BuzzSumo is a go-to tool for content research and social media analytics, but it’s not the only game in town. 🏙️
If you’re looking for BuzzSumo alternatives with more features or a better price, there are plenty of options worth exploring.
While BuzzSumo remains valuable for engagement analytics and trend tracking, many teams find that competitive content strategies now require more comprehensive solutions.
Other tools on the market offer more flexible pricing structures with advanced SEO features, including optimized content marketing tools that help businesses scale their digital operations without sacrificing quality.
Keep reading, you’ll learn how to choose BuzzSumo alternatives that can help scale your SEO efforts, with solutions that balance affordability and analytical depth! 🤓
Features You Need to Look for in BuzzSumo Alternatives
According to G2 reviews, many users feel its competitive analysis is lacking, its SEO features are too basic, and the price keeps climbing.
On top of that, relying on multiple tools to cover SEO, content research, and reporting can quickly turn into a hassle.
That’s why the right alternative should bring everything: SEO, content creation, competitive research, outreach, and more into a single platform, so you’re not constantly juggling between tools. 🤹
Most importantly, the best alternative will automate a huge chunk of your SEO efforts, freeing up time for more strategic work, like refining your content strategy, managing social media, or planning your next big campaign.
15 BuzzSumo Competitors to Boost Engagement in 2025
BuzzSumo alternatives offer unique features that enable data-driven marketing optimization. Explore our updated list of 15 options designed to enhance your engagement strategy.
1. Search Atlas
Search Atlas goes beyond BuzzSumo’s content discovery and engagement analysis, offering a broader set of features for SEO and content marketing strategies.
It combines keyword research, PR outreach, link building, local SEO, backlink analysis, competitor research, technical SEO, AI content creation and optimization, and more.
Search Atlas also brings innovative tools you won’t find anywhere else, which we are going to explain below.
Outreach Tools
Search Atlas connects you with influencers, journalists, and bloggers in one click. HARO Automation finds opportunities and writes pitches, while the Digital PR prospector helps you land media mentions with ease.
Quest
Over 62% of people use AI chatbots to discover products. Quest shows you which sites AI pulls recommendations from and automates outreach to secure your spot, just enter a product term and send personalized requests in seconds.
AI SEO Agent
Most SEO tools suggest changes, OTTO actually implements them. From fixing technical issues to optimizing content and managing local SEO, OTTO automates the work so you can focus on strategy.
Popular features
- Always Ahead of the Curve: Stay on top of Google’s ever-changing algorithms with a platform that constantly evolves to keep your SEO strategy competitive.
- OTTO: Automate content optimization, link building, press releases, and other key SEO tasks so you can focus on strategy.
- Everything in One Place: Manage content creation, link building, SEO audits, keyword research, local SEO, PR outreach, and reporting, all from a single, powerful platform.
- Outreach (HARO & Journalist Outreach): Use HARO and journalist outreach tools to connect with experts and land media coverage that builds credibility and exposure.
- Custom Report Builder: Create detailed competitor reports with rankings, backlinks, and visitor trends to uncover new opportunities.
Limitations
- There’s a bit of a learning curve with some advanced features, but Search Atlas offers smooth 1-on-1 onboarding calls to get you up to speed.
- A few users also recommend adjusting your AI quota settings before activating OTTO to make the most of its automation.
Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO SEO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | Unlimited |
| HARO Replies | 40 | 100 | 200 |
| Regular AI Quota | 100 | 250 | 99,999 |
| Pages / Articles Created | 40 | 100 | 200 |
Search Atlas reviews
- G2: 4.8/5 (91 reviews)
- Capterra: 4.9/5 (63 reviews)
2. InBeat
InBeat helps brands discover and manage influencers on TikTok and Instagram. It offers advanced filters for targeting by engagement, location, and follower count, as well as list export and CRM integration.
The platform also provides metrics calculators for CTR and ROI, campaign planning tools, and follower authenticity analysis, helping brands create effective influencer marketing strategies.
Popular Features
- Intuitive Navigation: User-friendly interface designed to streamline influencer search and management.
