14 Competitor Analysis Tools to Outrank Your Competition

Table of Contents

Want to outsmart your competition and dominate your market? 🚀

A solid competitor analysis tool can give you the edge by revealing their strategies, strengths, and weaknesses—so you can do it better. Whether you’re looking to boost SEO and see the keywords they rank for, track social media trends, or spy on their ad spend (ethically, of course), the right tool makes all the difference.

In this article, we’ve rounded up the 14 best competitor analysis tools. No more guessing, just real data, smart insights, and a winning strategy. Let’s find the perfect tool for your business! 🔥

What Tools Can Be Used for Competitor Analysis?

Competitor analysis is essential for understanding your market position and finding growth opportunities. To do this effectively, you need the right tools to gather insights on competitors’ strategies, strengths, and weaknesses. The tools include:

  • PPC and SEO Tools: They help you find out what competitors rank for and where they spend on ads)
  • Social Listening Tools: They analyze how competitors engage with their audience and what customers are saying about them.
  • Market Intelligence Platforms: They track competitors’ traffic and overall market trends.
  • Sales Intelligence Platforms: These give you information on your competitors’ advertising spend and marketing strategies.
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Who Needs a Competitor Analysis Tool?

Anyone who wants to stay ahead in business can benefit from a competitor analysis tool. Whether you’re a startup founder trying to outmaneuver industry giants, a marketer looking for fresh campaign ideas, or a sales team aiming to steal market share, these tools give you the upper hand. Even if you think you know your competition, there’s always something new to learn.

Here’s who really needs a competitor analysis tool:

  • Business Owners and Entrepreneurs: To spot market trends and stay competitive
  • Marketers and SEO Experts: To uncover winning strategies and optimize campaigns
  • Sales Teams and Growth Hackers: To understand customer pain points and close more deals
  • Product Managers: To analyze features and pricing to stay ahead
  • Investors and Analysts: To evaluate industry shifts and make informed decisions

What Makes a Competitor Research Tool Worth It

Not all competitor research tools are created equal. The right one should give you clear, actionable insights—not just a flood of data you don’t know what to do with. A great tool helps you understand your competitors’ strategies, uncover market trends, and identify gaps you can take advantage of.

What makes a competitor research tool worth it?

  • Accurate Data: Reliable insights into traffic, keywords, ads, and customer sentiment
  • Ease of Use: A clean interface that makes analysis fast and simple
  • Competitive Edge: Has a feature that keeps it ahead, like automation or scalability

Best PPC and SEO Competitor Analysis Tools

Competitor analysis tools come in all shapes and sizes. We’ll start with our own industry and show the strengths and limitations of each SEO and PPC tool. 

1. Search Atlas

search atlas competitor research

Search Atlas is a comprehensive SEO platform designed to streamline content creation, technical optimization, and competitor research—all in one place. Instead of juggling multiple tools, you get everything you need to manage content, on-page, off-page, and technical SEO in a single dashboard.

Search Atlas makes competitor research and analysis effortless by providing deep insights into your rivals’ strategies. Here’s what you can do with its tools:

  • Research multiple competitors and uncover insights like traffic and authority metrics.
  • Spy on backlinks, keywords, PPC ads, and top-performing content.
  • Compare your pages to theirs and discover what your strategy lacks.
  • Track high-value competitor keywords and integrate them into your content.

