Adverity works well for marketing data integration and reporting. However, it does not fit every team or budget.
These alternatives support custom use cases and often work with more sources at a lower cost. Some platforms focus on marketers, others serve product teams or agencies.
In this article, we explore the top alternatives that work better for your needs and goals. 🔎
What To Look For in an Adverity Alternative
To choose the best Adverity alternative, review the features below.
- Integration support with major platforms (Google Ads, Facebook, Shopify)
- Automated data transformation for clean and blended reports
- Flexible dashboards with custom layout and white label options
- Scalable pricing based on data needs and team size
- Strong customer support with clear documentation and fast replies
- Compliance with data standards (GDPR, SOC 2, HIPAA)
Compare each option based on your workflow, data volume, and reporting goals.
These 12 Adverity Alternatives Save You Time
These alternatives streamline reporting and remove common roadblocks. Let’s go through them all.
1. Search Atlas
Search Atlas is a marketing platform that automates SEO, PPC, content, and digital PR.
It stands out as an alternative to Adverity by offering detailed reporting and data insights across various channels. Key features include Google Analytics, Search Console, Business Profile, and Google Ads reporting, along with Local SEO Heatmap and Backlinks tracking.
The Search Atlas Report Builder creates white-label reports with AI-powered summaries and allows automatic scheduling and delivery. Search Atlas provides a clear view of marketing performance for teams and clients.
Search Atlas Popular Features
- AI-Powered Summary. Generate concise summaries that help clients and stakeholders easily grasp report highlights and insights.
- Automated Reports. Set schedules for PPC and SEO reports, removing the need for manual work.
- White-Labeling. Tailor reports and dashboards with your logo and URL to strengthen your brand identity.
- Clear Visualizations. Show keyword trends, traffic sources, and revenue channels to clarify marketing performance.
- Easy Sharing Options. Share reports as PDFs, URLs, or iFrame embeds for quick access and flexible presentation.
- Full Customization. Adjust features, integrations, delivery schedules, and appearance to meet each client’s needs.
Search Atlas Limitations
- Some users mention the tool lacks community-driven insights due to its newness and limited adoption.
- Reports indicate that some features are unavailable as they are planned for future updates
Search Atlas Pricing
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 2 | 4 |
| User seats | 2 | 3 | 5 |
| Automated GBPs | 3 | 10 | 25 |
| Report Builder + AI Storytelling | Unlimited | Unlimited | Unlimited |
| GSC Projects | 5 | 15 | 100 |
| GSC Historical Data Limit | 6 months | 3 years | 3 years |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
Search Atlas Reviews
- G2. 4.8/5 (93)
- Capterra. 4.9/5 (63)
2. Fivetran
Fivetran moves data between any source and destination through automated, secure pipelines. It includes over 700 pre-built connectors across SaaS apps, databases, files, and streaming sources.
The platform supports real-time replication, hybrid deployment, and integration with tools like dbt. Enterprises manage access, monitor usage, and configure schedules through a unified interface. Fivetran meets strict security standards, which includes SOC 2, HIPAA, and ISO 27001.
Fivetran targets teams that prioritize speed, reliability, and scalability in their data workflows.
Fivetran Popular Features
- Move. Data across 700+ connectors, from SaaS apps to files, with minimal configuration required.
- Automate. End-to-end pipelines that sync data in real-time without engineering upkeep or manual intervention.
- Deploy. Hybrid options that keep sensitive data on-premises while using Fivetran’s cloud-based UI for management.
- Secure. SOC 1 & 2, ISO 27001, PCI DSS, HIPAA, GDPR, CCPA, and HITRUST compliance protect data end-to-end.
- Scale. High-volume replication to support growing datasets without losing speed, accuracy, or system stability.
- Customize. Pipelines with partner-built solutions or by-request connectors that meet unique integration needs instantly.
Fivetran Limitations
- Some reviews point out that the pricing is prohibitive for small businesses.
