Did you know the right off-page SEO tools can be the driving force behind your website’s online success—or its downfall? 🤯
Let’s put it into perspective: Imagine you have a brand-new car with a finely tuned engine, built for speed and precision. You’re ready to hit the road and dominate like a pro, but when you press the pedal—nothing happens. Why? The tank is empty.
In this analogy, your engine and aerodynamics represent your on-page SEO, while the fuel is your off-page strategy, powered by tools that build your site’s authority, trust, and visibility.
Both on-page and off-page work together to propel your site to the top of Google’s rankings. But how do you know which tools will help you rev up your strategy?
Keep reading to get your answer. We’ve compiled the 10 best off-page SEO tools to optimize your efforts and ensure your digital “vehicle” is fueled for success! 🚘
What is Off-Page SEO?
Off-page SEO focuses on activities outside your website to improve its search engine rankings and online visibility.
Unlike on-page SEO, which involves optimizing internal elements like keywords, meta tags, and content structure, off-page SEO builds your website’s credibility through external actions.
The goal is to increase your website’s Domain Authority (DA) and Domain Rating (DR). In short, these are metrics visible in tools like site explorers, reflecting how trustworthy and authoritative your site appears.

Let’s say you are investing in backlinking, which is making reputable websites link to yours. Each backlink or mention acts as a “vote of confidence,” signaling search engines that your site provides valuable, relevant content. This improves your site’s reputation and can boost its position in search results.
Off-page SEO also supports Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness), helping search engines and users view your site as reputable.
Combined with on-page and technical SEO, off-page efforts are essential for building a strong digital footprint and achieving better rankings. 🔝
Off-Page SEO Checklist: What Should I Look for In a Tool?
Off-page SEO doesn’t rely on a single “best” strategy: You can use one or multiple strategies simultaneously depending on your goals.
Your tool of choice should let you implement and manage multiple off-page SEO approaches in one place. Flexibility and versatility are essential, as different strategies can complement each other for greater authority-building success.
Here are some strategies your off-page SEO tool should support:
- Press Releases & Syndication: Distribute news across multiple platforms and track backlinks from distribution success.
- Cloud Stacking: Manage cloud-based content hubs linked to your website for SEO opportunities.
- Backlink Analyzer: Review your backlink profile, spot opportunities, and monitor toxic links.
- Outreach (HARO & Journalist Outreach): Automate outreach processes, monitor responses, and connect with media opportunities using specialized tools.
- Internal Link Building: Tools help identify opportunities for strategic internal links, improving user experience and SEO.
- Local Citations: Track and ensure consistency of your business NAP (name, address, phone) across directories to boost local SEO.
- Social Media: Analyze engagement and identify which platforms are driving traffic.
- Guest Blogging: Tools find opportunities for guest posts and assess the quality of target domains.
- Influencer Marketing: Discover key influencers, monitor outreach, and track performance with SEO tools.
One crucial key point is to prioritize those with AI features, especially AI agents.
AI SEO tools save time by handling repetitive analysis, eliminate manual research expenses, and improve accuracy by automating tasks. There are a lot of off-page strategies that can be automated, and you’ll find them in them in the next topic. 👇
10 Off-Page SEO Tools to Skyrocket Your Authority in 2025
Whether you have an internal team or are looking into hiring an SEO expert, these tools should be at the top of this list for off-page SEO efforts. Take a look at our favorites:
1. Search Atlas

Search Atlas is an all-in-one SEO platform designed to streamline your optimization efforts with cost-effective pricing.
It combines off-page tools, on-page features, content marketing capabilities, competitor analysis, site auditing, Google Search Console integration, and an advanced AI writer into a single, seamless solution.
For off-page SEO and authority-building, the backlink analyzer provides comprehensive data on links pointing to your site and competitors’ sites, helping you plan strategic link-building campaigns.
Spot toxic backlinks, analyze referring domains, and benchmark your backlink profile against competitors to uncover new opportunities.
With AI-assisted HARO pitch creation, tailored templates, and automated workflows, you can efficiently connect with publishers, bloggers, and influencers to secure valuable backlinks and press coverage—all managed from one dashboard.
For local citations, Search Atlas enables direct partnerships with data aggregators. Unlike subscription-based services, this is a one-time purchase that ensures your business is listed for at least a year.

