For agencies, juggling multiple clients and their SEO campaigns can feel a bit like a circus act. 🤹
You have to deliver clean, concise, and visually-appealing reports. But the process itself can be
time-consuming, overwhelming, and prone to inconsistencies.
Thankfully, white label SEO reporting tools can help you automate and streamline reporting as the ring leader for every brand. 🎩
The best white label tools will help you create advanced, fully customizable reporting solutions, simplifying the reporting process.
Whether you need local SEO insights or in-depth site audits, this guide offers 10 of the best white label SEO reporting tools you can use to elevate your agency’s operations.
What Are White Label SEO Reporting Tools?
White label SEO reporting tools are software solutions designed to help agencies generate detailed SEO reports for clients under their own branding. These tools gather and consolidate SEO data from various platforms and present it in customizable reports that feature the agency’s logo and branding.
For agencies, these tools are essential for scaling operations and maintaining a professional image. Using automation, agencies can save time, reduce manual effort, and impress clients with clear, insightful reports that reflect their unique expertise.
Features To Look for in White Label SEO Reporting Tools
When choosing the best white label SEO reporting tool, there are certain must-have features that will make or break your decision:
- Automation and Integration – The tool should seamlessly integrate with popular SEO platforms like Google Analytics, Search Console, and third-party tools to pull in accurate data automatically, eliminating the need for manual data entry.
- Customization – The ability to customize report layouts, colors, logos, and branding is crucial. Each client should feel like the report was crafted specifically for them.
- Scalability – As your agency grows, so should your reporting tools. Ensure the platform can handle multiple clients without sacrificing efficiency.
- Data Visualization – Clear, actionable visuals like charts and graphs help convey SEO performance in a digestible format. Look for tools that make data easy to understand.
- Client Access – Collaboration features can help improve communication between your agency and clients.
By investing in the right tool, you can expect increased efficiency, better client satisfaction, and a clear competitive edge.
Here are our top 10 picks for white label SEO reporting tools. 👉
10 Must-Try White Label SEO Reporting Tools for Agencies in 2025
Provide a sentence or two on why these reporting tools are important or should be tried.
1. Search Atlas
Search Atlas provides an all-in-one solution for your clients and projects complete with its white label SEO software. Users can customize the dashboard with any branding and start generating more revenue for their agency.
The ability to create personalized reports for clients is easy with a fully white-labeled customizable dashboard.
Manage multiple SEO projects, collaborate with team members, and deliver better-performing SEO campaigns. With Search Atlas, you can retain your clients while saving time and money. The tool provides high-quality deliverables to streamline agency processes and speed up workflows.
Popular features
- White-Label Reports: Create customizable reports with branding options, including logos, colors, and layouts.
- SEO Performance Tracking: Monitor keyword rankings, backlinks, and site performance with easy-to-understand visualizations.
- Automated Reporting: Schedule reports to be automatically generated and sent to clients on a regular basis.
- Keyword Research Tools for Agencies: Identify the best ranking opportunities for your clients by accessing over 5.2 billion keywords in the Search Atlas database.
- Site Analyzer: Capture leads for your agency and use the data to customize proposals and close more deals.
- Competitor Analysis: Compare your client’s performance against competitors in terms of keyword rankings and backlinks.
- Local SEO: This innovative suite of local SEO tools is ideal for agencies providing local SEO services to help clients dominate local search.
- Centralized Dashboard: Manage hundreds of client projects on your dashboard and connect Google Search Console accounts for accurate keyword tracking.
Limitations
- Some reviews mention that the learning curve can be steep for new users unfamiliar with the platform, but there are resources and tutorials available to assist with onboarding.
- There is no free version of Search Atlas; they do offer a free trial to test the tool before committing.
Pricing
| Starter plan | Growth plan | Pro plan | |
| Price | $99/month | $199/month | $399/month |
| Free OTTO SEO Activation | 1 | 1 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Site Projects | 5 | 15 | Unlimited |
| AI Quota | 100 | 250 | 99,999 |
Search Atlas reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. AgencyAnalytics
AgencyAnalytics is a robust marketing reporting tool that provides SEO, PPC, and social media performance reports, among others. For SEO agencies, it offers white-label reporting features, allowing them to create branded reports for their clients.
The platform integrates with various SEO tools like Google Analytics, Ahrefs, and Semrush, making it a versatile option for data-driven agencies. Its intuitive dashboard allows users to track metrics, manage campaigns, and automate report delivery.
