White label SEO reporting tools are software that lets an agency send client reports and dashboards under its own logo, colors, and domain. Agencies use them to turn rankings, traffic, backlink, and audit data into recurring client deliverables without a vendor name on the page.
This guide compares 10 white label SEO reporting tools: Search Atlas, AgencyAnalytics, DashThis, Raven Tools, Swydo, Whatagraph, Databox, ReportGarden, SEO PowerSuite, and SE Ranking. The comparison covers branding and custom domains, client portals, report scheduling, data integrations, and entry pricing with billing terms.
Search Atlas publishes this guide and is one of the 10 platforms compared. Prices come from official vendor pages in October 2026 and list the billing term. Where a vendor page shows conflicting figures, both are noted. Review scores come from G2, Capterra, and Trustpilot listings in October 2026.
What are white label SEO reporting tools?
White label SEO reporting tools collect SEO data from connected sources and present it in reports and dashboards that carry the agency's logo, colors, and domain. The output is a branded PDF, a live dashboard link, or a client login page.
White label SEO is the practice of selling SEO services under the agency's own brand, which the what is white label SEO guide covers in full. Reporting is the part clients see every month, so the reporting layer decides how professional the whole service looks.
What features should white label SEO reporting tools have?
White label SEO reporting tools should cover seven features: branding and a custom domain, a client portal, scheduled delivery, data integrations, templates, seats, and a pricing model that fits the client roster.
- Branding and custom domain: Logo, colors, and a report or dashboard URL on the agency's own domain. Raven Tools brands the subdomain, email, and report on Start, and DashThis lists a custom domain on every plan.
- Client portal: A login where clients view live data between monthly reports. Portals matter when clients check progress between reports.
- Scheduled delivery: Reports sent on a daily, weekly, or monthly schedule as PDFs, links, or emails.
- Data integrations: Connectors for Google Search Console, GA4, rank tracking, Google Business Profile, and backlink data. Integration counts vary from 38+ to 130+ across the tools below.
- Templates: Reusable report layouts that apply to every new client in minutes.
- Seats: The number of team members and client users allowed per plan.
- Pricing model: Per client, per dashboard, per data source, or a flat plan with project limits. Each model scales differently as the roster grows.
What should a white label SEO report include?
A white label SEO report includes a branded cover with the agency logo, a performance summary from Google Search Console and GA4, ranking and backlink progress, and the work completed with next steps. Agencies deliver it as a PDF, a live link, or a scheduled email. The SEO reports for clients guide covers how to structure each section.
What are the best white label SEO reporting tools?
The table lists the best fit and the entry price for each of the 10 platforms, with the billing term beside every price.
| Platform | Best for | Entry price and billing term |
|---|---|---|
| Search Atlas | White label reporting, Atlas Agent reports, and SEO execution | Starter $99/mo billed monthly; white-label dashboards from Pro at $399/mo billed monthly |
| AgencyAnalytics | Per-client reporting dashboards | $20 per client per month billed annually |
| DashThis | Simple dashboard reports | Individual $54/mo billed monthly |
| Raven Tools | Small agency rank reporting | Small Biz $49/mo billed monthly; full white label from Grow at $199/mo billed monthly |
| Swydo | Per-data-source pricing | €69/mo billed monthly, first 10 data sources included |
| Whatagraph | Visual multi-channel reports | Max from €999/mo billed annually |
| Databox | Add-on white label dashboards | Agency from $79/mo billed annually, plus $80/mo white-label add-on |
| ReportGarden | Small client rosters | Standard $75/mo, monthly or yearly contract |
| SEO PowerSuite | Desktop SEO reporting | Enterprise $599/yr billed annually |
| SE Ranking | Add-on agency white label | Core $103.20/mo billed annually, plus $69/mo Agency Pack billed annually |
1. Search Atlas (Best Overall White Label SEO Reporting Platform)
Via Search Atlas
Search Atlas is an agentic SEO platform that sends white label client reports, branded dashboards, and scheduled updates under an agency's own brand, and Atlas Agent builds a report from a plain-language request. Report Builder pulls Google Search Console, GA4, rank tracking, Google Business Profile, and backlink data into one report, and delivers it as live dashboards, PDFs, CSVs, or links on daily, weekly, or monthly schedules.
