Google Ads is notorious for being difficult to set up and manage, and we have all been hoping for an AI that can save us from this grind.
The industry has been catching up somewhat and trying to make it easier, and even Google made AI for Google Ads. It’s just where the industry is going.
But we went there first (at least to this extent of automation) 😎
So as a company that created the AI-powered tool for this, called OTTO Google Ads, we will give you an overview of tools you can use and sweet, sweet benefits that you can harness.
So Can AI Do Google Ads?
Yes!
OTTO Google Ads doesn’t just help with some tasks, it does the work for you. From keyword research, setting up campaigns, and writing ad copy to managing bids and optimizing in real-time, OTTO handles it all.
Of course, AI has been helping with Google Ads for some time now, offering assistance with tasks like keyword research, ad optimization, and bid adjustments. And there are several big AI tools that are useful and popular, and we will talk about them… but they don’t do it all.
Who Can Benefit from Using AI for Google Ads?
If you want to make the most out of your Google Ads without the constant manual work, well, now you can. The castle has been conquered and everyone can enter, regardless of their PPC skillset 🏰
Here’s who can benefit most:
- Small and Medium-Sized Businesses (SMBs): OTTO automates tasks like keyword research, ad creation, campaign setup, and bid optimization. This allows SMBs to run high-performing campaigns without needing a PPC expert.
- Busy Entrepreneurs and Solopreneurs: Entrepreneurs juggling multiple tasks can rely on AI to handle campaign optimization and bidding.
- Marketing Teams in Growing Companies: Teams will be able to handle more campaigns, optimize performance, and scale without needing additional resources.
- E-commerce Brands: E-commerce businesses can benefit from the AI’s ability to automatically optimize bids, analyze customer behavior, and target the right audience.
- Agencies Managing Multiple Clients: Agencies can use it to manage campaigns across multiple clients.
- Businesses New to Google Ads: For beginners, AI makes it easier to set up campaigns, create ad copy, optimize in real-time, and select keywords.
4 AI-Powered Advertising Tools: So What’s Already Out There?
To be honest, we’re pretty excited about our new tool, but that doesn’t mean others haven’t combined AI and PPC tools before. So let’s break down some of the main AI tools out there, what they do, and what they don’t do.
1. Google’s Performance Max Campaigns
Performance Max automatically runs your ads across Google platforms like Search, YouTube, and Gmail. It figures out the best places to show your ads and adjusts your bids, so you don’t have to manage everything manually.
Main Features:
- Automatically runs ads across Google platforms (Search, YouTube, Gmail, etc.).
- Adjusts bids and targeting based on your goals.
- Smart optimization for conversions or value.
Limitations:
- Less control over the specifics of targeting and bidding, as Google’s AI handles these elements automatically.
- Limited transparency into how your budget is being allocated across platforms.
2. Adobe GenStudio
GenStudio helps businesses create ads and manage their campaigns. It uses data to improve how your ads perform, making it easier to get better results without all the guesswork.
Main Features:
- Helps create ads and manage campaigns.
- Uses data to automatically improve your ad performance.
- Works best for businesses that need both creative and data-driven marketing.
Limitations:
- Focuses mainly on creative content and measurement, so it may not be the best for those needing a full ad automation solution.
- It also requires integration with Adobe’s other tools, which can be complicated and costly.
3. Optimove
Optimove looks at your customer data and helps you send personalized messages across different channels. It’s all about keeping customers engaged and making sure your marketing efforts stick.
Main Features:
- Uses customer data to send personalized messages.
- Helps businesses connect with customers across different channels (email, social media, etc.).
- Focuses on building better customer relationships over time.
Limitations:
- Not designed for paid search or display ads.
- Works best for customer retention, not new customer acquisition..
4. RTB House
RTB House targets customers with ads based on their actions. If someone visits your site but doesn’t buy, it retargets them with relevant ads on other websites. This increases the chances they’ll return and convert.
Main Features:
- Retargets users with personalized display and video ads.
- Uses AI to show ads based on past user actions.
- Works across different websites and platforms to bring customers back.
Limitations:
- Focuses mainly on display and video ads, not text ads.
- Requires a larger budget and setup time.
What Makes OTTO Google Ads Different?
We’ve already said this, but it sounds good so we’ll say it again: OTTO Google Ads automates the whole process.
All of it. 🥳
Full Campaign Automation
With OTTO, setting up a Google Ads campaign is as easy as clicking a few buttons. It automates everything, from creating ad copy to selecting the best keywords (including with the right keyword intent) and even setting the ideal bidding strategy.
So if you need to launch campaigns fast but don’t have time to get into the weeds, there’s still a way to do it. Provide your basic business info and go.
Smart Ad Copy Generation
Writing ad copy can be a real time-suck, especially when you’re trying to make it actually work and sound like your brand.
Well, OTTO Google Ads has a built-in copywriting tool that automatically generates ad copy based on your goals and who you’re trying to reach. This is still all a process of a few clicks. You leave it in the background for a few minutes, and go on with your day. Ad copy is done, but you can edit it if you want.
Keyword Research Done for You
One of the most challenging parts of running Google Ads is finding the right keywords. OTTO handles all of that for you by automating keyword research.
It picks high-performing keywords that will get your ads in front of the right people. Without you needing to spend time researching and analyzing keyword trends.
Real-Time Bidding and Optimization
OTTO doesn’t just launch campaigns. It continuously optimizes them. It adjusts bids in real time, ensuring you’re always getting the best results for your budget.