Popular Features

  • Keyword Tools and Gap Analysis: Find high-value keywords, uncover keyword gaps, and track trends to refine your strategy and outrank competitors.
  • Site Explorer: Analyze competitors’ backlinks, keywords, and performance to refine SEO strategies and gain a competitive edge in search rankings.
  • Backlink Analyzer: This tool lets you see your website’s and your competitors’ backlinks with domain and page-level metrics. 
  • Link Gap Analysis: This tool analyzes competitor backlink profiles to identify gaps and opportunities for acquiring high-quality backlinks.
  • Site Explorer: Site explorer allows you to see any website’s backlinks, keywords, and overall performance.
  • Scholar: Scholar lets you analyze your content in detail and compare it to your competitors. It covers metrics such as value to reader, freshness, factuality, human effort, and more.
  • All-in-one SEO Toolkit: Search Atlas also offers an AI SEO assistant that automates most of your tasks, content, technical SEO, local SEO, off-page, project management, and reporting tools.
  • Local SEO Heatmap: The heatmap analyzes local rankings within a four mile radius of a GPS location, and compares local rankings insights to that of your competitors.
  • OTTO Google Ads: The first AI agent that creates highly profitable Google Ads campaigns in just a few clicks.

Limitations

  • While SearchAtlas offers powerful features, some users may experience a slight learning curve with the more advanced tools. However, onboarding calls are available to provide guidance and support.
  • For larger websites, configuring OTTO settings takes some initial setup, but once optimized, it delivers significantly better long-term results.

Pricing

Starter planGrowth planPro plan
Price$99/month$199/month$399/month
Free OTTO activation113
User seats235
GSC Site Projects515Unlimited
Backlink Analyzer Projects255
Referring Domains Processed30001000025000
Backlink Analyzer Competitors per Project124
Competitor Research Credit2,000200,000500,000
Backlink Research Credit50,000200,000500,000
Keyword Research Lookups5002,0005,000

Reviews

  • G2: 4.8/5 (91)
  • Capterra: 4.9/5 (63)

2. Ahrefs

ahrefs site auditor
Via Ahrefs

Ahrefs is a household name in the SEO world as its tools are highly detailed and reliable. With Ahrefs, you can research your competitors’ backlinks profiles, their keywords, traffic, and top-performing pages. You can also use its Competitive Analysis tool to identify content gaps that you can fill with your own content. If you’re interested in more details, see how Ahrefs compares to Search Atlas

Popular Features

  • Site Explorer: Analyze competitors’ backlinks, organic traffic, and top-performing pages to uncover their SEO strategies.
  • Keyword Explorer: Discover which keywords competitors rank for, along with search volume, difficulty, and ranking potential.
  • Content Explorer: Identify high-performing competitor content based on backlinks, shares, and traffic to refine your own content strategy.
  • Rank Tracker: Monitor keyword rankings and compare your performance against competitors over time.
  • Backlink Analysis: View competitor backlink profiles to find link-building opportunities and improve your authority.
  • PPC & Ads Analysis: Track competitors’ paid search campaigns, including ad copy and keywords, to optimize your own paid strategy.

Limitations

  • Some reviews point out it provides less depth for local SEO research.
  • Some users may need more detailed PPC data.

Pricing

  • Free (AWT): $0 – 5000 crawl credits
  • Starter: $29/month – 5,000 crawl credits and access to Site Explorer, Keywords Explorer, and Site Audit
  • Lite: $129/month – 5 projects, 6 months of historical data, 750 tracked keywords, 100,000 crawl credits
  • Standard: $249/month – 20 projects, 2 years of historical data, 2,000 tracked keywords, 500,000 crawl credits
  • Advanced: $449/month – 50 projects, 5 years of historical data, 5,000 tracked keywords, 1,500,000 crawl credits

Reviews

  • G2: 4.5/5 (548)
  • Capterra: 4.7/5 (572)

3. Semrush

semrush competitor analysis tool
Via Semrush

Semrush offers a comprehensive SEO and PPC analysis, which includes keyword tracking, backlink monitoring, and ad strategy insights. It’s popular due to its trustworthiness, although it may be overwhelming for beginner SEOs.

Popular Features

  • Organic Research: Analyze competitors’ organic search rankings and position changes to strengthen your SEO strategy.
  • Keyword Gap: Compare up to five competitors to identify keyword opportunities your site can target.
  • Backlink Analytics: Discover competitors’ backlinks to find new link-building opportunities for your website.
  • Backlink Gap: Compare competitors’ backlink profiles to identify sites linking to them but not to you.
  • Keyword Overview: Analyze metrics behind specific keywords to enhance your SEO strategy effectively.
  • Advertising Research: This tool lets you research your competitors’ ads and how much they spend.

