The Search Atlas SEO software platform is built for agencies, content teams, and digital marketers managing technical SEO, keyword research, and content strategy. Search Atlas SEO combines automation, live SERP tracking, and AI-powered tools to streamline SEO execution.
Search Atlas core features are OTTO SEO, which automates site optimization, Keyword Research, that uncovers high-intent opportunities, and Content Genius, which supports semantic content creation. Search Atlas pricing starts at $99 per month, with additional plans available for larger teams up to $399 per month. A 7-day free trial is included with full feature access.
A main Search Atlas pro is the unified and automated interface for managing all core SEO functions. A main con is the learning curve that comes with the Search Atlas OTTO depth, although built-in guidance and support ease adoption.
What is Search Atlas?
Search Atlas is an AI-powered SEO platform that centralizes keyword research, content optimization, site audits, and backlink tracking into one unified system. The Search Atlas platform supports agencies and enterprises managing multiple campaigns, offering end-to-end solutions for scalable SEO execution.
Search Atlas uses its proprietary AI engine, OTTO SEO, to automate tasks across technical, on-page, and off-page SEO. The platform delivers tools for creating optimized content, conducting technical audits, discovering keyword opportunities, and managing link building.
The Search Atlas SEO tool is built to simplify complex workflows through AI-guided automation. Its focus on scalable performance, intuitive UX, and full-funnel optimization makes the Search Atlas AI platform effective for teams aiming to grow traffic and outperform competitors in organic search.
What is the History of Search Atlas?
Search Atlas launched in 2022 as an AI-powered SEO platform developed by the team at LinkGraph, a company founded by Manick Bhan in the United States. The platform unifies keyword research, local SEO, content optimization, technical audits, and link building into a single system.
In 2023, Search Atlas introduced OTTO AI to automate core SEO functions across content workflows, audit execution, and backlink strategies. This development positioned the platform as a scalable solution for agencies and enterprises managing complex digital ecosystems.
In 2024, the company acquired Signal Genesys, a digital PR and reputation management tool. This acquisition expanded the Search Atlas capabilities into press syndication, brand authority building, and local SEO performance.
Search Atlas continues to evolve under the leadership of Manick Bhan. With a background in machine learning, technical SEO, and growth automation, he built the platform to eliminate tool fragmentation and scale SEO impact through AI-driven precision.
Who is Search Atlas Tool For?
Search Atlas is for SEO professionals, content marketers, e-commerce brands, and agencies managing multi-site campaigns. The platform fits teams that need to streamline SEO workflows, reduce tool fragmentation, and automate repetitive tasks.
Agencies, consultants, and in-house marketers use Search Atlas to manage campaigns, scale content strategies, and centralize reporting. The Search Atlas platform integrates with tools like WordPress and Shopify to support SEO across storefronts.
Search Atlas combines enterprise-grade features with accessible pricing. Its intuitive interface and AI automation make it practical for startups and small teams focused on efficiency and search growth.
What are the Search Atlas Features?
There are 32 main Search Atlas features built to support keyword research, technical audits, backlink strategy, local SEO, and AI-assisted content creation. The 32 main features of Search Atlas are listed below.
1. Search Atlas OTTO SEO
Search Atlas OTTO SEO is an AI-powered automation tool that supports technical audits, content updates, local listings, backlink building, and semantic improvements at scale. The OTTO SEO assistant deploys changes directly to your website after a one-time pixel installation.
The OTTO SEO assistant audits your website, identifies issues, recommends improvements, and applies fixes and updates automatically. OTTO automates manual SEO tasks like fixing meta tags, optimizing internal links, adjusting canonical tags, and rewriting titles and descriptions.
The OTTO SEO system learns about your brand through your Knowledge Graph inputs. After connecting your Google Search Console (GSC), OTTO SEO starts prioritizing changes based on live ranking signals. It improves your website health, semantic coverage, content performance, and authority across every page.
To use OTTO SEO, activate your Search Atlas account and place the OTTO pixel in your website header. Once installed, OTTO SEO begins scanning your website, applying optimizations, and deploying live changes upon approval.
OTTO SEO streamlines repetitive SEO tasks for agencies and in-house teams, driving sustained growth in visibility, rankings, and user engagement. All activity happens directly within the Search Atlas dashboard, which ensures full control and transparency over every optimization.
2. Search Atlas OTTO Google Ads
Search Atlas OTTO Google Ads builds complete Google Ads campaigns using AI trained on live performance data. The system analyzes website content, business goals, and target markets to generate optimized ad campaigns in minutes.
OTTO Google Ads connects directly to both the website and the Google Ads account. After syncing, OTTO Google Ads identifies top keyword themes, creates structured ad groups, selects high-performance terms, and writes tailored ad copy.
OTTO Google Ads automates every stage of campaign creation. It identifies search themes based on the website content, selects high-converting keywords, writes multiple ad variations, and organizes ad groups for relevance and ROI.
Search Atlas OTTO Google Ads reduces manual workload and delivers ready-to-launch campaigns in just a few clicks. The tool simplifies Google Ads management while supporting stronger performance, faster delivery, and scalable workflows for client-facing teams.