- Influencer Search Tool: Verified database that helps you find creators on TikTok and Instagram who align with your brand identity.
- UGC Marketplace: Access to a network of vetted creators to develop high-quality, authentic content from concept to execution.
- Detailed Performance Metrics: Advanced reporting tool to measure content impact and campaign ROI.
Limitations
- Some reviews say the AI quota runs out quickly, requiring careful management for extended use.
- A few highlight that certain advanced features take time to master despite onboarding support.
Pricing
- Contact the sales team for more information.
InBeat reviews
- G2: 4.9/5 (582 reviews)
- Capterra: 5/5 (51 reviews)
3. Semrush
Semrush is a comprehensive SEO and digital marketing platform that lets you analyze competitors, research keywords, and monitor trends.
It helps you identify popular search terms on Google, explore market opportunities, and evaluate competitor strategies.
With in-depth insights you can optimize your content and campaigns and strengthen your digital presence and fine-tune strategies based on reliable data.
Popular Features
- All-in-One Platform: Semrush combines SEO, competitor analysis, and content marketing tools in one place.
- Topic Research Tool: Identifies trending topics and helps structure articles and content calendars based on what resonates most with audiences.
- SEO Content Template: Creates optimized guidelines for content creation with actionable recommendations based on your top 10 ranking competitors on Google.
- Influencer Analytics: Manages influencer marketing campaigns from discovery to performance measurement.
Limitations
- A few users think the extensive feature set can be overwhelming for beginners and takes time to learn.
- Certain reviews say premium plans can be pricey, even for companies with larger marketing budgets.
Pricing
- Pro Plan: $139.95 per month – 5 projects, track up to 500 keywords, and check up to 10,000 results per report.
- Guru Plan: $249.95 per month – 15 projects, tracking up to 1500 keywords, and checking up to 30,000 results per report.
- Business Plan: $499.95 per month – 40 projects, tracking up to 5000 keywords, and checking up to 50,000 results per report.
Semrush reviews
- G2: 4.5/5 (2,489 reviews)
- Capterra: 4.7/5 (2,279 reviews)
4. Hootsuite
Hootsuite is a social media management platform that makes it easy to organize, schedule, and analyze content.
With tools for scheduling posts, discovering trends, and monitoring engagement, it allows brands to maintain a consistent digital presence.
The platform also offers detailed performance reports, helping you adapt strategies to maximize the impact of your social media posts.
Popular Features
- Streamlined Publishing: Easily schedule and distribute content across Facebook, Twitter, Instagram, LinkedIn, and other platforms.
- OwlyWriter AI: AI tool that generates captions and suggests post ideas to enhance content creation.
- Social Listening: Monitor brand mentions, engage with followers, and respond to messages in real time.
- Comprehensive Analytics: Access engagement, reach, and impression metrics to evaluate post performance.
Limitations
- Some commented it’s frustrating that the platform lacks a feed layout view for scheduled content.
- Users report that Hootsuite doesn’t allow scheduling of interactive story elements, limiting full platform management.
Pricing
- Professional: $99 per month – 1 user, 10 social accounts, unlimited post scheduling.
- Team: $249 per month – 3 users, 20 social accounts, team roles and permissions.
- Enterprise: Custom pricing – Starts at 5 users, starts at 50 social accounts, automated engagement tools.
Hootsuite reviews
- G2: 4.2/5 (5,630 reviews)
- Capterra: 4.4/5 (3.796 reviews)
5. Moz Pro
Moz Pro is an SEO suite focused on website optimization and search ranking improvement. It offers tools for keyword research, technical site audits, and backlink analysis, helping companies identify organic growth opportunities.
With detailed reporting and advanced metrics, the platform enables you to track content performance and adjust strategies to build digital authority.
Popular Features
- Advanced SEO toolkit: Comprehensive tools to refine your strategy and achieve better Google rankings.
- Authority Tracking: Monitor your brand’s search engine presence and strengthen your online reputation.
- Keyword Gap analysis: Compare your keywords against competitors to discover content opportunities.