Fivetran Pricing
Fivetran charges based on how much data you move, not a flat subscription. The platform measures this by Monthly Active Rows (MAR). A row is active if it changes or is new during a sync. Each connector you set up has its own MAR usage.
You have to calculate your pricing based on how much you plan to spend.
- Free Plan. Suits light data needs. Allows up to 500,000 monthly active rows and 5,000 monthly model runs. Includes core platform access.
- Standard Plan. Supports teams that need automation. Includes 15-minute syncs, 700+ connectors, dbt Core integration, API access, SSH tunnels, and role controls.
- Enterprise Plan. Offers advanced controls. Adds 1-minute syncs, enterprise connectors, custom roles, VPN tunnels (annual only), SCIM, cloud choice, and hybrid deployment.
- Business Critical Plan. Covers regulated industries. Adds customer-managed keys, PCI DSS Level 1, and private networking. Includes all Enterprise features
Fivetran Reviews
- G2. 4.2/5 (412)
- Capterra. 4.5/5 (24)
3. Improvado
Improvado is a marketing and sales intelligence platform. It connects to over 500 data sources and delivers clean, analysis-ready data. Improvado automates data integration, rule-based campaign checks, and AI-powered reporting.
Teams use it to reduce manual effort, track KPIs, and unlock insights with natural language queries.
Improvado replaces Adverity with faster deployment, more automation, and deeper marketing focus. Improvado supports 250+ campaign rules and integrates with any data warehouse. AI Agents answer questions, build SEO reports for clients and surface insights without code.
Improvado Popular Features
- Centralizing data. Connect over 500 marketing and sales sources into one platform for unified data management.
- Transforming datasets. Standardize cross-channel data with pre-built models to prepare it for accurate analysis.
- Detecting issues. Monitor campaigns with 250+ rule-based alerts to flag performance, data, or compliance problems.
- Extracting insights. Use AI Agents to answer questions, create reports, and highlight growth opportunities in real time.
- Automating reports. Generate dashboards and performance summaries across channels without writing SQL or code.
- Integrating tools. Send data to any warehouse and connect with leading BI tools for flexible analytics workflows.
Improvado Limitations
- Comments highlight that non-technical users struggle to set up or troubleshoot without developer assistance.
- Reports note limitations in pulling specific Google Ads metrics through the available API connections.
Improvado Pricing
- Growth. Contact sales – For expanding firms needing deeper insights and marketing reporting.
- Advanced. Contact sales – For large companies that require robust integrations and technical support.
- Enterprise. Contact sales – For industry leaders with complex needs. Offers unlimited access to all available features.
Improvado Reviews
- G2. 4.4/5 (80)
- Capterra. 4.5/5 (22)
4. Twilio Segment
Segment is a customer data platform built by Twilio. It collects, unifies, and enriches customer data across web, mobile, and server environments. Segment offers 450+ integrations, real-time event tracking, and identity resolution.
The platform supports teams with tools for personalization, predictive insights, and data activation across marketing, product, and engineering functions.
Segment serves as an Adverity alternative for teams focused on first-party data, warehouse activation, and AI-powered personalization.
Segment improves customer targeting, reduces acquisition costs, and helps enrich profiles without copying data. Segment emphasizes clean consented data and fast deployment.
Segment Popular Features
- Connect Everything. Pull in data from websites, apps, and servers through one API.
- Keep Data Clean. Set rules that catch errors and fix bad data before it spreads.
- Merge Customer Profiles. Combine data from every channel to build one full view of each customer.
- Launch Campaigns. Use live data to trigger emails, ads, or texts through Twilio Engage.
- Send Data From Your Warehouse. Move data into tools your team already uses with Reverse ETL.
- Add Custom Rules. Use Functions to tweak how your data flows and what gets passed along.
Segment Limitations
- Some reviews say Segment’s setup process feel complicated, especially for development teams without experience.
