2024 Wrap-Up: A Rollercoaster Ride for Search Atlas & the World of SEO

Table of Contents
2024 Wrap-Up: A Rollercoaster Ride for Search Atlas & the World of SEO

Raise your hand if 2024 felt like a rollercoaster ride that you wanted a second go at! 🎢

While the year was thrilling, it was defined by an overall sense of transformation. From the massive API docs Leak, to AI Overviews taking center stage to Google making waves with new algorithm updates, this year has been wildly jammed packed—but in the best way possible!

SEO has shifted in ways we didn’t see coming, and at Search Atlas, we’ve been riding that wave of change with excitement and growth.

We navigated new challenges, developed innovative features, and grew our community of SEO enthusiasts who are as excited about the future as we are. But it was a year of big shifts not just for our company, but for the SEO world at large. 🌎

We dug deeper into data, focused on holistic strategies, and reimagined how we help our clients reach new heights. While it felt like there was never a dull moment the past 12 months, the best part is we’re just getting started at something big!

Search Atlas Year in Review: Our 2024 Wrap Up

Although there’s been a lot of transformations in Search Atlas, let’s take a moment to spotlight the real stars of the show: Our clients (AKA our best friends). Grab a seat as we highlight the amazing feats of those we’re lucky to call our partners!

OTTO Saved 2030 Years of Work in 6 Months

Since the grand debut of OTTO on June 13, 2024, it’s been nothing short of revolutionary. And we’ve got the numbers to prove it!

Let’s start with this jaw-dropper: 11,873 OTTO projects from 5,574 incredible customers. That’s a lot of work, right?

But that’s not all: Together, those projects have saved more than 17.7 million hours. Yes, you read that right! That’s 740,771 days or 2,030 years of SEO work skipped through the power of SEO automation! ⌛

On average a single OTTO project saves 187 days of work. And the average customer (we see you, rockstars) is saving 399 days of SEO work with many of them trusting us to manage multiple projects.

Bottom line: In just 6 months of using OTTO, our clients gained over 1 year of production.

time saved with OTTO eoy
OTTO displays a detailed breakdown of how much time a website saves with each automated task.

Over $1 Billion Saved in Technical SEO Work

OTTO isn’t just saving time: It’s saving the SEO economy. By taking on the heavy lifting of complex tasks, OTTO is eliminating the need for sprawling, resource-heavy SEO teams.

In fact, data from ZipRecruiter shows the average hourly rate for technical SEO in the U.S. is $42, which translates to OTTO saving clients an astonishing $1 billion in costs. For our U.S.-based customers, the average savings per customer were roughly $134K. 😱

And for our global friends, the savings are just as impressive. While UpWork and Freelancer have found the average international technical SEO rate at roughly $15 per hour, OTTO has helped save $266 million worldwide. Individual international customers have averaged $47,880 in savings—all without sacrificing quality.

We made the calculations just for hiring technical SEO experts. Imagine how much each client saved with outreach, link building specialists, local SEO professionals, content writers, and so much more.

OTTO vs technical SEO pricing comparison hourly OTTO is already cheap, but it becomes even cheaper as its pricing reduces with the more websites you use it on
OTTO is already cheap, but it becomes even cheaper as its pricing reduces with the more websites you use it on.

OTTO Was Used as a Press Release Machine

In case you haven’t heard, OTTO also doubles as a press release machine. In less than 5 months, OTTO published 1,048 press releases, helping our clients establish themselves as authorities in their industries. 🥇

Our clients unleashed OTTO’s advanced AI to generate a perfectly polished press release and distribute it to the most well-known news outlets. And this is all possible without the hefty price tag that comes with press release distribution.

OTTO press release syndication tool manick bhan distribution channels
We continue to expand, with new distribution channels coming soon!

They Created Over 100K Heatmaps

Our clients turned local SEO into a game of Pokémon GO, and used OTTO as a cheat code. But here they were chasing rankings, and wow, did they catch all the No. 1 positions! 🗺️

They generated a massive 105,245 heatmaps. Then, they leveled up their Google Business Profiles (GBPs) by automating posts, answering Q&As, review’s replies, and even creating hyper-local targeted content.

search atlas geogrid local SEO tool best local SEO tools

Customers Went Full-on Sherlock Holmes With Keyword Research

Our clients created 15,152 keyword rank tracker projects and investigated a whopping 681,905 keywords. Talk about keyword sleuthing! 🔍

But this isn’t just detective work—it’s a keyword heist. With the power of OTTO, our clients stole the spotlight, claimed top rankings, and left competitors wondering where their rankings went.