- Competitor Research: Study your rivals’ top-performing content to enhance your SEO approach.
Limitations
- Certain reviews indicate that the platform is mainly SEO-focused, lacking robust features for social media or content discovery.
- A few users think some SEO metrics need cross-verification to ensure complete accuracy and reliability.
Pricing
- Starter Plan: $49 monthly – 1 user included, 1 tracked site, 50 tracked keywords per month, 20K pages crawled per month.
- Standard Plan: $99 monthly – 1 user included, 3 tracked sites, 300 tracked keywords per month, 400K pages crawled per month.
- Medium Plan: $179 monthly – 2 users included, 10 tracked sites, 1,500 tracked keywords per month, 2M pages crawled per month.
- Large Plan: $299 monthly – 3 users included, 25 tracked sites, 3,000 tracked keywords per month, 5M pages crawled per month.
Moz Pro reviews
- G2: 4.3/5 (568 reviews)
- Capterra: 4.5/5 (348 reviews)
6. ContentStudio
ContentStudio is a content management and automation platform centered on social media. With content curation and finding trending keywords, it simplifies post creation and scheduling.
It features a unified inbox for managing interactions, leverages AI to suggest relevant topics and allows you to queue content in advance, saving team time and streamlining your publishing strategy.
Popular Features
- Centralized Management: Plan, schedule, and publish content across multiple channels from a single dashboard.
- AI-Powered Content Discovery: Uses artificial intelligence to spot trends and suggest relevant content from various sources including social media, blogs, and news sites.
- Strategic Curation: Makes it easy to select and organize content for more effective campaigns, blending data insights with personalization.
- Comprehensive Analytics and Reporting: Tracks key performance metrics and generates automated reports to optimize strategies and showcase results.
Limitations
- Users report that the dashboard customization options are limited, and internal message notifications are persistent.
- Some point out that the influencers tab lacks support for niche audiences and managing campaigns effectively.
Pricing
- Standard: $29 per month – 5 social accounts, 1 workspace, 1 user.
- Advanced: $69 per month – 10 social accounts, 2 workspaces, 2 users.
- Agency Unlimited: $139/month – 25 social accounts, unlimited workspaces, unlimited users.
ContentStudio reviews
- G2: 4.6/5 (351 reviews)
- Capterra: 4.7/5 (674 reviews)
7. Mention
Mention is a social media monitoring and listening platform that tracks mentions of brands, competitors, and online trends.
It gathers data from social networks, blogs, forums, and news sites, organizing everything into intuitive analytical dashboards.
Beyond monitoring, it offers social media management features, helping companies engage with their audience and refine their digital communication strategies.
Popular Features
- Real-Time Monitoring: Track relevant conversations as they happen and understand public perception of your brand.
- Multi-Source Tracking: Captures mentions across social media, news sites, blogs, and forums for a comprehensive view.
- Sentiment Analysis: Identifies whether mentions are positive, negative, or neutral, helping you make informed strategic decisions.
- Custom Alerts and Reporting: Receive automatic notifications and generate detailed reports to track your brand’s performance over time.
Limitations
- Some feedback says the platform requires manual filtering to improve the relevance of results.
- People mention that it missed critical mentions, even when keywords were set up to capture them.
Pricing
- Solo: $49 per month – 5,000 mentions, 1 user, 1 account per social network.
- Pro: $99 per month – 10,000 mentions, 10 users, 10 social accounts.
- Pro Plus: $179 per month – 20,000 mentions, unlimited users, 15 social accounts
- Company: Contact Mention specialists.
Mention reviews
- G2: 4.3/5 (440 reviews)
- Capterra: 4.7/5 (290 reviews)
8. Raven Tools
Raven Tools is an SEO solution offering keyword research, website auditing, and competitor analysis.
With robust performance monitoring and customizable reporting features, it helps optimize digital marketing campaigns.
The platform integrates data from multiple sources, enabling marketers to track detailed metrics and make strategic decisions based on reliable insights.
Popular Features
- SEO User Experience (UX) Evaluation: Ensure your site is user-friendly and optimized for search engine performance.
