You’ve optimized your content and updated your site to build your local presence. Local Falcon vs. Local Viking shows what comes next. These tools track local search performance and show exactly where your business appears on the map, but they work differently. 📍
We tested how each handles geo-grid scans, reporting, and day-to-day use. This comparison covers where each tool excels, what’s missing, and how it fits into a local SEO strategy.
Let’s find out which one truly boosts your visibility.
What Is Local Falcon?
Local Falcon is a local search analytics tool that shows how Google Business Profiles (GBPs) rank in specific geographic areas. It scans fixed points on the map around a business and shows how search visibility changes over short distances.
The tool highlights ranking shifts from block to block or city to city and supports granular targeting by pinpointing where listings lose or gain traction. This localized data helps businesses refine their strategy and strengthen their presence in service zones or competitive regions.
What Are the Popular Features of Local Falcon?
Each feature in Local Falcon contributes to stronger local visibility and helps identify gaps in search coverage. Below are the main ones.
- Local Rank Tracking: Examine your business placement on local search results using coordinate-based scans from both Google and Apple Maps.
- Geo-Grid Visualizations: Visualize ranking strength across specific areas using heatmaps that reflect real-world position changes by distance.
- Falcon AI: Generate actionable suggestions using AI that measures your profile’s visibility compared to surrounding competitors.
- Competitor Report: Gather detailed rank insights from nearby listings to detect position gaps and local performance differences.
- AI Reviews Analysis: Uncover customer experience trends using sentiment-based review parsing that highlights strengths and weaknesses in feedback.
What Is the Pricing Structure for Local Falcon?
- Starter: $24.99/month – 90,000 credits, unlimited projects, unlimited users
- Basic: $49.99/month – 180,000 credits, unlimited projects, unlimited users
- Pro: $99.99/month – 372,000 credits, unlimited projects, unlimited users
- Premium: $199.99/month – 756,000 credits, unlimited projects, unlimited users
What Is Local Viking?
Local Viking is a software platform for managing GBP from a single dashboard. It includes post scheduling, rank tracking, and multi-location listing edits, which enable businesses to handle reviews and analyze local visibility without switching accounts.
The platform streamlines local SEO tasks with bulk actions for efficiency. Ideal for both solo businesses and multi-location teams, Local Viking tracks visibility trends and automates posts directly to profiles.
What Are the Popular Features of Local Viking?
Local Viking brings structure to manage local SEO across locations through focused tools. The core features are listed below.
- Geo-Grid Rank Tracker: Display local search positions on a detailed grid to pinpoint performance differences within specific neighborhoods.
- GMB Post Scheduler: Organize and time posts across various profiles to ensure continuous engagement on Google Business Listings.
- Review Monitoring: Aggregate and sort customer feedback to streamline response efforts from a centralized dashboard.
- Citation Management: Keep uniform business information across multiple directories to strengthen local search presence.
- GBP Listing Locker: Secure your GBP by restricting unauthorized edits and maintaining control over listing changes.
What Is the Pricing Structure for Local Viking?
- Single: $39/month – 1 GMB listing, unlimited accounts and GMB posts, 1600 keyword credits, 7500 GeoGrid credits.
- Starter: $59/month – 10 GMB listing, unlimited accounts and GMB posts, 3200 keyword credits, 8100 GeoGrid credits.
- Pro: $99/month – 20 GMB listing, unlimited accounts and GMB posts, 5600 keyword credits, 16200 GeoGrid credits, white label reporting, GeoGrid widget.
- Agency: $149/month – 40 GMB listing, unlimited accounts and GMB posts, 17700 keyword credits, 24300 GeoGrid credits, white label reporting, GeoGrid widget.
- Enterprise: $200/month – 70 GMB listing, unlimited accounts and GMB posts, 26600 keyword credits, 32400 GeoGrid credits, white label reporting, GeoGrid widget.
Local Falcon vs. Local Viking in 2025: The Battle for Local SEO Efficiency
While Local Falcon and Local Viking tackle similar tasks, subtle shifts in speed, control, and clarity have the potential to reshape your entire local strategy. Here’s how each platform approaches local SEO execution where it matters most.
