Writer’s block, SEO struggles, and ever-tightening deadlines. Sound familiar? If you’re a content creator, SEO, or marketer, you know the constant challenge of producing high-quality, optimized content at scale.
Enter AI writing tools like Copy.ai and Jasper, two of the most talked-about platforms for tackling these pain points. But with so many updates and features, making the decision of the right tool can feel overwhelming. 😵
Jasper has long been a favorite for AI-generated text for many different purposes, while Copy.ai has pivoted into a dynamic sales and marketing solution for go-to-market (GTM) teams.
Both promise to revolutionize the way you create content, but which one actually delivers the best results for SEO? 🤔
From features and pricing to limitations and practical use cases, we’ll compare Copy.ai vs Jasper head-to-head. Keep reading to find out which platform is the ultimate fit for your needs in 2025!
What Is Copy.ai?
Copy.ai is an artificial intelligence-based platform designed to assist users in creating written content across a variety of applications. It uses advanced language processing technology to craft content for email campaigns, blogs, social media posts, and other marketing materials.
By leveraging preset templates categorized by industry or purpose, Copy.ai provides a structured approach to writing that caters to diverse needs, including business, real estate, and sales.
Rather than replacing the creative process, Copy.ai acts as a support tool, helping writers and marketers save time while maintaining a focus on crafting effective and relevant messaging.
Its primary function is to streamline content creation by generating suggestions based on input prompts, making it particularly useful for professionals facing tight deadlines or writer’s block.
Popular Features
Copy.ai is designed with accessibility in mind, making content creation easy and adaptable for users worldwide, ensuring everyone can create tailored content effortlessly. Some of its main features are:
- Copy.ai Chat: A conversational AI feature comparable to ChatGPT and Jasper Chat, capable of generating full blog posts, answering questions, conducting research, and creating various types of copy on demand.
- Supercharge Mode: This allows users to input entire webpages instead of typing text manually, making it easier to generate tailored content from broader data sources.
- Workflows: This enables personalized content creation, such as crafting recruiting emails or cold outreach messages, based on inputs like LinkedIn profiles.
- Browser Extension: This is a Chrome extension that generates text in a side tab, allowing users to copy the output into websites or applications with ease.
- Content Templates: Access over 90 customizable templates designed for various content types, including emails, social media posts, and product descriptions.
- Supported Languages: Choose translations for 25 languages, regardless of the subscription plan.
- Real-Time Information Access: The Chat feature retrieves real-time web data, enabling tasks like referencing recent events in sales emails or other workflows.
Pricing Structure
Copy.ai offers two types of plans. The first one is for individuals, copywriters, or SEO professionals:
- Free Plan: $0 – 1 seat, 2,000 words in chat.
- Starter Plan: $49/month – 1 seat, unlimited words in chat, unlimited projects.
- Advanced Plan: $249/month – 5 seats, 2k workflow credits monthly, 15+ marketing workflows, 15+ sales workflows.
The second type is for organizations. Copy.ai offers an enterprise plan with unlimited customizable workflows, API access, bulk workflow runs, integration with over 20 tools, and more. But you need to contact the accounts team for a quote.
What Is Jasper?
Jasper AI is an advanced AI-powered content generation tool designed to create a wide range of written content, including long-form blogs, marketing materials, and social media posts.
Built on sophisticated language models, Jasper uses input prompts and workflows to produce coherent and engaging text that aligns with user goals.
Its focus on long-form content makes it particularly useful for tasks like affiliate marketing or crafting in-depth blog posts, where quality and conversion optimization are essential. Users can start with a blank document or leverage its structured workflows to streamline the writing process.
Jasper also integrates SEO considerations, tailoring content to boost traffic and improve lead generation. By analyzing input and generating output with an understanding of context and intent, Jasper provides an efficient way to produce substantial, high-quality content.
Popular features
Jasper focuses on delivering more thorough and in-depth content that aligns with user needs. Some of its advanced tools are
- Jasper Chat: The AI chatbot is comparable to ChatGPT, which generates various content types, including long-form pieces. It can be connected to Google Search for real-time data and source citations.
- Recipes: Access customizable templates and combine sequential commands to streamline complex writing tasks, with options to use built-in, community-shared, or user-created recipes.
- Workflows: Structured content generators that combine multiple templates and prompts to create cohesive long-form content efficiently.
