The Ultimate AI SEO Guide for Beginners & Experts (Updated for 2025)

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AI SEO Guide Blog Feature

Does it feel like the SEO landscape is changing every week? Are you concerned about how to best optimize AI for your SEO efforts?

While AI SEO may be a new concept for some, tools that streamline and automate every aspect from precision keyword research to competitor analysis to sophisticated content creation are indispensable.

In fact, a recent study from Hubspot found 37% of SEO marketers already leverage AI to streamline labor-intensive optimization tasks to boost efficiency and free up time for strategic priorities. By leveraging machine learning and natural language processing (NLP), AI SEO efforts can set new benchmarks for success.

So, how do you take advantage of AI and SEO?

Well, we’ve got the guide for you! Get ready to dive deep into the transformative power of automation and optimization as well as cost-effective SEO strategies in our ultimate guide. We also provide the 10 best AI SEO tools you need to try right now!

But first let’s take a look at what is AI SEO.

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What is AI SEO?

AI SEO uses artificial intelligence to improve how search engines find and rank your website’s content. By leveraging machine learning and data analysis, AI SEO automates tasks like keyword research, content creation, performance tracking, and backlink analysis.

This helps marketers identify patterns, user intent, and trends, enabling businesses to adapt to algorithm changes, personalize content, and improve search rankings more efficiently.

Leveraging AI to streamline various SEO processes is a forward-thinking approach. It helps decipher complex user queries, enhance technical aspects of a content management system (CMS), and quickly implement them.

What Are the Benefits of AI SEO?

The benefits of modern AI SEO are increasingly helping SEO experts fix and implement numerous technical and strategic optimization tasks.

Whether it’s boosting online visibility or saving time on technical SEO tasks, we’ve broken down the major benefits of using AI to power your SEO strategies.

1. AI SEO Enhances Keyword Research and Analysis

AI-powered tools can analyze vast amounts of data to find competitors’ keywords or relevant keywords to your brand. This help you assess keyword competitiveness and predict their performance.

AI SEO for keyword research ensures you target the right topics and effectively optimize content to your target audience. SEO experts love using these AI keyword research tools because they go beyond search volume and help you understand actual user intent to better analyze your competition.

Search Atlas Keyword Explorer With History and Difficulty
Get a keyword overview of search volume, difficulty, intent, and CPC while using the Keyword Magic Tool to browse related keywords and variations.

These tools uncover long-tail keywords that are less competitive but highly relevant, giving you a better chance to rank for specific search queries. Analyze your competitors’ keywords, pinpoint low-competition long-tail phrases, and plan keywords for each blog topic.

AI SEO strengthens your content to target precise search intent and give you a solid edge over broader, more competitive terms.

2. AI SEO Improves Content Optimization

AI algorithms can analyze existing content, suggest improvements, and help create content that aligns with search engine algorithms and user intent. This assures search engines the content is relevant, engaging, and optimized for higher search engine rankings.

AI SEO also makes content optimization easier and more effective by using advanced tools like machine learning and NLP to help you refine your strategy so you make smarter keyword choices and write better content.

content genius image 3 high readability score content
The Search Atlas Content Genius feature automates your content production, keyword optimization, and publishing efforts to maximize the overall impact of your SEO efforts.

For example, AI SEO content tools give you feedback on readability, tone, grammar, and structure, making your content clearer and more engaging. It can also spot gaps where your competitors might be outshining you.

These tools recommend related keywords, topics, or subheadings to help you structure your content and meet your audience’s needs more effectively. They should also provide key content recommendations such as word count, internal links, keyword density, and meta tag optimizations to produce fully optimized content.

Additionally, your tool should help you automate content briefs!

The best tools generate SEO content briefs for your most critical target keywords. And this can include focus terms, headings outline, word count, and competitor content SEO analysis , to give writers everything they need to craft highly optimized content that will actually rank.