To use OTTO Google Ads, connect a verified Google Ads account and submit a website domain. The tool scans the site, extracts relevant page-level information, and builds campaign assets tailored to specific conversion goals.
Once ready, campaigns appear inside the Search Atlas Ads Dashboard for review and launch. OTTO continuously refines ad copy, keywords, and group structure based on campaign results to maintain performance.
3. Search Atlas Link Building Outreach and Digital PR Tool
Search Atlas Link Building Outreach and Digital PR Tool manages outreach campaigns, link prospecting, and HARO-style pitching from one dashboard. Link Building Outreach and Digital PR system helps scale link building using automated filters, scheduled follow-ups, and centralized messaging.
The outreach tool finds link opportunities based on traffic, category, domain rating, and region. A shared blacklist removes flagged domains across campaigns. Each pitch is personalized and tracked, from send to reply. The HARO Automation feature connects your brand topics with real journalist queries. It sends expert answers and monitors response status.
The campaign tracker groups clients, folders, and outreach activity. Quest PR Finder highlights media sources referenced by AI tools, which helps teams target sites that improve authority.
To launch a campaign, activate OTTO SEO in a project, go to the “Authority Building”, select the “Digital Outreach” section, and create a campaign. Apply filters, select a template, approve HARO drafts, and track placements in real time.
4. Search Atlas Keyword Research
The Search Atlas Keyword Research Tool is a feature built for discovering keyword opportunities, evaluating ranking difficulty, and guiding scalable SEO and PPC strategy. The Search Atlas Keyword Research Tool provides access to over 5.2 billion keywords, which includes exact-match terms, long-tail variations, and question-based queries.
The Keyword Research Tool includes search volume, CPC, competition level, search intent, and keyword difficulty. The tool calculates Keyword Difficulty based on backlink profiles, on-page content quality, and PageRank values from top-ranking domains.
The Search Atlas Keyword Research Tool offers advanced filters for language, location, keyword type, and intent. It includes keyword lists and tagging features to support campaign planning and manage large sets of terms across projects.
To use the Search Atlas Keyword Research Tool, enter one or more keywords in the input field. Separate terms with commas to analyze multiple ideas. Select your target location and language, then click “Search” to generate a keyword report.
5. Search Atlas Keyword Magic Tool
The Search Atlas Keyword Magic Tool is an AI-powered keyword expansion engine built to accelerate discovery. The Search Atlas Keyword Magic Tool analyzes any seed keyword and generates semantically related terms, which include long-tail variations, alternative phrasings, and topic-adjacent ideas often missed in manual research.
Each suggestion includes search volume, CPC, PPC difficulty, and intent classification to guide both SEO and paid strategies. The Search Atlas Keyword Magic Tool uses real-time SERP data to surface keywords with commercial, transactional, and informational value, which helps teams align content with user goals.
The Search Atlas Keyword Magic Tool supports better content targeting, faster brief creation, and smarter ad performance. Teams use the tool to uncover new opportunities, reduce research time, and build high-converting campaigns from a single seed term.
To use the Keyword Magic Tool in Search Atlas, select “Keyword Magic Tool” in the left-side navigation bar. Enter a seed keyword into the input box, choose a target location, and run the search. The Keyword Magic Tool displays related keywords with full metric details to support content optimization, PPC planning, and SEO growth.
6. Search Atlas Keyword Gap Tool
The Search Atlas Keyword Gap Tool is a competitive analysis feature designed to uncover high-value keywords that competitors rank for but your domain does not. It compares up to six domains side by side to highlight ranking gaps, shared terms, and unique growth opportunities.
The Keyword Gap tool segments keywords into Keyword Gap, Keywords in Common, Keyword Opportunities, Unique Keywords, and All Keywords. The tool builds each view using real-time SERP data and includes metrics like volume, difficulty, and intent.
The Keyword Gap tool helps teams refine content targeting, expand topic coverage, and defend high-performing positions. Insights from gap analysis guide new content production, boost existing rankings, and support long-term SEO planning.
To use the Keyword Gap Tool, go to the “Keywords” section and select “Keyword Gap Tool.” Enter your primary domain, add up to five competitor domains, and run the comparison in “Analyze Keywords”. Explore the keyword views to identify missed opportunities.
7. Search Atlas Backlink Gap Analysis
The Search Atlas Backlink Gap Analysis Tool identifies linking domains that point to competitor websites but not to your own. It compares backlink profiles across up to six domains, highlighting opportunities to build authority through focused outreach.
The tool displays linking domains side by side, along with metrics such as Domain Authority, spam score, and trust flow. The system reveals which referring domains support the ranking of your competitors and where your backlink profile falls short.
The Search Atlas Backlink Gap Analysis helps users prioritize outreach by surfacing high-quality, relevant websites that already link to similar content. Teams use these insights to target proven link sources, improve authority signals, and build a stronger off-page SEO strategy.
To use the Backlink Gap Analysis Tool, navigate to the “Backlinks” section and select “Link Gap Analysis”. Enter your domain and up to five competitors. Choose whether to analyze by root domain, subdomain, or specific URL. The tool returns a detailed list of linking domains with metrics and linking pages for each competitor.