Limitations

  • Some users consider it pricey, particularly for newcomers.
  • Semrush bots scrape data from the SERPs. According to some predictions, this might pose an issue with the new Google requirement for Javascript. 

Pricing

  • Free Trial: Available for Pro and Guru
  • Free: $0, unlimited time – 10 keyword searches per day, up to 10 domains per day, track 10 keywords, crawl up to 100 URLs, monitor local listings
  • Pro: $139.95/month – 5 projects, 500 tracked keywords, 10,000 results per report
  • Guru: $249.95/month – 15 projects, 1,500 tracked keywords, 30,000 results per report, access to historical data, content marketing platform, Looker Studio Integration
  • Business: $449.95/month – 40 projects, 5,000 tracked keywords, 50,000 results per report, access to API and extended limits.

SEMrush reviews

  • G2: 4.5/5 (2,375)
  • Capterra: 4.7/5 (2,272)

4. SpyFu

Spyfu keyword research product feature
Via SpyFu

SpyFu reveals which keywords competitors bid on, tracks their ad rank over time, and helps optimize campaigns by identifying profitable opportunities and gaps in the market.

Although it has some solid SEO tools, it’s more suited for PPC research, as it excels in this area. With its tools, you can see your competitors’ marketing campaigns up to this moment, including ads, keywords, and organic ranks. 

Popular Features

  • SEO Marketing Suite: Keyword research and optimization tools, as well as a backlink builder, rank tracking tool, and domain comparison tools. 
  • Backlink Outreach: This tool finds quality backlink recommendations for a given keyword.
  • Google Ads Competitor Keyword Spy: Instantly find competitors’ PPC keywords, clicks, and costs with unlimited downloads for deeper insights.
  • Monitor PPC Competitors: Track every domain bidding on Google Ads, analyze ad spend trends, and detect emerging competitors.
  • Keyword Gap Analysis Discover profitable keywords that competitors use but you haven’t targeted yet for Google Ads.
  • Google Ads Advisor: Get AI-driven recommendations on the most profitable keywords based on competitors’ bidding history.
  • PPC Negative Match: Identify and remove costly broad-match keywords competitors have tested and abandoned to optimize spending.

Limitations

  • Some reviews mention that SpyFu’s data can be inconsistent or less reliable than expected.
  • According to observations, niche market insights may be limited.

Pricing

  • Basic Plan: $39/month – 10k row search results, 10k row data exports, 100 domain overview PDFs, 6 months historical data, 250 sales leads & domain contacts, 5k weekly tracked keyword rankings.
  • Limited Time Offer – Basic Plan: $9/month – Everything from the $39 Basic Plan.
  • Pro Plan: $79/month – Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 10+ years historical data, 500 sales leads & domain contacts, 15k weekly tracked keyword rankings, API access.

Reviews

  • G2: 4.6/5 (512)
  • Capterra: 4.5/5 (143)

Specialized Website Traffic and Market Intelligence Tools

In this section, we’ll cover tools that focus on more specific insights or channels. This includes traffic, email, and audience intelligence. 

5. Similarweb

Similarweb competitive seo analysis
Via Similarweb

Similarweb stands out in competitor research because it provides detailed traffic insights across multiple channels, not just SEO. It analyzes website visits, referral sources, audience demographics, engagement metrics, and digital ad spend.

Popular Features

  • Traffic Analytics: Understand visitor sources, behavior, and demographics to improve engagement and website performance.
  • Keyword Intelligence: Track 5B+ keywords with monthly updates to identify trends, opportunities, and search demand shifts.
  • Industry Analysis: Compare traffic, channels, and keyword trends across 210+ industries to stay competitive.
  • Ad Intelligence: Analyze 500 million display ads to uncover competitor strategies, trends, and advertising insights.
  • Website Ranking: Measure your site’s traffic and engagement against competitors to gauge performance and visibility.
  • Geographical Traffic Distribution: Understand competitors’ traffic by region to tailor your strategies for specific markets.