3. AI SEO Advances Data Analysis and Insights

AI can process large volumes of data quickly, identifying patterns, trends, and correlations that human analysis may overlook. How does that help you? For starters, you get valuable insights into user behavior, search trends, and website performance.

AI SEO guides you to make smarter, data-driven decisions. But it doesn’t just stop at creation—it tracks how your content performs, analyzing metrics like clicks and engagement.

search atlas report builder with GA4
Search Atlas’ automated report builder lets you track user engagement using GA4 data, providing customized insights into key metrics.

The best AI tools then give you actionable tips to improve it and provide real-time insights and customizable reports, so you can track SEO performance and be one step ahead of your competition. Make sure they connect to your essential website data sources like GA4, Search Console, Facebook and Google Ads, and more.

4. AI SEO Automates Manual SEO Tasks

As we’ve mentioned, AI-powered SEO tools can automate repetitive tasks such as keyword research, content optimization, and site audits. This frees up time for marketers to focus on strategic planning and creative aspects of their work.

But there still so many manual SEO tasks that take hours to implement and execute—requiring significant resources and financial investments to complete. That’s why you need AI SEO software to help implement manual tasks and save your team time to better allocate your resources toward impactful work!

So, where can you automate your SEO tasks with AI? While everything can’t be on autopilot, your AI SEO tools should help you with task like:

  • Automated Site Audits: Identify and resolve technical SEO issues that impact your website’s performance by deploying thousands of fixes in fully automated site audits to maintain optimal site health​.
  • Schema Markup Enhancements: Improve visibility in the SERPs by automating your structured data implementations—without the costly dev work—such as FAQ and product schemas​.
  • SEO Content Automation: Create and publish complete SEO articles using Claude or ChatGPT without ever leaving your SEO AI software’s dashboard. You can automate backlink building with Cloud Stacks and deploy thousands of website optimizations like refreshing all your site’s meta data with fully optimized and AI-generated copy that would traditionally take hours to complete.
  • Google Business Profile Optimizations: Enhance your brand presence, social proof, and local SEO rankings by automating content generation for multiple Google Business Profiles, creating detailed FAQs, automated review responses, and creating GBP posts in bulk.
Search Atlas GBP Optimization Dashboard
Build trust and boost local rankings by optimizing your Google Business Profiles with OTTO. Easily manage and optimize profiles across all sites from one dashboard.
  • Site Structure Optimizations: AI-driven insights help refine site architecture, ensuring a logical and intuitive SEO user experience. This not only enhances navigability for users, but it also greatly improves indexability for search engines​. Local businesses usually don’t have the resources to manually update these tasks, but with AI SEO, it’s done at lightning speeds.
  • Personalized UX Recommendations: Analyze user behavior through tailored recommendations that are actually meant to improve your engagement and satisfaction with AI SEO. Automate UX implementations like mobile UX fixes, page speed optimizations, and 404 errors.
  • Automated Predictive Analytics: Tracking historical data to predict future trends is a big time commitment for SEOs. But AI SEO helps you adapt your SEO strategies proactively to be one step ahead of the competition. This includes automatically building comprehensive reports that offer real-time insights and customizations to track performance and make informed decisions.

5. AI SEO Makes Real-Time Adjustments

AI makes real-time SEO adjustments easier and more effective by constantly analyzing your website’s performance, user behavior, and search engine algorithm changes.

Unlike traditional SEO methods that react after the fact, AI helps you stay ahead by spotting trends and updates as they happen. This means your site can stay optimized and competitive without missing a beat.

With an AI tool monitoring your keyword rankings or traffic in real-time, you detect a dip in performance or emerging trends in the moment. Your tool should be able to suggest—or even implement—updates like refining metadata or improving internal links as you discover issues to fix or opportunities.

search atlas reporting ga4 and gsc
Instead of taking multiple courses to learn GA4 and GSC, you can simplify your process by using automated and personalized reports.

