Moz has long been a go-to for SEO, offering solid rank tracking and site audits. But without built-in content tools, it might not cover everything you need for a complete strategy.
Fortunately, there are plenty of strong Moz alternatives to explore!
We’ll break down their features, limitations, pricing, and how they compare to Moz. Let’s find the perfect tool to elevate your entire SEO process. 👇
What to Look for in Moz Alternatives
When looking beyond Moz for SEO solutions, the real challenge isn’t just replacing features but overcoming its hidden constraints. 😶🌫️
Moz falls short in local SEO tracking and competitor analysis compared to newer tools. Its smaller backlink database and less accurate keyword scores can limit results.
One of the biggest gaps is that it doesn’t integrate content creation tools. This forces you to juggle research and writing across separate platforms, slowing down your workflow.
To truly optimize your processes and enhance results, look for alternatives that close these gaps with stronger data, built-in content features, and smarter automation. ⚙️
Tools powered by AI can save time, dig deeper into insights, and give you a more complete, connected approach to growing your visibility online.
9 Best Moz Alternatives You Should Try for SEO Growth
This overview offers a comprehensive comparison of pricing, key features, reviews, and potential limitations of the top Moz alternatives in 2025.
1. Search Atlas
Search Atlas is an all-in-one SEO platform that brings strategy, automation, and content development together in one streamlined system.
It delivers full site audits, keyword tracking, backlink monitoring, and competitor analysis through an interface built for fast, focused work.
Its AI assistant, OTTO SEO, automates technical fixes, link building, press releases, and on-page updates by acting on insights to cut manual work and speed up results.
Unlike Moz, Search Atlas includes Content Genius, an AI editor that analyzes top pages and gives real-time SEO tips on keywords, structure, NLP, and internal links.
For deeper evaluation, Scholar scores content based on clarity, factual accuracy, human effort, and information gain, which helps users sharpen their pages for better search performance.
Together, these features make Search Atlas a more complete and action-driven SEO platform compared to traditional tools like Moz.
Search Atlas Popular Features
- Authority Building: Expand brand visibility through cloud stackings, press release distribution, and journalist network syndication.
- SEO Content Assistant: Manage the full content workflow by researching, drafting, editing, and optimizing with AI support, plus AI-generated images and 1-click CMS publishing.
- Keyword Research: Detect promising keywords, match them to search intent, and spot new angles for content development.
- Competitor Analysis: Explore competitor performance through tools like Site Explorer for visibility tracking and link gap analysis for backlink insights.
- On-Page SEO Optimization: Improve site structure, update metadata elements, and reinforce internal linking for better page performance..
- Technical SEO Tools: Highlight internal link structures, audit page architecture, and receive proactive alerts on site issues.
Search Atlas Limitations
- Some users say they need to limit AI quota usage before activating OTTO.
- Some of the innovative features are too advanced, but there’s dedicated support and 1-on-1 onboarding available.
Search Atlas Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | 100 |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Aggregator Network Citations | ✅ | ✅ | ✅ |
| Content Genius – AI Blog and Landing Page Generation | ✅ | ✅ | ✅ |
| Local SEO Heatmaps/Geogrids | ✅ | ✅ | ✅ |
Search Atlas Reviews
- G2: 4.8/5 (91 reviews)
- Capterra: 4.9/5 (64 reviews)
2. Ahrefs
Ahrefs is an all-in-one SEO tool designed to support marketers with keyword research, backlink analysis, and competitor insights.
Known for its vast database, it helps identify top-performing keywords, track rankings, and analyze backlink strategies, which makes it ideal for market analysis.
For content, Ahrefs assists in finding trending topics, generating content ideas, and offering insights for optimization through its Content Helper.
Ahrefs Popular Features
- Site Explorer: Analyze competitors’ backlinks, top content, organic keywords, and site structure.
- Keywords Explorer: Discover search terms, generate keyword ideas, and assess competition with detailed metrics.
- Rank Tracker: Track Google rankings across desktop and mobile, including competitor data, in 190 countries.
- Site Audit: Identify and resolve 170+ technical SEO issues with actionable recommendations.
- Content Explorer: Track trending content and link-building opportunities over time.
Ahrefs Limitations
- The plan structure limits access to a single user unless upgraded, which may not work well for teams.
- Some users have pointed out that Ahrefs’ data accuracy may fluctuate, particularly in smaller or less competitive markets.
Ahrefs Pricing
- Lite Plan: $129 per month, 5 projects, track up to 750 keywords, 100,000 crawl credits.
- Standard Plan: $249 per month, 20 projects, track up to 2,000 keywords, 500,000 crawl credits.
- Advanced Plan: $499 per month, 50 projects, track up to 5,000 keywords, 1,500,000 crawl credits.
Ahrefs Reviews
- G2: 4.5/5 (555 reviews)
- Capterra: 4.7/5 (577 reviews)
3. SE Ranking
SE Ranking is an SEO platform that provides a broad range of tools designed to help with key aspects of SEO, such as rank tracking, site audits, and competitor analysis.