8. Search Atlas Backlink Research
The Search Atlas Backlink Research Tool is a link intelligence system built to analyze backlink profiles across any domain, subdomain, or specific URL. It uncovers linking domains, anchor text patterns, link types, and page-level metrics to support SEO audits and link-building strategy.
The Backlink Research tool tracks total backlinks, referring domains, new and lost links, and spam signals. Each link entry includes domain authority, trust metrics, anchor usage, and link equity classification.
SEO teams use the Backlink Research Tool to monitor backlink health, detect spammy or toxic signals, and locate opportunities for new link acquisition. It supports competitive benchmarking by analyzing where other sites are earning links and highlighting gaps or trends in authority signals.
To use the Backlink Research Tool, go to the “Backlinks” section and select “Backlink Research.” Enter the domain, subdomain, or page to scan. The Backlink Research tool generates a complete backlink report with sortable metrics and visual data views for deeper link profile evaluation.
9. Search Atlas Backlink Profile Comparison
The Search Atlas Backlink Profile Comparison Tool is a competitive analysis feature that compares backlink metrics across up to six domains. It displays side-by-side data on Domain Authority, Page Authority, total linking domains, referring pages, anchor usage, and link types.
The Backlink Profile Comparison tool highlights strengths and weaknesses in off-page signals, uncovers strategic gaps, and reveals opportunities to improve link acquisition. Teams use the comparison to benchmark authority, assess link quality, and strengthen off-page SEO strategy.
The system pulls real-time metrics for each domain and organizes them into a unified view. This allows for easy analysis of domain strength, link diversity, and anchor distribution across multiple competitors.
To use the Backlink Profile Comparison Tool, go to the “Backlinks” section and select “Compare Backlinks.” Enter your domain and up to six competitors, then click “Analyze Links”. The tool returns a detailed table comparing core link metrics across all domains for strategic planning.
10. Search Atlas WILDFIRE
Search Atlas WILDFIRE is a backlink exchange engine developed by Search Atlas to help SEO teams earn contextual, high-authority links faster. The tool uses a 2:1 exchange model that prioritizes topical alignment and verified domain quality.
WILDFIRE scans your content and Domain Power (DP) to match it with relevant sites in the network. For every two outbound links you place, you get one backlink from a trusted, topically aligned domain. All matches are manually reviewed for relevance and authority.
The system accelerates link building by automating partner discovery and ensuring link placements meet SEO quality standards. WILDFIRE delivers up to 10 backlink opportunities per week, helping teams build authority without relying on cold outreach or paid placements.
To access WILDFIRE, open an active OTTO project and go to the “Authority Building” section. Select “WILDFIRE” to review link offers and manage your queue. To turn off incoming links from the network, open OTTO settings, go to the Experimental Hub, and disable WILDFIRE.
11. Search Atlas Site Auditor
Search Atlas Site Auditor Tool is a technical SEO scanner built to evaluate website health, crawlability, and indexability. The Search Atlas Site Auditor Tool scans all pages under a domain and identifies issues that block search engine access, limit visibility, or reduce performance.
The Site Auditor tool categorizes issues by severity and scope, with detailed insights into crawl errors, non-indexable pages, redirect loops, and duplicate metadata. Each flagged issue includes a recommended fix and an explanation of its impact on rankings.
The tool helps maintain a search-engine-friendly structure by ensuring that all content remains accessible and optimized. Teams use the Search Atlas Site Auditor to track site health over time, uncover technical blockers, and prioritize tasks by SEO impact.
To run an audit, go to “OTTO & Audit,” select “All audits,” enter your domain, and adjust crawl settings such as user agent, depth, and frequency. Click “Audit Site” to begin the scan. Review the results, follow “How to Fix” instructions, and resolve flagged issues to improve your website health score.
12. Search Atlas On-Page Audit
The Search Atlas On-Page SEO Audit Tool is a content and technical optimization engine designed to analyze individual pages for authority, content, technical health, and user experience. The Search Atlas On-Page SEO Audit Tool scans any URL and delivers a full report based on the target keywords you choose.
The On-Page SEO Audit tool analyzes metadata, content structure, image performance, internal linking, keyword usage, and page speed. Each audit includes content and technical scores, with precise recommendations to improve rankings and on-page performance.
The Images tab checks file size, format, and alt text. Internal links are reviewed for structure and broken redirects. Benchmarking compares your page against competing URLs targeting the same terms to highlight optimization gaps.
To run an On-Page audit, open the “Content” section and select “On-Page SEO.” Enter a URL, choose up to three keywords, and select the target country. For multiple audits, use “Audit Pages in Bulk” and upload the CSV template.
13. Search Atlas GSC Performance
The Search Atlas GSC Performance Tool connects GSC and Google Analytics (GA4) into a unified SEO performance dashboard. The GSC Performance Tool tracks impressions, clicks, CTR, and average rank across all verified properties using daily data.
The tool filters results by branded terms, SERP position, page group, and query type. Each report shows keyword trends, top-performing URLs, and keyword cannibalization issues based on shared queries. Teams use the GSC Performance Tool to compare traffic by page, discover hidden keyword potential, and monitor ranking shifts.
To use GSC Performance, go to the “Site Metrics” tab and “GSC Performance” section. Connect your GSC and GA4 accounts, choose which properties to track, and apply filters by country or traffic source. Review the performance dashboard to explore movement charts, traffic values, and keyword overlap by URL.