This quick action minimizes downtime and ensures you don’t lose visibility or traffic due to delayed responses. AI SEO doesn’t just react to changes—it predicts them. Again, by analyzing patterns in data, it helps you anticipate future trends so you can adjust your strategy before your competitors even notice.

What can automating real-time adjustments also do?

Well, using AI SEO tools also makes your workflow more efficient. Tasks like keyword research, content analysis, and tracking your site’s performance become faster and more accurate.

Now you’re free to focus on big-picture strategies, like crafting amazing content or brainstorming new campaigns. Plus, AI provides insights into your audience’s behavior, helping you create content that truly connects with them.

Just think of SEO AI as an extra team member who’s always on top of things.

6. AI SEO Optimizes NLP and Entity Inclusion

As we touched on the content optimization benefits, Natural Language Processing (NLP) and entity inclusion are powerful tools. Automating NLP and entity inclusion might sound technical, but it’s really just about understanding your topic and audience on a deeper level.

But what does that really mean for your SEO strategy?

NLP helps search engines like Google understand the context and meaning behind your content, not just the keywords. By using AI to understand key entities—names, places, concepts, and terms relevant to your topic—you’re essentially speaking the same “language” as search engines.

OTTO's schema markup issues manick bhan
With OTTO you get recommended NLP schema markups and you can easily deploy them across your site from the OTTO dashboard.

This makes your content more relevant and authoritative, improving its chances of ranking higher.

For example, imagine you’re writing about digital marketing trends. Instead of just mentioning “SEO,” incorporating related entities like “keyword research,” “SERPs,” and “algorithm updates” helps provide a well-rounded, in-depth perspective. Automating just makes it that much sweeter.

Also, this not only does this signal to search engines that your content is valuable and comprehensive, but it ensures readers get the answers they’re looking for. The best part? This isn’t just about pleasing algorithms—it’s about creating content that resonates with your audience.

When you naturally weave key terms and entities into your articles, you’re providing readers with a richer, more informative experience. They’ll see you as a trustworthy source, which means they’re more likely to come back for more.

The 10 Best AI SEO Tools to Streamline Website Growth in 2025

Now that we know the benefits of AI SEO software, what are the best, most-affordable tools to use in 2025? Don’t sweat, we’ve got a complete breakdown of the top 10 AI SEO tools you need to consider right away.

1. Search Atlas

OTTO content optimization dashboard for Missing Keywords
Use OTTO to discover missing keyword opportunities across your site and deploy them instantly with a few clicks!

Search Atlas has earned its spot as a favorite among SEO writers and specialists, thanks to its all-in-one approach. At the heart of the platform is Content Genius, an AI-powered assistant that brings everything you need into one simple, user-friendly space.

What makes Search Atlas stand out? Unlike other tools, it eliminates the need to juggle multiple platforms for planning, writing, and executing. Everything happens in one place, helping teams stay consistent in both productivity and quality.

For example, you can conduct keyword research, plan your content, write it, generate images, and even publish—all from a single dashboard.

Another key differentiator is OTTO, Search Atlas’s holistic approach to AI SEO. OTTO doesn’t just focus on content creation but also automates other essential areas like user experience optimization, technical SEO implementations, and authority building. On top of that, it’s often more affordable than competitors, making it an excellent choice for those looking to cover all their SEO bases without overspending.

What’s more, Search Atlas is constantly evolving. The team is dedicated to rolling out new features and staying ahead of market trends and algorithm updates, ensuring it remains a top choice for SEO professionals.

Search Atlas Top Features

  • Content Genius: AI-powered assistant with tools for content outlines, competitor analysis, internal linking, Q&A suggestions, image generation, and more—all in one place.
  • Keyword Tools: Traditional keyword research, gap analysis, rank tracking, and trend tracking with easy integration into Content Genius.
  • Topical Maps: Automatically generates article ideas and keyword targets to build authority in your niche.
  • Content Planner: Analyzes keyword clusters to gauge search volume for specific topics.
  • Blog Ideas Generator: Provides a list of blog topics based on your target keyword.
  • On-Page Audit: Evaluates page metrics like readability, spam score, referring domains, and more.
  • 1-Click Publishing: Integrates with WordPress for seamless publishing and optimization.

