Choosing between Raven Tools vs Moz can feel like picking between two great ice cream flavors, both designed for agencies looking to grow their clients’ online presence.
Raven Tools is your reliable go-to for backlink analysis, keyword tracking, site audits, and, for agencies, customizable, white-label reports. You can even integrate data from ads and social media into your reports for a complete picture.
Moz, known for its Domain Authority (DA), also offers solid SEO tools. However, when it comes to pulling in data from different channels (like ads and social), Raven Tools shines a bit brighter.
So, which is best? 🤔
If you’re an agency looking for flexibility, customization, and scalability, Raven Tools may be your ideal choice. But stay tuned, because we’ve found an even better tool to help scale your SEO efforts and simplify everything for your agency!
What is Raven Tools?
Raven Tools is a cloud-based SEO platform designed to help agencies, media houses, and marketers manage a wide range of online activities. It focuses on SEO auditing, social media tracking, and managing online advertising campaigns.
The tool gathers and analyzes data from various sources to provide insights into search engine trends, keyword research, link building, and competitor analysis. It also tracks performance across multiple channels, including social media and PPC campaigns.
The software integrates with third-party tools like Moz, Majestic, and Semrush for enhanced keyword and social media analysis.
Additionally, its real-time social stream feature keeps users updated on mentions of keywords or brands across platforms like Twitter, Facebook, and YouTube, helping them respond quickly to online conversations.
Raven Tools Features
Raven Tools offers a comprehensive set of features for managing and optimizing SEO, social media, and online advertising efforts:
- Backlink Analysis: Research competitor backlinks using data from Majestic.
- Enhanced Rank Tracking: Improved rank tracking with free Rank Position Checks (RPCs) included.
- Visual SEO Reports: Generate visually appealing and easy-to-understand SEO reports.
- Competitor Manager: Aggregate data to gain insights into competitor SEO strategies.
- Compare Site Crawls: Compare current and past site audit results to track SEO progress.
- Keyword Research and Analysis: Identify relevant keywords and assess their competition.
- Site Audits: Detect technical SEO issues and areas for improvement.
- Social Media Monitoring: Track mentions of your brand and competitors across social platforms.
Raven Tools Pricing
Raven Tools’ features scale from managing multiple domains to performing in-depth SEO analysis:
- Small Biz: $49/month – 2 Domains/Campaigns, 2 Users, 1,500 Position Checks.
- Start: $109/month – 20 Domains/Campaigns, 4 Users, 15,000 Position Checks.
- Grow: $199/month – 80 Domains/Campaigns, 8 Users, 20,000 Position Checks.
- Thrive: $299/month – 160 Domains/Campaigns, 20 Users, 25,000 Position Checks.
- Lead: $479/month – 320 Domains/Campaigns, 40 Users, 30,000 Position Checks.
What is Moz?
Moz is an all-in-one SEO tool designed to help users improve their website’s search engine rankings. It’s widely used for keyword research, site audits, backlink analysis, and tracking rankings.
Moz’s intuitive interface and robust features make it a favorite among SEO professionals, particularly for its ability to uncover SEO opportunities and monitor website performance.
Users appreciate its keyword explorer, link building tools, and detailed reports.
Many online reviews highlight its user-friendly design and strong customer support. People often mention its comprehensive suite of tools, but some wish for even more advanced features for larger-scale projects.
Moz Features
Moz Pro consolidates key SEO metrics into one platform, offering valuable insights for improving your site’s performance and online visibility:
- Domain Overview: Provides a comprehensive snapshot of a site’s SEO health, including Domain Authority, Brand Authority, and competitive analysis.
- SERP Analysis: Explore the competitive landscape for target keywords, identify opportunities for featured snippets, and compare top-ranking sites’ metrics.
- Rank Tracking: Track keyword rankings over time, compare mobile vs. desktop visibility, and monitor local or national rankings with detailed segmentation.
- Site Crawl: Identify and resolve technical SEO issues that impact site performance with automatic weekly crawls and prioritization tools.
- On-Page Optimization: Optimize content for target keywords with data-driven reports and track page scores for ongoing optimization.
- SEO Reporting: Generate custom reports for clients and stakeholders, with automated delivery on a weekly or monthly basis.
- Keyword Research: Analyze target keywords’ search volume, difficulty, and CTR, and discover new opportunities for targeting and tracking.
- Competitor Analysis: Compare your rankings to competitors, discover keyword gaps, and explore their most visible content for insights.
Moz Pricing
Moz offers flexible pricing plans, catering to individuals, small businesses, and enterprises, with scalability based on the number of websites:
- Starter Plan: $39 per month, 1 user, 1 tracked site, 50 tracked keywords, 20K pages crawled.
- Standard Plan: $79 per month, 1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled.
- Medium Plan: $143 per month, 2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled.
- Large Plan: $239 per month, 3 users, 25 tracked sites, 3,000 tracked keywords, 5M pages crawled.
