AdEspresso, a tool by Hootsuite, helps marketers create and optimize Facebook and Instagram campaigns with split testing and automation.
But while it has some great features, it also comes with its fair share of frustrations, making it clear that you need a smoother, more reliable AdEspresso alternative to manage your ads effectively.
If you’ve ever felt stuck dealing with AdEspresso’s challenges, trust me, you’re not the only one. 🤞
There are tons of other platforms out there that can make managing and optimizing your ads a whole lot smoother.
Stick around, next, we’ll dive into what to keep an eye out for when choosing an alternative, plus my top 10 picks for the best options available!
Finding the Right AdEspresso Alternative: What Matters Most?
Many AdEspresso users find themselves frustrated with frequent bugs and glitches that disrupt their workflow. On top of that, the lack of reliable customer support adds to the headache.
The first key point to look for in an AdEspresso alternative is the ease of use. A clean, intuitive interface can make all the difference, whether you’re an expert or just starting with digital advertising.
Automation and AI capabilities are also key. 🗝️
The best platforms handle routine tasks like bid adjustments, budget allocation, and audience targeting automatically. They can even analyze performance data and make real-time optimizations to improve results.
If you run an e-commerce store, seamless integration with Shopify is also a huge plus.
Lastly, think about pricing and scalability.
A flexible pricing model, whether subscription-based or pay-as-you-go, ensures you get the most cost effective tool. And as your business grows, your ad platform should scale with you, handling increasing campaign complexity without major disruptions.
10 Must-Try AdEspresso Alternatives for Easier Ad Automation
We’ve rounded up 10 powerful tools that simplify ad automation. Explore their pros, cons, features, and pricing to find the best fit for your campaign needs.
1. OTTO Google Ads by Search Atlas
OTTO Google Ads is transforming the way businesses run Google Ads by automating the entire process with AI. Instead of manually setting up campaigns, choosing keywords, and writing ad copy, OTTO Google Ads does it all in just a few clicks.
It scans your website, selects the most effective keywords, organizes ad groups, and generates optimized ads, ensuring maximum performance with minimal effort.
Unlike traditional PPC tools, which require constant tweaking, OTTO Google Ads continuously refines your campaigns using AI-driven insights.
Just connect your site and Google Ads account, and OTTO Google Ads instantly builds a data-backed strategy, optimizing everything for better engagement and higher conversions.
With its smart automation, businesses can launch and scale high-performing ad campaigns effortlessly, saving time while maximizing ROI.
Popular features
- Automated Campaign Creation: Instantly generates campaigns, selects keywords, and organizes ad groups using AI.
- AI-Powered Optimization: Continuously adjusts bids, ad copy, and targeting to improve performance and maximize ROAS.
- Approval-Based Changes: Offers AI-driven recommendations but only implements updates after your review and approval.
- White-Labeling for Agencies: Enables agencies to rebrand and integrate OTTO for seamless client ad management.
- Scalability for All Business Sizes: Adapts to startups and enterprises, optimizing campaigns for growth and efficiency.
- Comprehensive Ad Management: Automates keyword selection, ad creation, and bid adjustments to simplify paid advertising.
Limitations
- This innovative feature can feel overwhelming, but Search Atlas stands out with personalized 1-on-1 onboarding, ensuring a smooth learning curve and faster results.
- Here’s a pro tip from experienced users: tweak your AI quota settings first, especially for big projects.
Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 1 | 3 |
| User Seats | 2 | 3 | 5 |
| GSC Sites | 5 | 15 | Unlimited |
| GBP Accounts | 3 | 10 | 25 |
| Regular AI Quota | 100 | 250 | Unlimited |
Search Atlas reviews
- G2: 4.8/5 (91 reviews)
- Capterra: 4.9/5 (63 reviews)
2. Foreplay
Foreplay is an ad platform designed to help brands and agencies manage their creative process efficiently. It enables teams to save and organize ad inspiration from Facebook, TikTok, and LinkedIn, creating a structured repository of high-performing ads.
Unlike scattered manual tracking, Foreplay centralizes ad research, making it easier to analyze competitor strategies and refine creative direction.