Limitations

  • Some marketers and businesses may find it costly.
  • While it’s an excellent tool, some reviews say it delivers greater value for larger websites. 

Pricing

  • Starter: $199/month – 1 user, 3 months of historical data, 1,000 keywords per table, worldwide data (no country-specific filtering).
  • Team: $15,000/year – 5 users, 15 months of historical data, 50,000 keywords per table.
  • Business: $30,000/year – 5 users, 25 months of historical data, 100,000 keywords per table.
  • Enterprise: Custom Pricing – 10 users, 37 months of historical data, unlimited keywords per table.

Reviews

  • G2: 4.5/5 (1,060)
  • Capterra: 4.6/5 (213)

6. Google Analytics 4

google analytics dashboard via G2
Via G2

Google Analytics provides in-depth insights into your own website’s traffic, user behavior, and referral sources, allowing you to benchmark against industry trends. While it doesn’t directly show competitor data, features like Benchmarking Reports and Referral Analysis help compare performance against similar sites.

Popular Features

  • Traffic Source Analysis: Understand where visitors come from (organic, paid, social, referral) to compare with competitors’ likely traffic sources.
  • Benchmarking Reports: Compare key metrics like sessions, bounce rates, and conversion rates against industry averages.
  • Referral Insights: Identify which websites send traffic to your site and infer competitor partnerships.
  • Demographics: Gain insights into visitor age, location, and interests to compare with competitor targeting.
  • Cross-Platform Tracking: Monitors user behavior across websites and apps for a full customer journey view.

Limitations

  • Some note that GA4’s learning curve is steep, making it difficult for beginners to navigate effectively.
  • A few users think the lack of direct competitor insights limits its usefulness for competitive benchmarking.

Pricing

  • Google Analytics 4 is free to use.
  • For Google Analytics360, contact the sales team. 

Reviews

  • G2: 4.5/5 (6,433)
  • Capterra: 4.7/5 (8,109)

7. Owletter

owletter competitor email capturing and analysis
Via Owletter

Owletter captures and analyzes competitor emails, tracking send frequency, seasonal trends, and spam reputation. Ideal for agencies, retailers, and marketers, it helps uncover email strategies for inspiration and competitive advantage. 

Popular Features

  • Trend Analysis: This tool helps you track your competition’s email frequency shifts and seasonal patterns.
  • Timing Optimization: This tool helps you identify the best times to send emails for maximum impact.
  • Keyword Alerts: Get notified when competitor emails contain specific terms you’re monitoring.
  • Tracking: Track your clients’ email marketing and homepage changes and their competitors marketing changes. 
  • Follow email campaigns: Keep track of your favorite email campaigns for inspiration.

Limitations

  • Some note that the platform’s user interface can be challenging to navigate.
  • A few highlight limited integration options with other marketing tools.

Pricing

  • Starter: $29/month – Monitor 10 websites, 1 monthly summary email, 1 alert email, 12-month email retention, competitor email analytics.
  • Pro: $49/month – Monitor 25 websites, unlimited summary emails, unlimited alerts, lifetime email storage, competitor email analytics.
  • Unlimited: $99/month – Monitor unlimited websites, unlimited summary emails, unlimited alerts, lifetime email storage, competitor email analytics.

Reviews

  • G2: No reviews
  • Capterra: No reviews

Competitor Analysis Tools for Social Media

Want to know what’s working for your competitors on social media? The right tools can reveal their top-performing content, posting habits, and audience engagement. Here are four tools you don’t want to miss. 

8. Talkwalker

Talkwalker refresh
Via Talkwalker

Talkwalker tracks competitor mentions across 150+ million sources, including news, blogs, and social media. It provides insights into brand perception, strategy shifts, and market trends, helping businesses monitor industry conversations, identify opportunities, and stay ahead of competitors beyond just social media analysis.