Raven Tools or Moz: A Side-by-Side Comparison
Now let’s dive into the key differences between Raven Tools and Moz. Next we’ll also introduce a much more scalable solution for agencies looking to grow without limits.
1. Content Marketing
Raven Tools offers a Content Manager that helps you write, organize, and optimize content. It integrates with tools like Scribe SEO by Copyblogger, streamlining the content creation process for better SEO results.
Moz focuses on optimizing content for search engines through tools like Keyword Explorer, which helps you research relevant keywords that align with search intent and have ranking potential in SERPs.
Winner: Raven Tools
Raven Tools offers more comprehensive content management and optimization features, with smoother integrations and dedicated tools for content creation.
2. Site Auditor
Raven Tools’ Site Auditor helps you identify and fix SEO issues by scanning for visibility, meta, content, link, image, and semantic problems, such as broken links, duplicate titles, and missing analytics, providing a comprehensive diagnosis for site optimization.
Moz’s Site Audit tool crawls websites to identify technical SEO problems like broken redirects, missing title tags, and duplicate content. It provides insights into site performance and helps improve search rankings by addressing these issues.
Winner: Moz Pro
Moz Pro’s Site Audit provides in-depth, customizable reports and weekly crawls to track SEO progress, offering strong technical SEO and backlink analysis, which helps make more informed decisions for long-term optimization.
3. Link Building
Raven Tools offers a comprehensive Link Manager to track and manage link-building efforts. It integrates with CRM and social platforms for easy link tracking and quality monitoring. Backlink Explorer helps discover link-building opportunities through competitor backlink analysis.
Moz Link Explorer provides detailed backlink analysis, including insights into inbound links, linking domains, anchor text, and spam scores. It helps identify link opportunities by comparing your site’s backlinks with those of competitors, aiding SEO efforts.
Winner: Raven Tools
Raven Tools offers a more integrated approach with its Link Manager and Backlink Explorer, enabling efficient tracking, link quality monitoring, and competitor backlink analysis, all in one place for streamlined link-building efforts.
4. Competitor Research
Raven Tools offers a comprehensive Competitor Manager to monitor your competition’s SEO performance. It stores and analyzes data such as quality scores, indexed pages, and backlinks, enabling you to track competitor site metrics and identify opportunities for improvement in your strategy.
Moz Pro’s True Competitor tool helps identify and track competitors by analyzing domain authority, keyword overlap, and rankings. It also provides keyword gap analysis, content performance insights, and backlink analysis, allowing you to strategize more effectively based on competitor data.
Winner: Moz Pro
Moz Pro excels in competitor research with its detailed metrics, keyword gap analysis, and content insights, offering a comprehensive view of your competitors’ SEO strategies for informed decision-making.
5. Keyword Research
Raven Tools’ Keyword Manager allows users to organize and store unlimited keywords for link building and PPC campaigns. It integrates data from Google AdWords, Search Console, and Link Manager, offering key metrics like search volume, competition, and keyword rank.
Moz offers keyword research tools that display search volume, keyword difficulty, and organic click-through rate (CTR). It helps identify primary search intent, track keyword rankings, and explore keyword suggestions to improve content targeting and SEO strategy.
Winner: Raven Tools
Raven Tools provides a more collaborative keyword research experience with unlimited keyword storage, advanced filtering, and integration with other tools like Google Search Console, making it ideal for comprehensive campaign management.
6. AI SEO
Raven Tools uses IBM Watson’s AI-powered Semantic Analyzer to identify semantic relationships and topic clusters in competitor content. This helps uncover new content opportunities, providing valuable insights to improve SEO strategies.
Moz AI offers a suite of tools that enhance workflows and data analysis within Moz Pro. Features include Search Intent in Keyword Suggestions, Domain Search Theme, and Domain Keyword Topics, aimed at augmenting human intelligence to drive SEO decisions.
Winner: No clear winner
While Raven Tools and Moz leverage AI for insights and recommendations, they don’t fully utilize AI’s potential. Other tools go further by automating website changes, making AI-driven SEO efforts more efficient and actionable.
7. Pricing
Raven Tools offers competitive pricing, making it cost-effective for agencies managing multiple campaigns. However, its lower-tier plans may lack the depth required for advanced SEO analysis and comprehensive reporting.
Moz provides multiple pricing plans suitable for different SEO needs. While generally more affordable than premium tools, it can still be expensive for small businesses or individuals requiring access to more advanced features.
Winner: No clear winner
These tools aren’t scalable, are expensive, and offer only basic features. They fail to save time or money. We will present an affordable, scalable alternative that delivers innovative solutions while being more cost-effective.
BrightEdge vs Moz: Search Atlas Shows Why It’s the Future
While its competitors focus on traditional metrics and reporting, Search Atlas uses machine learning to automate tasks and enhance conventional SEO tasks.