Search Atlas Limitations

  • A few users have said the AI quota can be eaten up pretty quickly if you don’t take control of the implementations.
  • The payment plans can be a bit tricky for some businesses compared to other AI SEO tools, but they allow complete customization to your specific business needs.

Search Atlas Pricing

 Starter $99 MonthlyGrowth $199 MonthlyPro $399 Monthly
Articles Created40100200
Full Article Generation306090
Regular AI Quota10025099999
Content Assistant Keywords120300600
Onpage In-Depth Audits40100200
Content Plans40100200

Search Atlas reviews

  • G2: 4.8/5 
  • Capterra: 5/5

2. Frase

frase content tool
Via Frase

Frase is a go-to tool for anyone looking to streamline their SEO and content writing process. It combines research capabilities, AI-generated content briefs, and optimization features, making it a versatile choice for marketers and writers alike.

One of its standout features is the text editor, which uses a topic-based model to compare your content with competitors. It provides AI-generated outlines and suggestions for improving word count, headers, links, and images, ensuring your content is top-notch.

Frase’s keyword system is also incredibly user-friendly. With color-coded and sortable displays, it’s easy to track keyword usage and pinpoint areas for improvement. Plus, the topic score feature updates in real-time, giving you instant feedback on how well your content aligns with your target topic.

Frase Top Features

  • Team Collaboration: Assign documents to different writers for seamless teamwork.
  • Project Management: Keep tabs on the progress of every document.
  • Folders: Organize your documents by topical maps, clients, or projects.
  • Templates: Save time with reusable content brief templates, custom AI prompts, and workflows.
  • Keyword tracking: Get insights into performance and uncover keyword recommendations
  • More affordable than competitors like Surfer SEO
  • Free trial available—no credit card required

Frase Limitations

  • Basic keyword metrics for target keywords
  • Limited advanced tools for content planning
  • AI content creation features could use refinement

Frase Pricing

  • $15/month: Solo plan (1 user, 10 search queries)
  • $45/month: Basic plan (1 user, 30 search queries)
  • $115/month: Team plan (3 users, unlimited queries)

Frase Reviews

  • G2: 4.8/5

3. Jasper

Jasper AI Dashboard Example
Via Jasper AI

Jasper AI is a content assistant to help writers produce content much faster. It’s tools can also make it easier for writers to get the elementary details about your overall topic, tone, and structure.

Additionally, Jasper helps generate articles, social posts, or email content with the power of AI. This allows marketers to easily mesh their content efforts with their specific brand voice or client details.

If you’re looking for a tool to enhance the writing process for SEO content, you’re in luck. However, if you need more AI SEO features to implement and automate performance data, schema markup, meta data, and other critical SEO aspects, you may want to look elsewhere.

Jasper Top Features

  • Easy to Use: Jasper’s user-friendly design makes content creation a breeze. Just describe your topic, and Jasper takes it from there, giving you a great starting point.
  • Time-Saving Efficiency: Need to write faster? Jasper provides a solid draft right away, cutting down the time it takes to create polished, high-quality content.
  • Templates for Every Need: With over 50 templates for everything from blog posts to social media captions and product descriptions, Jasper has you covered no matter what you’re working on.
  • Adjustable Tone: Want your content to feel more casual, professional, or playful? Jasper makes it easy to tailor the tone to match your brand or audience.
  • Versatile for Any Platform: Whether you’re crafting a blog post, a website update, or social media content, Jasper adapts to help you create platform-specific pieces effortlessly.
  • SEO-Friendly Content: Jasper ensures your content is optimized for keywords and search engine best practices, helping your work stand out online and reach the right audience.