Local Rank Tracking
Local Falcon tracks rankings across Google, Apple Maps, and AI-powered platforms. It automates campaigns to monitor visibility shifts for multiple locations. Visual reports reveal optimization gaps, while historical data highlights ranking trends tied to real user behavior in specific areas.
Local Viking monitors how GBP and websites rank across Google Maps and organic results on desktop and mobile. It refreshes keywords on a bi-daily to monthly schedule, using a credit-based system. Rankings include direct browser links for local views, which show trends by device and search type over time.
The winner for local rank tracking is Local Falcon.
Local Falcon delivers more accurate, location-specific ranking data with greater coverage across your service area. Automated alerts track ranking changes over time, so you don’t miss drops or gains.
Reputation Management
Local Falcon uses AI to analyze customer sentiment across hundreds of Google reviews. It processes feedback from your business and competitors. These insights show how customers perceive staff, product quality, and experience, which guides improvements that strengthen reputation and boost local SEO performance.
Local Viking brings all Google reviews into one centralized dashboard with SMS and email alerts that notify of new feedback in real time. This setup keeps communication fast and consistent, which helps protect your brand and build stronger customer relationships.
The winner for reputation management is Local Viking.
Local Viking takes the lead in reputation management with stronger engagement tools. It enables immediate review responses, real-time alerts, and reusable message templates to streamline communication.
Grid Rank Tracking
Local Falcon Grid Rank Tracking shows real-world visibility through customizable grids that allow adjusting radius and point spacing to focus only on relevant data. Color-coded heatmaps reveal high and low-performing areas.
Local Viking provides a GeoGrid tracker that maps rankings using GPS-coordinated points within a defined area. The platform supports international targeting, simulates different user locations, and uncovers changes in 3-pack visibility across regions by shifting search grid centers.
The winner for grid rank tracking is Local Falcon.
Local Falcon wins by offering grid control, flexible radius settings, and the ability to disable unnecessary points. Visual clarity from heatmaps and budget-optimized scanning make rank data easier to interpret.
Multi-Local Businesses Management
Local Falcon tracks search performance across unlimited locations with grouped scans and aggregated data. This structure supports franchises and service-area businesses building targeted SEO strategies to expand visibility across specific areas and broader markets.
Local Viking manages multiple GBP locations with scheduled posts, synced media, and centralized review monitoring. Bulk actions and tagging simplify updates, while spintax, recurring posts, and chaining support scalable content publishing across your listings.
The winner for multi-local business management is Local Viking.
Local Viking offers full-profile control with posting, media updates, and review management across all listings. For daily multi-location management, Local Viking covers a wider range of operational tasks.
Reporting Tools
Local Falcon reports deliver detailed ranking data for your business and competitors at every grid point. They include categories, star ratings, review counts, and direct links to profiles. Key metrics like Average Rank Position and Share of Local Voice provide clear performance insights.
Local Viking reports showcase GBP performance with customizable templates and branded designs. Scheduled weekly or monthly, reports are sent automatically with personalized subject lines and messages. Insights and delivery settings adjust to client preferences and tracking goals.
The winner for reporting tools is Local Falcon.
Local Falcon outperforms through deeper insight density and direct access to competitive data at each map point. The inclusion of rank report metrics, category listings, and downloadable grid images enhances clarity.
Listing Management
Local Falcon focuses on listing oversight with Falcon Guard. It detects unauthorized GBP changes and finds inconsistent directory listings that hurt SEO, which improves profile accuracy and visibility. While not a full management suite, these tools enhance profile accuracy and visibility.
Local Viking offers comprehensive listing management for multiple GBP information, categories, and attributes updated directly from the dashboard. Lock fields prevent unauthorized edits and ensure consistency. This centralized control enables efficient listing management and rapid issue response across locations.
The winner for listing management is Local Viking.
While Local Falcon offers monitoring and alerts, it lacks the active profile management features. Local Viking leads with direct editing, attribute locking, and full dashboard control to keep Google Business information consistent across locations.