14. Search Atlas Content Genius
Search Atlas Content Genius is an AI-powered content editor built for semantic SEO. The Content Genius platform delivers content that matches how search engines evaluate language, structure, and intent at the passage and heading level.
Content Genius creates structured, search-optimized articles using live SERP data, NLP analysis, and integrated keyword research. Content Genius improves on-page alignment, expands semantic depth, and increases content relevance using real-time SERP inputs and NLP signal matching.
The Content Genius editor applies AI-driven SEO modeling to generate optimized content. It combines topic clustering, keyword mapping, contextual scoring, and semantic visual generation. Content Genius highlights which changes matter most for performance and visibility.
Content Genius includes Write Yourself, Write With AI, and Write With AI In Bulk workflows to support everything from manual writing to large-scale automation. It applies brand context with AI Folders, adapts tone automatically, and generates images that match your topic.
To use Content Genius, go to the “Content” tab and select the “Content Genius” section. Choose “Write With AI,” then input your topic, keywords, and target country. Use the SEO panel to improve your Content Score by adjusting keyword targets, structural elements, and depth.
15. Search Atlas Scholar
Search Atlas Scholar is a semantic evaluation tool that scores written content based on how search engines interpret language, quality, and relevance. Scholar analyzes page content using ranking signals extracted from Google’s content systems and scoring models.
The Scholar tool measures how closely a draft matches structural, semantic, and contextual criteria used in search evaluation. The Scholar system applies Google Page Quality standards to assess content accuracy, coherence, depth, and topical alignment.
Scholar tool uses semantic heuristics and language analysis to identify whether a draft meets algorithmic expectations for expertise and intent clarity. Each Scholar report breaks down ranking performance across categories tied to real-world SERP behavior.
To use Scholar, open the “Content” tab and select the “Scholar” section. Select a primary keyword and set the associated landing page. Scholar then generates a report with numeric scores, ranking signal coverage, and recommendations for rewriting.
16. Search Atlas Content Planner
Search Atlas Content Planner is a keyword clustering and topic generation tool that creates content plans from a single seed keyword. Search Atlas Content Planner organizes search terms by semantic relationship, search intent, and opportunity metrics.
The Content Planner system analyzes a primary keyword and generates over 300 clusters grouped by topic and intent. Content Planner filters these groups using homepage context and location targeting to surface relevant, high-impact ideas.
The Content Planner tool transforms keyword research into structured, rank-focused content maps. Search Atlas Content Planner supports content teams building SEO strategies across multiple regions or verticals.
To use Content Planner, open the “Content” tab and select the “Content Planner” section. Input your seed keyword, homepage URL, and region. Click “Generate Keyword Clusters” to begin processing. Each result includes volume, competition, and search intent to guide writing priorities.
17. Search Atlas Topical Map Generator
Search Atlas Topical Map Generator is a content strategy tool that creates organized topical outlines from a single keyword. Search Atlas Topical Map Generator structures subtopics, long-tail keywords, and article titles into clusters grouped by semantic relevance.
Topical Map Generator transforms a main topic into clusters of supporting ideas, keyword variations, and article suggestions. Each map shows how to cover a theme in depth using title assignments, keyword alignment, and content groupings.
Topical Map Generator outputs a downloadable spreadsheet with clusters, keywords, and blog titles arranged for easy delegation. Each section contains a focused content group, allowing writers to execute production tasks with clear direction.
To use Topical Map Generator, enter a topic, choose the number of clusters, and set how many long-tail keywords and blog titles to include per group. Click to generate and download the plan. Review each cluster to assign content tasks, connect themes, and guide internal linking for topical consistency across your site
18. Search Atlas Content Rewriting
Search Atlas Content Rewriter Quick Tool refers to the AI rewriting feature inside Search Atlas that transforms short-form content without changing its meaning. Content Rewriter Quick Tool rewrites up to 350 words at a time using preset tones, perspectives, and creative styles.
Content Rewriter Quick Tool helps refresh copy for blogs, emails, or SEO assets while preserving the original message. It allows users to customize the output using tone, voice, and character options. The tool outputs unique phrasing that matches your intent without requiring manual edits.
To use the Content Rewriter Quick Tool, open the feature and paste your text into the editor. Select tone, perspective, and style. Click “Rewrite” to generate the new version. Review the result, then copy and apply it across platforms. Content Rewriter Quick Tool simplifies content transformation while keeping meaning and clarity intact.
19. Search Atlas Meta Generator
Search Atlas Meta Tag Generator refers to the AI-powered SEO tool that creates optimized titles and descriptions for web pages. Meta Tag Generator generates metadata for blogs, product pages, service pages, and categories using intent-based language and click-through optimization.
Meta Tag Generator helps scale on-page SEO by simplifying metadata production across individual or bulk URLs. Meta Tag Generator supports both manual input and bulk file uploads.
To use the Meta Tag Generator, open the “Content” tab, select “Meta Generator”, and complete the required fields. Click to generate titles and descriptions instantly. For bulk metadata, upload a formatted CSV. Meta Tag Generator applies SEO best practices automatically, which ensures consistent, keyword-aligned output for landing pages at scale.
