With so many SEO tools available, narrowing down your choice can be a real challenge. 😖
That’s where the “Mangools vs. Ahrefs” debate comes into play. Mangools, known for its budget-friendly yet powerful SEO features, stands as a lean contender against Ahrefs, which is renowned for its robust tools.
Both tools offer valuable features like site explorer, keyword research, backlink tools, and more. But even subtle differences between them can significantly impact your results.
While Ahrefs is often favored by experts for its depth and versatility, Mangools has carved out its niche by providing accessible, affordable solutions that pack a surprising punch for smaller budgets.
So, which tool is for you? 🤔
If you’re ready to uncover the best choice for your SEO needs, read on for a thorough head-to-head comparison of their standout features!
What Is Mangools?
Mangools is an SEO platform launched in 2014 that has gained popularity for its accessible and user-friendly approach to search engine optimization. It offers a streamlined suite of tools designed to meet the needs of both beginners and experienced marketers.
While it doesn’t boast the expansive data index of competitors like Ahrefs, Mangools focuses on providing reliable insights in key areas such as keyword research, rank tracking, backlink analysis, and SERP profiling.
Its modern design and intuitive interface make it particularly appealing to those looking for effective results without needing advanced technical expertise.
Mangools Features
While Mangools focuses on 5 main tools to streamline SEO efforts, it also offers several advantages that make it a practical option for many users:
- KWFinder: A keyword research tool that helps identify valuable keywords to build effective SEO strategies.
- SERPChecker: Allows in-depth analysis of search engine result pages (SERPs) for chosen keywords, giving insights into competition and ranking difficulty.
- LinkMiner: A backlink analysis tool for monitoring and evaluating your website’s link profile.
- SiteProfiler: Analyzes domains, providing insights into competitor strategies, link velocity, and SEO metrics.
- SERPWatcher: Tracks keyword rankings over time, enabling performance monitoring and strategy adjustments.
- User-Friendly Interface: Designed with a modern, intuitive layout, making SEO tasks straightforward.
- Third-Party Metrics Integration: Works with Moz and Majestic to offer extended insights in areas like domain authority and backlink profiles.
Mangools Pricing
Mangools focuses on offering a more affordable alternative to Ahrefs, making it a convenient option for solopreneurs and small businesses. Mangools plans cater to both individual users and agencies:
- Basic plan: $36,75/month – 20 site lookups, 100 keyword lookups, 25 competitors keywords, 100 SERP lookups daily, 100k backlink rows monthly.
- Premium plan: $51,75/month – 70 site lookups, 500 keyword lookups, unlimited competitors keywords, 500 SERP lookups daily, 100k backlink rows monthly.
- Agency plan: $96,75/month – 150 site lookups, 1,200 keyword lookups, unlimited competitors keywords, 1,200 SERP lookups daily, 500k backlink rows monthly.
What Is Ahrefs?
Ahrefs, established in 2011, has become a dominant force in the SEO industry, known for its vast database and powerful crawling capabilities.
The platform crawls billions of pages daily and uses one of the most active SEO bots in the market, indexing millions of pages per minute. Ahrefs provides in-depth insights into backlinks and keywords, and finds competitors’ keyword strategies, with tools designed for site exploration, content analysis, rank tracking, and keyword research.
Despite its complexity, Ahrefs offers comprehensive educational resources to help users navigate its advanced features. It also owns the Yep search engine, further strengthening its presence in the SEO space.
While the platform is better suited for those with some SEO experience, its extensive database and tools make it valuable for users aiming to perform thorough SEO audits, monitor link profiles, and identify growth opportunities.
Ahrefs Features
Ahrefs is a broad SEO tool that offers a comprehensive range of features. Below, we’ll highlight some key features and benefits of using Ahrefs:
- Keyword Explorer: Helps identify relevant keywords, analyze search volume, and evaluate difficulty.
- Content Explorer: Discovers trending content and identifies high-performing topics.
- Site Explorer: Analyzes competitors’ backlinks, top content, and keywords.
- Rank Tracker: Monitors keyword performance over time and helps track ranking changes.
- Backlink Checker: Evaluates the quality and quantity of backlinks.
- Link Intersect: Identifies link-building opportunities by comparing competitor backlinks.
- Competitor Analysis: Offers insights into competitors’ strategies, including organic search traffic.
- Content Gap: Helps find untapped topics by analyzing competitors’ keyword rankings.