- Campaign Performance Tracking: Provides accurate data to evaluate marketing efforts across multiple platforms, helping you identify what’s working and where adjustments are needed.
- White-Label Client Reports: Advanced data visualization tools make analysis more intuitive, allowing you to create branded reports for clients and teams.
- 30+ Platform Integration: Collects data from Google Analytics, Google Search Console, Bing Ads, Facebook Ads, Twitter, and other sources for a complete view of digital performance.
Limitations
- Observations show that PPC reporting for Facebook ads is sub-par and requires workaround solutions.
- Users say the keyword rank checker is buggy, and the keyword analysis lacks advanced SEO depth.
Pricing
- Small Biz plan: $49/month – 2 Domains/Campaigns, 2 users, 1,500 position checks.
- Start plan: $109/month – 20 Domains/Campaigns, 4 users, 15,000 position checks.
- Grow plan: $199/month – 80 Domains/Campaigns, 8 users, 20,000 position checks.
- Thrive plan: $299/month – 160 Domains/Campaigns, 20 users, 25,000 position checks.
- Lead plan: $479/month – 320 Domains/Campaigns, 40 users, 30,000 position checks.
Raven tools reviews
- G2: 4.2/5 (154 reviews)
- Capterra: 4.4/5 (122 reviews)
9. Ahrefs
Ahrefs is a popular SEO tool specializing in backlink analysis, keyword research, and website auditing. Its extensive database lets you explore trends, monitor competitors, and identify content opportunities.
With its advanced web crawler that discovers millions of new pages daily, the platform delivers detailed insights for website optimization and digital marketing strategies.
Popular Features
- Comprehensive analytics: Detailed insights that combine SEO metrics with content performance data.
- Advanced filtering: Segment content based on social shares, traffic, referring domains, date ranges, word count, and other strategic criteria.
- Content Explorer: Versatile tool for discovering content trends, identifying popular content in your niche, and finding unlinked brand mentions.
- Competitor analysis: The competitor analysis tool reveals which content attracts the most audience engagement for your competitors, helping you identify unexplored topic opportunities.
Limitations
- Reviews show the pricing is high, making it difficult for small companies to afford.
- Some feedback suggests that niche market keywords aren’t crawled often, requiring additional credits for data insights.
Pricing
- Lite Plan: $129 monthly – 5 projects, 6 months of history, 750 tracked keywords, 50 keyword lists, 100,000 crawl credits, 25,000 max pages per project.
- Standard Plan: $249 monthly – 20 projects, 2 years of history, 2,000 tracked keywords, 100 keyword lists, 500,000 crawl credits, 50,000 max pages per project.
- Advanced Plan: $449 monthly – 50 projects, 5 years of history, 5,000 tracked keywords, 200 keyword lists, 1.5M crawl credits, 250,000 max pages per project.
- Enterprise Plan: $1,499 yearly – 100 projects, unlimited history, 10,000 tracked keywords, 500 keyword lists, 5M crawl credits, 5M max pages per project.
Ahrefs reviews
- G2: 4.5/5 (552 reviews)
- Capterra: 4.7/5 (575 reviews)
10. CognitiveSEO
CognitiveSEO combines content optimization, backlink analysis, and SEO audits in one platform.
It leverages artificial intelligence and natural language processing to provide strategic recommendations and improve organic performance.
The platform also offers tools for keyword monitoring, detailed site audits, and customized reporting.
Popular Features
- Strategic insights: Detailed analyses that combine SEO metrics and content performance for more informed decisions.
- Content optimization: Analyzes pages and keywords to provide actionable recommendations, helping position content among the top results on Google.
- Backlink analysis: Performs comprehensive backlink audits with aggregated data from reliable sources, providing strategic insights into any website’s link profile.
- Marketing reports: Generates customizable reports to track SEO performance and present results in a clear, professional format.
Limitations
- Reviews indicate that the platform can be slow, especially for keyword research, which hinders productivity.
- Many agree that beginners may find the interface overwhelming, requiring time to become more intuitive.