Limitations

  • There are a few reviews that say Jasper can produce irrelevant information that are sometimes even incorrect.
  • While Jasper is a powerful AI tool for content, it’s SEO features are pretty limited compared to other AI SEO software options in this list.

Jasper Pricing

  • Creator Plan: $39/month with 1 user and 1 brand voice
  • Pro Plan: $59/month with 1 user and 3 brand voices, which also includes 10 knowledge assets and 3 instant campaigns
  • Business Plan: Custom pricing, so contact their sales team

Jasper Reviews

  • G2: 4.7/5 (1,244)
  • Capterra: 4.8/5 (1,843)

4. Surfer SEO

surferseo main feature content optimizer
Via Surfer SEO

Surfer SEO helps you improve how your content performs in search engine rankings with smart, data-backed keyword and competitor analysis strategies.

By analyzing the top-ranking pages for your target keywords, Surfer SEO provides personalized recommendations to make your content more competitive. Whether it’s refining keyword placement, adjusting length, or reorganizing your structure, it guides you through optimizing your work to keep up with—and even outperform—your competitors.

While its keyword research feature is mostly available through an SEO Chrome extension, this AI SEO software shines when it comes to content optimization. It ensures your site is primed for better visibility in search engine results pages (SERPs).

However, if you compare Surfer SEO to some other more technical AI SEO tools, you might not get all the automated features to optimize your entire website vs. simple content prompts.

Surfer SEO Top Features

  • Smart Keyword Usage: Avoid keyword stuffing while ensuring your keywords are naturally and effectively integrated.
  • Competitive Insights: See how your content stacks up against competitors and discover areas for improvement.
  • Content Structuring: Use insights from top-ranking pages to fine-tune your content’s structure and give it a competitive edge.
  • Data-Driven Suggestions: Quickly analyze your content and get actionable tips to improve its alignment with SEO standards.
  • Jasper AI Integration: Seamlessly integrate with Jasper AI for even more powerful content creation (additional cost applies).
  • Real-Time Feedback: Adjust your content as you write with instant recommendations, keeping it on track for SEO success.

Surfer SEO Limitations

  • Some keyword suggestions might not perfectly match your content’s core focus.
  • The interface can feel a bit overwhelming for SEO beginners.

Surfer SEO Pricing

  • Essential Plan: $99/month – 200 pages tracked, 30 articles to optimize, 5 AI articles, 5 user seats.
  • Scale Plan: $219/month – 1000 pages tracked, 100 articles to optimize, 20 AI articles, 10 user seats, daily SERP analysis, onboarding call.
  • Enterprise Plan: Custom pricing – tailored limits with API access, white-labeling, SEO advisory, and rank tracking.

Surfer SEO Reviews

  • G2: 4.8/5 (530 reviews)
  • Capterra: 4.9/5 (409 reviews)

5. MarketMuse

MarketMuse content optimizer
Via MarketMuse

MarketMuse combines advanced technology with content creation to take your writing to the next level. Using natural language processing (NLP), it enhances the quality and relevance of your content, making it a fantastic choice for WordPress users looking for data-driven insights.

As an AI content tool, MarketMuse analyzes your content against top-performing pieces in your niche. It offers actionable strategies, including content brief generation that focus on key topics and target keywords. The integration with WordPress makes it easy to streamline your workflow, from planning to publishing.

That said, MarketMuse is one of the pricier tools out there. Before committing, it’s worth evaluating whether its features align with your specific needs to ensure it’s a worthwhile investment.

MarketMuse Top Features

  • Keyword Difficulty Insights: Quickly assess the difficulty of target keywords to better understand your keyword landscape.
  • Content Gap Analysis: Get detailed insights into content clusters and identify gaps on specific topics.
  • Content Tracking: Monitor your existing content with detailed reports that help you analyze performance over time.
  • Color-Coded Scoring: This feature makes the optimization process easier and more visually appealing to help you write the most optimal content.
  • Full-Featured Editor on Free Plan: This makes it easy to test out MarketMuse before upgrading to a paid plan.