20. Search Atlas AI Content Templates
Search Atlas AI Content Writer Templates refers to the template-based copywriting system that produces tailored drafts across marketing formats. AI Content Writer Templates includes over 55 structured layouts for blogs, ads, emails, e-commerce pages, and social posts.
AI Content Writer Templates speeds up content production by guiding the writing process through predefined formats and use cases. It includes sections like Marketing, Ads, and e-commerce to locate the appropriate format.
To use AI Content Writer Templates, open the “Content” tab and access the “AI Content Writer Templates” section. Select a format, enter relevant details, and submit. The tool instantly generates a structured draft aligned with your content goal, reducing time spent on early-stage ideation.
21. Search Atlas Site Explorer
Search Atlas Site Explorer refers to the website research tool that analyzes ranking signals, backlink quality, and visibility metrics. Search Atlas Site Explorer tracks how websites perform in search across organic, paid, and authority-based data layers.
Site Explorer collects metrics from live search behavior. Input a URL to see data on rankings, traffic volume, link sources, spam probability, and keyword distribution. Site Explorer includes Domain Power to evaluate real-world authority based on ranking frequency and traffic performance.
Site Explorer tool supports audits, outreach planning, and competitor discovery by presenting search visibility in a structured view. It allows users to track historical trends to monitor outreach impact or evaluate competitor growth.
To run an analysis, open the “Site metrics” tab, select the “Site Explorer” section, enter a URL, select input type (domain, subdomain, folder, or URL), pick a country, and click “Search”. Site Explorer returns a performance dashboard with SEO metrics organized by category.
22. Search Atlas Domain Power
Search Atlas Domain Power refers to the proprietary authority metric inside Site Explorer that evaluates off-page SEO strength using verified GSC data. Search Atlas Domain Power combines organic traffic volume and ranking keyword counts to reflect how a website performs in real search results.
Domain Power differs from legacy metrics by relying on real-world performance signals instead of link-based proxies. It offers more accurate insight into the actual visibility of a domain in Google, which makes it useful for link prospecting and domain evaluation.
This metric allows users to filter out inflated backlink profiles and focus on domains that generate consistent traffic and keyword rankings. Domain Power supports smarter outreach decisions by aligning authority measurement with how Google rewards websites.
To access Domain Power, create a project in the Site Explorer and connect a GSC property. After setup, Search Atlas retrieves live keyword and traffic metrics to calculate the Domain Power score for each domain. Use this data to guide link-building, evaluate competitors, and monitor authority over time.
23. Search Atlas Topical Dominance
Search Atlas Topical Dominance refers to a feature in Site Explorer that compares how completely your site covers a topic versus competing domains. Search Atlas Topical Dominance uses keyword clusters, content depth, and topic distribution to evaluate a domain authority across specific themes.
Topical Dominance focuses on topic-level authority. It reveals how well a site ranks across interconnected terms within a topic cluster, which signals subject expertise to search engines. This helps prioritize content updates, identify missing subtopics, and monitor thematic growth.
Search Atlas displays Topical Dominance as a numeric score from 0 to 100, based on content volume, relevance, and consistency. The tool shows competitor keyword coverage for each topic and highlights gaps in your own coverage using domain-wide heatmaps.
To use Topical Dominance, open Site Explorer and navigate to the Topical Dominance section. Enter a domain or keyword, and Search Atlas will generate a full topic comparison report with performance scores and competitive benchmarks.
24. Search Atlas Keyword Rank Tracker
Search Atlas Keyword Rank Tracker is a rank monitoring tool that tracks keyword positions, visibility, and traffic potential across search engines. Keyword Rank Tracker measures how keywords move over time and provides daily updates on ranking trends and SERP changes.
Keyword Rank Tracker supports localized and device-specific tracking. It allows users to monitor rankings across cities, states, or countries and on both desktop and mobile results.
The tool detects changes in position, monitors featured SERP elements, and compares keyword performance across selected competitors. Keyword Rank Tracker tracks keyword movement, estimates traffic impact, and visualizes trends through charts and historical logs.
To use the tool, open the “keyword” tab, select the “Keyword Rank Tracker” section, enter a website and keywords, and select target locations. The tool returns daily reports that show movement across Google results, highlight position gains or losses, and update visibility metrics.
25. Search Atlas Report Builder
Search Atlas Report Builder is a reporting tool that compiles SEO metrics from various tools into custom client reports. Report Builder pulls data from GSC, GA4, Keyword Rank Tracker, Backlinks, and Local Heat Maps into one centralized report.
Report Builder offers full customization with drag-and-drop widgets, flexible layouts, and support for logos and banners. Each report covers rankings, traffic, backlinks, local performance, and visibility using real-time data.
Report Builder lets you schedule email deliveries weekly, monthly, or quarterly. It allows users to add an AI-generated summary that highlights key changes in your metrics.
To use Report Builder, open the “Report Builder”, select “Report List”, and choose a location and date range. Select the integrations you want to include, then customize the layout. Use the layout editor to position each data block, insert HTML or text, and adjust visuals.