Search Atlas stands out as the best overall platform for white label SEO reporting because reporting, white label delivery, and the SEO work behind each report share one account. An agency asks Atlas Agent in plain language for a client report, and Report Builder delivers it under the agency's logo, colors, and domain. OTTO SEO applies on-page fixes and Search Atlas Coworker posts summaries in Slack or Microsoft Teams. The Search Atlas white label SEO software page covers the full agency setup: a custom URL and logo, a DNS record, and branded dashboards.
Search Atlas Features
- White label software: A custom URL and logo, a DNS record, and branding on dashboards and PDF reports, so clients see the agency brand.
- Atlas Agent: Builds client reports from a plain-language request, and turns a goal or Playbook into planned SEO tasks, with high-impact changes held for approval.
- Report Builder: Combines Google Search Console, GA4, rank tracking, Google Business Profile, and backlink data in one report, delivered as live dashboards, PDFs, CSVs, or links on daily, weekly, or monthly schedules.
- Branded dashboard URL and client portals: Custom URL with DNS setup on Pro and Agency, with client portals listed on Agency.
- OTTO SEO: Applies on-page fixes through the OTTO Pixel with approval mode and rollback.
Search Atlas Pricing
Starter is $99/mo, Growth is $199/mo, Pro is $399/mo, and Agency starts at $999/mo, all billed monthly. White-label dashboards and reporting start on Pro, and Agency includes 10 seats and 10 projects. A 7-day trial on Starter and Growth with free onboarding is available.
Search Atlas Limitations
- Search Atlas covers many SEO skills, so new users need time to learn the platform.
- AI features draw from a monthly Universal Credits budget, so heavy AI use needs usage monitoring.
Search Atlas Reviews
- G2: 4.6/5 (about 160 reviews)
- Capterra: 4.8/5 (82 reviews)
- Trustpilot: 3.9/5 (359 reviews)
Who Is Search Atlas Best For?
Search Atlas fits agencies that want branded client reporting, white label delivery, and the SEO work behind each report in one platform. The Pro plan suits agencies that need white-label dashboards and a branded URL, and the Agency plan adds client portals.
2. AgencyAnalytics (Best for Per-Client Reporting Dashboards)
Via AgencyAnalytics
AgencyAnalytics is a marketing reporting platform that covers SEO, PPC, and social reporting with white-label dashboards for agencies. The AgencyAnalytics pricing page lists 85+ marketing integrations, a white-labeled client portal, and report scheduling.
AgencyAnalytics stands out for agencies that want a flat per-client price, and pricing includes unlimited client users with custom permissions. AgencyAnalytics also connects to Ahrefs, so Ahrefs data reaches clients in a branded format.
AgencyAnalytics Features
- 85+ marketing integrations.
- White-labeled client portal.
- Custom logo, colors, domain, and email sender.
- Report scheduling.
- Unlimited client users with custom permissions.
AgencyAnalytics Pricing
Core is $20 per client per month billed annually. Monthly plans carry no commitment, and the monthly rate is not published on the pricing page. Volume pricing for 25 or more clients goes through sales, and a 14-day free trial needs no credit card.
AgencyAnalytics Limitations
- Cost grows with every client added, so large rosters need a volume quote.
- AgencyAnalytics focuses on reporting, so SEO research and on-page work happen in other platforms.
AgencyAnalytics Reviews
- G2: 4.7/5 (456 reviews)
- Capterra: 4.8/5 (115 reviews)
- Trustpilot: 4.2/5 (23 reviews)
Who Is AgencyAnalytics Best For?
AgencyAnalytics fits agencies that manage large client rosters across SEO, PPC, and social channels and want predictable per-client costs.
3. DashThis (Best for Simple Dashboard Reports)
Via DashThis
DashThis is a marketing reporting tool that builds white-label dashboards from connected SEO and marketing data for agencies. White label, custom domain, and scheduled email delivery are listed on every plan.
DashThis stands out for agencies that want quick setup and a short learning curve. Pricing follows the number of dashboards, so a roster of a few clients fits the Individual plan, and unlimited integrations and unlimited users come on every plan.
DashThis Features
- White label included on every plan.
- Custom domain included on every plan.
- Scheduled email dispatch of dashboards.
- Unlimited integrations and unlimited users.
- 15 to 200+ data sources depending on plan.
DashThis Pricing
Individual is $54/mo billed monthly ($44/mo billed annually) for 3 dashboards. Professional is $164/mo for 10 dashboards, Business is $324/mo for 25, and Standard is $499/mo for 50 or more, all billed monthly.