- A few highlight that pricing feels high for small teams that lack the resources for complex tools.
Segment Pricing
- Contact sales for info.
SegmentReviews
- G2. 4.5/5 (557)
- Capterra. 4.4/5 (483)
5. Supermetrics
Supermetrics moves marketing data from platforms like Google Ads, Facebook, and HubSpot into tools like Google Sheets, Excel, BigQuery, and Looker Studio.
It works through connectors that pull performance metrics directly into dashboards, reports, and databases without custom coding. Supermetrics supports over 150 sources and allows flexible control over queries, refreshes, and data destinations.
Supermetrics replaces Adverity for teams that need fast setups, no-code data movement, and fewer infrastructure demands. Supermetrics supports straightforward reporting and integrates easily with spreadsheets and BI tools.
Supermetrics Popular Features
- Automated Reporting. Schedule data imports and refreshes to keep reports up-to-date. Create visual reports.
- Data Centralization. Connect with data sources to centralize marketing data in one place.
- Historical Data Access. Access past data for comprehensive trend analysis and performance tracking.
- Advanced Filtering. Apply complex filters to extract and analyze the most relevant information.
- Data Governance. Use end-to-end encryption, get full control over user access. Stores data only if you choose. SOC 2, GDPR, and CCPA standards.
- High Flexibility. Export data from different sources and connect to ad platforms, analytics tools, and your own applications. High level of customization.
Supermetrics Limitations
- A few users think the interface feels unintuitive and takes time to understand without guidance.
- Some say the pricing seems steep for small teams using only a few data connections.
Supermetrics Pricing
For one core destination, the pricing is below.
- Starter. $47/month – 1 user, 1 destination (Looker Studio, Google Sheets, Excel, or Power BI), 2 data sources of your choice, 3 accounts per source, weekly data refreshes, single sign-on (SSO), no data volume fees.
- Growth. $222/month – 2 users, 1 destination (Looker Studio, Google Sheets, Excel, or Power BI), 5 data sources of your choice, 5 accounts per source, daily data refreshes, SSO, no data volume fees.
- Business. Contact sales – Custom users, destinations (including Snowflake, BigQuery), and accounts; access to all 131+ data sources, on-demand refreshes, enterprise SSO (SAML), API access, multi-team support, data warehousing, and premium support with a dedicated Customer Success Manager.
Contact sales for more destinations and enterprise solutions.
Supermetrics Reviews
- G2. 4.4/5 (787)
- Capterra. 4.4/5 (104)
6. Looker Studio
Google Looker Studio, especially the Pro version, offers a strong alternative to Adverity. Google Looker Studio is a self-service With team workspaces, automated delivery schedules, and support for IAM-based access control, organizations centralize and manage assets securely.
Looker Studio Pro also supports advanced exploration through personal report links and integrates with Google tools like Slides and Chat.
Unlike Adverity, Looker Studio often appeals to Google Cloud users through tighter integration, flexible licensing, and its
It suits businesses focused on visualization.
Looker Studio Popular Features
- Team Workspaces. Enables large teams to collaborate effectively by sharing reports and managing access at scale.
- Automated Report Delivery. Provides the ability to schedule report deliveries, keeping stakeholders updated with minimal effort.
- Personal Report Links. Allows users to share customizable report copies, empowering others to explore data independently.
- Looker Studio Mobile App. Offers convenient on-the-go access to reports and data, ensuring timely insights from anywhere.
- Ownership of Content. Ensures your organization controls and secures reports and data, regardless of employee turnover.
- Enhanced Technical Support. Provides premium support through Google Cloud, ensuring quick and reliable assistance for enterprise needs.
Looker Studio Limitations
- It relies on external tools or services to handle ETL tasks, as it primarily focuses on analytics and AI-powered insights.
- Sometimes, managing access to files and applications becomes tricky. This causes delays or results in lost access.
