides more in-depth metrics like keyword difficulty, SERP analysis, and local SEO data. Its blend of simplicity and data-driven insights makes it one of the top choices for users wanting targeted keyword strategies.
Popular features
- Long-Tail Keyword Suggestions: Discover low-competition, niche keywords that are easier to rank for.
- Keyword Difficulty: Get a clear, color-coded difficulty score to quickly assess ranking potential.
- SERP Analysis: Access real-time SERP results for a keyword, showing what pages are currently ranking.
- Local SEO Data: Review keyword metrics tailored for specific geographical locations, ideal for local businesses.
Limitations
- The free version has restricted features, limiting its utility for larger projects.
- Some users mention that its keyword database is smaller than competitors.
Pricing
This keyword tool is free to use but has limitations. To access the full suite of features, Mangools offers the following subscription options:
- Basic: $29.90/month
- Premium: $44.90/month
- Agency: $89.90/month
KWFinder reviews
- G2: 4.7/5 (89)
- Capterra: 4.8/5 (89)
6. Ubersuggest
Ubersuggest, developed by Neil Patel, is a versatile keyword research tool offering both free and paid versions. It combines keyword research, site audits, and backlink analysis in a user-friendly interface.
Ubersuggest offers more than just keyword suggestions—it provides performance metrics, content ideas, and even competitor data. Its free version is fairly generous, offering basic keyword metrics like search volume and keyword difficulty.
Popular features
- Keyword Suggestions: Access a wide range of keyword suggestions, complete with volume and competition data.
- Competitor Analysis: Track competitors’ keyword rankings and discover untapped opportunities.
- Content Ideas: Get suggestions for blog topics based on popular keywords and search trends.
- Affordable Pricing: This tool is known for being one of the more affordable options, especially given the features it provides.
Limitations
- Some users say the data isn’t as up-to-date as other tools.
- A few reviews note that it can feel cluttered and overwhelming, especially for new users.
Pricing
- Individual: $290/lifetime
- Business: $490/lifetime
- Enterprise: $990/lifetime
Ubersuggest reviews
- G2: 4.2/5 (142)
- Capterra: 4.4/5 (92)
7. Google Keyword Planner
Google Keyword Planner is one of the most reliable and trusted tools for keyword research, thanks to its direct integration with Google Ads. It’s particularly beneficial for marketers focused on paid search campaigns, but it’s also useful for organic keyword research.
Google Keyword Planner pulls its data straight from Google’s vast search database, giving users access to accurate keyword metrics like search volume, bid estimates, and competition levels. It’s especially useful for businesses planning both paid and organic search strategies.
Popular features
- Accurate Keyword Data: Access keyword search volume and competition metrics directly from Google’s search data.
- Bid Estimates: See the cost-per-click (CPC) bid ranges for each keyword, which can help advertisers optimize budgets.
- Location-Specific Data: Gain insights into how keywords perform in different geographical locations, which is great for local businesses.
- Google Ads Integration: Seamlessly connect with Google Ads for running PPC campaigns.
Limitations
- The interface can be difficult to navigate for users unfamiliar with Google Ads.
- Users must set up a Google Ads account to access the tool, even if they don’t intend to run ads.
Pricing
The tool is free.
Google Keyword Planner reviews
- G2: 4.7/5(10)
- Capterra: 4.2/5 (5)
8. Semrush
Semrush is an SEO and digital marketing tool that offers keyword research, competitive analysis, backlink tracking, and more. It’s known for its all-in-one approach. Semrush offers deep insights into keyword difficulty, search trends, and SERP data, making it a great tool for both PPC and SEO strategies.
Like most tools on this list, Semrush goes beyond keyword suggestions and offers other tools to monitor competitor performance and track organic rankings. It’s favored by marketing teams for its wide range of features. But it also comes with a steeper learning curve and pricing.
Popular features
- Comprehensive Keyword Research: Access keyword difficulty, search volume, and competitive analysis, making it a powerful tool for in-depth SEO strategies.
- Competitive Insights: Track competitors’ keyword rankings and discover gaps in their own content strategy.
- Backlink Analysis: Track backlinks for your site and competitors to build stronger link-building strategies.
- Site Audits: Get technical SEO audits to identify issues that could be affecting site rankings.
Limitations
- Users state that it can be overwhelming due to the number of features.
- Some note that Semrush’s higher-tier plans can be costly for small businesses.
Pricing
- Pro Plan: $139.95 per month, 5 projects, track up to 500 keywords, and check up to 10,000 results per report.
- Guru Plan: $249.95 per month, 15 projects, tracking up to 1500 keywords, and checking up to 30,000 results per report.
