Tired of SEO tools that don’t really help you grow? As you plan your 2025 strategy, finding the right platform can change everything. ✨
Two names you’ve probably come across: SE Ranking vs. Moz. Both offer features like rank tracking, keyword research, and link building, but they suit different needs.
Moz is known for its domain authority and long-standing reputation, while SE Ranking stands out for being more budget-friendly and easy to navigate.
The better fit really comes down to your goals, budget, and how involved you want to be day-to-day.
To make the decision easier, we’ll walk through pricing, features, and overall performance, helping you find the best match for your 2025 SEO strategy.
Let’s take a closer look. 👀
What Is SE Ranking?
SE Ranking is an SEO platform that centralizes essential optimization tasks, providing tools for keyword tracking, backlink analysis, site auditing, and competitor research.
It also includes features that support both strategic planning and technical optimization, making it suitable for professionals managing their own sites or client accounts.
SE Ranking Features
SE Ranking offers a wide range of metrics and tools, including key functionalities such as:
- On-Page SEO Checker: Reviews individual pages and identifies specific changes needed to align content with SEO best practices.
- Competitor Analysis: Extracts competitor data, including keyword rankings, backlink sources, and domain strength indicators.
- Keyword Research Tools: Provides keyword suggestions and compares usage between domains for competitive targeting.
- Website Audit: Scans websites for technical issues that can impact SEO and outlines areas for correction or improvement.
- Content Idea Finder: Supplies groups of potential content topics based on entered keywords, organized into clusters.
SE Ranking Pricing
SE Ranking offers multiple pricing plans, determined by the number of users, active projects, and keywords tracked per account.
- Essential: $65/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons.
- Pro: $119/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available.
- Business: $259/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons.
What Is Moz?
Moz is a comprehensive SEO software platform that organizes 55+ features within a unified interface, facilitating the management of technical and strategic tasks.
It includes keyword discovery, link analysis, rank tracking, and detailed reporting, and is commonly used by agencies and in-house SEO teams handling small to medium-sized projects.
Moz Features
Moz Pro aggregates various SEO tools and performance metrics to assist in managing website visibility:
- Domain Overview: Summarizes key SEO indicators such as Domain Authority, Brand Authority, and competitive positioning.
- Rank Tracking: Monitors keyword rankings over time across desktop and mobile devices, with options for local and national visibility reporting.
- On-Page Optimization: Evaluates page-level and suggests adjustments to improve alignment with search engine criteria.
- Keyword Research: Analyzes search volume, keyword difficulty, expected click-through rates, and suggests additional keyword opportunities.
- Competitor Analysis: Compares keyword rankings and content visibility between your site and competitors to identify strategic gaps.
Moz Pricing
Moz provides a range of subscription options, with plans scaled according to the number of websites, project size, and the level of functionality required.
- Starter Plan: $39 per month, 1 user, 1 tracked site, 50 tracked keywords, 20K pages crawled.
- Standard Plan: $79 per month, 1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled.
- Medium Plan: $143 per month, 2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled.
- Large Plan: $239 per month, 3 users, 25 tracked sites, 3,000 tracked keywords, 5M pages crawled.
SE Ranking vs. Moz: A Closer Look at Features
We’re putting SE Ranking and Moz side by side to highlight where each one shines, where they fall short, and which platform aligns best with your SEO growth goals for 2025.
1. Rank Tracking
SE Ranking’s Rank Tracking feature offers detailed keyword monitoring across multiple search engines and locations.
Users can view historical ranking data over customizable periods, with extended history access available on higher-tier plans.
The results can be exported in CSV format to Excel or Google Sheets, or shared via guest links for easier reporting and collaboration.
Moz provides keyword rank tracking through its Moz Pro dashboard. It allows monitoring keywords over time, benchmarking against competitors, and evaluating SEO performance.
The platform also includes visual reporting to help identify ranking trends and adjust SEO strategies when needed, offering flexibility for day-to-day management or quick audits.
Winner: SE Ranking
SE Ranking stands out with its quick access to detailed historical ranking data and flexible data sharing options, making team collaboration much easier.
Its ability to show keyword performance over custom periods up to two years provides deeper insights, especially for long-term SEO projects.
2. Competitor Research
SE Ranking’s Competitor Research tool allows users to analyze competitors’ SEO and Google PPC strategies in one place.