Looker Studio Pricing
- Looker Studio. $0/month – Data connectors and file import, data exploration and reporting, report and data source sharing.
- Looker Studio Pro. $9.00/month per user per project – Includes all Looker Studio features plus content management and protection with Google Cloud, Team Workspaces for collaboration, mobile app access, faster analysis with quick filters and personal report links, enhanced scheduled delivery options, and support through an existing Cloud Customer Care package.
For enterprise needs beyond these plans, contact the sales team to explore tailored options through Google Cloud.
Looker Studio Reviews
- G2. 4.4/5 (440)
- Capterra. 4.6/5 (272)
7. Funnel.io
Funnel.io is a marketing intelligence platform. It pulls in data from over 500 sources and sends it to tools like Looker Studio, Power BI, or Google Sheets. Funnel.io supports digital marketers, analysts, and agencies by syncing campaign data without code or manual cleanup.
The platform focuses on data clarity and scale. Funnel.io eliminates ETL tasks, handles large ad spend, and powers advanced reporting with real-time updates.
Funnel protects marketing data with ISO 27001 certification, GDPR and CCPA compliance, and SOC 2 Type 2 attestation.
Funnel.io Popular Features
- Unify. All marketing data enters one central hub with smart APIs and a structure tailored for marketers.
- Export. Combined data moves easily to spreadsheets, warehouses, or BI tools without manual cleanup.
- Visualize. Dashboards help teams explore correlations, drill into details, and engage with data stories instantly.
- Measure. AI-powered models combine attribution, incrementality, and mix modeling to isolate true campaign impact.
- Connect. Over 500 connectors link platforms without code and give access to unified channel data.
- Transform. Built-in tools shape raw data while preserving source accuracy and supporting flexible analysis workflows.
Funnel.io Limitations
- Some point out organizing and pruning data sources requires constant manual effort and strong internal discipline.
- A few reviews say flexpoints run out quickly, especially for larger teams which manage many active connections.
Funnel.io Pricing
The pricing depends on the connectors you use, the number of accounts you have, and other factors.
Funnel.io Reviews
- G2. 4.5/5 (153)
- Capterra. 4.7/5 (19)
8. TapClicks
TapClicks is a marketing operations platform built for agencies, brands, and media companies. It centralizes marketing data, automates reports, and provides tools for campaign tracking, workflow management, SEO, and competitive insights.
The platform includes modules like TapAnalytics, TapReports, TapOrders, TapWorkflow, TapSEO, and TapSpy.
TapClicks stands out for its broad connector library and end-to-end automation. The platform covers everything from data ingestion to client-ready reports. Its depth across campaign management, performance insights, and workflow tools sets it apart.
TapClicks Popular Features
- Discovering trends. TapAnalytics uncovers performance patterns and campaign opportunities through enhanced data visualization and deeper analysis.
- Automating reporting. TapReports delivers client-ready dashboards and SEO reports on a schedule.
- Streamlining data. TapData unifies marketing data from different sources to support faster, informed decision-making across teams.
- Enhancing insights. TapInsights uses AI to surface actionable campaign intelligence and optimize marketing effectiveness with less manual effort.
- Accelerating setup. TapOrders automates campaign onboarding by capturing objectives and syncing CRM data to reduce launch delays.
- Routing tasks. TapWorkflow automates operations by directing actions based on rules. It cuts down on manual coordination and errors.
TapClicks Limitations
- Some reviews say the interface feels cluttered and confusing, especially during initial setup stages.
- Users report occasional data connection drops that require manual troubleshooting and delay scheduled reporting.
TapClicks Pricing
- TapDataLite. Starts at $99/month – 64 Connectors, SmartConnector™ Basic, up to 10 clients, unlimited users.
- TapData Plus. Starts at $349/month – 250+ Connectors, SmartConnector™ Plus, Hosted File, Database, Direct to Source, Advanced Calculations, up to 10 clients, unlimited users.