Ahrefs Pricing
Ahrefs offers four pricing plans designed to cater to different business needs:
- Lite Plan: $129 monthly – 5 projects, 6 months of history, 750 tracked keywords, 50 keyword lists, 100,000 crawl credits, 25,000 max pages per project. 500 credits per user.
- Standard Plan: $249 monthly – 20 projects, 2 years of history, 2,000 tracked keywords, 100 keyword lists, 500,000 crawl credits, 50,000 max pages per project. Unlimited credits per user.
- Advanced Plan: $449 monthly – 50 projects, 5 years of history, 5,000 tracked keywords, 200 keyword lists, 1.5M crawl credits, 250,000 max pages per project. Unlimited credits per user.
- Enterprise Plan: $14,990 yearly – 100 projects, unlimited history, 10,000 tracked keywords, 500 keyword lists, 5M crawl credits, 5M max pages per project. Unlimited credits per user.
However, some tools like report builder and content marketing toolkit are add-ons.
Mangools vs. Ahrefs: Which Is the Real Winner in 2025?
Explore how both tools offer powerful SEO features, yet their key differences can significantly impact your daily routine and results.
1. Keyword Research
KWFinder is Mangools’ keyword research tool designed for users to find long-tail keywords with low SEO difficulty.
It allows users to enter a domain or seed phrase, adjust location and language preferences, and get quick keyword results. The tool offers keyword suggestions under three tabs: related keywords, autocomplete, and questions.
Each keyword is presented with valuable data such as average monthly search volume, keyword difficulty, CPC, and competition.
Additionally, KWFinder allows users to import keywords from CSV or text files, track long-term search trends, and create organized lists of keywords for further analysis.
Ahrefs’ Keyword Explorer is a comprehensive and robust tool that provides keyword insights for billions of keywords across nine search engines, including Google, Bing, and YouTube.
The tool delivers detailed metrics like keyword difficulty, global traffic potential, search volume, and CPC, as well as a keyword idea section with various categories such as term matches, questions, and “also rank for” suggestions.
Ahrefs goes beyond basic keyword suggestions by showing position history, ad position history, and traffic share reports for pages or domains. Users can explore specific phrases, discover keyword gaps, and even monitor competitors’ keywords, making it an invaluable resource for thorough keyword research.
Winner: Ahrefs
While Mangools focuses on simplicity and ease of use, Ahrefs provides detailed metrics like keyword difficulty, global traffic potential, and historical rankings, allowing users to make more informed decisions.
2. SERP Analysis
SERPChecker is Mangools’ robust tool designed to perform detailed SERP analysis. It allows users to enter a keyword and select the location and device type (desktop or mobile) for an accurate report.
The tool provides general statistics, including the number of search results and keyword SEO difficulty, as well as a preview of how SERP features affect organic engagement.
For each top-ranked page, users can view essential data such as click-through rates, domain and page authority, and a unique Link Profile Strength metric.
Ahrefs offers a powerful SERP analysis feature integrated into its Keyword Explorer tool. After entering a keyword, users can scroll down to see a list of the top-ranking pages for that phrase, along with detailed information about each page.
Key metrics include page and domain ratings, backlinks, referring domains, estimated traffic, and keyword data for the page. Ahrefs also allows users to compare the results based on different locations or dates, offering insights into how SERP rankings change over time.
Winner: Mangools
Mangools excels in SERP analysis thanks to its seamless integration with Majestic and Moz, offering valuable metrics like citation and trust flow scores. These metrics add a distinct advantage, helping users assess link quality effectively.
3. Rank Tracking
SERPWatcher is Mangools’ powerful rank-tracking tool that helps users monitor keyword performance with ease. The setup process is simple, involving two steps: adding the domain, location, and device type, then importing or manually entering keywords from KWFinder.
The tool provides detailed insights into visibility and performance index scores, ranging from 0 to 100, which quickly show how well a site is ranking.
Additional features include top gainers and losers, estimated visits based on CTR, keyword position flow, and ranking distribution.
Ahrefs’ Rank Tracker is a comprehensive tool for monitoring rankings across over 190 locations on both desktop and mobile devices.
It allows users to import keywords via CSV or text files or manually input them. Integration with Google Search Console (GSC) enables access to historical data older than 16 months.
A standout feature is the interactive graphs, which make tracking SEO progress visually engaging. Metrics such as Share of Voice, total traffic, average position, and SERP feature rankings are displayed, with customization options for data segmentation and exporting.