It provides data on keyword rankings, backlink profiles, organic and paid traffic, and ad campaign history.
The platform also allows you to add competitors’ URLs to discover the keywords they rank for, split into organic and paid categories.
Moz Pro’s Competitor Research tools help users find and analyze real search competitors based on SERP data.
Users can access metrics like keyword overlap and Rivalry scores to measure how closely a competitor’s strategy matches theirs.
Winner: SE Ranking
SE Ranking provides more actionable and detailed competitor insights on one platform. This broader analysis gives users faster, more actionable opportunities than Moz.
3. Keyword Research
SE Ranking’s Keyword Research tool offers a massive database of over 5.3 billion keywords. It provides keyword suggestions based on search volume, difficulty, CPC, and even Ads History.
Users can explore similar and related keywords, including long-tail phrases, to match user intent more precisely. This combination of depth and flexibility makes finding strategic keywords much easier.
Moz’s Keyword Research tool focuses on helping users discover and organize keywords based on search volume, difficulty, and organic click-through rate.
It provides keyword suggestions to strengthen SEO strategies and helps identify search intent behind queries. However, keyword suggestions are limited, which can restrict deeper research.
Winner: SE Ranking
SE Ranking outperforms Moz in keyword research by offering a much larger keyword database, more detailed PPC data like Ads History, and no restrictive limits on keyword suggestions.
4. Link Building/Backlink Analysis
SE Ranking’s Backlink Checker offers a powerful suite of backlink analysis tools, tapping into a database of 2.9 trillion backlinks and 411 million domains.
One highlight is the real-time backlink status checker, which provides live updates on backlink health, including Google Index Status and UGC/Sponsored tags.
Moz’s Link Explorer is a robust backlink analysis tool that provides insights into inbound links, linking domains, anchor text, and spam scores.
With over 40 trillion links indexed, it captures a broader view of a site’s backlink profile and assesses link quality through detailed filters.
Winner: Moz
While SE Ranking offers good backlink analysis, Moz clearly leads in this area due to its much larger and deeper backlink database.
5. Site Audit
SE Ranking’s Site Audit tool offers a comprehensive scan of your website’s technical SEO health. It covers 115+ metrics, including page crawlability, HTTP status codes, Core Web Vitals, link attributes, and mobile optimization.
Despite slightly slower speeds on large sites, SE Ranking remains fast, capable of crawling up to 1,000 pages in under two minutes. It thoroughly calculates a site’s health score and highlights actionable improvements to boost SEO performance.
Moz’s Site Audit tool, available through Moz Pro, crawls your website to detect technical SEO issues like broken links, missing title tags, duplicate content, and slow page speeds.
It helps prioritize issues, guiding users to fix the most critical problems first for better search rankings. The audit also monitors on-page optimization factors and backlink-related issues.
Winner: SE Ranking
SE Ranking outperforms Moz by providing deeper insights with over 115 metrics and the ability to analyze JavaScript-heavy sites, making it ideal for modern, dynamic websites.
6. Domain Authority Score
SE Ranking measures a site’s authority using its Domain Trust and Page Trust metrics. These scores evaluate the quality and quantity of backlinks, providing a simplified view of a domain’s and page’s overall credibility.
Moz’s Domain Authority (DA) is a widely recognized industry standard for measuring a website’s ability to rank in search engines. It uses factors like backlink numbers, linking root domains, and machine learning models to generate a predictive score.
Winner: Moz
Moz’s Domain Authority remains the gold standard for precision and trustworthy domain scoring, making it the better choice when you need detailed, reliable insights into SEO strength.
7. Content Marketing
SE Ranking’s Content Editor simplifies the SEO content creation process by leveraging AI and NLP technologies. It analyzes top-ranking pages to provide insights like recommended word count, keyword inclusion, content structure, and media suggestions.
Moz doesn’t offer a dedicated content marketing or content editor tool. Instead, users can leverage features like Keyword Explorer, Competitive Research, and Rank Tracker to guide their content strategies.
Winner: SE Ranking
SE Ranking takes the lead in content support with its dedicated Content Editor. It accelerates content creation and ensures SEO optimization from the start, giving it a clear edge over Moz.
8. Pricing
Although SE Ranking is a budget-friendly choice for smaller businesses, when you look closely at the overall value versus cost, it’s not the most cost-effective option out there.
