Marketers often compare Moz vs Ubersuggest to simplify SEO without sacrificing performance. Ubersuggest focuses on budget-friendly plans and step-by-step workflows, while Moz delivers deeper insights and industry-trusted metrics. The real difference lies in how each one drives execution.
This breakdown explores how they perform in keyword research, technical audits, backlink analysis, and competitor tracking to reveal which tool drives stronger SEO results. Looking beyond the basics? We will highlight a smarter option that combines automation, advanced tools, and a user-friendly experience built for stronger SEO impact. 🦾
What Is Moz?
Moz is an SEO software suite that delivers keyword data, backlink insights, and site health evaluations in one interface. The platform runs detailed audits, tracks keyword positions, and collects link metrics across thousands of indexed domains. Each tool in Moz contributes to SEO planning through historical data, ranking trends, and domain-level performance analysis.
What Are Moz Popular Features?
Moz focuses on site credibility and backlink evaluation. Its tools offer insights into link profiles, authority signals, and domain strength.
- Keyword Explorer: Analyze search intent, filter keyword suggestions, and access a database with over 1.25 billion related queries.
- Link Explorer: Examine total backlinks, review anchor text patterns, and trace linking domains that affect ranking performance.
- Site Crawl: Identify indexing barriers, detect duplicate pages, and flag structural issues through regularly scheduled site scans.
- Domain Authority Checker: Track domain-level authority scores and assess ranking strength across target search landscapes.
- True Competitors: Locate ranking rivals, compare shared keyword targets, and highlight domains competing for similar search visibility.
What is Moz Pricing?
Moz offers multiple subscription plans that scale from basic tool access to advanced functionalities. The pricing structure supports monthly or annual billing.
- Starter Plan: $39 per month, 1 user, 1 tracked site, 50 tracked keywords, 20K pages crawled.
- Standard Plan: $79 per month, 1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled.
- Medium Plan: $143 per month, 2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled.
- Large Plan: $239 per month, 3 users, 25 tracked sites, 3,000 tracked keywords, 5M pages crawled.
What Is Ubersuggest?
Ubersuggest is an SEO platform that delivers keyword metrics, traffic estimates, and optimization data for search visibility. The tool highlights content gaps, reveals ranking trends, and surfaces new opportunities using a visual, structured interface. Each feature provides accessible insights into domain performance, content quality, and keyword potential across search markets.
What Are Ubersuggest Features?
Ubersuggest centers on keyword research and competitive insights. Its features help uncover content opportunities, track rankings, and analyze SEO performance.
- Keyword Research: Explore keyword variations, evaluate search volume, and compare SEO difficulty for short- and long-tail terms.
- Competitor Analysis: Examine traffic sources, uncover top-ranking content, and track keyword strategies from rival domains.
- Site Audit: Scan websites for technical SEO issues, indexability problems, and on-page elements affecting performance.
- Backlink Analysis: Identify referring domains, measure link quality, and locate backlink gaps across similar content.
- AI Writer: Generate article drafts or outline ideas using keyword prompts and basic topic context.
What Is Ubersuggest Pricing?
Ubersuggest lets you start for free and scale up with affordable monthly or one-time lifetime pricing.
- Individual: $12/month – 1 user, 1 domain, 150 searches/day, 5 competitors/domain, 1,000 page scans/domain, 125 tracked keywords/domain, export images, CSV, and PDF.
- Business: $20/month – 2 users, 7 domains, 300 searches/day, 10 competitors/domain, 5,000 page scans/domain, 150 tracked keywords/domain, unlimited locations/domain, export images, CSV, and PDF.
- Enterprise: $40/month – 5 users, 15 domains, 900 searches/day, 15 competitors/domain, 10,000 page scans/domain, 300 tracked keywords/domain, unlimited locations/domain, export images, CSV, and PDF.
Moz vs. Ubersuggest: Which One Supports Strategic SEO Execution?
From core functionalities to unique strengths, we will break down exactly what each tool delivers to support data-driven SEO strategies, streamline daily workflows, and enhance long-term search performance.