Keyword Rank Tracker Historical Positions Search Atlas
Get historical data, trends, updates on performance, loss/won, and many more keyword tracking capabilities with Search Atlas.

Customers Turned Into World-Class Content Creators and Generated 1.52 Billion Words

In 2024, Search Atlas’s Content Genius took over the content game like a hit book series that never ends. Except this one isn’t binge-worthy; it’s a productivity juggernaut.

Together, 7,196 clients churned out an astounding 187,714 articles with 333,887,522 words. And let’s not forget they created 60,902 topical maps, because what’s an epic content strategy without some laser-focused planning? 🧠

Now, let’s talk about savings. With the rate for an average writer starting at $0.10 per word, according to ClearVoice, our clients saved $33.3 million collectively. That’s not just pocket change; that’s a luxury home in every major city worth of money.

Split it across the savvy clients who used Content Genius, that’s an average savings of over $4,639 per client or roughly $178 per article. All of that without juggling freelancer schedules or waiting weeks for drafts, Content Genius delivered polished work in a few clicks. ⚡

But they didn’t stop with articles. From articles to landing pages, GBP posts, Q&As, reviews’ answers, press releases, and much more, our clients let our AI handle it all automatically by using 2.03 billion AI tokens and generating a jaw-dropping 1.52 billion words!

search atlas content genius general image
Content Genius generates fully optimized content for keywords, AI images, NLP terms, ideal word count, internal linking, and much more.

More Than 14 New Features Released in a Single Year

We’re certainly stealing one spot from the large list of competitors in our industry. Our amazing team spent countless hours over the last year as we introduced more than 14 groundbreaking features that reshaped the market. 

With  OTTO, advanced AI image engine, press release distribution, local citations, OTTO GBP optimization, digital outreach tools, instant indexing, and much more.

We also listened to our clients’ requests and introduced a new feature called Deep Freeze within OTTO, allowing them to keep all of their changes in the website for free even after removing OTTO from it.

otto deep freeze keep fixesand optimizations even after removing OTTO for free
You can freeze an OTTO project for free and start another one using the same AI quota.

But that’s not all. We love celebrations and we went crazy with a Search Atlas Holiday Launch Bonanza. We’re rolling out 9 new features by the end of 2024 with each one pushing the boundaries of SEO automation even further.

Have you tuned in to one of our live stream sessions yet? It’s where the magic happens! ✨

If you’ve been following our live streams, you know the energy is palpable. As we close out 2024, expect nothing short of innovation and surprises.

Proud Moments From Search Atlas in 2024

Everything we’ve done has been inspired by you, our amazing community. That’s why we want to share some of the standout moments that made this year so special for us.

Search Atlas Started an SEO Revolution With OTTO

We worked tirelessly to bring OTTO to the digital marketing world. And let’s just say we are pretty proud of it because we didn’t just introduce a feature, we started a revolution.

As the first AI agent in the SEO market (we triple-checked!), OTTO doesn’t just give recommendations, it takes action. OTTO is to SEO what ChatGPT is to communication. Just as ChatGPT brought AI to everyday tasks, OTTO has become a part of everyday SEO for our customers.

automate your SEO with OTTO the first AI agent autopilor in the market
OTTO is the first truly AI SEO autopilot.

Search Atlas Was Crowned The World’s Best

Not to brag, but Search Atlas won the award of Best SEO Global Software Suite at the 2024 Global Search Awards. Competing against submissions from 195 countries made the victory even sweeter as we dethroned some serious SEO giants!

The judges didn’t hold back, calling Search Atlas “a holistic campaign powerhouse” with “truly impressive features” and “noteworthy depth.” This wasn’t just a win—it was a statement.

Search Atlas Earns Prestigious Best SEO Global Software Suite at Global Search Awards 2024
The judges were particularly impressed by Search Atlas’ depth and capabilities for a comprehensive approach to SEO

Search Atlas Focused on Helping the World

At Search Atlas, we believe making an impact goes beyond the digital world. It’s about helping people, animals, and communities in need. ❤️

Every month, we donate to charities chosen by our stellar team, which include Elephant Pride Sanctuary, SEO for Paws, Luvin Arms Animal Sanctuary, Savage Sisters, The Eblen Charities, Point of Pride, and other impactful organizations!

search atlas donates to save elephant foundation
Search Atlas donates to hundreds of charities around the world every year.