MarketMuse Limitations

  • Expensive monthly subscription plans compared to some others listed here
  • Standard plan limits the number of monthly queries
  • Formatting doesn’t always transfer seamlessly from Google Docs

MarketMuse Pricing

  • Free plan: 1 user, 10 queries monthly, and limited applications
  • $99 monthly: 5 content briefs and 1 strategy docs monthly
  • $249 monthly: 10 content briefs and 3 strategy docs monthly
  • $499 monthly: 20 content briefs and 5 strategy docs monthly

MarketMuse Reviews

  • G2: 4.6/5 

6. SEMrush

semrush White Label Reporting Tool
Via Semrush

Semrush has grown from a comprehensive digital marketing suite into an AI SEO tool for off-page SEO, particularly in backlink analysis.

With one of the largest backlink databases, Semrush provides everything you need to monitor and build backlinks effectively. Whether you’re tracking your own site or analyzing a competitor’s, Semrush helps you stay on top of changes with speed and precision.

Beyond backlinks, Semrush is a full-scale digital marketing powerhouse. It supports SEO, content, and PPC strategies, making it a versatile tool that can elevate every aspect of your marketing efforts.

The tool is just starting to get into more AI features, so look elsewhere if you want quick and ready to implement solutions to save time and money.

SEMrush Top Features

  • Link Building Tool: Find high-quality websites for backlink outreach based on competitor insights, streamlining your link-building strategy.
  • Backlink Analytics: Dive deep into backlink data to monitor referring domains and evaluate the quality of your links.
  • Competitor Backlink Analysis: Gain an edge by tracking competitor backlinks and uncovering new opportunities to strengthen your own link profile.
  • Link Intersect: Discover sites linking to your competitors but not you—perfect targets for building your own backlinks.
  • Backlink Audit: Identify harmful backlinks and get actionable steps to disavow them, keeping your backlink profile clean and healthy.

SEMrush Limitations

  • If you’re looking for an affordable SEO tool, you probably need to look elsewhere as it’s much higher than some other tools listed here.
  • In terms of off-page AI SEO, it doesn’t have essential features like outreach, press release syndication, and simple one-click implementation.

SEMrush Pricing

  • Pro Plan: $139.95 per month. That includes 5 projects to run 10,000 results per report while tracking up to 500 keywords
  • Guru Plan: $249.95 per month. This plan includes 15 projects, which you can track up to 1500 keywords, and get 30,000 results per report.
  • Business Plan: $499.95 per month. The plan boosts its projects limit to 40 per month, which allows 5,000 keywords, and getting 50,000 results per report.

Semrush Reviews

  • G2: 4.5/5 (2,298)
  • Capterra: 4.7/5 (2,259)

7. Ahrefs

ahrefs keyword research
Via ahrefs

Ahrefs is known for its robust backlink analysis, offering AI-powered insights into your website’s link profile to help you make smarter, data-driven decisions for your SEO strategy.

By leveraging AI, Ahrefs provides a deeper understanding of backlink quality and quantity—key factors in building domain authority. Its advanced algorithms assess link-building opportunities and highlight areas for improvement, ensuring you stay competitive in the search landscape.

The platform’s ability to conduct detailed competitor analysis enables you to uncover untapped keyword opportunities. With real-time tracking and historical data, Ahrefs supports long-term strategies while helping you adapt to ever-changing SEO demands.

Additionally, its AI-driven tools help identify toxic backlinks, giving you the insights needed to maintain a clean, authoritative link profile.

