Creating and managing Google ads campaigns is notoriously time consuming and complex, and it’s common to feel lost. 😕
But here’s the thing: Google Ads is still one of the most powerful ways to reach customers online and grow your business.
So how do you deal with the complexity? You get Google Ads Management tools, like OTTO Google Ads. They can simplify your workflow, help you make smarter decisions, and ultimately boost your ad performance.
Curious to find out which tool might be the best fit for you? Keep reading as we break down 9 popular options, comparing their features, drawbacks, pricing, and everything else you need to know to choose the right one.
What Should You Look for in a Google Ads Management Tool?
When choosing a Google Ads management tool, focus on key features that align with your advertising goals. First, ensure the tool offers robust analytics to track performance metrics like click-through rates, conversion rates, and ROI.
This helps you make data-driven decisions. 🤓
Second, look for automation capabilities, such as bid management and ad scheduling, to save time and improve efficiency. A user-friendly interface is also crucial, as it ensures ease of use and better organization of campaigns.
Additionally, consider whether the tool supports customization, allowing you to tailor reports and dashboards to your specific needs. Integration with other platforms, such as CRM systems or social media, can enhance campaign coordination.
Lastly, evaluate scalability: Ensure the tool grows with your business, handling larger budgets and more complex strategies as needed.
9 Google Ads Management Tools to Save Time & Boost Results in 2025
The right tool will make Google Ads much easier. It’s possible, and here’s a tailored list to help you find it.
1. OTTO Google Ads by Search Atlas
For most marketers, the most exciting aspect of OTTO Google Ads would be its ability to launch Google Ads campaigns in just a few clicks. Instead of spending hours on keyword research, ad copy creation, and campaign structuring, OTTO automates the entire process.
This includes selecting the best keywords, crafting compelling ad copy, and optimizing budgets.
With AI-powered recommendations based on real-time data, marketers can improve conversions while reducing costs.
The tool acts like a full ad management team, making it especially valuable for agencies and businesses looking to scale their advertising efforts efficiently.
Plus, its upcoming automation for bid adjustments and continuous performance tracking means campaigns will keep improving without manual intervention.
Popular Features
- Report Builder Tool: Automate, customize, and schedule reports to provide clients with clear, data-driven insights.
- Campaign Creation and Structuring: Quickly set up and organize ad campaigns for seamless launch.
- Keyword Targeting: Identifies and prioritizes high-performing keywords to connect with the right audience.
- AI-Powered Ad Copy: Generates optimized, compelling ad content to improve engagement and conversions.
- Google Ads Extensions: Automatically adds sitelinks, callouts, and snippets to enhance ad visibility and appeal.
- Real-Time Tracking and Optimization: Continuously analyzes performance and makes data-driven adjustments for better results.
Limitations
- It’s a pretty new tool, so there aren’t a lot of user reviews or shared tips out there yet.
- Also, keep in mind that some features are on their way but haven’t been released yet.
Pricing
| Starter plan | Growth plan | Pro plan | |
| Price | $99/month | $199/month | $399/month |
| OTTO Google Ads | Included | Included | Included |
| OTTO SEO activations | 1 | 1 | 4 |
| User seats | 2 | 3 | 5 |
| Automated GBPs | 3 | 10 | 25 |
| GSC Site Projects | 5 | 15 | Unlimited |
Search Atlas Reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. HubSpot Marketing Hub
HubSpot is known as a CRM platform that brings your marketing, sales, and customer service together. Within HubSpot, you’ll find a Google Ads management feature that directly links to your CRM data.
This connection is powerful because it lets you create, monitor, and improve your ad campaigns using what you already know about your customers.
HubSpot streamlines things by automatically pulling leads from your Google Ads directly into your CRM, making follow-up a breeze. It also gives you smart, instant suggestions to boost how your campaigns are performing.
Plus, it uses your CRM data to fine-tune your bidding in Google Ads. Instead of just focusing on clicks and views, HubSpot helps you see the real revenue your ads are driving, proving the value of your ad budget.
Popular Features
- CRM-Integrated Targeting: Uses HubSpot’s CRM data to create precise ad audiences, improving targeting and retargeting for Google Ads.
