Synup is solid for managing listings and online reputation, but for businesses that want a deeper, local seo strategy, it may not cover everything.📍
If you’re exploring Synup alternatives, you’re likely looking to stay in control of your online presence while gaining clearer insights into rankings, performance, and what to improve in each location.
Reaching that level of control takes more than just syncing listings. It demands clear reporting, deeper keyword insights, and performance tracking that guides real decisions.
Let’s take a look at the Synup alternatives that bring a more strategic approach to local SEO, from visibility heatmaps to keyword research tracking and location-level performance reporting.
What To Consider in Synup Alternatives?
Synup provides analytics and reporting capabilities, however, if your strategy requires more comprehensive diagnostic tools, there are additional factors to consider.
Stronger alternatives offer geo-grid visibility tracking, location-specific keyword data, and competitor comparisons within local map packs. 🗺️
Also, check how a platform maintains NAP consistency. Tools that use trusted data aggregators simplify updates across directories and strengthen your SEO citations by reducing inaccuracies that can hurt local rankings.
These features go beyond surface-level reporting to help explain what’s actually driving performance across service areas and make it easier to scale both visibility and distribution.
10 Top Synup Alternatives to Build a Deeper Local SEO Strategy
Managing listings and reviews is just one part of local SEO. These 10 Synup alternatives are built for local businesses that want to turn data into strategy.
1. Search Atlas
Search Atlas combines SEO tracking with local tools to offer businesses a comprehensive view of their search performance.
Instead of managing listings, citations, and reviews separately, everything is organized in one platform where you can connect SEO data with local actions.
To track local performance, the heatmap shows how rankings shift across service areas, making it easier to see what’s working and what needs attention.
For local content optimization, the platform helps identify keyword gaps and optimize landing pages based on what’s ranking in your specific areas.
OTTO SEO, the built-in assistant, automates citation submissions through reliable data aggregators, using fixed-term placements to keep listings active without extra work.
It also helps manage Google Business Profiles directly, guiding updates, handling reviews, and keeping listings complete and consistent.
Listing distribution is handled directly through data aggregators so you can update details in one place and keep your NAP consistent everywhere.
Search Atlas Popular Features
- Google My Business Management Software: Monitor sentiment and activity across locations. Control all your business profiles from one place to streamline updates.
- Automated Review Replies: Craft and send manual replies to reviews directly within the platform for consistent, timely engagement.
- Data Aggregators: Work with five aggregator options to expand reach and improve the reliability of directory information.
- Local Citation Builder: Add your business to directories like Neustar and Foursquare with one-time, renewable submissions valid for a full year.
- Reporting Tools: Combine visibility, reputation, and keyword metrics into flexible dashboards that reflect your business’s structure.
- Competitor Analysis: Compare ranking movement against nearby businesses to understand competitive shifts in local map results.
Search Atlas Limitations
- Advanced tools may be challenging for beginners but tutorials and onboarding are available to help.
- Prices may be considered high but the features justify the investment and turn as most cost-effectiveness tool of the list.
Search Atlas Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | 100 |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Aggregator Network Citations | ✅ | ✅ | ✅ |
| Access to Topical Dominance Metric | ✅ | ✅ | ✅ |
| Local SEO Heatmaps/Geogrids | ✅ | ✅ | ✅ |
Search Atlas Reviews
- G2: 4.8/5 (91 reviews)
- Capterra: 4.9/5 (64 reviews)
2. BrightLocal
BrightLocal is a platform that combines tools into one dashboard to help track performance, fix issues, and stay active in location-based search.
The platform gathers insights from tools like Google Search Console and Google Analytics to build a clear view of your business’s local performance.
It scans for listing accuracy, monitors keyword rankings, evaluates reviews, and flags problems such as duplicates or NAP conflicts that may affect trust and visibility.
BrightLocal Popular Features
- Local Search Grid: Reveal how your business ranks across different areas by mapping performance within neighborhoods or ZIP codes.