Whether you’re aiming for more clicks, conversions, or sales, OTTO’s AI ensures that your campaign is always performing at its best.
Built-In Performance Insights and Reporting
One of the most powerful features of OTTO is its ability to provide performance insights in an easy-to-understand format.
Instead of sifting through complex data, OTTO gives you actionable insights so you can quickly see what’s working, what’s not, and how to make improvements.
And yes, it includes reporting tools that can be scheduled and emailed to your clients.
7 Smart Ways OTTO Transforms Your Google Ads Strategy
This is a total game changer and we think many agencies and freelancers will completely change how they operate. So these are the benefits we heard from our early-access customers.
1. Lower Barrier to Entry for Google Ads
Many small businesses and marketers struggle with Google Ads because of its complexity. In fact, some have given up on Google Ads because the work is so tedious.
OTTO GA can automate setup, ad copy, keyword research, and optimization. In other words, it makes paid search far more accessible, so you have less need for deep expertise or hiring expensive agencies.
2. Time and Cost Savings for Agencies and Businesses
Agencies spend countless hours managing client accounts, adjusting bids, and testing ad variations.
OTTO automates repetitive tasks and allows agencies to focus on strategy instead of micromanaging campaigns. Businesses can also save money on ad spend by eliminating inefficiencies.
3. Optimizes Campaigns in Real-Time
OTTO’s AI is designed to optimize campaigns continuously, not just at the beginning. It monitors campaign performance and adjusts bids and targeting in real-time. This means your ads are always working at their best, no matter what changes happen in the market.
With OTTO GA, you don’t have to wait for manual tweaks. Your campaign is always being fine-tuned for the best results.
4. Improves ROI Without Extra Effort
The constant optimization that OTTO GA provides doesn’t just save you time, it improves your return on investment (ROI). By automatically finding and targeting the best-performing keywords and adjusting bids accordingly, OTTO maximizes your budget and ensures you get more value for your ad spend.
It’s like having an expert working 24/7 to ensure your campaigns are always performing at their peak.
5. Simplifies Complex PPC Tasks
Google Ads can be intimidating, especially if you don’t have years of experience in PPC. OTTO GA simplifies the process by automating complex tasks like keyword research, ad copywriting, and bid adjustments.
This makes it easy for businesses without dedicated marketing experts to still run high-performing campaigns. No more spending hours researching keywords or figuring out the best bidding strategies.
6. Scales Your Campaigns Efficiently
For growing businesses or agencies managing multiple clients, scaling Google Ads campaigns can be a challenge. OTTO makes it easy by automating the entire process.
Whether you’re running one campaign or managing dozens, OTTO can scale your efforts without sacrificing performance. It allows businesses to expand their reach and optimize more campaigns at once, all while maintaining high levels of efficiency.
7. Gives You Actionable Insights
OTTO doesn’t just optimize your campaigns in the background, it also provides clear, actionable insights on performance. Instead of sifting through complicated reports, OTTO presents the data in a simple, easy-to-understand format.
This allows you to quickly make informed decisions, adjust your strategy if needed, and understand what’s driving the best results.
What’s Next for OTTO and AI in PPC?
The future of OTTO GA and AI in PPC is incredibly exciting, and it’s only getting started. AI is rapidly transforming how businesses approach Google Ads, and OTTO GA is at the forefront of this change.
Here’s what you can expect moving forward:
Even Smarter Campaign Automation
OTTO’s already a powerhouse for automation, but as AI continues to evolve, expect even smarter and more precise campaign management. We’re talking about deeper insights into customer behavior, more personalized ad targeting, and better predictions for what’s going to work before you even launch a campaign
Essentially, AI will be able to make real-time decisions that drive better results without you having to lift a finger.
More Integration with Other Marketing Tools
As OTTO and other AI tools continue to grow, they’ll likely integrate even more with other marketing platforms.
This means all of your marketing efforts—ads, social media, email campaigns—could be connected. This enables your campaigns to work together, not in silos.
Greater Focus on ROI and Conversion Optimization
The next step for AI in PPC will be a greater emphasis on ROI, engagement, conversion optimization. While ad performance and clicks are important, businesses want more sales, leads, and sign-ups.
Expect tools like OTTO to get even better at predicting and optimizing for conversions.
Making Google Ads More Accessible
AI in PPC is also making ads more accessible for businesses that don’t have big budgets or expert teams. Tools like OTTO are already breaking down barriers for small businesses, and as AI advances, it will continue to level the playing field.
Whether you’re just getting started or scaling up, AI will help you run better campaigns without the steep learning curve.
Real-Time Adaptation to Market Changes
The digital ad space is fast-paced, and what works today might not work tomorrow. AI’s ability to adapt to market changes in real-time is one of its most exciting features.
For OTTO GA, this means staying ahead of trends, adjusting strategies on the fly, and ensuring your campaigns are always optimized for current conditions.
More AI-Driven Insights for Better Decisions
In the future, OTTO GA and similar tools will continue to give you deeper insights into why certain campaigns are performing the way they are.
These insights won’t just tell you what’s working, but why it’s working, so you can make smarter decisions and further refine your strategy.
OTTO AI Can Do Google Ads for You
As some Google-Ads-frustrated marketers we’ve talked to said: finally.
OTTO Google Ads means there is now an AI tool that can remove the tediousness out of your ad campaigns and automate all of it.
So automation, smarter optimization, and real-time insights are already here. The question is: Are you ready to take advantage of them?
Sign up for a FREE trial and take this fresh, new tool for a test ride.
