For agencies, juggling multiple clients and their SEO campaigns can feel a bit like a circus act. You have to deliver clean, concise, and visually appealing reports. But the process itself can be time-consuming, overwhelming, and prone to inconsistencies.
Thankfully, white-label SEO reporting tools can help you automate and streamline reporting as the ring leader for every brand. It will help you create advanced, fully customizable reporting solutions, simplifying the reporting process.
Whether you need local SEO insights or in-depth site audits, this guide offers 10 of the best white-label SEO reporting tools you can use to elevate your agency’s operations.
What Are White Label SEO Reporting Tools?
White-label SEO reporting tools are software solutions designed to help agencies generate detailed SEO reports for clients under their own branding. These tools gather and consolidate SEO data from various platforms and present it in customizable reports that feature the agency’s logo and branding.
For agencies, these tools are essential for scaling operations and maintaining a professional image. Using automation, agencies can save time, reduce manual effort, and impress clients with clear, insightful reports that reflect their unique expertise.
Features To Look for in White Label SEO Reporting Tools
When choosing the best white-label SEO reporting tool, certain must-have features will make or break your decision:
- Automation and Integration: The tool needs to integrate with popular SEO platforms like Google Analytics, Search Console, and third-party tools to pull in accurate data automatically, eliminating the need for manual data entry.
- Customization: The ability to customize report layouts, colors, logos, and branding is crucial. Each client should feel like the report was crafted specifically for them.
- Scalability: Ensure the platform can handle multiple clients without sacrificing efficiency.
- Data Visualization: Clear, actionable visuals like charts and graphs help convey SEO performance in a digestible format. Look for tools that make data easy to understand.
- Client Access: Collaboration features can help improve communication between your agency and clients.
You can expect increased efficiency, better client satisfaction, and a clear competitive edge by investing in the right tool.
10 Must-Try White Label SEO Reporting Tools for Agencies in 2025
These reporting tools help agencies deliver consistent, branded SEO results at scale, from automated dashboards to client-facing live reports. Below are our top 10 picks for white-label SEO reporting tools.
1. Search Atlas
Search Atlas provides an all-in-one solution for your clients and projects, complete with its white-label SEO software. Users can customize the dashboard with any branding and start generating more revenue for their agency.
The ability to create personalized reports for clients is easy with a fully white-labeled, customizable dashboard that supports custom logos, favicons, color schemes, and custom URL domains. Agencies can rename flagship modules per client and set up child accounts with access-level management.
Manage multiple SEO projects, collaborate with team members, and deliver better-performing SEO campaigns. With Search Atlas, you can retain your clients while saving time and money. Search Atlas White Label SEO software provides high-quality deliverables to streamline agency processes and speed up workflows.
Popular features
- White-Label Reports: Create customizable reports with full branding options — logos, colors, layouts, custom domains, and branded client login portals.
- OTTO SEO: The first AI autopilot SEO agent in the industry. Deploys live page modifications through a single JavaScript pixel across any CMS, saving 90% of manual SEO labor.
- SEO Performance Tracking: Monitor keyword rankings, backlinks, and site performance with easy-to-understand visualizations connected to live Google Search Console data.
- Automated Reporting: Schedule reports to be automatically generated and sent to clients regularly, with branded dashboard links included.
- Keyword Research Tools for Agencies: Identify the best ranking opportunities for your clients by accessing over 5.2 billion keywords in the Search Atlas database.
- Site Analyzer: Capture leads for your agency and use the data to customize proposals and close more deals.
- Competitor Analysis: Compare your client’s performance against competitors in terms of keyword rankings and backlinks.
- Local SEO: A full suite of local SEO tools ideal for agencies providing local SEO services to help clients dominate local search.
Limitations
- Some reviews mention that the learning curve can be steep for new users unfamiliar with the platform, but there are resources and tutorials available to assist with onboarding.
- There is no free version of Search Atlas, but they do offer a free trial to test the tool before committing.
Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price | $99/month | $199/month | $399/month |
| OTTO SEO Projects | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | Unlimited |
| GBP Projects | 3 | 10 | 25 |
| Tracked Keywords | 2,000 | 3,500 | 6,000 |
| White-Label Dashboard | ✅ | ✅ | ✅ |
| Content Genius | ✅ | ✅ | ✅ |
Search Atlas reviews
- G2: 4.7/5 (99 reviews)
- Capterra: 4.8/5 (67 reviews)
2. AgencyAnalytics
AgencyAnalytics is a marketing reporting platform that provides SEO, PPC, and social media performance reports for agencies. It offers white-label reporting features, allowing agencies to create branded reports and dashboards for their clients.