The platform supports collaboration by allowing teams to share and comment on ads without broken links, ensuring a seamless workflow.
AI-powered search and filtering help users quickly find relevant ad examples, while custom tagging and manual uploads offer additional control over creative assets.
Popular Features
- Easily Save Ads: Foreplay’s swipe file feature allows effortless saving and organizing of ad inspiration from multiple platforms, keeping your library accessible and well-organized.
- AI Brief Generator: Foreplay uses AI to convert saved ad inspiration into actionable briefs and storyboards, speeding up your pre-production process.
- Chrome Extension: The Foreplay Chrome Extension lets you quickly save ads from Facebook, TikTok, and LinkedIn directly to your platform, simplifying the ad curation process.
- Spyder: Spyder allows users to analyze competitor ads and gather insights into their strategies, providing valuable data for optimizing your own campaigns.
- Discovery: The Discovery tool gives access to a massive community ad library, offering thousands of ads across platforms for creative inspiration.
- Custom Tagging: Foreplay enables custom tagging of saved ads, making it easier to organize and find specific ad examples for future campaigns.
Limitations
- Many say the platform lacks flexibility when moving saved ads between folders, making organization difficult.
- People mention that the ad filtering system isn’t perfect, resulting in irrelevant or low-quality ads.
Pricing
- Starter Plan: $49/month – 1 user, track 2 brands, access expert swipe files, AI search, unlimited saved ads, boards & folders, public share links, landing page screenshots, ad activity tracking, team commenting, Chrome extension, mobile app, and Notion embeds.
- Full Workflow: $99/month – 2 users, track 2 brands, all Starter features plus AI script writing, AI storyboards, custom templates, brand/client profiles, modular brief builder, creator submissions, and version management.
Foreplay reviews
- G2: 4.8/5 (91)
- Capterra: No reviews
3. LocaliQ
LocaliQ is a growth marketing platform designed to assist businesses in finding, converting, and retaining customers through AI-driven solutions.
It offers a range of tools to capture and prioritize leads, ensuring that marketing efforts are streamlined and efficient. LocaliQ’s ads platform supports omnichannel campaign management, allowing businesses to reach their target audiences across multiple digital channels.
Its AI capabilities help with lead management and marketing automation, enabling businesses to tailor campaigns that drive results.
Popular Features
- Facebook and Twitter account management: LocaliQ helps manage Facebook and Twitter accounts for consistent engagement and visibility.
- Social media content creation: The platform provides tools to create engaging content specifically for social media.
- Brand listening: LocaliQ monitors brand mentions across social platforms, offering insights into public perception and trends.
- Social review monitoring and management: Businesses can track and manage customer reviews across social media platforms for reputation control.
- Detailed performance analytics: LocaliQ provides in-depth analytics for social media campaigns to support data-driven decision-making.
- Marketing automation: The platform offers marketing automation tools to streamline customer outreach and engagement efforts.
Limitations
- A few users say the AI engine takes up to 90 days to fully optimize, impacting performance.
- People mention that the spin-up period for AI tools isn’t clearly communicated, causing delays.
Pricing
- Contact the support team to book a demo and request a quote.
LocaliQ reviews
- G2: 4.5/5 (1,018)
- Capterra: No reviews
4. Revealbot
Revealbot, also known as Birch, is an automation tool designed to simplify ad campaign management across platforms like Facebook, Instagram, Google, Snapchat, and TikTok.
It helps agencies and businesses optimize their ad strategies by automating tasks like budget optimization, campaign adjustments, and report generation.
With features that allow for bulk ad creation, scaling campaigns, and generating reports for teams or clients, Revealbot focuses on efficiency.
It offers pre-built automation rules that help marketers boost top-performing creatives and identify key audience segments.
Popular Features
- Automated rules: Create rules with complex conditions to automate actions like budget adjustments and campaign scaling.
- Bulk creation: Streamline the ad creation process by building multiple variations from existing Facebook posts or scratch.
- Time-saving features: Generate dozens of ads at once, improving campaign reach and impact.
- Customizable reports: Use a drag-and-drop editor to create detailed, performance-focused reports for data-driven decisions.