- Automated Lead Syncing: Automatically imports leads from Google Ads lead-form extensions into HubSpot’s CRM for seamless follow-up.
- Optimization Recommendations: Provides real-time suggestions based on campaign history, business goals, and Google’s data to improve ad performance.
- ROI Tracking and Reporting Tools: Measures actual revenue impact rather than just clicks and impressions, helping businesses justify ad spend.
- Optimization Events for Smart Bidding: Syncs CRM lifecycle data with Google Ads to refine bidding strategies and improve cost-effectiveness.
- Automated Lead Nurturing: Uses embedded workflows to automatically send new leads to the right teams, reducing manual work and improving conversions.
Limitations
- Some say HubSpot’s pricing escalates quickly as businesses grow, making it costly for scaling teams.
- A portion reports that its automation tools can be complex, with a steep learning curve to master.
Pricing
- Marketing Hub Professional: $800/month – Comprehensive marketing software for automation, reporting, and campaigns. Includes 3 seats (additional seats at $45/month each) and 2,000 marketing contacts.
- Marketing Hub Enterprise: $3,600/month – Advanced marketing automation software for greater control and flexibility. Includes 5 seats (additional seats at $75/month each) and 10,000 marketing contacts..
Note: Both plans require a one-time onboarding fee—$3,000 for Professional and $7,000 for Enterprise.
HubSpot Marketing Hub Reviews
- G2: 4.4/5 (12,357)
- Capterra: 4.5/5 (6,171)
3. AdRoll
AdRoll is like a control center for your online advertising. It connects multiple ad networks, including Google Ads, to give businesses a centralized view of their marketing efforts.
Instead of managing campaigns separately across different platforms, users can launch, adjust, and analyze ads from one dashboard. AdRoll imports campaign data, audiences, and assets hourly, ensuring up-to-date insights.
By connecting with your online store and customer database, AdRoll can “see” how people interact with your business and helps you spend your ad budget in a smarter way, across all your channels.
Also, businesses can automate campaign workflows with the tool. This reduces manual effort while coordinating placements across Google Ads, social media, and other networks.
Popular Features
- Cross-Channel Attribution: Connects Google Ads with other platforms to track conversions and compare performance across all advertising channels.
- Centralized Campaign Management: Launch and manage Google Ads alongside Facebook, Instagram, TikTok, Pinterest, and web ads from one dashboard.
- Automated Budget Allocation: Optimizes ad spend across Google Ads and other channels to improve efficiency and maximize return on investment.
- Hourly Data Imports: Updates campaign data, audiences, and assets from Google Ads every hour for consistent and up-to-date insights.
- Performance Reporting: Integrates Google Ads data with eCommerce platforms and CRMs to analyze sales impact and customer touchpoints.
- Ad Automation Builder: Streamlines campaign creation and ad placements across multiple platforms, including Google Ads, for a seamless workflow.
Limitations
- Some reviews say the platform’s interface can be confusing, making it hard to navigate between campaigns.
- Some note that AdRoll could improve its strategy recommendations, as it lacks tailored guidance for campaigns.
Pricing
- Ads: Pay-as-you-go – Includes display, native, video, and CTV ads, retargeting and prospecting campaigns, audience segmentation and targeting, and campaign reporting. Social channels and monthly ad credits are not available.
- Advanced Package: Custom pricing – Includes everything in Ads plus onboarding services, account management, creative services, optimization and policy services, and 24/7 customer support. Contact sales for a quote.
AdRoll Reviews
- G2: 4.0/5 (632)
- Capterra: 4.0/5 (73)
4. Optmyzr
Optmyzr is a popular PPC optimization platform, built by ex-Google experts, and it’s used by agencies, consultants, and in-house marketing teams who need automation. It offers a central hub for managing campaigns across multiple platforms, including Google Ads and Microsoft Ads.
Key features include automation for tasks like A/B ad testing, keyword management, and bid adjustments. Optmyzr provides reporting and analytics to track performance and inform budget decisions.