The platform integrates with 85+ data sources, including Google Analytics, Ahrefs, and Semrush. Its dashboard allows users to track metrics, manage campaigns, and automate report delivery. In 2026, AgencyAnalytics moved to a per-client pricing model, removing the previous tiered plan structure.
Popular features
- Customizable Dashboards: Tailor dashboards and reports to match your agency’s branding.
- Automated Reports: Automatically send scheduled SEO reports with custom data pulled from connected integrations.
- Client Dashboards: Provide clients with real-time access to their data in a white-label format.
- Multiple SEO Integrations: Access integrations with 85+ tools, including Google Search Console, Ahrefs, and Moz.
- AI Insights: Automated summaries and metric alerts are included on all plans.
Limitations
- Some users report issues with integrations.
- A few reviews note that the customizable options are lacking.
Pricing
- Core: $20/client/month — unlimited staff and client users, unlimited reports and dashboards, 85+ integrations, white-label, AI insights, MCP access.
- Enterprise: Custom pricing (minimum 25 clients) — all Core features plus database connectors, MFA enforcement, priority support, and custom integration requests.
AgencyAnalytics reviews
- G2: 4.7/5 (358)
- Capterra: 4.8/5 (114)
3. DashThis
DashThis is a digital marketing reporting tool that simplifies data presentation for agencies by offering customizable, white-label SEO reporting. It integrates with various SEO platforms and lets users collect and present performance data in visually engaging dashboards.
The tool focuses on simplicity and ease of use, making it accessible even for agencies without extensive technical expertise. Reports are automated and delivered to clients with the agency’s branding.
Popular features
- Custom Report Templates: Build reports with customizable templates and tailor them with your agency’s branding.
- Automated Reports: Set up automatic delivery of reports on a regular schedule, reducing manual work.
- Multi-Source Integration: Pull data from multiple SEO tools and platforms such as Google Analytics and Semrush.
- Visual Data Presentation: Create charts and graphs to make complex data more digestible for clients.
Limitations
- Some reviews mention that it is costly for smaller agencies because pricing is based on the number of dashboards.
- White-label features (custom color themes, custom domain, branded email sender) are only available on the Professional plan and above.
Pricing (based on number of dashboards)
- Individual: $44/month — 3 dashboards, 15 data sources, unlimited users.
- Professional: $139/month — 10 dashboards, 40 data sources, white-label, custom domain.
- Business: $279/month — 25 dashboards, 100 data sources, white-label, custom domain.
- Standard: $429/month — 50 dashboards, 200 data sources, white-label, custom domain.
DashThis reviews
- G2: 4.7/5 (83 reviews)
- Capterra: 4.5/5 (26 reviews)
4. Raven Tools
Raven Tools is an SEO and SEM marketing platform that caters to agencies with its white-label reporting features. It offers the ability to generate SEO reports, manage campaigns, and analyze competitors in a single dashboard.
The platform provides a granular view of SEO insights. Raven Tools integrates with Google Analytics, Google Ads, and other major SEO tools, providing flexibility to manage and report on various aspects of clients’ SEO efforts.
Raven Tools operates under TapClicks following an acquisition.
Popular features
- White-Label Reports: Customize reports with your agency’s branding, including logos, colors, and layouts. Full white-label with custom domain available on Grow and Lead plans.
- SEO Audit: Perform site audits to identify issues and track progress over time.
- Competitor Analysis: Evaluate competitors’ SEO strategies, including their backlinks and keyword rankings.
- Report Automation: Automatically generate and send SEO reports to clients on a pre-set schedule.
Limitations
- Some users report slow-loading features.
- Full white-label with custom domain requires the Grow plan or higher.
Pricing
- Small Biz: $49/month — 2 domains, 2 users, 1,500 position checks/month.
- Start: $109/month — 20 domains, 4 users, 15,000 position checks/month.
- Grow: $199/month — 80 domains, 8 users, 20,000 position checks/month, full custom-domain white label.
- Thrive: $299/month — 160 domains, 20 users, 25,000 position checks/month.
- Lead: $479/month — 320 domains, 40 users, 30,000 position checks/month, full custom-domain white label.
Annual plans are available at a discount (e.g., Grow at $139/month billed annually).
Raven Tools reviews
- G2: 4.2/5 (154 reviews)
Capterra: 4.4/5 (121 reviews)
5. Rank Ranger
Rank Ranger is an SEO reporting and rank tracking tool that helps agencies monitor keyword performance and track competitors. Like many of the tools listed in this guide, its white-label reporting feature allows agencies to brand their reports and dashboards with their logo and colors using drag-and-drop features.