1. Domain Overview
Moz Domain Overview displays a website Domain Authority alongside total backlinks, linking root domains, and top referring pages. The score reflects the site ranking potential using a logarithmic scale from 1 to 100. Moz calculates it with a machine learning model based on backlink volume, link quality, and domain relevance.
Ubersuggest Domain Overview shows organic traffic trends, keyword rankings, and backlink data in one interface. It estimates ranking difficulty and highlights top-performing pages and keywords for the analyzed domain. The feature supports competitive research by revealing how other sites earn visibility and where new keyword or content opportunities exist.
The winner for domain overview is Moz.
Moz offers a more accurate domain authority model using proprietary machine learning and trusted metrics built over time. Its Domain Overview integrates backlink quality, root domains, and ranking signals into a reliable score.
2. Keyword Suggestions
Moz offers a Keyword Explorer tool with over 1.25 billion keyword suggestions, grouped by relevance, difficulty, and search volume. The tool supports content planning with custom lists, SERP feature tracking, and intent-based filters. It highlights keyword gaps and organic CTR to help identify reachable opportunities aligned with user behavior and ranking potential.
Ubersuggest keyword research tool presents search volume, CPC, competition score, and seasonal trend charts. It generates suggestions from seed terms or competitor domains and visualizes clusters through keyword maps. The platform scans existing rankings to surface related terms, which makes it easier to identify opportunities tied to real traffic patterns.
The winner for keyword suggestions is Moz.
Moz delivers deeper keyword analysis using refined metrics like organic CTR, ranking probability, and intent segmentation. Its database supports more accurate filtering and prioritization through difficulty scoring and SERP feature detection.
3. Site Audit
Moz scans for technical SEO issues like broken links, duplicate content, and missing tags across every indexed page through its site audit tool. It evaluates page speed, content structure, and metadata to flag performance risks. The system prioritizes each issue by impact and provides targeted recommendations for correction based on SEO best practices.
Ubersuggest audits entire websites for issues affecting SEO and user experience, which includes slow-loading pages, crawl errors, and mobile problems. The tool ranks errors by severity and offers repair suggestions in a simplified dashboard. It examines metadata, page structure, and accessibility to support performance and indexability improvements.
The winner for site audit is Moz.
Moz delivers deeper technical diagnostics, scoring issue severity based on search impact and long-term SEO value than Ubersuggest. It monitors website health continuously and analyzes each page’s structure, content quality, and ranking potential.
4. Backlink Overview
Moz provides a Link Explorer tool that reports linking domains, anchor text, spam scores, and link changes over time. It highlights new and lost links, visualizes link trends, and evaluates authority through Domain Authority. The Link Intersect tool compares competitor backlinks to uncover shared sources and unique linking opportunities in one interface.
Ubersuggest displays backlink metrics in a streamlined format, including total links, referring domains, and domain authority scores. Graphs show backlink growth or decline, and export options allow further analysis across other SEO tools or integrated reports.
The winner for backlink overview is Moz.
Moz provides more detailed backlink analysis using refined metrics like spam score, link equity, and Domain Authority. The tool emphasizes link quality over volume, which makes it easier to prioritize high-impact link opportunities.
5. Competitive Analysis
Moz uses SERP-based tools like True Competitor to uncover domains competing for the same keywords. It measures overlap in rankings, backlink profiles, and content focus. Rivalry scores quantify direct competition, while traffic lift estimates and keyword gaps help refine targeting and guide updates to outperform similar domains in search results.
Ubersuggest identifies competing websites by analyzing shared keywords, estimated traffic, and backlink patterns. It presents keyword gaps and overlap in side-by-side charts, which helps reveal missed opportunities. Clicking into any domain uncovers page-level performance and keyword rankings, which supports comparative evaluation of search visibility.
The winner for competitive analysis is Moz.
Moz delivers deeper competitor insights through overlap scoring, ranking position gaps, and traffic potential estimates. Its tools focus on actual SERP competition, not just similar websites.