We didn’t stop there. During our Holiday Launch Bonanza, we took things up a notch with $1,000 in daily donations to charities you recommend during our live event!

It’s a chance for us to join forces and make a real-world difference together.

Search Atlas Continued to Expand With Key Acquisitions

You could call 2024 our “Avengers Assemble” moment as Signal Genesys officially joined the Search Atlas family. 🦸

Also, we unlocked a whole new level of power for our clients as OTTO and Link Laboratory became gateways to a massive network of top publications. Pairing our powerful SEO features with Signal Genesys’s press release distribution expertise turned Search Atlas into a true first-of-its-kind AI SEO tool. 

As our own Manick Bhan, CEO of Search Atlas, reflected, “We’re positioned to offer unprecedented value and reach to our clients and partner agencies.”

search atlas acquires signal genesys press release
By acquiring Signal Genesys, Search Atlas is able to offer you enterprise-level PR and even more SEO services.

Search Atlas Went Global and Shattered Expectations Everywhere

2024 was a whirlwind for Manick Bhan and the Search Atlas team, hopping from one global SEO event to the next like seasoned headliners on a world tour. Each stop was a moment to inspire, connect, and redefine the future of search.

The year kicked off in style at the LeadSnap Mansion Mastermind 2024, where top SEO strategists,high level marketers and agency owners gathered to brainstorm next-level ideas! 💡

By April, it was time for action at SEO Spring Training 2024, a boot camp for search pros hungry to refine their craft. The summer heat didn’t slow them down. Search Atlas fit right in at Ai4 2024, showcasing how the revolutionary OTTO could elevate SEO strategies like never before!

Next came Dreamforce 2024, the epicenter of innovation. Just as this event drives tech innovation, Search Atlas is at the heart of the SEO revolution, paving the way for new possibilities in search and AI.

Later it was all about strategy and community at Committed Mastermind 2024. Agency owners connected, gained valuable insights, and leveled up their businesses by diving into M&A, team communication, process improvements, and growth strategies.

Finally, the grand finale at the Chiang Mai SEO Conference. Known as the holy grail for SEO enthusiasts, it was the perfect stage for Search Atlas to shine, closing out the year with fresh and unique insights into search algorithms and mind-blowing talks on SEO’s evolving future. 🤯

chiang mai conference 2024 manick bhan
Manick brought never-before-seen insights into search algorithms. You can watch the full speech on YouTube.

At every stop, SEOs gathered like superfans ready to catch every note of wisdom. Search Atlas rocked the stage and turned 2024 into the ultimate year of SEO concerts. 🧑‍🎤

What to Expect From Search Atlas in 2025

Our team is excited to keep the momentum going in 2025 as we kick off the New Year with Signal Genesys’s new Marquee News Distribution, Wild Fire, Quest, OTTO Digital PR Automation, and Local SEO v2. 

These are the names of some of your next weapons for dominating the SERPs! 🏹

And because we can’t resist giving you a post-credit sneak peek (no spoilers!), we’re working on OTTO PPC, an updated Content Genius, Ecomm Modules, and other next-level features you won’t find anywhere else.

Thanks for Being Our Co-Pilot

Before we collectively raise our virtual champagne glasses in celebration of 2024, we just want to take a moment to give a huge thank you to our customers. You’ve been with us every step of the way, and not just for using our platform, but helping us shape, push forward, and make Search Atlas that much better. 

As our community continues to grow, we feel more like a tight-knit crew than ever. You’re not just clients, you’re our co-pilots, as we all navigate the SEO skies. 🧑‍✈️

Every feature we roll out, every update we make, is a reflection of the trust and collaboration we share. We couldn’t have gotten here without your feedback, your insights, and your unwavering support.

As we head into 2025, we’re ready for new adventures, new opportunities, and more breakthroughs with you by our side. Change is inevitable (especially when we talk about Google), but with a community like this, we’re ready for anything. 💜

Did you find this article helpful and accurate?

Thanks for your feedback!

Like this article? Share it!

Picture of Search Atlas
Search Atlas Team

The #1 SEO platform for site owners, digital marketers, and SEO professionals.

Did you find this article helpful and accurate?

Thanks for your feedback!