OTTO is the first AI-powered SEO agent to hit the market. From content creation and optimization to strategic planning, technical fixes, and both on-page and off-page improvements.
For off-page SEO, OTTO inserts internal links seamlessly and allows you to use Hyperdrive Credits for tasks like publishing press releases through Press Release Syndication and leveraging advanced strategies like cloud stacking. The Hyperdrive Credits are different consumable from AI quotas.
You can also automate your outreach using OTTO, making everything easier and in a few clicks.
Unlike other AI tools that stop at making suggestions, OTTO goes further by implementing changes directly on your website—whether it’s off-page or on-page tasks like meta tag optimizations—saving thousands of hours of manual work.
Popular features
- Cost-effectiveness: Best pricing in the market, making it suitable for businesses of all sizes.
- Backlink Analyzer: Get a detailed look at all of the backlinks pointing to your website. Understand your backlink profile and compare against competitors.
- Link Gap Analysis: Identify the backlink gap between your website and competitors. Learn how to close the gap and improve your site authority and overall ranking potential.
- Competitors Backlink Tools: Compare backlink profiles against your top competitors. Analyze backlinks URLs in bulk, check Domain Authority scores in bulk, find backlink velocity
- Toxic Backlinks: Identify toxic backlinks and understand the spam and toxicity-levels of any linking domains.
- Topical Relevance: See which of your linking domains are topically relevant to your industry and your website content.
- HARO Automation: Automate your HARO outreach using AI. Identify relevant opportunities, AI generate pitches, and perform outreach directly in the dashboard.
- Local Citation: Select from our data aggregator partners and get your local business clients listed in the most impactful networks.
Limitations
- The amount of tools can be overwhelming for new users, but onboarding calls and tutorials are available
- Some people say the Hyperdrive Credits consumption are unclear, but they are still cost-effective compared other services
Pricing
Starter plan | Growth plan | Pro plan | |
Price: | $99 monthly | $199 monthly | $399 monthly |
Free OTTO Activation | 1 | 1 | 3 |
User Seats | 2 | 3 | 5 |
GSC Sites | 5 | 15 | Unlimited |
GBP Accounts | 3 | 10 | 25 |
Hyperdrive Credits (Consumable) | 0 | 10 | 30 |
Regular AI Quota | 100 | 250 | Unlimited |
Backlink Analyzer Projects | 2 | 5 | 5 |
Referring Domains Processed | 3,000 | 10,000 | 25,000 |
Bulk DA Checker | 200 | 400 | 800 |
Backlink Research Credit | 50,000 | 200,000 | 500,000 |
Competitor Research Credit | 2,000 | 200,000 | 500,000 |
Search Atlas reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. BuzzStream

BuzzStream is a powerful outreach CRM designed to streamline link-building efforts and manage campaigns effectively.
It replaces the chaos of spreadsheets and scattered email threads with a centralized platform where you can track conversations, organize projects, and manage outreach campaigns seamlessly.
One standout feature is the Buzzmarker Chrome extension, which automatically identifies email addresses and contact information on websites you visit, making prospecting effortless.
BuzzStream is ideal for teams or individuals handling large-scale outreach, ensuring no leads or conversations slip through the cracks. Its intuitive tools and campaign tracking make it a favorite among link builders and digital PR professionals.
Popular features
- Task Automation: Streamlines processes like prospect research, email discovery, follow-up scheduling, and response tracking.
- Customizable Outreach: Build tailored email templates with dynamic fields for personalized communication.
- Link Tracking: Monitors websites for backlinks to your site, ensuring accuracy and visibility.
- Prospect Management: Effortlessly browse through potential leads and add them directly to campaigns.
- Website and Social Insights: Automatically collects data on site performance and social media engagement.
- Campaign Analytics: Measure outreach success with detailed metrics on email interactions, site traffic, and social activity.
- Email Outreach Tracking: Manage personalized emails, with real-time notifications for opens and clicks.
- Link Building Oversight: Organize and oversee your link-building efforts with tracking and analysis tools.
Limitations
- Users complain how the interface is dated and cluttered
- Some say there are occasional bugs, like notifications not coming up
Pricing
- Starter Plan: $24/month – 1 user, 1,000 contacts
- Growth Plan: $124/month – 3 users, 25,000 contacts
- Professional Plan: $299/month – 6 users, 100k contacts
- Custom Plan: Starting at $999/month – 15 users, 300k contacts
BuzzStream reviews
- G2: 4.1/5 (164)
- Capterra: 4.5/5 (21)
3. Pitchbox