It also allows users to take advantage of automated scheduling for branded PDF reports. Overall, Rank Ranger focuses on delivering comprehensive SEO insights. It provides advanced features from rank tracking to backlink analysis, making it useful for agencies looking to offer detailed reports to clients.
Popular features
- Customizable Reports: Create white-label reports with your agency’s branding, tailored for each client.
- Rank Tracking: Monitor keyword rankings across multiple search engines, including Google and Bing.
- Backlink Analysis: Analyze backlink profiles and monitor link-building progress.
- Report Scheduling: Set up automated delivery of SEO reports to clients at regular intervals.
Limitations
- Some reviews mention that the user interface can be complex and challenging to navigate.
- Users have noted occasional delays with data integration.
Pricing
- Basic: $69/month, 10 campaigns, 350 keywords, 5 competitors per campaign, 2 search engines, daily keyword rank tracking.
- Standard: $119/month, 20 campaigns, 800 keywords, 5 competitors per campaign, 2 search engines, daily keyword rank tracking.
- Premium: $199/month, 40 campaigns, 2000 keywords, 5 competitors per campaign, 2 search engines, daily keyword rank tracking.
Rank Ranger reviews
- G2: 4.1/5 (11)
- Capterra: 4.8/5 (5)
6. Whatagraph
Designed with agencies in mind, Whatagraph is a marketing reporting tool that provides white-label SEO reporting. It pulls data from multiple sources, including Google Analytics, Search Console, and social media platforms.
Agencies can fully customize reports and automate their delivery, ensuring clients receive consistent updates with the agency’s branding. Whatagraph now offers a Free plan and published plan pricing as of 2026.
Popular features
- White-Label Reporting: Customize reports with your agency’s branding, including brand colors, logos, and layouts.
- Multi-Source Data Integration: Pull in data from multiple platforms like Google Analytics, SEMrush, and social media.
- Automated Reports: Schedule reports to be automatically delivered to clients, saving time on manual reporting.
- Custom Dashboards: Build custom client dashboards to give real-time access to SEO metrics.
Limitations
- Some users report limited flexibility in customizing report layouts.
- A few reviews note that it can be pricey for smaller agencies or those with multiple clients.
Pricing (billed annually, displayed in EUR)
- Free: €0 — 5 source credits, unlimited users, unlimited reports.
- Start: €199/month — 20 source credits, unlimited users, unlimited reports, advanced integrations.
- Boost: €399/month — 50 source credits, unlimited users, unlimited reports, custom branding, linked templates.
- Max: Custom — premium integrations, SSO/SAML, public API, dedicated customer success.
Whatagraph reviews
- G2: 4.5/5 (277 reviews)
- Capterra: 4.4/5 (84 reviews)
7. Serpstat
Serpstat is a comprehensive SEO platform that offers white-label reporting, keyword research, and backlink analysis for agencies. The platform allows agencies to create fully branded reports and dashboards to share with clients. With over 50 tools available, Serpstat provides insights into SEO performance, competitor analysis, and website audits. White-label reports are available on the Agency plan only.
Popular features
- Keyword Research: Get in-depth keyword analysis, including search volume and competition metrics.
- Competitor Analysis: Compare your client’s SEO performance against their competitors.
- Backlink Monitoring: Track the growth and quality of backlinks with detailed reporting.
- White-Label Reports: Customize SEO reports with your agency’s branding and layout preferences (Agency plan only).
Limitations
- White-label reporting is restricted to the Agency plan.
- Customer support response times have been reported as slow by some users.
Pricing
- Individual: $50/month — 5 projects, 100 daily searches, 30,000 pages audited/month.
- Team: $100/month — Unlimited projects, 500 daily searches, 150,000 pages audited/month, AI tools, scheduled reports.
- Team x2: $169/month — Unlimited projects, 1,000 daily searches, 300,000 pages audited/month.
- Agency: $410/month — Unlimited projects, 5,000 daily searches, 1,500,000 pages audited/month, white-label reports, 30 seats, phone support.
Serpstat reviews
- G2: 4.6/5 (462)
- Capterra: 4.7/5 (169)
8. ReportGarden
ReportGarden is a marketing reporting tool designed to help agencies manage SEO, PPC, and other digital marketing campaigns. Its white-label reporting feature allows agencies to create customized reports for clients, complete with branded visuals and layouts.
The platform integrates with popular platforms like Google Analytics and Ahrefs, providing agencies with the ability to consolidate data from 100+ sources into a single report. A 14-day free trial is available with no credit card required.
Popular features
- Customizable White-Label Reporting: Create fully branded reports with custom layouts, logos, and colors.
- Multi-Channel Integration: Pull in data from 100+ platforms such as Google Analytics, Google Ads, and Semrush.