- Audit Tools: Review technical SEO elements and on-page factors that influence local performance.
- Google Business Profile Management: Adjust listings, post updates, and monitor engagement through one interface to keep your business active in search.
- Reputation Manager: Centralize review tracking and engage with feedback from multiple sources.
- Local SEO Reports: Generate visual local SEO reports with insights into local search rankings and optimization opportunities.
BrightLocal Limitations
- Citation tools may be less flexible for very specific industries or platforms.
- New users could find the full toolset overwhelming at first.
BrightLocal Pricing
- Track Plan: $29/month – Essential Local SEO tools
- Manage Plan: $36/month – Track Plan features plus Listings Management
- Grow Plan: $44/month – Manage Plan features plus Review Management
- Citation Builder: Pay-as-you-go starting at $2 per site
BrightLocal Reviews
- G2: 4.6/5 (222 reviews)
- Capterra: 4.8/5 (276 reviews)
3. Moz Local
Moz Local simplifies local SEO management by helping businesses keep their GBP updated and consistent across platforms.
With built-in automation, the platform includes features for managing reviews and social profiles, giving businesses a wider view of how they appear to local customers in search.
Additional tools, like GBP performance monitoring and visibility tracking, offer insight into what’s working locally and where attention is needed.
It syncs business data across aggregators and directories to reduce inconsistencies and improve citation accuracy.
Moz Local Popular Features
- GeoRank: Delivers a thorough overview of local search positions, focusing on your ranking status in both Google Search and Maps.
- Review Tracking: Monitors customer feedback from multiple review platforms, such as Google, Facebook, and more, offering valuable insights into your online reputation.
- Social Media Integration: Connects effortlessly with key social media platforms like Instagram and Facebook, simplifying your social media management.
- Competitor Insights: Provides a snapshot of local SEO efforts from your competitors, helping you adapt and refine your own strategies.
- Data Insights: Transforms complex data into easy-to-understand visuals, allowing you to spot trends and identify areas that require attention.
Moz Local Limitations
- Some listings may not stay live if the subscription ends.
- Automation tools may offer fewer controls than more advanced platforms.
Moz Local Pricing
- Lite Plan: $16/month – Listing Management and Review Monitoring.
- Preferred Plan: $24/month – Listing Management, Review Management, Analytics.
- Elite Plan: $33/month – Listing Management, Review Management, Social Media Management, Analytics.
Moz Local Reviews
- G2: 4.3/5 (474 reviews)
- Capterra: 4.4/5 (33 reviews)
4. Yext
Yext centralizes location data and review monitoring, making it easier to manage how businesses appear in local search.
The platform connects with over 100 directories, including Google Maps, Apple Maps, Bing, and Yelp, keeping business details in sync without manual updates.
Review response tools and customer feedback tracking are built into the dashboard, helping teams engage and manage their online reputation from one place.
It’s especially useful for businesses with many locations, offering centralized control and fast updates across every platform.
Yext Popular Features
- NAP Consistency: Keep your Name, Address, and Phone Number uniform across all listings to support local SEO.
- Direct Integrations: Use built-in connections with platforms like GBP for real-time updates and syncing.
- Listings Management: Automatically sync business details across top directories and platforms.
- Citation Building: Add business details to new directories to boost local presence.
- Review Monitoring: Track reviews from different platforms and respond to customer feedback in one place.
Yext Limitations
- Some advanced lead tracking tools are not included in all plans.
- API, data sharing, or certain features may be restricted depending on subscription level.
Yext Pricing
- Emerging Plan: $4/week
- Essential Plan: $9/week
- Complete Plan: $10/week
- Premium Plan: $19/week
Yext Reviews
- G2: 4.4/5 (478 reviews)
- Capterra: 4.2/5 (114 reviews)
5. Semrush Local
Semrush Local is for businesses that want more control over local search performance, with tools for tracking rankings, analyzing competitors, and keeping directory data accurate.