The platform includes a content editor, designed to assist users in creating SEO-optimized content by providing actionable suggestions.
In addition, the content checker scans your content to identify areas for improvement, ensuring that the pages meet SEO best practices.
SE Ranking Popular Features
- Backlink Analysis Tool: Review yours and your competitors’ backlinks to build authority.
- PPC Competitor Research: Analyze competitors’ ad strategies and discover new opportunities.
- Keyword Analysis: Explore competitors’ keyword strategies and identify performance gaps.
- Competitor Website Insights: Study competitors’ strategies and uncover areas to outperform them.
- On-Page SEO Tools: Optimize page content and structure to align with SEO best practices.
SE Ranking Limitations
- The platform may struggle with handling bulk analysis for larger SEO projects.
- Some users have noted that the features are not as advanced as on more specialized platforms.
SE Ranking Pricing
- Essential: $65/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons.
- Pro: $119/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available.
- Business: $259/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons.
SE Ranking Reviews
- G2: 4.8 (1,371 reviews)
- Capterra: 4.7(284 reviews)
4. BuzzSumo
BuzzSumo is an SEO tool that doesn’t create content directly but provides the data necessary to inform effective content creation strategies.
This tool provides valuable metrics and insights into pages, which helps users identify trends, successful formats, and key influencers.
The tool is particularly useful for monitoring competitor performance and optimizing websites for more engagement.
BuzzSumo Popular Features
- Detailed Post Metrics: Analyze likes, shares, comments, and engagement by various post types.
- Competitor Performance Reports: Gain insights into your competitors’ content strategies, including their most effective formats and best publishing times.
- Content Ideas Generator: Discover hundreds of content ideas based on real-time engagement data.
- Influencer Outreach: Identify relevant influencers to amplify content and expand reach.
- Content Length Optimization: Suggests ideal content lengths for various topics based on audience engagement.
BuzzSumo Limitations
- Essential tools are only available in advanced plans.
- Requires basic knowledge of content marketing to utilize its features fully.
BuzzSumo Pricing
- Content Creation: $199 monthly – 1 user, 2 custom alerts, 2 trending feeds, and 2 years’ historical data
- PR & Comms: $299 monthly – 5 user, 5 custom alerts, 15 trending feeds, and 3 years’ historical data
- Suite: $499 monthly – 10 user, 10 custom alerts, 30 trending feeds, and 5 years’ historical data
- Enterprise: $999 monthly – 30 user, 50 custom alerts, 50 trending feeds, and 5 years’ historical data
BuzzSumo Reviews
- G2: 4.5/5 (103 reviews)
- Capterra: 4.6/5 (146 reviews)
5. Screaming Frog
Screaming Frog is a technical SEO tool primarily designed to help identify SEO issues such as broken links, duplicate content, and missing metadata by scanning a site’s structure.
The platform also provides content services through its in-house team for content creation, such as writing and digital marketing materials.
Screaming Frog Popular Features
- Duplicate Content Detection: Flag duplicate content for better SEO and user experience.
- API Integrations: Connect with Google Analytics, Search Console, and PageSpeed Insights for additional performance insights.
- Website Crawling: Analyze site structure and detect SEO issues like broken links or duplicate content.
- Redirect Auditing: Identify and resolve redirect issues, including chains and loops, for smooth site migration.
- Metadata Analysis: Check for missing, duplicate, or poorly optimized page titles and meta descriptions.
Screaming Frog Limitations
- Some users find the tool’s interface somewhat outdated.
- The crawling limitation of 500 URLs on the free version can restrict its use for larger websites.
Screaming Frog Pricing
- Free Version: Crawl up to 500 URLs with access to basic features.
- Paid Version: $259 for a yearly license – Unlimited* URL crawling and access to advanced features
Screaming Frog Reviews
- G2: 4.7/5 (95 reviews)
- Capterra: 4.9/5 (132 reviews)
6. Semrush
Semrush, established in 2008, is an extensive toolset for SEO and digital marketing, offering capabilities in keyword research, backlink analysis, content optimization, and content creation.
Its platform helps users uncover opportunities and track performance, which provides the necessary tools for scaling digital strategies.
Semrush Popular Features
- SEO Content Template: Provides recommendations on creating SEO-friendly content.
- AI Writing Assistant: Create long-form content efficiently with AI content tools.
- Keyword Analysis: Discover competitive keywords and alternative suggestions to improve content.
- Backlink Tools: Examine backlinks, assess their quality, and find growth opportunities.
- On-Page SEO Audit: Identify and fix on-site issues to enhance SEO performance.
Semrush Limitations
- It predominantly focuses on Google data, which might not be sufficient for users targeting other platforms.
- Each plan includes only one user seat, with additional users incurring extra costs.
Semrush Pricing
- Pro Plan: $139.95/month, 5 projects, tracking up to 500 keywords, and checking up to 10,000 results per report.
- Guru Plan: $249.95/month, 15 projects, tracking up to 1,500 keywords, and checking up to 30,000 results per report.
- Business Plan: $499.95/month, 40 projects, tracking up to 5,000 keywords, and checking up to 50,000 results per report.