- Business Plan: $499.95 per month, 40 projects, tracking up to 5000 keywords, and checking up to 50,000 results per report.
Semrush reviews
- G2: 4.5 /5 (2463)
- Capterra: 4.6/5 (2279)
9. Moz Pro
Moz Keyword Explorer is part of the Moz suite of SEO tools and is designed for keyword research and SERP analysis. Known for its clean interface and ease of use, Moz Keyword Explorer allows users to quickly discover new keyword opportunities, assess keyword difficulty, and analyze the competition.
One of its standout features is the “Priority” score, which helps users prioritize keywords based on potential impact. Compared to KeywordTool.io, Moz offers a more user-friendly experience while also providing advanced metrics for SEO professionals.
Popular features
- Keyword Difficulty Score: Measure how hard it will be to rank for a keyword and get clear insights for strategy development.
- Priority Score: Combine keyword metrics into a single score and prioritize keywords with the highest potential.
- SERP Analysis: Gain insights into what pages are currently ranking for a given keyword, helping users understand the competition.
- Easy-to-Use Interface: Known for its user-friendly design, Moz is accessible to beginners and pros alike.
Limitations
- Some users note that Moz’s keyword database may not be as large as that of competitors like Ahrefs or Semrush.
- Reviews mention that the tool can occasionally produce slower load times compared to other SEO platforms.
Pricing
- Starter Plan: $39 monthly – 1 user included, 1 tracked site, 50 tracked keywords per month, 20K pages crawled per month.
- Standard Plan: $79 monthly – 1 user included, 3 tracked sites, 300 tracked keywords per month, 400K pages crawled per month.
- Medium Plan: $143 monthly – 2 users included, 10 tracked sites, 1,500 tracked keywords per month, 2M pages crawled per month.
- Large Plan: $239 monthly – 3 users included, 25 tracked sites, 3,000 tracked keywords per month, 5M pages crawled per month.
Moz Keyword Explorer reviews
- G2: 4.3/5 (568)
- Capterra: 4.5/5 (348)
10. Ahrefs
Ahrefs is a leading SEO toolset known for its keyword research, backlink analysis, and competitive insights. With Ahrefs, users can conduct in-depth keyword research, track rankings, and uncover content gaps by analyzing competitor websites.
Ahrefs stands out for its robust backlink index, which is one of the largest available, allowing users to monitor their backlink profiles and improve their link-building strategies. While KeywordTool.io focuses more on generating keyword suggestions, Ahrefs offers a larger suite for SEO, including content research and site audits.
Popular features
- Keyword Explorer: Get in-depth keyword metrics, including search volume, keyword difficulty, and traffic potential.
- Backlink Analysis: One of the most comprehensive backlink indexes available, use this tool to track and analyze backlinks for your own site and competitors.
- Content Explorer: Discover top-performing content based on keywords or topics and refine content strategies.
- Site Audits: Conduct technical audits of websites to identify SEO issues and get solutions to improve site performance.
Limitations
- Some reviews mention a steep learning curve for users without prior experience.
- Users mention that the price point can be higher for smaller operations.
Pricing
- Lite Plan: $129 per month, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, 5 projects, 6 months of historical data, 750 tracked keywords, and 100,000 crawl credits.
- Standard Plan: $249 per month, everything in Lite, Content Explorer, Batch Analysis, 20 projects, 2 years of historical data, 2,000 tracked keywords, and 500,000 crawl credits.
- Advanced Plan: $449 per month, everything in Standard, Web Explorer, Looker Studio integration, 50 projects, 5 years of historical data, 5,000 tracked keywords, and 1,500,000 crawl credits.
- Enterprise Plan: $1,499 per month, everything in Advance, API access, and additional customization options. Requires an annual commitment.
Ahrefs reviews
- G2: 4.5 /5 (549)
- Capterra: 4.7 /5 (575)
There’s an Easy Answer to KeywordTool.io Alternatives—Search Atlas
When it comes to keyword research, settling for basic tools can leave you with missed opportunities, outdated strategies, and lackluster results.
The right alternative will offer more than just keyword suggestions. You should be able to access data-driven insights, competitor analysis, and trend forecasting to make sure you’re always a step ahead in your SEO game!
One standout choice is Search Atlas—a comprehensive SEO platform that offers every tool you need. Explore billions of keywords complete with search volume, CPC, and every other metric you need to determine the best targets.
Make use of keyword gap analysis tools or start with a seed keyword and build your strategy from there. Take your SEO a step further with automation tools, an AI Content Writer, or even an on-page audit tool.
Whatever you need to succeed, Search Atlas offers. Start your free trial today!