Popular Features

  • Social Listening: This social media and PR tool helps you track competitor mentions and conversations across 30 social media platforms and 150 million websites.
  • Media Monitoring: Analyze brand mentions across news, blogs, and forums, video, and podcasts.
  • Social Benchmarking: Compare competitor performance and engagement metrics to your own. 
  • Audience Insights: Understand competitor audience demographics, interests, and behaviors.
  • Customer Feedback Analytics: Identify trends in customer sentiment and reviews, follow how they feel about your brand in real time.
  • Social Content Ratings: Measure how competitor content resonates with their audience.

Limitations

  • Some note that the platform is too expensive for small businesses.
  • A portion of users reported occasional inaccuracies in sentiment analysis, affecting competitor perception insights.

Pricing

  • Listen: A starter social listening and media monitoring package with custom reports, IQ Apps dashboards, and Blue Silk™ AI for audience and brand insights.
  • Analyze: This package offers deeper insights with 2X data volume, custom analytics, and social benchmarking against competitors.
  • Business: It’s designed for enterprise-level intelligence with 12X data volume, strategic insights, and governance for large teams.
  • Premium: The full Talkwalker consumer intelligence suite provides advanced analytics and in-depth market insights.

The prices are not listed on the official website, so you must speak to the sales team while booking a demo.

Reviews

  • G2: 4.3/5 (132)
  • Capterra: 4.3/5 (23)

9. Sprout Social

sprout social sentient analysis
Via Sprout

Sprout Social gives you a front-row seat to your competitors’ social media strategies. It helps you see what’s working for them, how they engage their audience, what content they push, and when they post so you can fine-tune your own approach and stay competitive.

Popular Features

  • Publishing: Plan, create, and schedule social content and campaigns with ease.
  • Analytics: Gain insights to drive strategic decision-making across your business.
  • Premium Analytics: Measure social media ROI with customized data and reports.
  • Listening: Identify trends and actionable insights from social conversations.
  • Influencer Marketing: Build and manage relationships with influencers and content creators.
  • Employee Advocacy: Expand your social reach by empowering employees to share brand content.

Limitations

  • Some mention that the platform’s analytics may lack depth for advanced users.
  • A few highlight limitations in Instagram posting and management capabilities. 

Pricing

  • Standard: $199 per seat/month – 5 social profiles, keyword and location monitoring, unlimited AI-generated alt text, review management, group, profile, and post-level reporting.
  • Professional: $299 per seat/month – Everything in Standard, plus unlimited social profiles, unlimited competitor, keyword, and paid insights, optimal send times, AI Assist suggestions, and message tagging.
  • Advanced: $399 per seat/month – Everything in Professional, plus Enhance by AI Assist, sentiment analysis in Smart Inbox and Reviews, helpdesk integrations, team productivity and social customer care reports, and Message Spike Alerts.
  • Enterprise: Custom Pricing – Everything in Advanced, plus white-glove onboarding and implementation, a tailored enterprise plan, dedicated SSO setup, and priority customer support.

Reviews

  • G2: 4.4/5 (3,818)
  • Capterra: 4.4/5 (593)

10. BuzzSumo

BuzzSumo Content Researcher Feature
Via BuzzSumo

Ever wonder why your competitors’ content is getting all the attention? This tool helps you find out. It digs into trending topics, reveals influencer strategies, and monitors industry conversations so you can outsmart the competition.

Popular Features

  • Content Discovery: Uncover trending topics and viral content to stay ahead of the competition.
  • Influencer Tools: Identify key influencers in your industry to amplify your brand’s reach.
  • Monitoring Tools: Track brand mentions, competitor moves, and industry trends in real time.
  • Competitive Benchmarking: You can enter any domain and see its top content, which can inspire you when creating your own content plan.
  • Data-Driven: See over 5 billion articles and the world’s biggest index of social engagement data.
  • Backlink Analysis: See any website’s backlinks and get real-time notifications whenever they acquire a link. It’s also useful that you can sort it according to social engagement. 