Popular features
- Customizable Dashboards: Tailor dashboards and reports to match their agency’s branding.
- Automated Reports: Automatically send scheduled SEO reports with custom data pulled from connected integrations.
- Client Dashboards: Provide clients with real-time access to their data in a white-label format.
- Multiple SEO Integrations: Access seamless integrations with top SEO tools such as Google Search Console, Ahrefs, and Moz.
Limitations
- Some users report issues with integrations.
- A few reviews note that the customizable options are lacking.
Pricing
- Freelancer: $59/month, includes 5 clients with $10/month per additional client, unlimited reports, report scheduling 80+ data integrations, client access portal, and basic branding.
- Agency: $179/month, includes 10 clients with $15/month per additional client, AI summary, metric alerts, goal tracking, ad spend markup, and full branding.
- Agency Pro: $349/month, includes 15 clients with $20/month per additional client, benchmark comparisons, trend forecasting, anomaly detection, and data aggregation.
AgencyAnalytics reviews
- G2: 4.7/5 (358)
- Capterra: 4.8/5 (114)
3. DashThis
DashThis is a digital marketing reporting tool that simplifies data presentation for agencies by offering customizable, white-label SEO reporting. It integrates with various SEO platforms. Users can collect and present performance data in visually engaging dashboards.
The tool focuses on simplicity and ease of use, making it accessible even for agencies without extensive technical expertise.
The reports are automated and can be delivered to clients with the agency’s branding to complete the personalization.
Popular features
- Custom Report Templates: Build reports with customizable templates and tailor them with your agency’s branding.
- Automated Reports: Set up automatic delivery of reports on a regular schedule, reducing manual work.
- Multi-Source Integration: Pull data from multiple SEO tools and platforms such as Google Analytics and SEMrush.
- Visual Data Presentation: Create visually appealing charts and graphs to make complex data more digestible for clients.
Limitations
- Some reviews mention that it’s costly for smaller agencies because they charge based on the number of dashboards.
- A few users note that the dashboard is limited.
Pricing
Pricing is based on the number of dashboards.
- Individual: $49/month, 3 dashboards.
- Professional: $159/month, 10 dashboards.
- Business: $309/month, 25 dashboards.
- Standard: $479/month, 50 dashboards.
- Enterprise: $739/month, 100 dashboards.
DashThis reviews
- G2: 4.7/5(81)
- Capterra: 4.4/5(25)
4. Raven Tools
Raven Tools is an SEO and SEM marketing platform that caters to agencies with its white-label reporting features. It offers the ability to generate SEO reports, manage campaigns, and analyze competitors in a single dashboard.
The platform is known to offer a granular view of SEO insights.
All of the Raven Tools tiers include 45 advanced tools and SEM data to improve your clients’ marketing campaigns.
Raven Tools integrates with Google Analytics, Google Ads, and other major SEO tools, providing agencies with the flexibility to manage and report on various aspects of their clients’ SEO efforts.
Popular features
- White-Label Reports: Customize reports with your agency’s branding, including logos, colors, and layouts.
- SEO Audit: Perform comprehensive site audits to identify issues and track progress over time.
- Competitor Analysis: Evaluate competitors’ SEO strategies, including their backlinks and keyword rankings.
- Report Automation: Automatically generate and send SEO reports to clients on a pre-set schedule.
Limitations
- Some users report slow-loading features.
- A few users have mentioned the platform has limitations compared to others in the same category.
Pricing
- Individual Plan: $24/month, up to 3 users, up to 20 accounts, 1 connector.
- Annual Plan: $288/year, up to 3 users, up to 20 accounts, 1 connector.
Raven Tools reviews
- G2: 4.2/5 (154)
- Capterra: 4.4 /5(122)
5. Rank Ranger
Rank Ranger is an SEO reporting and rank tracking tool that helps agencies monitor keyword performance and track competitors. Like many of the tools listed in this guide, its white-label reporting feature allows agencies to brand their reports and dashboards with their logo and colors using drag-and-drop features.
It also allows users to take advantage of automated scheduling for branded PDF reports. Overall, Rank Ranger focuses on delivering comprehensive SEO insights. It provides advanced features from rank tracking to backlink analysis, making it useful for agencies looking to offer detailed reports to clients.
Popular features
- Customizable Reports: Create white-label reports with your agency’s branding, tailored for each client.
- Rank Tracking: Monitor keyword rankings across multiple search engines, including Google and Bing.