It requires a bit more of a technical lean. If you’re comfortable diving deep into data and need extensive automation to manage complex, multi-platform campaigns, Optmyzr could be a good choice.
However, if you’re already exhausted by Google Ads, you may find other tools more up your alley.
Popular Features
- Ad Optimization: Optimize and A/B test ads on Google Ads and Microsoft Ads, scaling based on performance.
- Query and Keyword Management: Automate and optimize search terms and keywords at scale, identifying wasted spend.
- Location and Weather Optimization: Adjust bids and targeting based on location, weather, and other dynamic factors. It’s possible to use local SEO tools to boost your local presence.
- Smart Bidding Optimization: Enhance Google Smart Bidding strategies by adding automation layers to achieve business goals.
- Manual Bidding Optimization: Manage manual bids with optimizations based on performance, seasonality, and audience.
- Budget Tracking and Optimization: Monitor budgets across multiple ad platforms and get alerts to manage spend efficiently.
Limitations
- Some reviews say the user interface is not intuitive, requiring a steep learning curve for new users.
- Some note that the platform’s pricing may be a concern for small businesses with limited budgets.
Pricing
Regarding pricing, Optmyzr offers several plans tailored to different needs. THe pricing depends on your ad spend.
- Pro: from $249/month – Includes all core features and automations, suitable for advertisers with moderate campaign complexities.
- Pro Plus: from $499/month – Offers additional advanced features for more sophisticated campaign management requirements.
- Enterprise: Custom Pricing – Designed for large-scale operations requiring dedicated account management and customized solutions.
Optmyzr Reviews
- G2: 4.6/5 (120)
- Capterra: 4.6/5 (190)
5. Opteo
Opteo is a Google Ads management tool that provides data-driven recommendations to improve campaign performance. It continuously monitors your Google Ads account, analyzing data to identify opportunities for boosting conversions and reducing wasted spend.
It provides over 40 types of optimization suggestions. Beyond just bid adjustments, budget tweaks, and ad scheduling, it also recommends improvements for keyword strategy, negative keywords, audience targeting, and even ad copy.
These prioritized suggestions can be applied to your Google Ads account instantly with a single click. Opteo also keeps you in the loop with performance tracking of key metrics, insightful reports on trending keywords, and real-time alerts for things like sudden performance drops or budget pacing issues.
Popular Features
- Smart Recommendations: Opteo offers prioritised recommendations based on account performance, which can be applied with one click.
- Performance Monitoring: Provides detailed performance graphs and real-time updates to help users diagnose and track issues.
- Keyword and Budget Management: Helps manage keyword bids and budgets, optimizing them based on account performance.
- Custom Reporting: Users can create branded Google Ads reports to share with stakeholders, saving time on manual work.
- Real-Time Alerts: Sends notifications via Slack or email for budget issues or significant performance changes.
- Search Term Analysis: Allows users to analyze search terms, helping to refine keyword targeting and improve campaign effectiveness.
Limitations
- Some users feel that bid adjustment suggestions based on locations are limited, and more frequent ad scheduling recommendations would be beneficial.
- Additionally, certain users desire more visibility into how steps and changes are made in AdWords and prefer more customized ways to implement the changes.
Pricing
- Basic: $129/month – 10 accounts, $25,000 spend/month, live chat support, 24hr refresh cycle, Google Ads reports
- Professional: $249/month – 25 accounts, $100,000 spend/month, priority support, 12hr refresh cycle, Google Ads reports
- Agency: $499/month – 75 accounts, $250,000 spend/month, priority support, 12hr refresh cycle, Google Ads reports
- Enterprise: $999/month – 200 accounts, $500,000 spend/month, account manager, 6hr refresh cycle, Google Ads reports
Opteo Reviews
- G2: 4.5/5 (41)
- Capterra: 4.9/5 (114)
6. Fluency
Fluency is a digital ad management tool that uses automation to handle the repetitive tasks of running paid campaigns. It works across platforms like Google (Search, Display, Shopping, YouTube), Bing, Facebook, and even Waze.
Instead of manually setting up campaigns, adjusting bids, and pulling reports, Fluency’s automation takes over, aiming to reduce errors and free up your time.