26. Search Atlas SEO White-Label Reports
Search Atlas SEO White-Label Reports refers to the branded workspace that allows agencies to present SEO tools, dashboards, and reports under their own name. The workspace removes all Search Atlas branding and replaces it with the agency’s logo, domain, and visual identity.
The white-labeled dashboard includes all enterprise SEO features, with deliverables, progress tracking, and shared assets fully integrated into the branded workspace. Search Atlas SEO White-Label SEO Software allows users to view each action, result, and task update through a custom interface that reflects the agency’s identity.
To activate white-label reporting, upload the agency logo and set a custom subdomain. Use this URL for platform access, team logins, and client views. All dashboards and PDFs include the uploaded brand elements and remove all references to Search Atlas.
27. Search Atlas Universal Email Alerts
Search Atlas Universal Email Alerts refers to the automated system that delivers scheduled SEO updates by email. These alerts consolidate metrics from GSC, Rank Tracker, and Local SEO Heatmaps into a single summary.
Each message includes search visibility changes, keyword shifts, and SERP movement across tracked terms. Agencies choose which insights to include and control how often alerts go out. Schedules support weekly, bi-weekly, or monthly delivery. Assign recipients based on roles like account managers, clients, or developers to ensure relevance and reduce clutter.
To enable Universal Email Alerts, access the dashboard, choose email settings, and configure recipient groups and frequency. Alerts will begin sending based on the schedule and data preferences you define.
28. Search Atlas Google Business Profile Management (GBP Galactic)
Search Atlas Google Business Profile Management refers to the local SEO automation used for optimizing Google Business Profile (GBP) listings at scale. Search Atlas Google Business Profile Management automates Q&A content, review replies, listing fields, and profile enhancements using OTTO, the platform AI assistant.
The GBP management assistant updates business information, completes missing fields, applies schema, and adjusts categories. OTTO SEO pushes changes live across single-location and multi-location profiles without requiring manual entry.
It identifies issues, updates fields, and improves listing health in real time. Accuracy increases as OTTO enforces consistency across name, address, phone, hours, and attributes. The tool simplifies listing management, maintains brand consistency, and improves local search visibility without manual effort.
To activate GBP Galactic, open the Google Integrations tab in your Search Atlas settings, connect your Google account, and select profiles to manage. OTTO begins scanning and optimizing profiles immediately.
29. Search Atlas Local Heatmaps
Search Atlas Local Heatmaps is a geographic tracking feature built to to visualize keyword rankings across a defined area. The Search Atlas Local Heatmaps tool generates color-coded ranking grids based on real-world searches near a business location.
The Local Heatmaps tool simulates Google Maps searches at multiple points within a set radius. It displays average, best, and worst keyword positions in specific ZIP codes, neighborhoods, or districts. Each scan helps identify ranking gaps tied to proximity, prominence, and relevance.
The Search Atlas Local Heatmap interface allows radius adjustments, grid size changes, and custom scan intervals. Once keywords are selected, the system updates visibility zones automatically using a green-to-red color range to show ranking strength.
To use Local Heatmaps, go to the “Local SEO” section and select “Local SEO Heatmap”. Enter your target keywords, choose the business location, and set the scan radius. Run the scan to generate a color-coded map showing keyword visibility across the selected area.
30. Search Atlas Local Citation Builder
Search Atlas Local Citation Builder is an OTTO-powered tool that automates business listing distribution across major data aggregators. It submits your business information to Data Axle, Foursquare, Neustar Localeze, Yellow Pages Network, and GPS Network to expand local presence across directories, apps, and maps.
The Search Atlas Citation Builder finds missing or inconsistent listings, corrects NAP data, and pushes verified details to each aggregator. It tracks submission status, applies site-specific formatting, and ensures all listings follow current requirements.
The system handles re-submissions and updates, keeping profiles accurate as details change. The live dashboard shows all progress and lets you manage listings in one place. Citation Builder supports local SEO at scale, combining citation management with technical consistency.
To use the Citation Builder, open the “Local SEO” section, select “Local Citation Builder”, and pick a connected business. Choose available aggregators by location. Complete or update the business info, then click submit.
31. Search Atlas Bulk URL Analyzer
Search Atlas Bulk URL Analyzer measures Domain Authority and Page Authority across multiple sites. Domain scores show overall backlink strength, while page scores reflect link equity at the URL level.
Search Atlas built this tool after testing several bulk checkers that failed with larger lists. The Bulk URL Analyzer runs stable batch requests using direct API access, delivering fast results across thousands of domains.
Search Atlas Bulk URL Analyzer is useful for comparing link-building opportunities, though Moz Spam Score and Trust offer limited value on large datasets.
To use Bulk URL Analyzer, open “More Tools”, select “Bulk URL Analyzer”, and enter multiple URLs separated by commas. Pick a location, then click Analyze in bulk to view metrics instantly.
32. Search Atlas Schema Markup Generator
Search Atlas Schema Markup Generator creates structured data using JSON-LD for pages like blogs, products, and business listings. Search Atlas Schema Markup Generator lets you choose a schema type, enter page-specific details, and generate properly formatted markup.
The Schema Markup Generator reduces manual formatting by automating JSON-LD creation inside a single interface. It’s built for SEO teams managing schema at scale and avoids technical bottlenecks.