DashThis Limitations
- Price rises with dashboard count, so agencies with many clients move to higher plans.
- Scheduling sends the dashboard by email, and the pricing page lists no other delivery format.
DashThis Reviews
- G2: 4.7/5 (83 reviews)
- Capterra: 4.5/5 (26 reviews)
- Trustpilot: 3.5/5 (3 reviews)
Who Is DashThis Best For?
DashThis fits small and mid-sized agencies that want branded dashboards live in a day with predictable monthly pricing.
4. Raven Tools (Best for Small Agency Rank Reporting)
Via Raven Tools
Raven Tools is an SEO platform that combines rank tracking, site audits, and white-label report building for agencies. Raven is part of the TapClicks family of brands, and its site lists a drag-and-drop report wizard with 30+ data modules.
Raven Tools stands out for agencies that want rank tracking and reporting under one login at a low entry price. Reports run on a schedule or on demand.
Raven Tools Features
- Drag-and-drop report wizard with 30+ data modules.
- Reports run on a schedule or on demand.
- Rank Tracker covering Google, Bing, Yahoo, Yandex, and Baidu.
- Site Auditor and Backlink Analyzer.
- Full white label with custom domain on Grow, Thrive, and Lead.
Raven Tools Pricing
Small Biz is $49/mo and Start is $109/mo, both billed monthly, and both brand the subdomain, email, and report. Grow is $199/mo billed monthly with full white label and a custom domain, and annual prepaid plans are lower (Grow is $139/mo billed annually).
Raven Tools Limitations
- Full white label with a custom domain starts on Grow at $199/mo billed monthly.
- Plans cap domains and users, for example Grow covers 80 domains and 8 users.
Raven Tools Reviews
- G2: 4.2/5 (154 reviews)
- Capterra: 4.4/5 (121 reviews)
- Trustpilot: not listed
Who Is Raven Tools Best For?
Raven Tools fits small agencies that want rank tracking and branded reports on one login and can use the Grow plan for a custom domain.
5. Swydo (Best for Per-Data-Source Pricing)
Via Swydo
Swydo is a marketing reporting platform that builds white-label client reports and dashboards for agencies. The Swydo pricing page lists branded PDF exports, custom email templates, dashboards on a branded domain, and a client portal.
Swydo stands out for agencies that want per-data-source pricing. One plan includes unlimited clients, users, dashboards, and reports, and the monthly price grows only as more data sources connect.
Swydo Features
- Full white-labeling with branded PDF exports and custom email templates.
- Dashboards published on the agency's branded domain.
- Client portal.
- 38+ integrations and reports in 14 languages.
Swydo Pricing
The Swydo plan is €69/mo billed monthly (€62/mo billed annually) and includes the first 10 data sources with unlimited clients, users, dashboards, and reports. The vendor bills in EUR in Europe and USD elsewhere. Data sources 11 to 100 cost €4.50 each. A 14-day free trial needs no credit card.
Swydo Limitations
- Monthly cost rises with every connected data source.
- The pricing page lists 38+ integrations, fewer than the 85+ at AgencyAnalytics.
Swydo Reviews
- G2: 4.6/5 (111 reviews)
- Capterra: 4.5/5 (94 reviews)
- Trustpilot: not verified
Who Is Swydo Best For?
Swydo fits agencies with large rosters and few data sources per client, where per-source pricing costs less than per-client pricing.
6. Whatagraph (Best for Visual Multi-Channel Reports)
Via Whatagraph
Whatagraph is a marketing reporting platform that builds white-label multi-channel reports for agencies. The Whatagraph pricing page lists white-label customization, advanced integrations, and automated emails with PDF reports.
Whatagraph stands out for agencies that report on SEO next to social and paid channels in one visual layout. Looker Studio and BigQuery transfers are available on the Prime plan for teams that need data exports.
Whatagraph Features
- White-label customization on Max and Prime.
- Automated emails with PDF reports.
- Advanced integrations on Max and premium integrations on Prime.
- Looker Studio transfer on Prime and BigQuery transfer as a Prime add-on.
- Custom report domain as a Prime add-on.
Whatagraph Pricing
Max starts at €999/mo billed annually with 50 source credits. Prime is custom priced and billed annually. The pricing page lists no monthly billing.
Whatagraph Limitations
- The entry price of €999/mo billed annually is high for small rosters.