It connects all those platforms, so you aren’t jumping between them as much. It’s good for agencies or large businesses that run a lot of campaigns and need to streamline things, especially if they are feeling bogged down by the day-to-day management. It might not be for everyone, but if consistent execution is a major pain point, it might be worthwhile.
Popular Features
- Centralized Management Interface: Fluency Blueprints bring together your campaign data, assets, and requirements in one place, eliminating data silos.
- Campaign Launch Speed: Blueprints enable rapid campaign setup and updates, allowing for the launch of large-scale campaigns instantly.
- Real-time Ad Updates: Campaigns update automatically based on changing data, ensuring consistent and accurate ad delivery.
- Robotic Process Automation (RPA4A): RPA technology drives campaign execution, automating repetitive tasks for efficient ad management.
- Compliance Automation: Pre-built rule sets ensure your campaigns meet brand and legal requirements without manual intervention.
- Data and Channel Integrations: Fluency integrates with a wide range of data sources and connects directly to major ad publishers.
Limitations
- Some note that navigation can be confusing, especially when managing complex campaigns across multiple channels.
- Feedback shows that the tool’s complexity may make it challenging for beginners to get started quickly.
Pricing
- Contact the sales team for a custom quote.
Fluency Reviews
- G2: 4.5/5 (122)
- Capterra: No reviews
7. Adalysis
Adalysis is a platform built to help you manage and improve your Google Ads campaigns more efficiently. It offers tools to automate many of the tasks involved in running PPC ads, which can save you time and boost your campaign performance. Adalysis is particularly focused on making ad testing and management simpler.
Adalysis is a good fit for PPC marketers and agencies that want to grow their Google Ads activity without getting bogged down.
Its automation features are especially helpful if you’re dealing with large or complicated campaigns, allowing you to make decisions based on data and reduce the amount of manual work you need to do.
Popular Features
- RSA Asset Manager: Simplifies management of RSA assets, offering bulk actions like editing, deleting, and pinning assets.
- Impression-Weighted Data: Aggregates performance data with impression-weighted metrics to help users make informed decisions.
- Generative AI Ad Testing: Automates ad testing by suggesting ad groups, keywords, and AI copywriting tools, and tracks changes for better comparisons.
- Automated Test Alerts: Notifies users when tests are completed, making it easier to track performance and take action.
- Multi Ad Group Testing: Allows testing across ad groups and campaigns to identify the most effective ad strategies.
- Automatic Pausing of Losing Ads: Identifies and pauses underperforming ads automatically to optimize campaign performance.
Limitations
- Some reviews say the price point can be a little high, especially if you need only minimal optimization.
- Some note that the UI is overwhelming, with too many options making it hard to navigate.
Pricing
The pricing is based on maximum monthly ad spend, so it can vary. Here are some plans for comparison:
- $50k Ad Spend: $149/month – Unlimited Google Ads accounts, unlimited Microsoft Ads accounts, unlimited users, 100 audit checks, custom alerts, automated actions, performance monitoring, and more.
- $350k Ad Spend: $449/month – The same as in the first plan, with more onboarding sessions and priority support.
- $1 million Ad Spend: $950/month – Same as previous, with more priority, training, and a dedicated account manager.
Adalysis Reviews
- G2: 4.8/5 (4)
- Capterra: 4.6/5 (93)
8. Birch
Managing ads on Google, Meta, TikTok, and other platforms can be complex. Bïrch is designed to simplify this by automating your ad campaigns across these platforms. It offers tools to automate ad management tasks and optimize campaigns with flexible rules.
Bïrch lets you automate bid and budget adjustments, test different ad versions, identify top-performing ads and audiences, and put underperforming campaigns on pause. It can also generate lookalike audiences and schedule reports for your team or clients, delivered via Slack or email.
The platform’s focus is on making automation accessible through visual tools, removing the need for scripting. It supports various Google Ads campaign types and offers frequent automation schedules.
Popular Features
- Visual Builder: Create complex Google Ads automations using a drag-and-drop interface, no coding needed.
- Multiple Actions: Automate over 20 actions and combine them in a single automation.