- Automated Reports: Schedule recurring reports to be sent to clients without manual intervention.
- PPC Reporting: Manage and report on paid advertising campaigns alongside SEO performance.
Limitations
- Some users report that the tool can be slow when pulling data from integrations.
- A few reviews mention that customization options for report templates are limited.
Pricing
- Standard: $75/month — up to 5 clients, unlimited reports and dashboards, custom metrics, 100+ data source integrations.
- Professional: $125/month — up to 10 clients, everything in Standard plus unlimited premium templates and dedicated onboarding.
- Custom: Contact sales — white-glove services and custom integrations.
ReportGarden reviews
- G2: 4.5/5 (29)
- Capterra: 4.5/5 (73)
9. SEO PowerSuite
SEO PowerSuite is a set of SEO tools that include rank tracking, site audits, backlink analysis, and white-label reporting. It allows agencies to create branded reports for clients and integrates with various SEO data sources.
The suite is known for its affordability and is a popular choice for smaller agencies or those looking for cost-effective SEO solutions. White-label reports are available on Enterprise and above only. SEO PowerSuite is sold as an annual desktop software subscription, not a monthly SaaS.
Popular features
- White-Label Reports: Compile fully customized white-label SEO reports tailored to specific client needs (Enterprise and above).
- Rank Tracker: Monitor keyword rankings across search engines with detailed reporting options.
- SEO SpyGlass: Analyze and track backlink growth and quality over time.
- Website Auditor: Perform comprehensive website audits to identify technical SEO issues and track improvements.
Limitations
- White-label SEO reports are only available in the Enterprise version and above.
- The software is desktop-based, not cloud SaaS. Data is stored locally.
Pricing (annual subscription, all 4 tools bundled)
- Free Forever: $0 — 1 project, limited crawl and backlink data.
- Professional: $349/year (~$29/month) — unlimited projects, 5 competitors per project.
- Enterprise: $599/year (~$50/month) — unlimited projects, 40 competitors per project, white-label reports, automated report scheduling.
- Max+: $899/year (~$75/month) — all Enterprise features plus dedicated support and bonus add-ons.
SEO PowerSuite reviews
- G2: 4.5/5 (557 reviews)
- Capterra: 4.5/5 (381 reviews)
10. SE Ranking
SE Ranking is an SEO platform designed for agencies and businesses, offering a range of tools from keyword research to rank tracking and site audits. It also includes white-label reporting as part of their “Agencies Success Kit.”
This allows agencies to present SEO reports under their own branding and support every stage of the client management cycle.
For certain tiers, SE Ranking integrates with third-party tools like Google Analytics and provides automated reporting options.
This makes it a flexible solution for agencies needing detailed SEO insights for clients. Their white label features help enhance credibility and build client trust with each component customized to a brand book and domain name.
Popular features
- White-Label Reporting: Design customizable automated reports to effortlessly showcase the value of your SEO services to clients.
- Automated Reporting: Schedule regular SEO reports to be sent to clients automatically.
- Rank Tracking: Track keyword rankings across multiple search engines and locations.
- Competitor Analysis: Analyze competitor rankings and SEO strategies with detailed reporting.
Limitations
- Certain reviews mention that the user interface can feel cluttered or overwhelming at times.
- Some users report limited integrations with third-party marketing tools beyond SEO-specific platforms.
Pricing
- Essential: $52/month, 1 manager seat, 5 projects, rank tracker, keyword research, backlink checker.
- Pro (Agencies’ Choice): $95.20/month, 3 manager seats, 30 projects, everything in Essential plan plus on-page and SERP analysis, data insights, AI results tracker.
- Business: $207.20/month, 5 manager seats, unlimited projects, everything in Pro plus keywords database expansion, team training, API, dedicated customer support.
SE Ranking reviews
- G2: 4.8/5(1363)
- Capterra: 4.7/5(284)
Build Client Trust With High-Quality White Label Reports
Clients expect clear reporting, measurable results, and a professional experience. Search Atlas brings reporting, SEO execution, AI search visibility, and content optimization into one platform, eliminating the need for disconnected tools and workflows.
Customize dashboards with your agency branding, attach your own domain, create branded login portals, and provide clients with a fully white-labeled experience. Set up child accounts, rename modules, and manage every client from a centralized platform.
Unlike traditional white-label reporting tools that focus only on reporting, Search Atlas gives agencies access to a complete digital marketing platform. Track SEO, GEO, AEO, and AI search visibility in one system powered by OTTO SEO, the industry’s first agentic AI SEO platform.
Create professional reports, automate client reporting workflows, and resell more than 50 marketing deliverables through a single platform. Start your free trial today!