Pricing
Local Falcon uses a flexible credit-based pricing model that scales well from single-location businesses to large enterprises. Plans offer unlimited keyword and location tracking, with credits consumed based on grid size and scan frequency.
Local Viking structures pricing around the number of GBP managed, with tiered plans supporting increasing listings and credits for keyword and GeoGrid tracking. Features like post scheduling, review management, and white-label reporting expand with higher tiers.
There is no clear winner for pricing.
Pricing isn’t a clear win for either tool. Platforms with more accurate and automated features are a better fit for businesses prioritizing efficiency and long-term performance.
Beyond Local Falcon vs. Local Viking: Pick the Right Tool for Local Domination
Local Falcon and Local Viking cover the basics, but both fall short in automation, clarity, and full control. Search Atlas offers a streamlined alternative built for speed and accuracy. ⚡
It handles keyword research, location management, visibility tracking, and content updates, all integrated with GBP, Google Analytics 4, Google Search Console, and internal systems to ensure consistent performance data.
Its GBP management, powered by OTTO SEO, automates updates, manages reviews, and keeps listings consistent without juggling tools. Plus, it scales effortlessly for multi-location businesses.
Review management
Search Atlas centralizes your GBP reviews, which makes it easy to monitor sentiment across locations. Powered by OTTO, it automates responses, flags issues, and keeps engagement active even during peak hours. Teams review and approve replies quickly, which saves time and maintains a strong online reputation.
Listing Management
Search Atlas brings all GBP listings into a single dashboard that allows editing business hours, services, and contact details without logging into separate accounts. This setup supports consistent updates and faster oversight, especially for users managing GBP with multiple profiles.
Local Citations
Search Atlas includes a built-in citation builder powered by OTTO SEO. It submits your business information to hundreds of directories, apps, and platforms through a one-time setup that stays live and automatically updated for 12 months. The process eliminates monthly fees, with pricing starting at just $100 per year for distribution through five major data aggregators.
Local Heatmap
Search Atlas uses a geo-grid to map your keyword rankings across your service area. Each heatmap shows exactly how your business appears in local search at different locations, which makes it easy to spot strong visibility zones and areas that need improvement. The tool tracks changes in local visibility over time, which helps you prioritize SEO efforts based on real-world performance.
White-Label Reporting
Search Atlas creates professional reports that detail local SEO performance, which includes keyword rankings, citation activity, and review trends. AI-generated summaries provide clear explanations of each metric for easy client understanding.
Reports are fully branded with your logo and layout preferences. Optional widgets for lead tracking and service insights are available to add to your site to support ongoing client engagement.
Search Atlas Pricing
Search Atlas offers a scalable pricing model with automation included. Every plan activates OTTO SEO, which handles citation building, GBP updates, and review responses without extra fees. This structure simplifies cost planning, especially for teams managing multiple locations.
| Starter plan | Growth plan | Pro plan | Enterprise | |
|---|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly | Custom |
| Free OTTO Activation | 1 | 2 | 4 | Custom |
| User Seats | 2 | 3 | 5 | Custom |
| Automated GBP Accounts | 3 | 10 | 25 | Custom |
| Local SEO Heatmaps/Geogrids | ✅ | ✅ | ✅ | ✅ |
| Aggregator Network Local Citations | ✅ | ✅ | ✅ | ✅ |
| Data Aggregator | 5 networks for $100, updated for 12 months | |||
Search Atlas: The Smarter Way to Win in Local SEO
Local Falcon gives you quick, visual clarity on where you rank across your service area. Local Viking adds automation and scheduling but lacks a data aggregator service. Both tools offer valuable insights, but neither replaces a broader local SEO strategy.
Search Atlas goes further. ✨
Instead of juggling separate tools for citations, rankings, content, and reporting, you get one platform that does it all. With OTTO SEO automating the heavy lifting, you save time and boost visibility across every local touchpoint.
Built for businesses that need clarity, speed, and growth in one place, Search Atlas is ready when you are. Start your free trial today—no commitment, cancel anytime. 🚀