Pitchbox is an influencer outreach and content marketing platform designed for brands, digital marketing agencies, and growth hackers.
It streamlines the process of finding influencers and websites by using keyword-based searches to deliver relevant prospects in real-time. With its advanced link prospecting tools, you can identify high-quality websites for targeted outreach campaigns.
What sets Pitchbox apart is its ability to ensure your emails reach the right inbox through personalized and effective outreach strategies.
Combined with features like automated follow-ups and comprehensive reporting, Pitchbox has become a go-to tool for SEO and link-building professionals seeking efficiency and results.
Popular features
- Contact Sourcing: Accurately locate and identify contact details.
- Automated Follow-ups: Schedule follow-up messages to maintain engagement.
- Opportunity Management: Keep deals and conversations organized and prioritized with Chasebox.
- Smart Email Handling: Automatically delay messages when recipients are unavailable.
- Proactive Lead Tracking: Automatically flag leads in Chasebox based on time or unmet conditions.
- Thread Monitoring: Detects and reviews responses not aligned with tracked email chains.
- Centralized Communication: Oversee interactions across multiple accounts, projects, and clients.
Limitations
- Lack of analytical metrics
- Some say it pulls out irrelevant sites based on the keyword entered
Pricing
- Pro Plan: $195/month – 2 users, 2 email accounts, 2,000 outreach emails, 1 workspace, 25 campaigns, 1,000 prospecting searches, 100k contacts, 600k data credits yearly
- Advanced Plan: $495/month – Unlimited users, 6 email accounts, 5,000 outreach emails, 25 workspace, unlimited campaigns, unlimited prospecting searches, 200,000 contacts, unlimited data credits yearly
- Custom Plan: Custom pricing and features
Pitchbox reviews
- G2: 4.7/5 (93)
- Capterra: 4.7/5 (41)
4. Respona

Respona is an outreach platform developed by Visme, the visual content creation tool, to improve its blogger outreach efforts.
Faced with stiff competition from Canva and Prezi in 2013, Visme created Respona to personalize bulk email outreach to site owners while maintaining efficiency.
By automating tasks and personalizing emails, Visme reduced outreach costs by 80% and increased team productivity tenfold. Encouraged by its success, Visme launched Respona as a standalone product, helping other businesses optimize their outreach campaigns.
Popular features
- Skyscraper Technique: Enter competitor articles to receive a list of URLs linking to them.
- Product Review: Input competitor domains to get a list of blogs that have recently reviewed them.
- Guest Post: Provide topics and receive a list of websites accepting guest posts.
- Podcast Outreach: Input a person in your industry and get a list of podcasts they’ve been featured on.
- Resource Pages: Enter keywords to find top resource listicles related to those topics.
- Chasebox: Manage opportunities and keep communications organized.
Limitations
- Steep learning curve even when it comes to setting up campaigns and automated outreach
- People say the credits are burned out really quickly
Pricing
- Starter Plan: $198/month – 2 email accounts, 10k data credits monthly, 30k active contacts
- Pro Plan: $495/month – 5 email accounts, 25k data credits monthly, 50k active contacts
- Unlimited Plan: $799/month – unlimited email accounts, 600k data credits yearly, 100k active contacts
Respona reviews
- G2: 4.9/5 (177)
- Capterra: 4.9/5 (47)
5. BuzzSumo

BuzzSumo is a comprehensive content marketing platform that provides SEO professionals and content marketers with the tools needed to optimize content strategy.
It helps users brainstorm new topics, analyze content performance, track competitors, and enhance influencer marketing efforts. With a database spanning 5 years, BuzzSumo offers insights into over 8 billion articles, 3 million influencers, and 300 trillion social engagements.
This data-driven approach allows marketers to create high-performing content, identify backlink opportunities, and monitor brand mentions, all aimed at improving SEO and boosting social media engagement.
Popular features
- Discover: A suite of tools designed for idea generation, helping you uncover a wide array of content topics, questions, and keywords to focus on in your next campaign.
- Content: Tools for in-depth research and analysis of your competitors’ top-performing content, backlinks, and other key metrics to refine your strategy.
- Influencers: A set of tools to identify potential influencer partnerships across platforms like Twitter, Facebook, YouTube, and blogs within your industry.
- Monitoring and Alerts: Tools that track brand mentions across the web, alerting you to new discussions and developments about your brand.
- Projects: A space to organize and store your BuzzSumo data for easy access and future reference.
Limitations
- There aren’t any authority metrics included, making it not a replacement of backlink checkers like Search Atlas
- Users say the interface performance can be buggy or laggy
Pricing
- Content Creation: $199 monthly – 1 user, 2 custom alerts, 2 trending feeds, and 2 years historical data
- PR & Comms: $299 monthly – 5 user, 5 custom alerts, 15 trending feeds, and 3 years historical data
- Suite: $499 monthly – 10 user, 10 custom alerts, 30 trending feeds, and 5 years historical data
- Enterprise: $999 monthly – 30 user, 50 custom alerts, 50 trending feeds, and 5 years historical data
Buzzsumo reviews
- G2: 4.5/5 (103)
- Capterra: 4.5/5 (146)
6. SE Ranking