- Backlink Analysis: Analyze backlink profiles and monitor link-building progress.
- Report Scheduling: Set up automated delivery of SEO reports to clients at regular intervals.
Limitations
- Some reviews mention that the user interface can be complex and challenging to navigate.
- Users have noted occasional delays with data integration.
Pricing
- Basic: $69/month, 10 campaigns, 350 keywords, 5 competitors per campaign, 2 search engines, daily keyword rank tracking.
- Standard: $119/month, 20 campaigns, 800 keywords, 5 competitors per campaign, 2 search engines, daily keyword rank tracking.
- Premium: $199/month, 40 campaigns, 2000 keywords, 5 competitors per campaign, 2 search engines, daily keyword rank tracking.
Rank Ranger reviews
- G2: 4.1/5 (11)
- Capterra: 4.8/5 (5)
6. Whatagraph
Designed with agencies in mind, Whatagraph is a marketing reporting tool that provides white-label SEO reporting for agencies.
It pulls data from multiple sources, including Google Analytics, Search Console, and social media platforms.
To provide comprehensive performance reports, agencies can fully customize reports and automate their delivery, ensuring that clients receive consistent updates with the agency’s branding.
The tool is known for its visually appealing data presentation, making it easy for clients to understand complex SEO metrics. It also offers AI-powered insights available for users.
Popular features
- White-Label Reporting: Customize reports with your agency’s branding, including brand colors, logos, and layouts.
- Multi-Source Data Integration: Pull in data from multiple platforms like Google Analytics, SEMrush, and social media.
- Automated Reports: Schedule reports to be automatically delivered to clients, saving time on manual reporting.
- Custom Dashboards: Build custom client dashboards to give real-time access to SEO metrics.
Limitations
- Some users report limited flexibility in customizing report layouts.
- A few reviews note that it can be pricey for smaller agencies or those with multiple clients.
Pricing
Whatagraph does not provide pricing information on its website. Please contact their sales team for more information.
Whatagraph reviews
- G2: 4.5/5 (270)
- Capterra: 4.4/5 (84)
7. Serpstat
Serpstat is a comprehensive SEO platform that offers white-label reporting, keyword research, and backlink analysis for agencies. The platform allows agencies to create fully branded reports and dashboards to share with clients.
With over 50 tools available, Serpstat provides insights into SEO performance, competitor analysis, and website audits. Agencies who want to access detailed SEO data and present it in a professional format can count on Serpstat to deliver.
Users can delve into their domain and learn about their industry’s best practices straight from the competition.
Overall, Serpstat provides great visibility for clients and offers plenty of insights they can benefit from.
Popular features
- Keyword Research: Get in-depth keyword analysis, including search volume and competition metrics.
- Competitor Analysis: Compare your client’s SEO performance against their competitors.
- Backlink Monitoring: Track the growth and quality of backlinks with detailed reporting.
- White-Label Reports: Customize SEO reports with your agency’s branding and layout preferences.
Limitations
- Customer support response times have been reported as slow by some users.
- Some users note that the interface can be difficult to navigate for new users.
Pricing
- Individual: $59/month, 50,000 export rows, 10,000 Rank Tracking credits, 100 searches per day, 1 seat, 5 Rank Tracker and Site Audit projects.
- Team: $119/month, 500 searches per day, 10,000 results per report, access to search analytics API, 50,000 tracked keywords, AI tools, branded reports.
- Agency: $479/month, 2,500,000 export rows, 500,000 Rank Tracking credits, 5,000 searches per day, 30 seats, 250 Rank Tracker and Site Audit projects.
Serpstat reviews
- G2: 4.6/5 (462)
- Capterra: 4.7/5 (169)
8. ReportGarden
ReportGarden is a marketing reporting tool designed to help agencies manage SEO, PPC, and other digital marketing campaigns. Its white-label reporting feature allows agencies to create customized reports for clients, complete with branded visuals and layouts.
The platform is all about creating simple, beautiful marketing reports to save time. ReportGarden integrates with popular platforms like Google Analytics and Ahrefs, providing agencies with the ability to consolidate data from various sources into a single report.
The platform also allows users to blend data across multiple channels for a more compelling marketing story.
Popular features
- Customizable White-Label Reporting: Create fully branded reports with custom layouts, logos, and colors.
- Multi-Channel Integration: Pull in data from multiple platforms such as Google Analytics, Google Ads, and SEMrush.
- Automated Reports: Schedule recurring reports to be sent to clients without manual intervention.