The platform simplifies profile management for multi-location businesses, offering a centralized space to update listings and monitor reviews.
It also allows for side-by-side analysis with local competitors to evaluate performance across keyword rankings, listing coverage, and search presence.
Semrush Popular Features
- GBP Optimization: Use automated posting and insights to manage GBP more effectively.
- User Feedback: Get practical suggestions based on how your listings perform in search.
- Listing Management: Sync and update profiles on platforms like Facebook, Yelp, and TripAdvisor.
- Map Rank Tracker: Monitor local search positions with heatmap views and location-specific ranking data.
- Review Management: Track customer reviews and get alerts for negative feedback and competitor reviews.
Semrush Limitations
- Separate plans needed for managing multiple locations.
- Directory coverage may vary by country of action.
Semrush Pricing
- Local Light: $30/month per location – Focused on GBP management
- Local Essentials: $50/month per location – Everything in Local Light, plus listing management and extra local marketing tools
- Local Advanced: $60/month per location – Everything in Local Essentials, plus advanced features for deeper optimization
For businesses handling 20 or more locations, it offers custom pricing through its sales team.
Semrush Local Reviews
- G2: 4.5/5 (2,518 reviews)
- Capterra: 4.6/5 (2,281 reviews)
6. Birdeye
Birdeye offers features that support local visibility through listing cleanup, citation accuracy, and competitive tracking.
The platform runs local seo audits to show how your business appears across directories, flags outdated or inconsistent information, and helps maintain profile accuracy.
Alongside listings, Birdeye tracks local rankings and surfaces insights to improve how your business performs in search.
Birdeye Popular Features
- Local SEO Audit Tool: Reveal gaps in presence and track progress on local optimization.
- Tracking Rankings: Measure local search position and review competitor visibility trends.
- Local Citation Builder: Align NAP details across directories to support local ranking.
- Listing Management: Create and update listings from a central dashboard.
- NAP Inconsistencies: Spot outdated or conflicting data that may weaken search visibility.
Birdeye Limitations
- Social integrations may not cover every platform.
- Some syncing issues and third-party data connections may break unexpectedly.
Birdeye Pricing
Contact sales team for price information.
Birdeye Reviews
- G2: 4.7/5 (3,183 reviews)
- Capterra: 4.7/5 (668 reviews)
7. Brand24
Brand24 monitors online mentions across social media, blogs, and websites, making it easier to uncover outreach and backlink opportunities. It reveals real-time conversations around your brand, competitors, or chosen keywords.
For local SEO strategies that lean on reputation, engagement, and visibility, Brand24 complements more traditional listing and ranking tools.
Brand24 Popular Features
- Mention Monitoring: Track online conversations about your brand or location.
- Sentiment Analysis: Understand how your business is being talked about.
- Performance Metrics: Gauge visibility through reach, sentiment, and volume.
- Missed Links: Find brand mentions with no link and turn them into backlinks.
Brand24 Limitations
- May not include keyword or domain prospecting tools commonly found in SEO platforms.
- Could lack integrated outreach features or tools for managing follow-up communications.
Brand24 Pricing
- Individual plan: $199 monthly – 1 user, 3 keywords, 2K mentions monthly
- Team plan: $299 monthly – unlimited users, 7 keywords 10k mentions monthly
- Pro plan: $399 monthly – unlimited users, 12 keywords, 40k mentions monthly
- Business: $599 monthly – unlimited users, 25 keywords, 100k mentions monthly
Brand24 Reviews
- G2: 4.6/5 (296 reviews)
- Capterra: 4.7/5 (199 reviews)
8. SE Ranking
SE Ranking is a SEO tool that supports various aspects of optimizing online presence. It brings together tracking, performance monitoring, and competitor analysis in a single interface.
The tool also includes specific tools for managing business listings, monitoring reviews, and handling GBP posts.