SE Ranking is an all-in-one SEO platform designed to provide a comprehensive overview of your site’s performance.
While it is widely known for its rank tracking capabilities, it also offers robust tools for backlink analysis and monitoring. With a vast backlink database, SE Ranking enables users to evaluate the quality and authority of their backlinks, track changes in real-time, and gain insights into anchor text distribution.
This makes it an ideal tool for managing and enhancing link building efforts and improving overall SEO performance.
Popular features
- Backlink Checker: Analyzes backlink data for any website, offering insights into referring domains, backlinks, and link quality.
- Backlink Monitor: Tracks the status of your backlinks and notifies you of any changes or updates.
- Anchor Text Analysis: Helps analyze anchor text distribution across backlinks to ensure a healthy backlink profile.
- Domain and Page Trust Metrics: Provides insights into a site’s authority based on its backlink profile and other factors.
- Real-Time Backlink Status Checker: Checks the current status of a backlink, including whether it’s still active or if it’s UGC/Sponsored.
Limitations
- Lacks bulk analysis of backlinks for large projects
- Off-page features feel limited compared to competitors
Pricing
- Essential Plan: $65 monthly, 1 manager seat, 5 projects, 17,500 backlinks monitored per account, 50 daily domains for backlink analysis, 10k backlink checker
- Pro Plan: $119 monthly, 3 manager seats, 30 projects, 30k backlinks monitored per account, 100 daily domains for backlink analysis, 30k backlink checker
- Business Plan: $259 monthly, 5 manager seats, unlimited projects, 90k backlinks monitored per account, 300 daily domains for backlink analysis, 100k backlink checker
SE Ranking reviews
- G2: 4.8/5 (1,346)
- Capterra: 4.7/5 (284)
7. Majestic

Majestic is a specialized link building toolset focused solely on backlink analysis and link building. Unlike other SEO platforms, it provides advanced and in-depth features for assessing backlinks.
Majestic’s proprietary metrics, including Trust Flow, Citation Flow, and Topical Trust Flow, offer valuable insights into link quality and site authority.
A standout feature is Link Context, which audits backlinks based on their placement and surrounding content, helping you better understand their value in your SEO strategy. This focus on link intelligence makes Majestic a go-to tool for effective link building.
Popular features
Backlink Checker: Provides in-depth backlink analysis to evaluate link quality and identify opportunities for link building.
- Trust Flow: Measures the quality of a site’s backlinks by assessing the trustworthiness of its referring domains.
- Citation Flow: Tracks the quantity of backlinks to a site, helping to gauge its overall link popularity.
- Link Context: Analyzes backlinks based on their placement, surrounding content, and type, helping assess their value in the overall strategy.
- Backlink History: View and compare changes in competitors’ backlink profiles over time.
- Fresh Index & Historical Index: Compare a competitor’s backlink trends over historical and real-time snapshots.
Limitations
- Issues with link indexing dates or discrepancies in reporting may occur
- Some say sometimes site explorer does not give the actual report
Pricing
- Lite Plan: $49.99 monthly – 1 user, 1 million analysis units
- Pro Plan: $99.99 monthly – 1 user, 20 million analysis units
- API Plan: $399.99 monthly – 5 users, 100 million analysis units
Majestic reviews
- G2: 4.3/5 (73)
- Capterra: 4.4/5 (30)
8. Ahrefs

Ahrefs is primarily known for its backlink analysis capabilities, providing in-depth insights into a website’s link profile, helping identify quality backlinks and opportunities for link building.
It helps users assess their website’s link profile by providing insights into the quality and quantity of backlinks, which are crucial for building domain authority.
The platform allows detailed competitor analysis, helping identify valuable link-building opportunities. By tracking backlinks in real-time and offering historical data, Ahrefs supports long-term SEO strategies.
Ahrefs also helps in discovering toxic backlinks and opportunities for improving link quality, making it a key asset for anyone focused on strengthening off-page SEO efforts.
Popular features
- Backlink Checker: Analyzes backlinks to a site, offering insights into referring domains, anchor text, and overall link profile strength.
- Referring Domains: Helps identify the domains linking to your site or competitors, allowing for more targeted link-building efforts.
- Domain Rating (DR): Measures the strength of a website’s backlink profile, helping assess domain authority.
- URL Rating (UR): Measures the strength of a specific page’s backlink profile, aiding in page-level authority analysis.
- Link Intersect: Finds websites linking to competitors but not to you, revealing new backlink opportunities.
Limitations
- Lacks other features outside of backlink analysis, such as HARO and outreach
- All the accessible Ahrefs plans only offer one user access
Pricing
- Pro Plan: $139.95 per month, 5 projects, track up to 500 keywords
- Guru Plan: $249.95 per month, 15 projects, track up to 1500 keywords
- Business Plan: $499.95 per month, 40 projects, track up to 5000 keywords
Ahrefs reviews
- G2: 4.5/5 (543)
- Capterra: 4.7/5 (570)
9. Moz Pro