- TapData Max. Starts at $649/month – 250+ Connectors, SmartConnector™ Plus, Data Exporter, Multiple Export Destinations, TapAPI Access, Scale Management, Auto Assignment, Pre-defined & Custom Channels, up to 10 clients, unlimited users.
TapClicks Reviews
- G2. 4.3/5 (333)
- Capterra. 4.3/5 (178)
9. Coupler.io
Coupler.io is a data automation platform that pulls information from multiple sources into spreadsheets, BigQuery, or Looker Studio. It supports scheduled imports, data transformations, and custom workflows. Users set up connectors without coding and control how often data updates.
Coupler.io works well as an alternative to Adverity because it simplifies setup and focuses on usability for small to mid-sized teams. Coupler.io offers direct integrations, spreadsheet support, and flexible scheduling at a lower entry point.
Coupler.io Popular Features
- Collecting. Pull data automatically from 60+ business apps into spreadsheets, BigQuery, or Looker Studio dashboards.
- Organizing. Store and structure imported data in a familiar spreadsheet-style interface for easy access and management.
- Visualizing. Use built-in dashboard templates to display performance metrics without designing layouts from scratch.
- Scheduling. Automate data refreshes hourly, daily, or weekly to ensure reports stay current without manual updates.
- Transforming. Prepare imported datasets with filters, formatting, and custom calculations before sending them to your destination.
- Consulting. Access expert services to configure workflows, optimize connectors, and resolve integration issues quickly.
Coupler.io Limitations
- People note that setup for rare sources takes extra time and requires added configuration.
- A few highlight that Coupler limits advanced data transformations and slows complex workflow execution.
Coupler.io Pricing
- Free. $0/month – 1 data connection, 1 user, manual refresh, 100+ dashboard templates, 100 rows per run.
- Personal. $32/month – 5 data connections, 1 user, daily refresh, 100+ dashboards, 1,000 rows per run.
- Professional. $132/month – 25 data connections, 2 users, daily refresh, data joins/append, 10,000 rows per run.
- Team. $259/month – 100 data connections, 5 users, hourly refresh, webhook support, 100,000 rows per run.
- Business. $599/month – 400 data connections, unlimited users, 15-min refresh, dedicated manager, unlimited data volume.
- Enterprise. Contact the sales team – Custom offer for complex needs and high-volume data workflows.
Coupler.io Reviews
- G2. 4.8/5 (71)
- Capterra. 4.9/5 (80)
10. Domo
Domo is a cloud-based data platform that connects, prepares, and visualizes data from multiple sources. It includes tools for data integration, business intelligence, AI-driven automation, and embedded analytics.
Users access data through real-time dashboards, automate workflows, and build low-code apps. Domo supports connections to platforms like Salesforce, Snowflake, Google Cloud, and Databricks.
Domo supports large businesses with complex data systems. It connects cloud tools, automates workflows, and offers advanced visuals. Domo is an alternative to Adverity for enterprises needing more than basic charts. Small teams find it too complex.
Domo Popular Features
- Data Integration. Connects to 1,000+ pre-built cloud connectors and custom APIs, which simplifies data integration across systems.
- BI & Analytics. Offers over 150 chart types for data visualization, which enables in-depth analysis of complex datasets.
- Embedded Analytics. Seamlessly integrates insights into external applications, which allows businesses to share data-driven insights with ease.
- App Creation. Supports both low-code and pro-code app development, which helps users build custom business applications.
- Security & Governance. Provides robust security features such as personalized data permissions and multi-factor authentication for compliance.
- Automated Machine Learning. Integrates with Amazon Sagemaker to run multiple training jobs.
Domo Limitations
- Some feedback suggests updates and changes are unclear.
- Some point out dashboard and filter customization options lack intuitiveness, which reduces space efficiency.
Domo Pricing
- Free Trial. $0/month – Full access to features, unlimited users, 30 days of onboarding support, one free training session.