Pricing
- Starter: $129.99 per month – 5 campaigns, 150 content optimization audit, 1,500 rank tracking.
- Premium: $299 per month – 10 campaigns, 500 content optimization audit, 4,500 rank tracking.
- Elite: $499 per month – 25 campaigns, 1,000 content optimization audit, 13,500 rank tracking.
CognitiveSEO reviews
- G2: 4.4/5 (74 reviews)
- Capterra: 4.5/5 (2 reviews)
11. Serpstat
Serpstat is a comprehensive SEO platform combining keyword research, rank tracking, and competitor analysis.
Powered by artificial intelligence, it assists with content generation, technical audits, and website optimization.
The tool also offers search suggestions, trend analysis, strategic insights, and features for creating meta tags, checking grammar, and extracting insights from competitor content.
Popular Features
- Advanced technology: Uses artificial intelligence and NLP to create content aligned with audience needs and search engine requirements.
- Keyword clustering: Automatically groups up to 50,000 keywords based on search result similarity, helping with content structuring and SEO optimization.
- Google Ranking Tracker: Monitors website positioning for keywords on both mobile and desktop searches, with flexible tracking and competitor monitoring options.
- AI Content Marketing: Accelerates AI content creation using artificial intelligence, automatically generating articles, titles, and descriptions.
Limitations
- A few reviews say certain advanced functions have a steep learning curve, which may slow down adoption.
- Some note that some results may require manual verification, affecting the tool’s overall accuracy.
Pricing
- Individual: $69 per month – 2,000 results per report, 230 access to Google database.
- Team: $129 per month – 10,000 results per report, 230 access to Google database.
- Agency: $499 per month – 100,000 results per report, 230 access to Google database.
Serpstat reviews
- G2: 4.6/5 (462 reviews)
- Capterra: 4.7/5 (169 reviews)
12. SE Ranking
SE Ranking is an SEO platform that integrates keyword research, competitor analysis, and rank monitoring.
Its standout feature is strong support for local SEO, helping you optimize visibility in location-based searches.
With an intuitive design and comprehensive toolset, it’s ideal for small businesses and startups seeking an affordable solution for website optimization and digital marketing.
Popular Features
- Good price: A cost-effective alternative for businesses seeking a complete suite of SEO and content marketing tools.
- Content Marketing Platform: Helps you create various content types including landing pages, articles, and product descriptions, streamlining research, brainstorming, and editing.
- Content Editor: Displays keyword suggestions, competitor insights, and performance metrics, allowing real-time content quality monitoring and improvement.
- Keyword Research: Quickly analyzes large keyword volumes, grouping search terms and generating detailed reports on competition, search volume, and trends.
Limitations
- Certain reviews say their data is inaccurate for reporting, making it difficult to track SERP positions.
- Feedback shows that the local marketing tool gives false positives, which can impact audit accuracy.
Pricing
- Essential Plan: $65 monthly – 1 manager seat, 5 projects, 500 keywords to track daily.
- Pro Plan: $119 monthly – 3 manager seats, 30 projects, 2,000 keywords to track daily.
- Business Plan: $259 monthly – 5 manager seats, unlimited projects, 5,000 keywords to track daily.
SE Ranking reviews
- G2: 4.8/5 (1,364 reviews)
- Capterra: 4.7/5 (284 reviews)
13. Buffer
Buffer is a social media management tool that lets you schedule posts, monitor performance, and engage with your audience.
Its clean, intuitive interface makes managing content across multiple social networks straightforward.
The platform also provides engagement insights, helping businesses and marketers optimize their strategies and maintain an efficient digital presence.
Popular Features
- Streamlined Management: An intuitive, user-friendly platform to manage social media without complexity.
- Social Media AI: Leverage artificial intelligence to create posts, refine drafts, and tailor content for different platforms.
- Content Management: Easily import, organize, and manage content with direct integrations that streamline your workflow.
- Cross-Channel Analytics: Get a unified view of your social media performance and create detailed reports on metrics, engagement, and audience preferences.