6. Pricing
Moz offers tiered pricing with plans designed for growing SEO needs, from basic research to advanced campaign management. While more affordable than enterprise platforms, the cost still challenges freelancers or small teams seeking full access.
Ubersuggest provides low-cost monthly and lifetime plans along with a limited free version. Its pricing suits beginners or small teams focused on basic SEO tasks. Though affordable, the platform lacks in features needed for scalable, insight-driven SEO campaigns.
There is no clear winner for pricing.
Moz offers deeper capabilities but requires a higher investment, while Ubersuggest keeps costs low but limits strategic execution. Neither platform strikes a perfect balance. Modern SEO solutions combine advanced tools, actionable insights, and accessible pricing.
Moz vs. Ubersuggest: Search Atlas Is the Clear Better Choice
Moz and Ubersuggest offer solid features, but neither provides the unified SEO experience modern teams demand. As SEO grows more complex, Search Atlas stands out with an all-in-one platform that automates tasks, integrates key data sources, and stays budget-friendly.
Search Atlas Features
Search Atlas centralizes SEO tools into one interface that supports audits, keyword tracking, competitor research, and link management. The platform emphasizes usability and performance, which allows efficient workflows without switching between tools.
OTTO SEO
OTTO is the built-in AI assistant that automates technical fixes, content improvements, citation building, and local SEO actions. It interprets diagnostic data and applies SEO changes directly, which replaces manual input with real-time execution. OTTO supports hands-off management while improving performance, which makes the automation accessible across core SEO functions.
Domain Authority Metric
Search Atlas uses Domain Power (DP) to measure site authority based on verified keyword rankings and organic traffic from Google Search Console (GSC). Unlike backlink-only scores, DP reflects how Google evaluates domains. The metric helps identify high-impact link sources by highlighting sites with proven search visibility and performance influence.
Keyword Research
Search Atlas includes multiple tools for keyword discovery and targeting. The Keyword Research Tool evaluates volume, difficulty, CPC, and intent across 5.2 billion terms. The Keyword Magic Tool organizes related phrases to guide topic development. Keyword Gap compares rankings with competitors to uncover missed terms and improve visibility across regions.
Competitor Analysis
Search Atlas offers competitive insights through Site Explorer and Traffic Insights, which shows keyword rankings, backlink profiles, and traffic sources. The platform highlights keyword gaps and missed link opportunities with comparison tools.
The Topical Dominance feature measures how thoroughly a site covers specific subjects compared to competitors, which reveals content gaps where adding new pages boost relevance and authority in search.
Backlink Analysis
Search Atlas offers a full suite of backlink tools. Backlink Analyzer reviews each link’s authority, relevance, and quality. Backlink Comparison shows where competitors gain stronger links. The Backlink Gap tool highlights missed opportunities.
WILDFIRE, powered by OTTO SEO, is an integrated backlink exchange that connects you with vetted domains for safe, scalable link growth. Its 2-for-1 model lets you place two outbound links in exchange for one high-quality inbound link, which strengthens your backlink profile.
Site Audit
Search Atlas includes a full technical audit tool that checks for issues like schema errors, performance bottlenecks, broken links, indexation problems, and redirect conflicts. OTTO SEO handles automatic fixes for detected errors and sends real-time alerts when new problems arise.
Search Atlas Pricing
Search Atlas offers tiered plans designed for individual users, agencies, and multi-site operations. Every plan includes free OTTO SEO activation, which allows access to automation features without added cost.
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | 100 |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| On-Page In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Backlink Analyzer Projects | 2 | 5 | 5 |
| Total Pages Crawled per Month | 50K | 100K | 10M |
Search Atlas: Where Automation Meets Real SEO Strategy
Ubersuggest offers speed and accessibility, but limited depth often stalls progress as SEO needs evolve. Moz delivers reliable insights and trusted metrics, yet pricing and complexity overwhelm leaner teams.
Search Atlas simplifies execution without sacrificing power. The system accelerates output, sharpens decision-making, and supports long-term growth across all levels of SEO strategy.
Choose clarity, scale, and performance with streamlined SEO execution. Start your free 7-day trial today! No commitment, cancel anytime.