- Scheduled reports: Automatically send reports to email or Slack, keeping teams updated on campaign performance.
- Custom and lookalike audiences: Build and automate custom and lookalike audiences to refine targeting and boost campaign effectiveness.
Limitations
- Some say the automation process can be tedious as each rule needs to be created individually.
- A few users highlight that mass application across multiple Facebook ad accounts can be quite challenging.
Pricing
- Essential: $49/mo – Features include workspaces with overview, smart rules, post boosting, reports, activity page, integration with Slack, and email support.
- Pro: $99/mo – Includes all Essential features, plus automated rules, ads explorer, top creatives and audiences, bulk creation and creative testing, custom metrics and timeframes, custom and lookalike audience builder, integration with Slack, Google Sheets, AppsFlyer, Hyros, and live chat support.
Revealbot reviews
- G2: 4.6/5 (18)
- Capterra: 4.6/5 (73)
5. Madgicx
Madgicx is a media-buying platform focused on optimizing and managing advertising campaigns, primarily for Meta platforms like Facebook and Instagram.
The tool leverages AI-driven automation to continuously optimize ads and enhance performance. While navigating Meta’s complex advertising environment can be challenging, Madgicx aims to simplify the process, helping companies achieve better results with less effort.
The platform focuses on maximizing ROI by improving ad targeting, creative management, and performance analysis. It provides automated features for ad creation and optimization, saving businesses time and enhancing their ability to scale effectively.
Popular Features
- Automation: Madgicx’s automation tools predict the next best move for ad optimization, managing ad budgets efficiently.
- AI targeting: The platform uses machine learning to identify and target the most profitable audience segments, improving conversions.
- Performance analytics: Madgicx offers detailed insights into ad campaigns, helping businesses track key metrics and optimize performance.
- Ad campaign launching: Provides campaign creation tools, though optimization may require more manual input.
- Dynamic creative: Helps create and test different ad variations, saving time by targeting specific products or categories.
- Retargeting: Targets ads to people who have interacted with your website, ads, or social media content for improved engagement.
Limitations
- A portion report the platform can take some time to get used to, especially for beginners.
- A few users note that additional services require extra subscriptions, adding upcharges to the cost.
Pricing
- Madgicx pricing is based on monthly ad spend, starting at $38/month for ad budgets under $1K, and ranging up to $435/month for budgets up to $100K.
Madgicx reviews
- G2: 4.6/5 (149)
- Capterra: 4.4/5 (56)
6. Traffic Booster by CrazyDomains
Traffic Booster is a tool designed to help eCommerce businesses optimize their ad campaigns. By leveraging AI, it automates and manages ads across platforms like Google, Facebook, and Instagram to drive traffic and increase sales.
While search engines typically take time to crawl and index pages, Traffic Booster expedites the process by submitting new or updated pages to search engines like Google, Yahoo, or Bing.
This informs search engines about the content of the website, speeding up the indexing process.
Popular Features
- AI Optimization: Traffic Booster’s AI adjusts bids and keywords in real-time, improving ad relevance and targeting.
- Cross-platform Dashboard: Offers a centralized view of metrics like visitors, orders, and ROAS across various channels.
- Automated Ad Management: Automates the creation and optimization of ads on Google and Facebook platforms.
- Search Engine Submit: Automatically submits new or updated pages to search engines, helping to speed up indexing.
- Site Ranking and Link Checker: Monitors site rankings and checks the health of links to improve SEO performance.
- Keyword Generator: Generates relevant keywords for ad campaigns to enhance targeting and optimize ad performance.
Limitations
- Some feedback says the support team is slow to respond, causing significant delays in resolving issues.
- Users report difficulties with infrastructure stability, leading to extended downtimes and operational disruptions.
Pricing
- Contact the sales team for a consultation.
competitor reviews
- G2: 2.1/5 (26)
- Capterra: No reviews
7. Adzooma
Adzooma is an AI-powered platform designed to streamline paid advertising campaign management across Google, Microsoft, and Facebook Ads.
It provides tools that help businesses and agencies optimize campaigns, generate reports, and automate manual tasks, ultimately improving ad performance.