- Standard. Contact Sales – Best for teams with lower data volumes, includes Tier 1 support, shared account team, free self-serve education, and additional add-ons available.
- Enterprise. Contact Sales – Ideal for organizations with higher data volumes, includes volume discounts, assigned account team, and preferred support packages.
- Business Critical. Contact Sales – Tailored for organizations requiring extra security, scale, and volume, includes AWS private link, HIPAA environment, and additional volume discounts.
Domo Reviews
- G2. 4.3/5 (833)
- Capterra. 4.3/5 (324)
11. NinjaCat
NinjaCat is a performance reporting and marketing analytics platform designed to streamline data aggregation and visualization. It helps businesses manage and report on multiple digital marketing channels in one place, which includes PPC, SEO, and social media.
NinjaCat integrates with over 100 platforms and offers flexible ETL/ELT pipelines. NinjaCat provides custom data transformations and seamless reporting. The AI Analyst Co-Pilot, powered by GPT-4, helps with quick insights and efficient reporting. NinjaCat uses Snowflake for scalable storage.
NinjaCat Popular Features
- Efficient Data Cloud. Ingest, store, transform, and ship marketing analytics data at scale for efficient data management.
- AI Agent Showcase. Discover agents for every task to automate and streamline marketing workflows and decision-making processes.
- Pre-built Data Connectors. Access over 100 pre-built integrations with marketing platforms to centralize and simplify data collection.
- Real-time Campaign Monitoring. Track campaign performance in real-time across multiple Visual channels to optimize marketing efforts and strategy.
- Customizable Dashboards. Create visual dashboards for reporting and decision-making based on key SEO KPIs.
- Easy Call Tracking. Monitor and analyze phone call data to measure marketing campaign effectiveness and improve ROI.
NinjaCat Limitations
- Some reviews say NinjaCat’s interface feels clunky and slow when handling multiple filters or large datasets.
NinjaCat Pricing
- Contact the NinjaCat team for a demo.
NinjaCat Reviews
- G2. 4.1/5 (312)
- Capterra. 4.4/5 (89)
12. Whatagraph
Whatagraph is a marketing data platform for agencies and in-house teams. It connects data from PPC, SEO, social media, and ecommerce. Users build dashboards, schedule reports, and share insights with clients or teams.
Agencies save time on reporting and enhance client communication. In-house teams track performance and provide updates to stakeholders. Whatagraph supports 45+ integrations and offers white-label customization. Reports update in real time and include tables, graphs, and scorecards. Whatagraph suits users managing multiple campaigns or clients.
Whatagraph Popular Features
- Customizing Reports. Build reports with a drag-and-drop interface that controls layout and adjusts visual style.
- Blending Data. Combine metrics from Google Ads, Facebook, and other platforms into one unified report.
- Displaying Ad Creatives. Include ad visuals, social posts, and performance data in the same report.
- Refreshing in Real Time. Update reports automatically to reflect the most recent marketing data.
- Reusing Templates. Save report elements like filters and widgets to simplify future reporting tasks.
- Sharing Automatically. Schedule email delivery or use secure links to share reports with others.
Whatagraph Limitations
- Some users say pricing feels high for small teams or businesses with light reporting requirements.
- According to some reviews, integration syncs run slow when pulling data from certain external platforms.
Whatagraph Pricing
- Whatagraph does not publish pricing. Contact sales for a quote.
Whatagraph Reviews
- G2. 4.5/5 (277)
- Capterra. 4.4/5 (84)
Take Control of Your Marketing Data With AI Tools
Manual reports take time and cause delays. Teams lose speed and overlook insights that support better outcomes.
Search Atlas fixes that with its AI-powered Report Builder that integrates your marketing data with ease. The platform pulls live data, tracks results, and shows what matters, with white-label reports.
Use Search Atlas to keep reports on schedule while you focus on strategy. Start a FREE trial now and cancel anytime.