This innovative approach simplifies complex SEO issues and provides a cost-effective solution, offering capabilities that even some premium tools lack.
What is Search Atlas?
Search Atlas is an all-in-one SEO platform for keyword research, SERP tracking, backlinks, competitor data, on-page fixes, local SEO, and audits. It connects directly with GSC, GA4, and GBP for seamless data use.
It offers the first AI SEO agent of the industry, automated PR outreach, and smarter search tools. It’s built for speed, scale, and real results.
Link Building
WILDFIRE is an advanced link-building system that helps you gain high-authority backlinks through a 2:1 exchange network.
You add two outbound links to relevant, high-quality sites, earning one inbound link from a topically-relevant domain to improve SEO performance. It uses automated topical relevance analysis, domain power checking, and spam protection filters to ensure quality links.
OTTO SEO
OTTO is an AI-driven SEO assistant built to handle routine tasks like technical improvements, local SEO adjustments, and boosting site authority.
It pulls data from Google Search Console, Google Business Profile, and live search results to automatically apply optimizations, saving time and streamlining your workflow.
While most AI tools simply give suggestions, OTTO SEO goes further by executing changes directly on your site, fully automating the optimization process.
Site Audit
Search Atlas checks your site for problems like broken redirects, missing schema, and other technical errors, transforming findings into actionable tasks with built-in analytics connections.
It highlights the most urgent fixes, sends automated reports, and notifies you instantly when new issues appear, making SEO adjustments clear, fast, and focused on improving rankings.
Keyword Research Tools
Search Atlas offers robust tools for keyword discovery and intent targeting:
- Keyword Research: Understand search volume, competition, keyword intent, and trending queries.
- Keyword Magic Tool: Instantly generate large keyword lists, grouped by intent for smarter targeting.
- Keyword Rank Tracker: Easily track keyword positions and progress over time.
- Keyword Gap: Find missed keyword opportunities by comparing your rankings with competitors.
Competitor Analysis
Search Atlas raises the bar for competitor research:
- Backlink Gap Analysis: Spot backlink opportunities by comparing your profile to top competitors.
- Backlink Analyzer: Review all incoming links to your site and measure them against competitor benchmarks.
- Traffic Insights: Uncover which keywords and pages bring your competitors the most visitors to sharpen your own strategy.
It also features a comprehensive keyword comparison tool that highlights gaps, shared keywords, unique opportunities, and common keywords.
Backlink Research
Search Atlas gives you powerful backlink intelligence to strengthen your link-building efforts and stay competitive:
- Site Explorer: Break down competitor strategies by reviewing their backlinks, keywords, and overall site health.
- Backlink Gap: Find new backlink opportunities by comparing your site’s links with those of your competitors.
- Backlink Analyzer: Review every backlink to your site and see how your profile stacks up.
- Topical Relevance: Make sure your referring domains are aligned with your niche and content focus.
- Advanced Metrics: Instantly review DA, PA, Domain Rating, Trust Flow, Citation Flow, and Domain Power, the most dependable metric for true authority.
Content Optimization
Search Atlas simplifies content creation with Content Genius, analyzing top-ranking pages to help you write optimized blog posts and product descriptions. It recommends keywords, headings, and internal links so your content is ready to perform.
Topical Maps help you quickly identify key subjects, while the Content Planner shows keyword clusters and trends to guide a clear, effective strategy.
With Scholar, you can evaluate your content in detail. This advanced tool scores your content from 0 to 100 based on alignment with Google’s ranking factors, showing exactly where to improve for better SEO results.
Automated and Custom Reporting
Search Atlas elevates reporting by pulling data from GSC, GA4, OTTO, and its own tools into one place.
Monitor page performance, keyword rankings, blog engagement, and bounce rates with ease. Automated insights help you make quick, informed adjustments to stay on track and improve results in real time.
Pricing
Search Atlas is built to scale: You start with free OTTO SEO activations included in your plan, pay $99 per additional site, the cost can drop to just $39 per site as you grow, making it more affordable the bigger you get.
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO SEO | 1 | 2 | 4 |
| Free OTTO Google Ads | 1 | 1 | 1 |
| User Seats | 2 | 3 | 5 |
| GSC Sites | 5 | 15 | Unlimited |
| GBP Accounts | 3 | 10 | 25 |
| Regular AI Quota | 100 | 250 | Unlimited |
Moz and Raven Tool Can’t Compete with Automation
While Raven Tools and Moz are well-known for catering to agencies, they fall short of addressing what agencies truly need: automation and scalable pricing.
Their tools, while effective, are still conventional and require significant manual work, making them expensive and challenging for agencies to scale efficiently.
Search Atlas, on the other hand, goes beyond just providing the same tools. It enhances them with AI-powered features, like automated SEO and Google Ads agents (with free activations) and innovative tools like WildFire for automated link building.
You can try everything for free with no commitment. Get your FREE trial today!