To use the Schema Markup Generator, click “Schema Creator” in the dashboard. Select a schema type, enter your data, and copy the JSON-LD output. Paste the code into your webpage <head> section and validate it with Google’s Rich Results Test.
How does Search Atlas work?
The Search Atlas SEO Software Platform works by combining live crawling, AI automation, and a proprietary keyword index to manage SEO performance across audits, rankings, content, and backlinks. It analyzes websites, tracks SERP visibility, automates technical fixes, and supports AI-driven content aligned with ranking signals.
Search Atlas collects search data from a proprietary index of over 5.2 billion terms. It merges metrics from multiple data sources to calculate keyword difficulty, analyze PPC overlap, and surface competitive gaps.
The website crawler checks indexability, content structure, keyword usage, and website health across 1,000 pages. Search Atlas connects with GSC for unified reporting and performance tracking. The internal backlink index includes trillions of live links and 100 million domains for contextual link discovery.
Search Atlas offers a WordPress plugin that connects your site directly to the platform. The plugin supports content import, editing, and AI-driven publishing. It syncs SEO updates using API integration and helps streamline optimization across platforms.
How does Search Atlas OTTO SEO work?
Search Atlas OTTO SEO works by automating SEO tasks through an integrated AI system that monitors, recommends, and executes optimizations across websites. OTTO scans pages to detect technical errors, content gaps, keyword placement issues, and local SEO signals.
OTTO supports keyword research, citation building, content creation, and on-page fixes through task-based workflows. Each workflow runs inside the Search Atlas platform and updates as new crawl data becomes available. OTTO evaluates site performance based on ranking trends, traffic data, and crawl diagnostics.
OTTO centralizes SEO task management within a single dashboard. Teams use the interface to assign actions, track results, and apply AI-generated changes without toggling between tools. The system adapts to campaign data in real time and aligns updates with current search engine signals.
How Accurate is Search Atlas?
Search Atlas delivers reliable rank tracking and keyword research, measuring live trends across local and national campaigns. The Search Atlas curated keyword dataset is regularly updated to reflect real search behavior.
Search Atlas GSC integration works alongside JavaScript-enabled crawling to capture rankings influenced by dynamic content. Local SEO accuracy stands out, with location-based reporting and GSC data aligning to reveal true positions.
What Pricing Plans Does Search Atlas Tool Offer?
Search Atlas pricing plans support small businesses, SEO teams, and multi-site agencies. Search Atlas pricing changes based on site limits, AI quotas, and OTTO activations. Search Atlas removes the need for multiple SEO tools, which lowers overall monthly costs.
The Search Atlas price of the Starter Plan starts at $99/month and includes one site, one OTTO SEO activation, and one OTTO Google Ads activation. The Search Atlas price of the Growth Plan starts at $199/month and includes two OTTO SEO activations, one OTTO Google Ads activation, and expanded quotas.
The Search Atlas price of the Pro Plan starts at $399/month and includes four OTTO SEO activations, one OTTO Google Ads activation, and higher monthly quotas. The Search Atlas price of the Enterprise Plan is custom and includes unlimited users, tailored onboarding, bulk automation credits, and full quota flexibility.
Each Search Atlas plan includes the option to add additional OTTO SEO activations. Search Atlas OTTO pricing scales with volume, dropping from $99 to $59 per site depending on the number of domains activated.
All Search Atlas plans include monthly quotas across AI Content, Hyperdrive, and OTTO SEO. Each quota defines the monthly feature limit. All quotas reset every month, and the assigned amounts depend on the selected plan.
Search Atlas provides a 7-day free trial with full platform access and limited AI usage. During the trial, Search Atlas delivers onboarding support through emails, tutorials, and scheduled walkthroughs. The Search Atlas free trial does not require a credit card, and users are able to cancel anytime.
What is the Search Atlas Tool Rating?
Search Atlas holds strong ratings across major review platforms, with overall sentiment reflecting consistent satisfaction with the automation and speed. Search Atlas has an average rating of 4.3 out of 5. The Search Atlas reviews across key software sites are listed below.
- Trustpilot. 3.3/5 (56 reviews)
- G2. 4.7/5 (97 reviews)
- Capterra. 4.9/5 (66 reviews)
Search Atlas appears in the Capterra Shortlist, which features top-rated tools based on user satisfaction and overall popularity among verified buyers.
Reviewers highlight OTTO SEO for automating on-page fixes and identifying technical errors. Many describe Search Atlas as a fast, reliable platform with strong automation across keyword tracking, content optimization, and technical audits.
What are the Pros of Search Atlas?
Search Atlas offers several benefits for SEO professionals, content marketers, and agencies managing search strategy at scale. The pros of Search Atlas are listed below.
- Comprehensive SEO Features. Search Atlas includes tools for keyword research, backlink analysis, technical audits, and semantic content optimization in one platform.
- AI-Powered Content Creation. Search Atlas Content Genius automates semantic SEO writing with structured outlines, SERP alignment, and passage-level optimization to boost rankings and scale production.
- User-Friendly Interface. Search Atlas dashboard organizes tools in a clear layout, which helps teams work efficiently.
- Streamlined SEO Workflows. Search Atlas connects audits, rank tracking, keyword planning, and content writing, which reduces the need for multiple external tools.