- PPC Reporting: Manage and report on paid advertising campaigns alongside SEO performance.
Limitations
- Some users report that the tool can be slow when pulling data from integrations.
- A few reviews mention that customization options for report templates are limited.
- Users have noted occasional bugs or glitches, especially during report generation.
Pricing
- Basic: $74/month for simple reporting with Google integrations.
- Standard: $124/month, with enhanced reporting that includes Facebook ads and pages integrations.
- Professional: $249/month, comprehensive reporting for social media and paid advertising.
- Enterprise: Contact for pricing, custom solutions and personalized dashboards, integrations for agency management.
ReportGarden reviews
- G2: 4.5/5 (27)
- Capterra: 4.5/5 (73)
9. SEO PowerSuite
SEO PowerSuite is a comprehensive set of SEO tools that include rank tracking, site audits, backlink analysis, and white-label reporting capabilities. It allows agencies to create branded reports for clients and integrates with various SEO data sources.
The suite is known for its affordability compared to other tools, making it a popular choice for smaller agencies or those looking for cost-effective SEO solutions.
Its focus is largely on optimizing websites and content. As a reporting tool, it may not offer in-depth features as you’d find on other reporting-focused platforms on this list.
Popular features
- White-Label Reports: Compile any kind of a white label SEO report tailored to your specific needs.
- Rank Tracker: Monitor keyword rankings across search engines, including detailed reporting options.
- SpyGlass: Analyze and track backlink growth and quality over time.
- Website Auditor: Perform comprehensive website audits to identify technical SEO issues and track improvements.
Limitations
The possibility to create a white label SEO report is only available in the Enterprise version.
Pricing
- Professional: $29.10/month, unlimited projects, unlimited keywords, unlimited backlinks, 5 competitors per project.
- Enterprise: $49.95/month, unlimited projects, unlimited keywords, unlimited backlinks, 40 competitors per project, white-label SEO reports, automated report scheduling and delivery, one-click report sharing, and more.
SEO PowerSuite reviews
- G2: 4.6/5 (552)
- Capterra: 4.5/5(378)
10. SE Ranking
SE Ranking is an SEO platform designed for agencies and businesses, offering a range of tools from keyword research to rank tracking and site audits. It also includes white-label reporting as part of their “Agencies Success Kit.”
This allows agencies to present SEO reports under their own branding and support every stage of the client management cycle.
For certain tiers, SE Ranking integrates with third-party tools like Google Analytics and provides automated reporting options.
This makes it a flexible solution for agencies needing detailed SEO insights for clients. Their white label features help enhance credibility and build client trust with each component customized to a brand book and domain name.
Popular features
- White-Label Reporting: Design customizable automated reports to effortlessly showcase the value of your SEO services to clients.
- Automated Reporting: Schedule regular SEO reports to be sent to clients automatically.
- Rank Tracking: Track keyword rankings across multiple search engines and locations.
- Competitor Analysis: Analyze competitor rankings and SEO strategies with detailed reporting.
Limitations
- Certain reviews mention that the user interface can feel cluttered or overwhelming at times.
- Some users report limited integrations with third-party marketing tools beyond SEO-specific platforms.
Pricing
- Essential: $52/month, 1 manager seat, 5 projects, rank tracker, keyword research, backlink checker.
- Pro (Agencies’ Choice): $95.20/month, 3 manager seats, 30 projects, everything in Essential plan plus on-page and SERP analysis, data insights, AI results tracker.
- Business: $207.20/month, 5 manager seats, unlimited projects, everything in Pro plus keywords database expansion, team training, API, dedicated customer support.
SE Ranking reviews
- G2: 4.8/5(1363)
- Capterra: 4.7/5(284)
Build Client Trust With High-Quality White Label Reports
With numerous reporting tools available across different platforms, it can be difficult to figure out the best option. But even with a reporting-focused tool, you still need access to other SEO insights and content optimization features to get real results for your clients.
Thanks to Search Atlas, you can take advantage of a comprehensive platform that delivers better SEO results for your clients and your own agency. Add your branding elements and attach your agency or domain name to your dashboard URL.
Unlike other white label providers, Search Atlas gives agencies full access to an enterprise SEO software platform. 😲
Plus, you can create detailed reports and resell 50+ deliverables to your clients for a profit.
Why limit your agency’s growth? Try Search Atlas’s white label SEO reporting software and comprehensive SEO solution with a FREE trial today!