Winner: Ahrefs
Ahrefs excels in rank tracking by providing exhaustive coverage of desktop and mobile rankings, along with interactive graphs that make SEO progress easy to visualize.
The platform’s segmentation options allow users to track performance by tagged keywords and compare data with competitors, making it ideal for detailed analysis.
4. Backlink Analysis
LinkMiner is Mangools’ backlink analysis tool that allows users to quickly analyze new, lost, or all backlinks with just a few clicks.
The tool offers key metrics like citation and trust flows, the number of active backlinks, referring domains, and IPs. Users can sort and filter results by different parameters, including dofollow and nofollow links.
The Link Strength metric is a standout feature, helping to assess the quality and power of each backlink. Additionally, users can preview linked websites, add backlinks to a favorites list, and export data for further analysis.
Ahrefs provides an in-depth backlink analysis feature through its Site Explorer tool. After entering a domain, users receive an overview of backlink profile data, including domain and URL authority ratings, as well as the total number of backlinks and referring domains.
Ahrefs allows users to filter backlinks by type, such as new, lost, or one link per domain. The tool displays metrics like DR and UR scores, target URLs, and anchor text.
It also includes broken link reports, internal link analysis, and a Link Intersect tool to help identify missed backlink opportunities by comparing competitor profiles.
Winner: Ahrefs
Ahrefs stands out in backlink analysis with its more detailed data and advanced features. Its Link Intersect tool helps identify valuable backlinks competitors have, giving users an edge in their link-building strategy.
5. Domain or Site Analysis
SiteProfiler is a valuable tool for evaluating the SEO health of domains or URLs. By entering your website details, you can analyze its authority through metrics from Moz, Majestic, Alexa Rank, and Facebook shares.
Site Explorer offers comprehensive insights into a website’s organic search traffic, backlink profile, and paid traffic performance. It allows users to examine website structure and conduct keyword research.
With historical keyword data and visibility into competitors’ external links and paid keyword strategies, Site Explorer provides a full picture of a website’s SEO and marketing efforts.
Winner: Ahrefs
Ahrefs’ ability to track competitors’ keywords, external links, and paid strategies makes it a highly versatile platform.
Moreover, the historical data and detailed backlink insights are valuable for uncovering long-term trends and discovering new opportunities.
6. Ease of use
Mangools stands out for its ease of use, offering a fresh, clean design that is simple yet elegant. The platform is intuitive, making navigation a breeze with each of its five tools readily accessible with a single click.
Ahrefs, while modern and visually appealing, can sometimes feel more data-heavy and complex to navigate compared to other SEO platforms.
Its design, though sleek and efficient, is focused more on delivering detailed information, which may be overwhelming for new users.
Winner: Mangools
Each of Mangools’ five tools is easily accessible with one click, making it an ideal choice for those looking for a simple, yet powerful SEO toolkit without the overwhelming complexity found in other platforms.
7. AI SEO
Mangools’ AI Search Grader is a free tool designed to evaluate and enhance your brand’s visibility in AI-powered search engines like OpenAI’s ChatGPT.
It helps analyze both your brand and competitors by measuring visibility, ranking, and providing an AI Search Score (0–100). This tool allows users to understand how their brand is perceived by AI models.
Ahrefs’ AI Content Helper assists users in optimizing their content by guiding them through the process of targeting keywords and analyzing search intent.
After inputting a target keyword, users can examine key topics present in top-ranking pages, view text snippets, and see what topics are underrepresented in their content. The tool also allows for brainstorming title tags, meta descriptions, and headings.
Winner: None of them
Neither Mangools nor Ahrefs fully leverages AI SEO or comprehensive on-page optimization, technical SEO, or tasks like press releases. While both tools offer AI-driven features, they are limited in scope and don’t yet cover the full spectrum of SEO processes.
8. Pricing
Mangools offers a more affordable option compared to many other SEO tools. However, for a more complete SEO strategy, you may need to use additional tools, like content optimizer assistant.
Ahrefs is one of the more expensive SEO tools available on the market. The pricing includes monthly fees, with additional charges for extra credits once users exceed 500 credits.
Add-ons like the Content Kit with AI content helpers and advanced reporting tools also come at an extra cost, starting at $99 per month. While the platform offers extensive features, these additional charges can add up quickly, making it a more costly option for smaller businesses.