Moz, while generally more affordable than high-end platforms, can still be expensive for small businesses or solo users needing access to more advanced features.
Winner: No clear winner
Neither SE Ranking nor Moz offers the strongest value for the price. If you’re serious about maximizing your budget and functionality, the best alternative is coming up next.
SE Ranking vs. Moz: Look Beyond the Usual Picks
SE Ranking and Moz are established names in the SEO space, but a new, more complete solution is setting a higher standard for 2025: Search Atlas. ✨
Designed for professionals who demand a complete and evolving platform, Search Atlas delivers continuous updates, advanced technologies, and a fully integrated suite of tools.
Search Atlas Features
Search Atlas is an SEO platform that offers tools for keyword planning, site analysis, link building, content strategy, and competitive insights.
While some platforms overwhelm users with complexity, Search Atlas keeps everything straightforward with a clean, intuitive design.
For users new to certain features, guided onboarding and step-by-step instructions help streamline setup and ensure quick mastery of the platform.
OTTO SEO
OTTO is the AI assistant designed to manage essential SEO tasks like fixing technical issues, enhancing local search performance, and building stronger site authority.
It goes beyond simple recommendations by automatically applying optimizations, turning what once required hours of manual effort into a streamlined, automated process.
Built with true automation at its core, OTTO SEO focuses on delivering real improvements that drive lasting SEO results.
Keyword Research
Search Atlas provides a complete suite of keyword research tools:
- Keyword Research: Provides data on search volumes, competition intensity, user intent, and trending terms to shape smarter strategies.
- Keyword Magic Tool: Quickly generates expansive keyword lists, categorizing them by intent to guide targeted campaigns.
- Keyword Gap: Highlights ranking opportunities by exposing keywords your competitors rank for that you do not.
Link Building
Search Atlas’ Backlink Gap tool uncovers linking opportunities, while the Backlink Analyzer evaluates the strength and quality of each backlink you acquire.
For acquiring backlinks, WILDFIRE provides a 2:1 exchange: you place two outbound links on trusted, relevant sites and receive one inbound backlink from a vetted, topically aligned domain.
Site Audit
Search Atlas provides a comprehensive technical SEO auditing tool that checks for problems such as schema errors and site performance issues. OTTO handles the automatic fixing of any detected errors.
It also delivers real-time alerts for new issues, prioritizing the most critical ones so you can address them quickly and effectively.
This setup is particularly useful for agencies, making it easy to present clients with clear audit results and offer targeted SEO services based on actual site data.
Competitor Analysis
Search Atlas has a Site Explorer tool to consolidate competitive intelligence, offering insights into a site’s backlink profile, organic and paid traffic, keyword rankings, and competitors.
To assess domain strength, Search Atlas uses Domain Power (DP) score, which differs from traditional metrics like DA (Domain Authority) and DR (Domain Rating).
Instead of relying on backlink quantity, DP is based on real-world organic performance drawn directly from Google Search Console data, minimizing the impact of artificial link building.
Search Atlas Pricing
Search Atlas offers multiple pricing plans tailored to match different user needs. Each plan comes with one activation of OTTO SEO for free, making it the best cost-effective option.
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Sites | 5 | 15 | Unlimited |
| GBP Accounts | 3 | 10 | 25 |
| Regular AI Quota | 100 | 250 | Unlimited |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| Keyword Explorer, Keyword Magic, Rank Tracker, and Keyword Gap Analysis | ✔️ | ✔️ | ✔️ |
| GSC Unlimited Keyword Rank Tracking | ✔️ | ✔️ | ✔️ |
| Site Explorer | ✔️ | ✔️ | ✔️ |
| Report Builder | ✔️ | ✔️ | ✔️ |
| Backlink Analyzer Projects | 2 | 5 | 5 |
| Site Auditor Projects | 5 | 10 | 100 |
Search Atlas Is the Must-Have SEO Tool for 2025
SEO tools like SE Ranking and Moz offer solid features—but they’re stuck in the past. 😶🌫️
They handle traditional SEO tasks, but they miss out on what 2025 demands: automation, scalability, and powerful AI integration.
Search Atlas takes it a step further, enhancing standard SEO features with cutting-edge technology and a focus on efficiency. 🚀
It’s more than just another tool, it’s a strategic asset that helps you stay ahead in 2025 and beyond. Try for free today! With no commitment and the freedom to cancel anytime!