Semrush Reviews
- G2: 4.5/5 (2,533 reviews)
- Capterra: 4.5 (2,283 reviews)
7. Frase.io
Frase is an AI-driven platform with features that integrate research, writing, and optimization to enable users to create content that aligns with search intent and maximizes on-page SEO.
The tool supports content ideation, readability analysis, and real-time optimization, which makes it a comprehensive solution for scaling content production.
Frase Popular Features
- Brief Creation: Automatically generate content outlines using insights from keyword and competitor analysis.
- Content Optimization: Evaluate content depth, keyword balance, and alignment with search intent in real time.
- SERP-Inspired Content: Generate content drafts based on high-ranking pages and keyword relevance.
- Text Editor: Compare your copy with competitors’ content to adjust your topic usage.
- Readability Analysis: Identifies areas to simplify or strengthen content based on natural language patterns.
Frase Limitations
- Content suggestions may be inaccurate without detailed keyword input.
- Occasional inconsistencies in SERP data could affect the quality of content briefs.
Frase Pricing
- Basic: $45/month – 1 user, 30 research documents, unlimited AI words, 1 site tracking, Rank-Ready AI Docs from $3.50 each
- Team: $115/month – 3 users (add more at $25/month each), unlimited research documents, unlimited AI words, track unlimited sites, Rank-Ready AI Docs from $3.50 each
- Enterprise: Custom – Unlimited users, custom workflows, advanced security, dedicated manager, onboarding, and integrations
Frase Reviews
- G2: 4.7/5 (296 reviews)
- Capterra: 4.8/5 (334 reviews)
8. SEO PowerSuite
SEO PowerSuite is a comprehensive SEO platform with tools for content optimization, site analysis, and backlink tracking, which make it easier to improve overall search engine rankings.
SEO PowerSuite’s Website Auditor features a Content Editor that helps create SEO-friendly content with keyword suggestions, optimization tips, and competitor insights.
SEO PowerSuite Popular features
- Content Editor: Provides tools for crafting SEO-friendly content with keyword recommendations and optimization checks.
- On-page Optimization: Analyzes and suggests improvements for critical on-page elements like meta tags and headers.
- Backlink Insights: Tracks and manages backlinks, which identify growth opportunities.
- Keyword Analysis: Delivers detailed keyword reports, showing search volume and competition insights.
- Competitor Benchmarking: Examines competitor websites to highlight areas for SEO improvement.
SEO PowerSuite Limitations
- Some users may find the desktop-based system less flexible compared to cloud-based solutions.
- The advanced features could require a learning curve for those unfamiliar with SEO software.
SEO PowerSuite Pricing
- Free Plan: 500 URLs to crawl, 1100 link auditing, 1000 link prospects, monitor 1 competitor per project
- Professional Plan: $60/month, unlimited URLs to crawl, unlimited link auditing, unlimited link prospects, monitor 5 competitors per project
- Enterprise Plan: $140/month, unlimited URLs to crawl, unlimited link auditing, unlimited link prospects, monitoring 40 competitors per project, white-label reports, scheduling reports, and report delivery
SEO PowerSuite Reviews
- G2: 4.6/5 (548 reviews)
- Capterra: 4.5/5 (378 reviews)
9. WriteSonic
WriteSonic is an AI-powered content generation platform that allows users to create structured content quickly. WriteSonic offers AI-driven tools that support the creation of articles, social media posts, and more, with customization options for tone and style.
WriteSonic Popular Features
- Self-Learning AI Agents: Improves content creation based on user feedback.
- Factual Content: Generates content grounded in verified information for better reliability.
- Multiple Content Creation Formats: Supports creation across text, images, and audio.
- Customizable Templates: Let users design templates to fit specific content styles.
- Content Performance Analytics: Offers insights into content performance to guide optimization.
WriteSonic Limitations
- It might struggle with content on highly specialized topics.
- Word usage can be high, so users need to monitor quota consumption closely.
WriteSonic Pricing
- Free Plan: 500 word count limit, 2 reports daily, 10 rephrases daily, 3 sparks daily
- Premium Plan: $30/month – Unlimited count limit, unlimited reports, unlimited rephrases, 5 sparks daily, 1 critique per day
- Premium Pro: $36/month – Everything in premium, 50 sparks per day, 3 critiques per day
WriteSonic Reviews
- G2: 4.7/5 (2,026)
- Capterra: 4.8/5 (2,097 reviews)
Your Search for the Perfect Moz Alternative Ends Here
Finding an SEO tool that truly does it all isn’t easy. Managing separate platforms for research, writing, and tracking fragments your workflow and drives up your costs. 💸
What if you had everything in one place? Research, content creation, and performance tracking, all working together seamlessly and fitting within your budget.
That’s exactly what Search Atlas is built for! 🦾
Push automation even further with OTTO SEO, which helps you streamline keyword discovery, apply NLP insights, and support both on-page and off-page strategies with ease.
Finally, the all-in-one SEO platform you have been waiting for is here. Try Search Atlas for free today (cancel anytime). ✨