Moz Pro is a well-established SEO tool that provides comprehensive features for off-page SEO, particularly in backlink analysis.
While its database may not be as vast as some competitors, it has significantly expanded its index in recent years.
Moz Pro’s standout feature is the Link Intersect tool, which allows users to analyze competitor backlink profiles and identify high-quality linking opportunities.
This enables effective link-building strategies by targeting domains that link to competitors but not to your site, offering valuable prospects for outreach and enhancing overall domain authority.
Popular features
- Link Intersect: Identify backlink opportunities by comparing your domain with competitors to find sites linking to them but not to you.
- Link Explorer: Analyze backlinks, domain authority, and page authority to assess your link profile and discover new link-building prospects.
- Spam Score: Evaluate the quality of backlinks by identifying potentially harmful links from spammy sites, helping maintain a clean backlink profile.
- Fresh Web Explorer: Track brand mentions and new content in your niche, enabling proactive link-building and outreach.
Limitations
- May not always provide the same level of granular backlink data as Search Atlas, potentially missing some low-quality links
- users report issues with the accuracy of backlink data
Pricing
- Starter Plan: $39 monthly – 1 user included, 1 tracked site, 75 backlink queries monthly, 5k results per backlink query
- Standard Plan: $79 monthly – 1 user included, 3 tracked sites, 5k backlink queries monthly, 10k results per backlink query
- Medium Plan: $143 monthly – 2 users included, 10 tracked sites, 20k backlink queries monthly, 40k results per backlink query
- Large Plan: $239 monthly – 3 users included, 25 tracked sites, 70k backlink queries monthly, 50k results per backlink query
Moz Pro reviews
- G2: 4.3/5 (568)
- Capterra: 4.5/5 (348)
10. Semrush

Semrush has evolved from being a comprehensive digital marketing suite to becoming a powerful player in off-page SEO, particularly backlink analysis.
With a large database, Semrush now boasts one of the largest and fastest backlink databases in the industry. It offers a range of features for monitoring and building backlinks, allowing users to track changes swiftly, whether it’s for their own or competitor site.
In addition to backlink analysis, Semrush supports full-scale SEO, content, and PPC strategies, making it a versatile tool for digital marketing.
Popular features
- Backlink Analytics: Comprehensive analysis of backlinks, helping you track referring domains and assess the strength of backlinks.
- Backlink Audit: Identifies toxic backlinks and provides recommendations to disavow them, helping to maintain a clean backlink profile.
- Link Building Tool: Helps you identify and outreach to high-quality websites for acquiring backlinks based on competitor analysis.
- Competitor Backlink Analysis: Lets you monitor competitors’ backlinks, uncovering link-building opportunities to improve your own backlink strategy.
- Link Intersect: Identifies sites that link to your competitors but not to you, providing potential targets for link acquisition.
Limitations
- Semrush’s pricing is significantly higher than the alternatives
- Lacks other off-page SEO features such as outreach, press release syndication, and more
Pricing
- Pro Plan: $139.95 per month, 5 projects, track up to 500 keywords, and check up to 10,000 results per report
- Guru Plan: $249.95 per month, 15 projects, tracking up to 1500 keywords, and checking up to 30,000 results per report
- Business Plan: $499.95 per month, 40 projects, tracking up to 5000 keywords, and checking up to 50,000 results per report
Semrush reviews
- G2: 4.5/5 (2,298)
- Capterra: 4.7/5 (2,259)
How to Stand Out? Off-page SEO Tools Should Be Truly All-in-one
There are numerous SEO tools available, each catering to specific needs. Some focus solely on backlink analysis, while others specialize in outreach, email campaigns, and HARO opportunities. 🔊
These tools can provide valuable insights into backlink profiles and help identify link-building opportunities, but managing them separately can be time-consuming.
Search Atlas stands out by offering all of these features in one platform. From backlink analysis and competitor insights to HARO and outreach capabilities, it brings everything together seamlessly.
Plus, with OTTO, Search Atlas automates much of the process, saving you both time and money.
Try Search Atlas for free today and explore the powerful off-page SEO features for yourself!