Limitations

  • Some reviews say the tool’s data accuracy can be inconsistent, leading to potential misinterpretations.
  • A portion feel that the user interface is not intuitive, making navigation challenging for new users.

Pricing

  • Content Creation: $199/month – 1 user, unlimited searches, 2 alerts, includes Content Analyzer, Trending Feeds, and Question Analyzer.
  • PR & Comms: $299/month – 5 users, unlimited searches, 5 alerts, everything in Content Creation plus Media Database & Outreach, Coverage Reports, and Slack Integration.
  • Suite: $499/month – 10 users, unlimited searches, 10 alerts, everything in PR & Comms plus YouTube Analyzer, Advanced Chrome Extension, and Article Uploads.
  • Enterprise: $999/month – 30 users, unlimited searches, 50 alerts, everything in Suite plus RSS Feed, Granular Location Search, and Early Access to New Features.

Reviews

  • G2: 4.5/5 (103)
  • Capterra: 4.5 5 (146)

11. Brand24

brand24 dashboard
Via Brand24

Brand24 helps you keep track of your brand’s online presence by collecting real-time mentions and analyzing social media conversations. It gives you insights into marketing performance, trending topics, and audience sentiment. With its easy-to-use dashboard, you can monitor hashtags, track engagement, and measure your reach.

Popular Features

  • AI-powered Reports: Get detailed reports on brand performance and market trends using AI.
  • Media Monitoring: Track brand mentions across social media, news, and blogs.
  • Crisis Management: Swiftly respond to online crises and maintain a positive reputation.
  • Competitor Analysis: Monitor competitors’ online activities to identify gaps and opportunities.
  • Influencer Marketing: Identify and analyze influencers discussing your brand or competitors.
  • AVE: This tool estimates the value of your media coverage by comparing it to the cost of equivalent paid advertising.

Limitations

  • Certain reviews say the platform’s social media analytics could be more in-depth.
  • A few users highlight that Brand 24’s customer support can be slow to respond at times. 

Pricing

  • Individual: $119/month – 3 keywords, 2K mentions/month, 1 user, update every 12h, Basic AI features
  • Team: $159/month – 7 keywords, 10k mentions/month, unlimited users, update every hour, Basic AI features
  • Pro: $239/month – 12 keywords, 40k mentions/month, unlimited users, realtime update, Advanced AI features
  • Enterprise: $399/month – 25 keywords, 100k mentions/month, unlimited users, realtime update, Advanced AI features

Reviews

  • G2: 4.6/5 (294)
  • Capterra: 4.7 (197)

Competitive Intelligence and Strategy Tracking Tools 

Our list continues with competitive intelligence and strategy tracking tools, which help businesses monitor market trends, track competitors, and make data-driven decisions. 

12. Rival IQ 

Social Media Competitive Analysis | Rival IQ
Via Rival IQ

Rival IQ offers side-by-side social media comparisons, making it easy to benchmark performance against competitors. Unlike broader marketing intelligence tools, it focuses specifically on social reporting, influencer tracking, and hashtag analytics.

Popular Features

  • Social Reporting: Compare social media performance against competitors with detailed analytics.
  • Influencer Tracking: Identify and monitor key influencers impacting your industry.
  • Hashtag Analytics: Track hashtag performance to uncover trends and engagement opportunities.
  • Automated Insights: The tool gives you an overview of your performance within a certain timeframe.
  • Landscape and Company Filtering: With these filters, you can compare your social performance against competitors..
  • Positioning Overview: This comparison tool gathers your competitors’ bios, statements, and other profile attributes.

Limitations

  • It may be difficult to set up for some users with less experience with tools like this.