- AI Image Generator: A feature allowing users to create custom visuals for content using adjustable settings through Jasper Art.
- Plagiarism Checker: An optional add-on for verifying the originality of generated text directly within Jasper’s content editor.
- Integrations: Supports tools like Surfer SEO for content optimization and DeepL for accurate translations.
- Browser Extension: A Chrome extension enabling AI text generation within platforms like Gmail, Notion, and other web-based applications.
- Brand Identity: A feature to establish and maintain consistent tone and style for business content, ensuring alignment with brand guidelines.
Pricing Structure
Jasper pricing is straight forward, but the more advanced plans allow you to upload assets like business bio or product details (knowledge assets) and briefs (instant campaigns):
- Creator Plan: $49/month – 1 user, 1 brand voice, Jasper Chat, SEO mode.
- Pro Plan: $69/month – 1 user (up to 5), 3 brand voices, 10 knowledge assets, 3 instant campaigns, collaboration and user management, AI image generation and editing tools.
- Business Plan: Custom pricing and features.
Copy.ai vs Jasper: An Honest and Full Comparison
By now, you’ve likely noticed that Copy.ai and Jasper are designed with distinct goals in mind, but the real distinctions lie in their details. Let’s dive deeper to uncover how each tool’s capabilities fit for various tasks. 👇
1. Content Analytics
Copy.ai helps users optimize content by offering a basic level of analytics. This feature focuses on analyzing the generated text, ensuring it aligns with the intended tone, structure, and purpose.
By highlighting areas like tone or flow, it gives marketers a starting point for refining their work, though it doesn’t provide in-depth performance insights or tracking over time.
Jasper has its SEO analytics feature integrated directly into the dashboard, the analytics provides key performance metrics and actionable insights. For example, it identifies high-performing content and offers recommendations for replicating its success. If content underperforms, it analyzes potential issues and suggests improvements.
Winner: Jasper
Jasper excels with its in-depth Content Analytics, providing enterprise marketers with actionable insights, performance tracking, and strategic optimization recommendations, making it a more valuable tool compared to Copy.ai’s basic approach.
2. SEO Content
Copy.ai doesn’t offer deep optimization, but it provides a solid foundation for content that grabs attention and encourages clicks. It’s effective at generating blog titles, headlines, meta descriptions, or even social media captions.
Jasper excels at producing long-form, SEO-optimized content, such as blog posts and landing pages. It offers SEO guidance throughout the writing process, helping marketers create in-depth content that ranks well in search engines.
Winner: Jasper
While Copy.ai is more suited for short-form content creation, Jasper outperforms Copy.ai for SEO content in long-form formats and keyword optimization.
3. Templates
Copy.ai offers over 100 templates designed to simplify content generation. From digital ads and email templates to social media posts, press releases, and job descriptions, users can select a template that suits their needs.
Jasper offers more than 50 templates to streamline content creation, catering to a range of writing needs, including blog posts, ads, and social media content. These templates are focused on helping users craft long-form, SEO-optimized content, with an emphasis on blog posts and landing pages.
Winner: Copy.ai
Copy.ai stands out for its extensive selection of over 100 templates, offering more versatility and variety compared to Jasper’s 50+ options.
4. Ease of Use
Copy.ai is designed with simplicity in mind, offering a straightforward interface that allows users to start generating content quickly. There’s no need for extensive setup or learning complex commands.
Jasper is feature-rich, offering a broad range of tools and templates for content creation. However, with these additional features comes a bit of a learning curve.
Winner: Copy.ai
Copy.ai excels in ease of use with its simplicity, allowing users to generate content quickly without a steep learning curve.
6. Pricing
Copy.ai offers plans designed for general content creation, including a free option and paid tiers that provide unlimited writing capabilities. While accessible for straightforward writing tasks, it lacks the advanced features necessary for a holistic SEO strategy, making it a costly choice if your needs extend beyond basic content generation.
Jasper’s plans cater to various writing needs, offering advanced features for creating detailed, long-form content. However, its focus remains heavily on writing, which can feel limiting and expensive if you’re looking for a comprehensive SEO tool to handle optimization, analytics, and strategy alongside content creation.
Winner: Neither is cost-effective
Both tools are costly when considered solely for writing. If your goal is a complete SEO solution, you might find better value in a platform that integrates optimization, analytics, and automation into its content creation capabilities.