Winner: No clear winner
Mangools is a cost-effective choice for entry-level users or smaller businesses, offering a solid range of features at an affordable price. Meanwhile, Ahrefs is priced higher, reflecting its advanced capabilities and suitability for professionals or teams.
Neither tool can be definitively deemed the winner in terms of pricing, as each offers value in different contexts. We have a more budget-friendly alternative for you, keep reading to learn more.
Search Atlas Shines in the Battle Between Mangools vs. Ahrefs
When you stack up Mangools and Ahrefs, Search Atlas really takes the lead, thanks to its game-changing innovation and AI. These tools aren’t just flashy, they’re essential for standing out and landing that top spot in today’s SEO world.
Search Atlas Features
Search Atlas brings all the essential SEO tools you need—keyword research, SERP analysis, site explorer, backlink tracking, competitor research, on-page optimization, local SEO tools, site audits, GSC integration, and more—right at your fingertips.
But here’s the cool part: it goes beyond the traditional tools. With innovative features like automation, the first AI SEO agent, tools for PR outreach, and ChatGPT-based searches, Search Atlas takes SEO to the future.
OTTO SEO
Meet OTTO, your SEO assistant that’s always a step ahead of everything you’ve seen so far.
It handles everything for you, whether it’s content optimization, technical fixes, on-page tweaks, local SEO, or even publishing press releases. But OTTO doesn’t just give you advice like other tools. It actually takes action and makes those changes for you, saving you tons of time and delivering real results without lifting a finger.
Quest
Did you know 62% of people use AI chatbots to find information? But where do these bots get their answers?
That’s where Quest comes in. We’ve created the industry’s first tool that reveals the very sources AI relies on, giving you the insider knowledge to stay ahead and ensure your product or content is featured where it matters most.
Quest lets you enter any term or question and uncover which listicles, rankings, websites, and content are used by AI for recommendations. You can then analyze these sources and create automated outreach campaigns to get your product included in relevant articles, rankings, and marketplaces like Amazon.
Outreach Tools
Search Atlas makes outreach a breeze with smart automation and easy-to-use outreach tools. What used to take weeks can now be done in just a few clicks.
Create personalized emails with customizable pitch templates, save your best-performing ones for future use, and tailor your campaigns to fit your needs.
Find contact info for top publishers, bloggers, and influencers in your niche, all in one place. It’s never been easier to scale your link-building efforts, and everything’s managed from a single dashboard.
Content Tools
While Ahrefs locks its AI content helper behind an add-on and Mangools lacks a dedicated AI content writer or optimizer, Search Atlas offers everything you need for a complete content strategy in one place.
From planning to writing and optimization, Search Atlas has you covered. The Content Planner takes strategy to the next level by analyzing keyword clusters and search volumes, while Topical Maps provide a visual roadmap for content ideas.
Plus, with Scholar, you can evaluate content depth and structure to ensure maximum relevance and rankings.
The SEO Content Assistant helps you research, write, and optimize with AI (ChatGPT or Claude), generate images, analyze competitors, and even publish directly to your site with a single click.
Search Atlas Pricing
While Mangools focuses on affordability and Ahrefs offers a robust but pricey solution, Search Atlas strikes the perfect balance.
It packs all the powerful tools you need—without the added cost of multiple subscriptions—and even includes at least one free OTTO activation with every plan:
| Starter plan | Growth plan | Pro plan | |
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 1 | 3 |
| User Seats | 2 | 3 | 5 |
| GSC Sites | 5 | 15 | Unlimited |
| GBP Accounts | 3 | 10 | 25 |
| Regular AI Quota | 100 | 250 | Unlimited |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Site Auditor Projects | 5 | 10 | 100 |
| Total Pages Crawled per Month | 50K | 100K | 10M |
| Backlink Analyzer Projects | 2 | 5 | 5 |
| Backlink Research Credit | 50K | 200K | 500K |
Breaking the Mold: Search Atlas Tops Mangools vs.. Ahrefs
If you’re choosing between an affordable tool like Mangools or a more robust option like Ahrefs, Search Atlas eliminates that dilemma. It combines everything you need in one tool: powerful features, automation, AI, and cutting-edge innovations.
While Mangools offers affordability and Ahrefs provides strength, Search Atlas brings it all together at a cost-effective price. 💰
With tools like OTTO, the first AI SEO agent, Search Atlas understands how to scale and rank in today’s SEO world.
Try all of our innovative features you won’t find anywhere else for free with your exclusive trial!