Adzooma’s integration with major ad platforms allows for continuous 24/7 analysis of connected accounts, automatically identifying over 50 opportunities to boost campaign performance.
Popular Features
- Advanced Analytics: Provides deeper insights into ad spend, helping users track and optimize their campaigns.
- Expert Account Manager: Offers personalized support to help maximize ad performance and ensure account protection.
- White-Label Reporting: Allows users to collate and present important campaign data for clients or staff.
- Ads and Extensions: Suggests optimizations like adding extensions, testing headline variations, and adjusting ad rotation settings.
- Automated Campaigns: Recommends using Google’s smart campaigns or automated bidding to streamline campaign management.
- Bidding and Budgets: Suggests smart bidding targets and provides recommendations for adjusting budgets based on campaign performance.
Limitations
- Reviews show the platform requires you to go to the PPC platform for certain actions.
- A few users think Adzooma’s ads result in a lower CTR and higher CPC compared to others.
Pricing
- Free: $0/month – Monthly PPC Performance Reports, Monthly Opportunity Analysis, Monthly SEO/Web Metrics Reports*, Unlimited Ad Accounts Connected*, Unlimited Profiles & Projects*, Education, 1 User Seat
- Silver: $69/month – Weekly PPC Performance Reports, Weekly Opportunity Analysis, Weekly SEO/Web Metrics Reports*, Unlimited Ad Accounts Connected*, Unlimited Profiles & Projects*, Education PLUS, Unlimited User Seats, Performance Report Branding
- Gold: $179/month – Daily PPC Performance Reports, Daily Opportunity Analysis, Daily SEO/Web Metrics Reports*, Unlimited Ad Accounts Connected*, Unlimited Profiles & Projects*, Education PLUS, Unlimited User Seats, Performance Report Branding
Adzooma reviews
- G2: 4.3/5 (18)
- Capterra: 4.0/5 (22)
8. AdCreative.ai
AdCreative.ai leverages AI to streamline the process of crafting ad creatives. It smartly arranges elements like product photos, logos, and copy to boost ad performance.
Once you connect your ad account, the tool uses audience data to generate designs that fit your brand and visual style. It also makes A/B testing easier across platforms like Meta, Instagram, LinkedIn, and Google Ads.
On top of that, AdCreative.ai monitors competitor ads, providing valuable insights that help users maintain a competitive edge.
Popular Features
- Target audience insights: AdCreative.ai helps identify and target the right audience by crafting custom buyer personas for each campaign.
- Ad compliance checker: This tool ensures that your ads comply with platform-specific rules, reducing the risk of penalties or rejection.
- AI-powered creative scoring: The platform evaluates and scores your ad creatives with AI, guiding you toward better performance.
- Creative design tools: A complete set of AI-driven tools to enhance creativity and streamline the design process.
- Auto-generated Ad creatives: Automatically produces high-impact ads designed to outperform competitors in your targeted audience.
- Ad performance monitoring: Tracks how well your ads perform, providing valuable insights to optimize and boost ROI.
Limitations
- Some reviews mention that the pricing can be a bit high for small businesses, limiting access to features.
- Others point out that after creating content, the customization options are somewhat restricted, limiting flexibility.
Pricing
- Starter Plan: $39/month – 10 downloads, 1 brand limit, all AI assets unlocked, unlimited generations, ad platform integrations, and more for small businesses.
- Professional Plan: $249/month – 100 downloads, 3 brand limit, all AI assets unlocked, unlimited generations, ad creative insights, and competitor insights access.
- Ultimate Plan: $599/month – 500 downloads, 10 brand limit, all AI assets unlocked, unlimited generations, pro features, and more for advanced users.
- Enterprise Plan: Custom price – Tailored credits, all AdCreative.ai features, personalized onboarding, dedicated account manager, and full data management for large enterprises.
AdCreative.ai reviews
- G2: 4.3/5 (773)
- Capterra: 3.5/5 (159)
9. Hubspot Marketing Hub
HubSpot Marketing Hub is an all-in-one platform designed to simplify marketing efforts. It helps businesses attract, engage, and convert customers by offering tools for automation, reporting, and campaign management.
