In an episode of the SERP’s Up podcast, Mordy Oberstein and Crystal Carter welcome Search Atlas creator Manick Bhan for a deep dive into the cutting-edge world of AI-driven search.
Manick, a visionary in the SEO landscape, offers listeners a thrilling glimpse into the future of Google’s search capabilities and covers the four main holistic SEO pillars: authority, content, technicals, and UX.
The conversation crackles with energy as Manick unpacks the revolutionary concept of AI-organized search results. He paints a vivid picture of how these aren’t just run-of-the-mill AI summaries, but rather sophisticated, tailored SERPs that dissect complex queries into user-friendly categories.
From romantic getaways to rooftop dining experiences, the possibilities are endless.
Connecting the dots to Google’s groundbreaking Gemini release, Manick illuminates how this new format strikes a delicate balance between AI-generated overviews and the user’s desire for in-depth exploration.
The discussion takes an exciting turn as he delves into Google’s multi-step reasoning capabilities, describing how search results can now juggle multiple parameters to assist with intricate planning tasks.
As the conversation unfolds, Manick offers a nuanced perspective on content creation in this AI-driven landscape. He predicts a shift away from generic, oversaturated content while emphasizing the enduring value of specialized, user-centric information.
The episode also touches on Google’s intriguing new web filter for text-based links and the option for site owners to opt out of AI overviews.
In a nod to industry peers, Manick pays tribute to Dawn Anderson’s holistic approach to SEO and information retrieval, recommending her as a must-follow figure for those looking to stay ahead of the curve.
This captivating episode of SERP’s Up offers listeners a front-row seat to the future of search.
For those hungry for more insights about the creator of Search Atlas, be sure to check out other podcasts featuring Manick Bhan!
Notes
04:37 – Focus Topic of the Week: Holistic SEO
Manick Bhan joins to answer if you can focus on ranking factors and be holistic in your SEO all at the same time.
18:52 – Google’s Ranking Factors
Google uses thousands of ranking signals, but tracking them all is impractical. As an SEO expert, I’ve found a more efficient approach.
20:02 – Four Main Pillars of Holistic SEO w/ Manick Bhan
Google’s algorithms use thousands of signals, but they boil down to four main pillars: authority, content, technicals, and UX.
24:50 – Going, Going Google
Users research extensively before buying. Appearing in multiple related searches builds trust, leading to eventual conversions. This is a new SEO approach.
This podcast was originally posted on Wix.