- A custom report domain is not on Max and needs the Prime plan with an add-on.
Whatagraph Reviews
- G2: 4.5/5 (278 reviews)
- Capterra: 4.4/5 (84 reviews)
- Trustpilot: not verified
Who Is Whatagraph Best For?
Whatagraph fits larger agencies with a high connected-account count that want visual multi-channel reports and have budget for annual billing.
7. Databox (Best for Add-On White Label Dashboards)
Via Databox
Databox is an analytics and reporting platform that builds shareable client dashboards and scheduled reports, with white label sold as an add-on. The Databox pricing page lists 130+ integrations and an Agency plan with unlimited users.
Databox stands out for agencies that already want a general analytics layer across SEO, ads, and sales data. Dashboards share through links, TV displays, and embeds, and scheduled snapshots run on the Team, Agency, and Custom plans.
Databox Features
- 130+ tools, spreadsheets, databases, and APIs connected.
- White label and custom domain sold as an $80 per month add-on.
- Scheduled snapshots and weekly updates on Team, Agency, and Custom.
- Dashboard sharing by link, TV display, or embed.
- Agency plan with unlimited users and added account packs.
Databox Pricing
Agency starts from $79 per month billed annually (the pricing FAQ lists $99 per month) with 20 data sources. White label is sold as an $80 per month add-on that includes a custom domain, and the billing term is not stated. Team Core is $199 per month billed annually (the pricing FAQ lists $249), and a Free plan is available.
Databox Limitations
- White label costs an extra $80/mo on top of the plan price.
- The pricing page does not describe a client portal.
Databox Reviews
- G2: 4.4/5 (194 reviews)
- Capterra: 4.6/5 (204 reviews)
- Trustpilot: not verified
Who Is Databox Best For?
Databox fits agencies that report on data types beyond SEO, such as ads and sales, and accept white label as a paid add-on.
8. ReportGarden (Best for Small Client Rosters)
Via ReportGarden
ReportGarden is a marketing reporting platform that builds scheduled PDF client reports for agencies, and reports can be white-labeled. The ReportGarden site lists 100+ integrated data sources including Google Search Console and Google Business Profile.
ReportGarden stands out for small agencies that want a low monthly price with white-label reports. Standard and Professional plans carry clear client limits, which keeps costs easy to forecast.
ReportGarden Features
- Reports can be white-labeled.
- Scheduled delivery of PDF reports.
- 100+ integrated data sources.
- Google Search Console and Google Business Profile connectors.
- Customizable marketing dashboards.
ReportGarden Pricing
Standard is $75/mo for up to 5 clients, and Professional is $125/mo for up to 10 clients, on monthly or yearly contracts. Custom pricing is available for larger rosters, and a 14-day free trial needs no credit card.
ReportGarden Limitations
- Plans cap clients at 5 and 10, so larger rosters need custom pricing.
- The pricing page does not state which plan includes white label, so agencies confirm with sales.
ReportGarden Reviews
- G2: 4.3/5 (42 reviews)
- Capterra: 4.5/5 (73 reviews)
- Trustpilot: not listed
Who Is ReportGarden Best For?
ReportGarden fits agencies with up to 10 clients that want white-label reports at a low monthly price.
9. SEO PowerSuite (Best for Desktop SEO Reporting)
Via SEO PowerSuite
SEO PowerSuite is a desktop SEO software suite that combines rank tracking, backlink analysis, site audits, and white-label reports. White-label reports and automated report scheduling and delivery sit on the Enterprise plan and above.
SEO PowerSuite stands out for agencies that want a low annual cost and unlimited projects. Rank Tracker, SEO SpyGlass, and WebSite Auditor feed one set of reports, and Enterprise is the entry point for branded output.
SEO PowerSuite Features
- White-label SEO reports on Enterprise and Max+.
- Automated report scheduling and delivery on Enterprise.
- Rank Tracker for keyword rankings.
- SEO SpyGlass for backlink analysis.
- WebSite Auditor for technical audits.
SEO PowerSuite Pricing
Enterprise is $599/yr billed annually for the 1-year term, and 2-year and 3-year terms are lower per month. Max+ is $899/yr billed annually. Free and Professional do not include white-label reports or scheduled delivery.
SEO PowerSuite Limitations
- White-label reports need Enterprise or higher, so the Professional plan cannot brand reports.
- SEO PowerSuite is desktop software, and the pricing page lists no client portal.