- Platform Integrations. Search Atlas integrates with Shopify, WordPress, GA4, and GSC to unify SEO workflows across CMS and analytics environments.
- Affordable Scalability. Search Atlas supports startups, agencies, and enterprises with tiered pricing and features that grow with project needs.
Search Atlas suits teams seeking an all-in-one SEO solution that delivers automation, data precision, and operational speed inside a centralized environment.
What are the Cons of Search Atlas?
Search Atlas delivers robust SEO functionality across workflows, but certain aspects present minor challenges depending on team needs. The cons of Search Atlas are listed below.
- Advanced Feature Learning Curve. Tools like OTTO and Content Genius include powerful functions that require a learning curve, but first-time users benefit from onboarding to use them efficiently.
- Frequent Email Alerts. Search Atlas sends multiple audit and notification emails by default, but preferences are adjustable in settings.
- AI Credit Monitoring. The platform uses a credit-based system for AI automation. Users need to limit their AI quota before usage.
What do Reddit Users think about Search Atlas?
Reddit users generally speak positively about Search Atlas, especially for its technical SEO tools, automation capabilities, and agency-friendly setup. Many describe it as a valuable all-in-one platform that simplifies campaign management across multiple clients and domains.
Users mention that tools like OTTO and Content Genius support automation, content scaling, and task centralization, which helps reduce reliance on multiple third-party platforms.
However, a few Reddit users say Search Atlas requires some time to learn, especially when navigating more advanced features. Still, many point to helpful onboarding support and documentation that eases the learning curve.
Overall, Reddit feedback positions Search Atlas as a capable and scalable SEO platform, especially well-suited for agencies and marketers who want to consolidate tools and automate core workflows without sacrificing flexibility.
How does Search Atlas treat its Long-term Subscribers?
Search Atlas does not offer formal loyalty discounts or exclusive benefits for long-term subscribers. Long-term users benefit from ongoing feature updates, data enhancements, and access to core SEO tools without restrictions across subscription cycles.
How Responsive is Search Atlas’s Customer Support?
Search Atlas customer support receives strong feedback. Support includes a 24/7 AI assistant, weekday live chat, and a detailed help center. Each channel covers specific needs, from tool issues to account management.
Search Atlas live chat runs 24 hours on weekdays with reduced coverage on weekends. Voodoo, the AI live agent, resolves subscription, billing, and data-related tasks. Complex requests route to a human teammate.
Search Atlas builds peer-to-peer support through user groups, discussion threads, and SEO forums. These communities help troubleshoot issues, explore local ranking strategies, and evaluate search engine updates.
Search Atlas delivers stronger customer support from first login to advanced troubleshooting. Reviewers describe the Search Atlas customer support team as helpful and friendly, with the ability to answer all questions.
How Reliable and Legit is Search Atlas as an SEO Tool?
Search Atlas stands out as a reliable and credible SEO platform for agencies, consultants, and teams handling multiple websites. Professionals report noticeable gains in productivity and campaign efficiency.
Manick Bhan, an experienced SEO expert, created Search Atlas. His leadership and the Holistic SEO Framework of the team, built through real-site testing and proven search behavior, confirm the trustworthiness from Search Atlas.
Search Atlas includes a testimonials page with detailed real user reviews describing measurable improvements, reliable performance, and the impact of the OTTO SEO assistant. Consistent positive feedback from marketers and SEO specialists reinforces Search Atlas as a trusted tool in the modern SEO landscape.
How to get started with Search Atlas SEO Software Platform?
Search Atlas makes onboarding simple with a fast setup process, an intuitive dashboard, and hands-on support. To begin, sign up for a free 7-day trial. The trial unlocks full platform access, which allows teams to explore SEO tools like keyword research, content optimization, technical audits, and backlink analysis in one unified workspace.
After signing up, Search Atlas prompts you to add a website, connect Google properties such as GSC, GA4, and Ads, and begin tracking keywords, auditing pages, and analyzing competitors. The interface is clean and logically organized, which minimizes ramp-up time for both solo marketers and large teams managing multiple client sites.
A step-by-step onboarding video guides you through the initial setup. Users receive email walkthroughs and platform tips tailored to their goals. For personalized support, Search Atlas offers one-on-one onboarding sessions with a strategist to review setup, campaign goals, and tool integrations.
The Search Atlas Help Center includes more than 80 searchable articles covering every feature, while the built-in Training Academy provides video tutorials and best-practice workflows for SEOs at every experience level.
Whether migrating from another SEO tool or launching a first campaign, Search Atlas delivers a fast, supportive start with powerful tools and clear next steps.
Do SEO professionals rank Search Atlas among the best SEO tools?
Yes, many SEO professionals rank Search Atlas among the best SEO tools for performance, automation, and usability. Search Atlas is an AI-powered SEO platform built to improve speed, accuracy, and decision-making across SEO workflows.
Search Atlas automation features reduce manual effort, which allows teams to focus on strategy rather than repetitive tasks. Integration with trusted data sources strengthens confidence in the insights it delivers.
Accelerated workflows, decision-making improvement, and long-term growth support make many SEO professionals consider Search Atlas the most complete SEO solution available today.