Ahrefs Top Features

  • Backlink Checker: Powered by AI, this tool evaluates backlinks, analyzing anchor text, referring domains, and overall link profile strength for better optimization.
  • Website Auditing: Run a thorough analysis of your site to spot SEO issues and discover areas for improvement. Ahrefs’ audit tool offers actionable recommendations for optimization.
  • Keywords Explorer: Uncover relevant keywords with ease. This tool provides essential metrics like search volume, difficulty, and traffic potential, helping you prioritize the most valuable opportunities.
  • SERP Comparison: Compare search results across different dates or keywords to identify trends and opportunities to boost your rankings.
  • Rank Tracker: Monitor your search rankings across desktop and mobile platforms. Keep tabs on your progress over time and gain insights into what’s driving your SEO success.
  • URL Rating (UR): Assesses page-level backlink strength, guiding your efforts to boost individual page authority.
  • Domain Rating (DR): Its domain authority tools measures the authority of a website’s backlink profile, giving you a clear view of your domain’s strength.

Ahrefs Limitations

  • Limited focus on outreach tools like HARO.
  • Ahrefs plans only accommodate one user per account, which may limit team collaboration.
  • Lacking quick implementation fixes to truly automate SEO fixes and updates

Ahrefs Pricing

  • Pro Plan: $139.95 per month, 5 projects, track up to 500 keywords
  • Guru Plan: $249.95 per month, 15 projects, track up to 1500 keywords
  • Business Plan: $499.95 per month, 40 projects, track up to 5000 keywords

Ahrefs Reviews

  • G2: 4.5/5 (543)
  • Capterra: 4.7/5 (570)

8. Alli AI

Alli AI Main Dashboard
Via Alli AI

Alli AI is an advanced SEO platform that uses artificial intelligence to simplify and enhance optimization processes.

It’s designed to streamline SEO workflows with automation tools for on-page updates, technical fixes, and content improvements. By leveraging machine learning, Alli AI delivers actionable insights to improve rankings and increase website traffic.

Its AI tools automate repetitive tasks, enabling marketers to focus on strategy and growth.

Alli AI Top Features

  • Automated SEO Updates: AI-driven tools automatically implement optimization changes across your site.
  • Keyword Tracking: Monitor keyword rankings in real time.
  • On-Page Optimization: Suggestions for headings, meta descriptions, and keyword placements.
  • Technical SEO Fixes: AI identifies and addresses issues like broken links and slow page speeds.
  • Customizable Workflows: Tailor processes to meet unique business needs.

Alli AI Limitations

  • Some believe it has limited in-depth content creation tools compared to competitors.
  • Certain reviews explain that it can be overwhelming for beginners without prior SEO knowledge.
  • Its pricing plan structure is not the best smaller businesses or startups looking to get an affordable AI SEO tool.

Alli AI Pricing

  • Business: $299 per month, which includes 5 sites, 5 team members, 500 keywords, 1,200 pages.
  • Agency: $599 per month, which includes 15 sites, 15 team members, 2,000 keywords, 5,000 pages.
  • Enterprise: $1,199 per month, which includes 50 sites, 50 team members, 5,000 keywords, 20,000 pages.

Alli AI Reviews

  • G2: 3.4/5
  • Capterra: 3.9/5

9. SE Ranking

SE Ranking SEO reporting builder tool for clients
Via SE Ranking

SE Ranking combines affordability with AI-driven functionality. It’s a good option for businesses looking to enhance their SEO strategy without overspending.

Its AI-powered competitive analysis provides actionable insights, helping businesses identify opportunities and outperform rivals in search rankings. The platform’s intuitive design simplifies complex SEO tasks, making it accessible even for those new to optimization.

As an AI SEO solution, it goes beyond traditional tools, offering predictive analytics and real-time performance tracking to adapt strategies quickly.

SE Ranking Top Features 

  • PPC Competitor Research: Benchmark and review competitors paid campaigns to make real-time updates.
  • Keyword Checker: Understand keywords, core metrics, and other SEO improvements from your top competitors.
    Backlink Tool: Analyze your backlinks, site authority, and keywords while comparing it to your competition.
  • On-Page SEO: Optimize and analyze your content across pages to make better decisions around HTML elements and content structure.
  • Competitor Website Analysis: Get details into competitor strengths and weaknesses across the board.