Rather than relying on various scattered tools, Marketing Hub consolidates everything into one user-friendly platform, making it easier for marketers to manage inbound campaigns and access valuable data.
Built as part of the HubSpot CRM, it allows marketers to work seamlessly with sales teams, aligning efforts and ensuring a personalized customer experience.
Popular Features
- Ads Software: Leverages CRM data to create targeted ad campaigns, offering insights to improve ad performance.
- Google Ads Integration: Integrates CRM and web analytics data with Google Ads to enhance ad campaign effectiveness.
- Exit Intent Forms: Allows easy creation of customizable popup forms to convert visitors into leads without coding.
- Marketing Analytics: Provides built-in analytics and reports to measure campaign performance and offer actionable insights.
- Social Media Management: Helps manage social interactions, enabling a more effective and personalized social media strategy.
- Content Creation: Uses AI-powered tools to create and manage content that supports marketing and audience engagement.
Limitations
- It’s said the user interface can be overwhelming, requiring a steep learning curve for new users.
- Certain reviews say the platform’s reporting tools lack advanced customization, limiting detailed performance insights.
Pricing
- Marketing Hub Professional: $900/month – 3 seats, 2,000 marketing contacts, social media features, Breeze social agent (Beta), custom reporting, lead scoring app, Marketing SMS (add-on), teams, omni-channel marketing automation, dynamic personalization.
- Marketing Hub Enterprise: $3,800/month – 5 seats, 10,000 marketing contacts, professional features, custom events, content and data access control, Breeze social agent (Beta), AI social inbox insights (Beta), team organization, multi-touch revenue attribution, custom objects, customer journey analytics.
Hubspot Marketing Hub reviews
- G2: 4.4/5 (12,360)
- Capterra: 4.5/5 (6,174)
10. Brandwatch
Brandwatch is a platform focused on digital consumer insights, enabling businesses to gain a deeper understanding of their audience and brand performance.
After its merger with Falcon.io in 2022, Brandwatch enhanced its offerings by incorporating social media management tools into its analytics suite.
This integration empowers businesses to engage with customers more effectively while making real-time, data-driven decisions.
One of its key features, the “Advertise” tool, allows users to design and manage a variety of Facebook ads, ranging from image and video ads to carousel posts, with the added flexibility of placing them on Instagram as well.
Popular Features
- Ad creation and management: Effortlessly design and oversee ads for platforms like LinkedIn, Facebook, and Instagram.
- Ad performance analysis: Monitor and evaluate the effectiveness of your campaigns with a comprehensive metric overview.
- Automated ad campaigns: Streamline your marketing efforts with automated ads that run seamlessly without constant input.
- Social media engagement: Connect and interact with your audience across different platforms, boosting your brand’s visibility.
- Consumer insights: Access valuable data on consumer habits, brand perception, and industry trends to make informed choices.
- Influencer campaigns: Identify key influencers and manage collaborations to expand your brand’s reach and engagement.
Limitations
- Some users find Brandwatch’s user interface overwhelming, making it tough to fully explore its features.
- A few reviews mention that the data collection speed can be inconsistent, with occasional delays.
Pricing
- Contact Brandwatch’s team for a quota.
Brandwatch reviews
- G2: 4.4/5 (622)
- Capterra: 4.2/5 (236)
Choose the AdEspresso Alternative That Truly Automates Your Ad Campaigns
There are plenty of alternatives to AdEspresso, each offering unique features and tools to enhance your advertising campaigns.
While some provide automation and AI-driven insights, they require manual input or don’t leverage AI in a way that saves significant time or effort.
Unlike others that just offer basic automation, OTTO Google Ads takes a deeper, data-driven approach to optimize your campaigns. It doesn’t just make decisions for you; it actively finds the best strategy to maximize your return on ad spend. 💰
For example, OTTO Google Ads might suggest aiming for a lower position in the search results, which can save you money while still bringing in clicks, a level of intelligent optimization you won’t easily find in other tools.Why not see how OTTO Google Ads can boost your results? Start your free trial today! No commitment, cancel anytime!