Limitations
- A few users have highlighted that the queuing system can be confusing when scheduling content, requiring adjustments.
- Insights reveal that it lacks monitoring for mentions, searches, or hashtags, needing external tools.
Pricing
- Free: $0 forever – Connect up to 3 channels, 1 user account, 100 ideas, 10 scheduled posts per channel.
- Essentials: $6 per month – 1 channel, 1 user account, unlimited ideas, unlimited scheduled posts per channel.
- Team: $12 per month – 1 channel, unlimited user accounts, unlimited ideas, unlimited scheduled posts per channel.
Buffer reviews
- G2: 4.3/5 (1,008 reviews)
- Capterra: 4.5/5 (1,488 reviews)
14. Meltwater
Meltwater is a media monitoring and social intelligence platform that tracks news, social networks, blogs, and forums in real time.
With advanced sentiment analysis, AI competitor analysis, and detailed reporting, it helps companies track trends and evaluate their online reputation.
The tool offers unlimited searches and interactive dashboards to visualize data and optimize communication and digital marketing strategies.
Popular Features
- User-Friendly Interface: Easy navigation and quick access to the platform’s core features.
- Media Intelligence for PR: Monitors over 300,000 sources including social media, TV, radio, and print publications, providing comprehensive media coverage insights.
- Social Listening and Analytics: Tracks over 200 billion online conversations with unlimited queries, while identifying relevant influencers and communities.
- Influencer Management: Houses a global database of over 35 million influencers, simplifying campaign management and measuring partnership impact.
Limitations
- Some feedback suggests that the boost function doesn’t work properly, requiring users to adjust settings elsewhere.
- Reviews show that missing stats on Measure, like average reach or followers gained, hinder reporting.
Pricing
- Contact sales team for price information.
Meltwater reviews
- G2: 4.0/5 (2,227 reviews)
- Capterra: 4.0/5 (96 reviews)
15. Metricool
Metricool is a social media and digital campaign management platform. It lets you analyze metrics, schedule posts, and track online advertising all in one place.
With an intuitive dashboard, it helps social media managers and businesses optimize their content and advertising strategies.
Popular Features
- Affordable Pricing: Plans and tools designed for businesses of all sizes.
- Online Advertising: Centralizes campaign analysis for Facebook Ads, Google Ads, and TikTok Ads, allowing you to view all advertising and social media data in one dashboard.
- Competitor Analysis: Simplifies competitor and influencer research, providing insights to benchmark your brand and evaluate strategic partnerships.
- Social Media Reports: Generate automated and customizable reports with just a few clicks for performance monitoring and client presentations.
Limitations
- Some point out that the auto-renewal process is frustrating, with no prior notice before charges are processed.
- A few users think that scheduled posts don’t perform as well as organic ones, impacting engagement rates.
Pricing
- Free: Planning up to 50 pieces of content per month, analysis of 5 competitor profiles, access to analytics with 3 months of historical data.
- Starter: $22 per month – Management of all your brands’ social media accounts, analysis of 100 competitor profiles, access to analytics with unlimited historical data.
- Advanced: $54/month – Schedule unlimited pieces of content, customizable templates for reports, post approval system.
- Custom: Contact the sales team.
Metricool reviews
- G2: 4.5/5 (69 reviews)
- Capterra: 4.5/5 (89 reviews)
The Ultimate BuzzSumo Alternative Should Scale Your Marketing
BuzzSumo alternatives should have more than just the basics. Trend tracking and competitor analysis are great, but modern marketers need something that goes beyond surface-level features.
You need a platform that brings together SEO accuracy, audience insights, and content performance, all while driving scalable growth without the headache of fragmented tools.
That’s where Search Atlas truly shines: it’s the one-stop solution that ties everything together.
By unifying all these powerful features in one platform, Search Atlas lets you automate your entire SEO process with OTTO, the first AI-powered SEO agent. 🤖
Plus, you can take care of automated digital outreach and leverage other innovative tools designed to boost your results.
Don’t settle for a tool that is limiting your results, choose Search Atlas. Try our free trial today! No commitments, cancel anytime!