Copy.ai vs Jasper? Neither of them: How Search Atlas Emerges as the Clear Winner
Search Atlas is the ultimate SEO-driven content creation and strategy tool. If you’re ready for a platform that exceeds expectations in every way, Search Atlas is the clear choice to elevate your content and SEO efforts.
Search Atlas Features
Search Atlas redefines SEO by offering an expansive suite of features unmatched by competitors like Copy.ai and Jasper. Its forward-thinking design leverages cutting-edge AI to provide a comprehensive solution for every aspect of SEO. Constantly evolving, its tools are tailored to meet the ever-changing needs of the digital landscape.
Unlike other platforms that focus narrowly on specific aspects of SEO, Search Atlas is your all-encompassing toolkit.
From creating high-performing content to link building, technical optimizations, on-page enhancements, and even PR campaigns, it delivers everything you need for SEO success in one place.
Its continually upgraded content assistant ensures top-tier accuracy and precision, empowering users to craft optimized, impactful content effortlessly. Whether it’s competitive research, keyword mastery, or scaling strategies, Search Atlas offers robust tools to meet and exceed your SEO goals.
Content Genius
Content Genius, a standout feature of Search Atlas, dives deep into analyzing top-ranking pages to provide actionable insights for SEO-driven content creation.
It suggests subheadings, outlines, focus keywords, NLP terms, internal links, and more—all powered by advanced AI models like ChatGPT and Claude.
With seamless integration into your site, Content Genius pinpoints opportunities to boost readability, user experience, and rankings.
Its tools streamline content generation, ensuring every piece is structured for SEO and user engagement. From planning outlines to organizing your strategy, it’s an indispensable resource for businesses looking to dominate their niche.
Content Planning
Search Atlas transforms content planning into a strategic powerhouse. Its innovative tools include keyword gap analysis, rank tracking, and keyword clustering, all paired with the Keyword Magic Tool for unparalleled insights.
By integrating directly with Content Genius, the platform ensures a seamless workflow from research to publication.
With a focus on topical maps and keyword clusters, Search Atlas empowers users to dominate key themes and craft campaigns around high-impact topics. Whether you’re refining your strategy or scaling content, its tools provide a clear, data-backed path to SEO success.
OTTO SEO
OTTO is a game-changer in website optimization. This AI-driven assistant takes SEO automation to the next level by not only offering recommendations but actively implementing them.
It manages technical fixes, local SEO, authority building, and content improvements—all with minimal manual input.
By integrating data from GSC, GBP, knowledge graph, analyzing your website information and the top SERP results, OTTO creates and optimizes content using the most relevant keywords and NLP terms.
From keyword research to SERP analysis and automated outlines, OTTO eliminates time-intensive tasks, making it a must-have for streamlined and efficient SEO management.
Search Atlas Pricing
Search Atlas delivers a full array of SEO tools at a price point that beats Frase, Surfer SEO, and similar platforms.
Every subscription comes with the added benefit of a complimentary OTTO activation, and businesses can opt for an Enterprise plan that provides tailored quotas across all features.
| Starter plan | Growth plan | Pro plan | |
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 1 | 3 |
| User seats | 2 | 3 | 5 |
| GSC Site Projects | 5 | 15 | Unlimited |
| Content Assistant Keywords | 120 | 300 | 600 |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Content Plans | 40 | 100 | 200 |
| Pages / Articles Created | 40 | 100 | 200 |
| Full Article Generation Quota | 30 | 60 | 90 |
| Regular AI Quota | 100 | 250 | 99,999 |
| Site Auditor Projects | 5 | 10 | 100 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Keyword Research Lookups | 500 | 2000 | 5000 |
| Competitor Research Credit | 2000 | 20,000 | 50,000 |
How Search Atlas Is Smashing the Competition
When comparing Copy.ai and Jasper, both come up lacking. They offer limited features at premium prices, focusing narrowly on writing and planning without delivering end-to-end SEO solutions.
Search Atlas rises above with an expansive toolkit, featuring an intelligent AI-driven content editor designed for SEO optimization. 🤖
Additionally, all of the plans include at least one free OTTO activation, which develops a personalized model based on your data and evolves alongside Google’s algorithm.
Why wait? Unlock effortless optimization and ranking with your free trial today!