- Nested Conditions: Group conditions together using AND/OR operators for more refined automation.
- Automation Logs: Review detailed logs to understand why certain items were or weren’t affected by automation.
- Notifications: Receive alerts through email or Slack when automations are triggered or errors occur.
- Frequent Scheduling: Automate actions as often as every 15 minutes, or customize the schedule to fit needs.
Limitations
- A few users think the price is too high, especially for those managing large ad spends.
- Some note that the tool is unintuitive and hard to wrap your head around, especially when setting up initial rules.
Pricing
- Essential: $49/mo – All core features, ideal for small businesses and creative teams. Overages of 0.49% apply if ad spend limit is exceeded. Includes workspaces, smart rules, post boosting, reports, integration with Slack, and email support.
- Pro: $99/mo – Full set of features, perfect for growing businesses and marketers. Overages of 1% apply if ad spend limit is exceeded. Includes all Essential features plus automated rules, ads explorer, bulk creation, custom metrics, lookalike audience builder, Slack, Google Sheets, AppsFlyer, Hyros integrations, and live chat support.
- Enterprise: Custom plan – Designed for large teams with tailored solutions, onboarding, account setup, and premium support. Contact sales for details. No limits or overages apply. Includes all Pro features plus onboarding and tech setup help, and premium support.
Birch Reviews
- G2: No reviews
- Capterra: 4.6/5 (73)
9. Adzooma
Adzooma is a tool designed to help manage and improve online advertising campaigns on platforms like Google Ads, Microsoft Ads, and Facebook Ads. It’s useful for marketers, small businesses, and agencies who want to simplify their pay-per-click (PPC) tasks.
You also get reports that analyze how well your Google Ads are doing and highlight areas where you can make changes. These are combined with suggestions to improve ad performance and you get to automate some actions to save time.
Adzooma also connects with SEO and website data, giving a broader view of both paid and organic marketing efforts.
Popular Features
- Google Ads Integration: Manage and optimize Google Ads campaigns easily with expert insights and performance reports.
- Automation Tools: Automate campaign tasks with predefined rules, saving time and improving efficiency.
- Performance Reports: Get actionable insights through real-time performance reports to boost ad performance.
- Optimization Based on 240+ Metrics: Use data-driven suggestions to optimize campaigns and improve conversions.
- User-Friendly Interface: Manage PPC campaigns with an intuitive interface that’s easy to navigate, even for beginners.
Limitations
- Some reviews say the platform can be slow to load during peak usage times, affecting efficiency.
- Some note that the reporting features could be more customizable for deeper insights and flexibility.
Pricing
- Essential: $49/mo – All core features, ideal for small businesses and creative teams. Overages of 0.49% apply if ad spend limit is exceeded. Includes workspaces, smart rules, post boosting, reports, integration with Slack, and email support.
- Pro: $99/mo – Full set of features, perfect for growing businesses and marketers. Overages of 1% apply if ad spend limit is exceeded. Includes all Essential features plus automated rules, ads explorer, bulk creation, custom metrics, lookalike audience builder, Slack, Google Sheets, AppsFlyer, Hyros integrations, and live chat support.
- Enterprise: Custom plan – Designed for large teams with tailored solutions, onboarding, account setup, and premium support. Contact sales for details. No limits or overages apply. Includes all Pro features plus onboarding and tech setup help, and premium support.
Adzooma Reviews
- G2: 4.3/5 (18)
- Capterra: 4.0/5 (22)
OTTO: The Easiest Way to Manage Google Ads
Google Ads management can be complex, but AI-powered tools simplify it by automating tasks and providing smart insights, boosting ROI and saving time.
Search Atlas’ OTTO Google Ads offers an AI-driven solution, acting as a virtual specialist to create and manage campaigns in just a few clicks. It also analyzes your website to choose keywords, write ad copy, and structure campaigns effectively within the Search Atlas platform.
Before OTTO, setting up Google Ads campaigns was complex and it lasted hours. Now, almost anyone can do it, and fast.
Sign up for a free trial and be among the first to use the latest AI tech. Make Google Ads simpler than ever.