Pricing

  • Drive: $239/month – 10 tracked companies, 6 months of data history, 1 user account
  • Engage: $349/month – 20 tracked companies, 12 months of data history, 2 user accounts, 2 Social Listening Saved Searches
  • Engage Pro: $559/month – 40 tracked companies, 24 months of data history, 5 user accounts, 10 Social Listening Saved Searches

Reviews

  • G2: 4.6/5 (48)
  • Capterra: 4.4/5 (13)

13. Kompyte

kompyte win loss dashboard analysis
Via Kompyte

Kompyte is ideal for sales teams, marketing professionals, and product managers who need real-time competitive intelligence. The tool uses AI to track competitor updates across websites, ads, content, and more, filtering out noise to surface key insights. It makes these insights easier to track, which is why some people prefer it over its competitors.

Popular Features

  • AI-Powered Competitive Tracking: Monitor competitor updates across websites, reviews, social, ads, and job postings.
  • AI Daily Summaries: Filter out noise and delivers actionable insights in a digestible format.
  • Sales-Ready Battlecards: Curate key intelligence to help sales teams highlight differentiators and close deals with this feature.
  • CRM & Sales Tool Integrations: Ensure seamless access to insights within existing sales workflows.
  • Win/loss Analysis Tools: Access automated win/loss calculations, quantitative and qualitative data, and customer feedback.

Limitations

  • Certain reviews say the tool may not capture all smaller competitors in a given market. 
  • Some note that there can be anomalies in presented information, though these are addressed swiftly.

Pricing

  • Essentials: 10 Companies Tracked, 25 User Licenses, Unlimited Battlecards & Reports, Unlimited Listening Alerts
  • Professional: 20 Companies Tracked, 100 User Licenses, Unlimited Battlecards & Reports, Unlimited Listening Alerts, Unlimited Companies Database
  • Unlimited: Unlimited Companies Tracked, Unlimited User Licenses, Unlimited Battlecards & Reports, Unlimited Companies Database, Unlimited Listening Alerts, Single Sign-On (SSO), Advanced User Permission Management

You must contact Kompyte’s sales team for pricing. 

Reviews

  • G2: 4.3/5 (102)
  • Capterra: 4.6/5 (37)

14. Crayon: Best for Comprehensive Competitive Intelligence

crayon competitor analysis
Via Crayon

Crayon is a super helpful tool for keeping an eye on competitors. It tracks everything from websites to social media and ads, providing real-time updates and custom alerts. It’s perfect if you want a broad view of what’s happening across multiple channels, and it offers a larger picture than Kompyte. 

Popular Features

  • AI-Powered Insights: You get automated insights on all your competitors’ moves. 
  • Competitor Identification: Find out who your actual competitors are.
  • Focus on Competitor Analysis: Unlike many companies that focus on other aspects, Crayon is dedicated to competitor research. 
  • Battlecards: You can integrate battlecards in a wide variety of tools, including Salesforce, HubSpot, Slack, Teams, Highspot, Seismic, Showpad, Guru, and SharePoint.
  • AI-Generated Overviews: Crayon’s AI tools also let you create ready-to-share summaries of your content. 

Limitations

  • Some reviews say the tool can be expensive for small businesses with limited budgets.
  • Some note that the platform’s user interface can feel a bit overwhelming for new users. 

Pricing

You must contact the company’s sales team to get a quote. 

Reviews

  • G2: 4.6/5 (381)
  • Capterra: 4.4/5 (7)

Unlock Smarter Competitor Insights: Use the Best Competitor Research Tool!

Competitor research tools differ depending on the channel, the scope, and their approach. With Search Atlas, you get a comprehensive suite of tools for competitor research as well as automation tools that allow you to focus on your strategy instead of manual tasks.

From keywords to backlinks, content strategies to traffic, we’ve got you covered. So, stop guessing and start winning. Sign up for the free trial today!

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Dunja Radonić is a Content Writer at Search Atlas. She has over 5 years of experience in writing and editing content. She enjoys learning about SEO, testing new tools, and hearing new approaches and ideas.

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