SE Ranking Popular Features
- GBP Post Scheduler: Schedule posts to maintain a consistent and active presence on GBP.
- Listing Management: Control your local and global business listings to ensure accuracy and consistency.
- Review Management: Monitor reviews across various platforms and respond to customer feedback from a centralized location.
- Local Marketing Module: Track your local rankings and optimize for geo-targeted search strategies.
SE Ranking Limitations
- Limited options for sharing projects across multiple user accounts.
- Access to advanced local marketing tools may require an additional payment.
SE Ranking Pricing
- Essential: $65/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons
- Pro: $119/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available
- Business: $259/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons
SE Ranking Reviews
- G2: 4.8/5 (1,378 reviews)
- Capterra: 4.7/5 (284 reviews)
9. Hootsuite
Hootsuite is a social media management tool that, while not directly focused on local SEO, provides features that can support SEO efforts.
The platform’s social media scheduling tools ensure businesses can maintain a consistent presence across platforms, which indirectly supports brand visibility and reputation management.
Hootsuite Popular Features
- Analytics Reports: Access reports that analyze social media activity, helping you gauge customer sentiment and performance.
- Review Monitoring: Track reviews and mentions of your business across various platforms for timely responses.
- Scheduling Tools: Plan and schedule posts across different platforms for website and blog engagement.
- Social Media Management: Manage multiple social media accounts from a unified dashboard, streamlining content interaction.
Hootsuite Limitations
- Some users report a steep learning curve, which may make the platform challenging for new users.
- While it tracks reviews, Hootsuite lacks advanced SEO tools that are more specialized for local SEO.
Hootsuite Pricing
- Professional: $99 month, 1 user, 10 social accounts
- Team: $249/month, 3 users, 20 social accounts
- Enterprise: Custom quote
Hootsuite Reviews
- G2: 4.2/5 (5,767 reviews)
- Capterra: 4.4/5 (3,799 reviews)
10. WhiteSpark
Focused on local SEO optimization, WhiteSpark offers tools that help businesses enhance their online presence through effective citation building and rank tracking.
Designed to streamline the local search process, it provides GBP Insights and tracking tools to monitor their performance, review trends, and adjust strategies.
WhiteSpark Popular Features
- Verified Listings: Quickly identify platforms where direct submissions are allowed, speeding up the citation process.
- Citation Opportunities: Identify high-impact listing opportunities by analyzing competitors’ citation profiles.
- Local Rank Tracking: Track performance in specific geographic areas such as zip codes or coordinates to uncover local SEO strengths and weaknesses.
- Citation Finder: Filter citation opportunities by submission difficulty and prioritize the most effective platforms for your business.
WhiteSpark Limitations
- Some users find certain features to be complex and require significant time to learn.
- Pricing plans may be more expensive, potentially making it less suitable for smaller businesses.
WhiteSpark Pricing
- Local Platform: $1/month per location – Manage GBP updates, bulk edit locations, and more
- Local Rank Tracker: $14-$200/month – Advanced local rank tracking software
- Local Citation Finder: $33-$149/month – Discover and monitor local citations
- Reputation Builder: $79/month per location – Automate review generation and management
WhiteSpark Reviews
- G2: 4.6/5 (19 reviews)
- Capterra: No reviews
More Than Listings, a Synup Alternative with Full-Scale Local SEO Tools
When local SEO calls for more than routine listing updates and scattered review tracking, you need a system built to uncover what actually drives visibility. 🔍
Search Atlas gives you one place to manage rankings, reviews, citations, and content performance, making it easier to spot what’s working and what needs attention.
With OTTO SEO, the built-in AI assistant, you can automate citation submissions, catch profile errors before they affect your visibility, and manage GBP tasks with less effort.
Test how your listings, rankings, and reviews work together. Start your free trial today! no risk, full access, cancel anytime. ✨