SE Ranking Limitations

  • Doesn’t have the bulk analysis for large projects
  • Some say its features feel a bit limited compared to others
  • AI SEO implementation features are quite limited

SE Ranking Pricing

  • Essential Plan: $65 monthly, 1 manager seat, 5 projects, 500 keywords to track daily
  • Pro Plan: $119 monthly, 3 manager seats, 30 projects, 2,000 keywords to track daily
  • Business Plan: $259 monthly, 5 manager seats, unlimited projects, 5,000 keywords to track daily

SE Ranking Reviews

  • G2: 4.8/5
  • Capterra: 4.7/5

10. Majestic SEO

Majestic main dashboard
Via Majestic

Majestic is a powerful SEO tool focused on backlink analysis, making it ideal for competitor research.

Its Site Explorer provides in-depth insights into competitors’ backlink profiles, revealing metrics like Trust Flow and Citation Flow, which help assess domain quality and link-building opportunities.

Majestic’s Backlink History feature allows users to analyze changes in a competitor’s backlink strategy over time, offering a competitive edge. Additionally, its Link Context tool helps identify anchor text patterns and referring domains, critical for finding competitors keywords and understanding their strategies. 

While not as feature-rich as all-in-one tools, Majestic is highly specialized for backlink analysis and provides unique insights into competitor backlink strategies, making it invaluable for strategic SEO planning.

Majestic Top Features

  • Fresh & Historical Index: Compare competitor backlink trends with both real-time and historical AI insights.
  • Link Context: Use AI to uncover anchor text and referring domain patterns to enhance your strategy.
  • Keyword Opportunities via Backlink Analysis: Discover new keyword and backlink opportunities using AI-driven competitor insights.
  • Trust Flow & Citation Flow Metrics: AI-driven analysis of link quality and authority to refine your link-building efforts.
  • Referring Domains Analysis: Identify key domains driving backlinks, with AI recommending the best opportunities for your strategy.
  • Backlink History: View and compare backlink profile changes over time, powered by AI insights.

Majestic Limitations

  • Some reviews highlight its incorrect data, which can be concerning for certain SEOs.
  • There are not a ton of technical SEO features and primarily focuses on backlinks.
  • AI features are not as powerful or robust as others in this list.

Majestic Pricing

  • Lite plan: $49.99 per month with 1 user, 1 million analysis units
  • Pro plan: $99.99 per month with 1 user, 20 million analysis units
  • API plan: $399.99 per month with 5 users, 100 million analysis units

Majestic Reviews

  • G2: 4.3/5
  • Capterra: 4.4/5

The Power of AI SEO Software is Here—Are You Ready for It?

AI is changing the game for SEO, giving businesses the chance to level up their search rankings and future-proof their strategies. By embracing AI, you’re not just staying ahead of trends—you’re setting yourself up for long-term success in a constantly evolving digital world.

While AI brings incredible benefits, it does come with some challenges. But with the right balance of human oversight, businesses can maximize AI’s potential to stay competitive.

The future of SEO is bright for those who embrace AI, combining it with creativity and expertise to boost visibility and engage audiences like never before! However, you need comprehensive tools that go beyond traditional SEO and harness the power of AI to give you a competitive edge.

Search Atlas is more than an all-in-one SEO tool. AI features from OTTO let you fast-track SEO efforts across technical aspects, content strategies, link building opportunities, and so many more areas to get your website to grow.

You can’t miss out on the AI SEO wave, so try Search Atlas and start a free trial today!

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Picture of Alex York
Head of Web Content
Alex York is the Fractional Head of Web Content at Search Atlas and brings nearly 10 years of SEO and content marketing experience to the table. His content has been featured in AdWeek, Forbes, Social Media Examiner, and Top Rank Marketing. He lives in Austin, Texas where he enjoys golf, BBQ, and adventures with his wife and daughter.

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