SEO PowerSuite Reviews
- G2: 4.5/5 (559 reviews)
- Capterra: 4.5/5 (382 reviews)
- Trustpilot: not verified
Who Is SEO PowerSuite Best For?
SEO PowerSuite fits agencies that prefer desktop software with annual billing and branded PDF reports.
10. SE Ranking (Best for Add-On Agency White Label)
Via SE Ranking
SE Ranking is an SEO platform that covers rank tracking, audits, and keyword research, with white-label reporting sold through an Agency Pack add-on. The Agency Pack adds 30 client seats, a white-label platform and reporting, and unlimited scheduled reporting.
SE Ranking stands out for agencies that want a full SEO data platform and add white label only for client-facing work. Core and Growth plans cover projects, daily keyword tracking, and AI search prompt tracking before the add-on goes on.
SE Ranking Features
- Agency Pack add-on with white-label platform and reporting.
- 30 client seats in the Agency Pack.
- Unlimited scheduled reporting in the Agency Pack.
- Daily keyword tracking and GEO prompt tracking.
- Site audits up to 250k pages per account on Core.
SE Ranking Pricing
Core is $103.20/mo and Growth is $223.20/mo, both billed annually. The Agency Pack adds $69/mo billed annually only. Monthly billing is $129 for Core and $279 for Growth.
SE Ranking Limitations
- White label is not in Core or Growth and needs the Agency Pack add-on.
- The Agency Pack is billed annually only, which removes month-to-month flexibility.
SE Ranking Reviews
- G2: 4.8/5 (1,453 reviews)
- Capterra: 4.7/5 (297 reviews)
- Trustpilot: 4.2/5 (711 reviews)
Who Is SE Ranking Best For?
SE Ranking fits agencies that want a full SEO data platform with white-label reporting added on and accept annual billing.
How should an agency choose a white label SEO reporting tool?
Step by step
What are the five checks for choosing a white label SEO reporting tool?
Each check is explained in the list below.
Per-client pricing (AgencyAnalytics) suits steady rosters, per-data-source pricing (Swydo) suits many clients with few sources, and per-dashboard pricing (DashThis) suits small rosters.
An agency chooses a white label SEO reporting tool by matching the branding depth, portal, scheduling, and pricing model to its client roster. Five checks narrow the list quickly.
- Roster size: Per-client pricing (AgencyAnalytics) suits steady rosters, per-data-source pricing (Swydo) suits many clients with few sources, and per-dashboard pricing (DashThis) suits small rosters.
- Branding depth: The custom domain, email sender, and login page each need to carry the agency brand, so the plan tier that unlocks each one matters.
- Client portal: A live portal fits clients who check progress between reports, and a PDF-first platform fits clients who read one monthly report.
- Execution needs: A reporting-only platform pulls data from other platforms, while a platform such as Search Atlas also plans and applies the SEO work. Search Atlas white-label dashboards start on Pro, and client portals are listed on Agency. The white label SEO software page covers the agency setup.
- Billing term: Annual-only plans (Whatagraph, SE Ranking add-on) lower the monthly rate and remove month-to-month flexibility.
White label SEO reporting FAQ
What is a white label SEO report?
A white label SEO report is a client report that carries the agency's logo, colors, and domain. The data comes from the reporting platform, and the branding comes from the agency.
Do white label SEO reporting tools include a custom domain?
Custom domain access depends on the plan. DashThis lists a custom domain on every plan, Raven Tools starts it on Grow, Whatagraph offers it as a Prime add-on, and Search Atlas lists a branded dashboard URL on Pro and Agency.
How much do white label SEO reporting tools cost?
Entry prices in October 2026 range from $20 per client per month billed annually (AgencyAnalytics) up to €999 per month billed annually (Whatagraph), in different units and currencies. Plans with white label cost more at Databox (an $80 per month add-on) and SE Ranking (a $69 per month Agency Pack).
Does Search Atlas have white-label features?
Yes. Search Atlas offers white-label dashboards and reporting from the Pro plan at $399/mo billed monthly, with a branded dashboard URL and DNS setup on Pro and Agency. Client portals are listed on the Agency plan, which starts at $999/mo billed monthly.
Can Ahrefs reports be white labeled?
Ahrefs currently does not allow white-labeling of its own reports, according to its help center. Agencies brand Ahrefs data through reporting platforms that connect to Ahrefs, such as AgencyAnalytics and Whatagraph.
