Building a stunning site with Wix is a great start, but standing out in search results takes more than built-in features. Wix SEO tools cover the basics, but serious growth often requires more advanced insights, deeper optimization, and stronger performance tracking.
If you want to increase traffic, outpace competitors, and fully understand how your site performs, it’s time to extend what Wix alone offer. By combining Wix with specialized SEO software, you unlock detailed keyword data, run comprehensive audits, and make smarter content decisions.
This guide explores 7 of the best SEO tools for Wix, helping you push beyond default settings and drive measurable results with software built for serious search visibility.
Why SEO Tools for Wix Matter for Your Strategy
Wix has made huge strides in native SEO capabilities. Today, it supports everything from structured data markup and meta tag control to canonical URL settings and an SEO Setup Checklist.
For many site owners, these features are more than enough to get started. But when growth becomes the goal, relying solely on built-in Wix SEO tools hold you back.
Other platforms help fill key gaps that Wix, like any website builder, cannot fully cover.
- Stronger Keyword Research. While Wix offers basic keyword suggestions, external tools give you access to broader databases, long-tail variations, and competitor keyword insights that are critical for ranking in competitive spaces.
- Real Competitive Intelligence. Wix is focused on your own site. Other platforms let you analyze your competitors—tracking their backlinks, top-performing keywords, and content strategies.
- Advanced Backlink Tools. Building a strong backlink profile is a cornerstone of SEO, but Wix SEO tools don’t offer the depth needed to track link quality, toxic domains, or outreach opportunities.
- Deeper Technical Audits. Wix handles core infrastructure well, but it can’t replace what professional crawlers provide when it comes to identifying crawl depth issues, redirect chains, duplicate content, or subtle performance bottlenecks.
- Traffic Boosting Integrations. Certain third-party apps and platforms offer automated strategies to enhance visibility, like boosting local presence or improving CTR in search results.
Bottom line is that, to unlock the full potential of your website, pairing Wix with the right tools is often the next logical step. The result is a smarter SEO workflow, stronger insights, and better results in the search rankings.
7 Tools to Enhance Your Wix SEO Ecosystem
If the current Wix SEO tools aren’t covering all your needs, several powerful solutions help you dig deeper, work smarter, and drive better search performance.
1. Search Atlas
Search Atlas is a robust, AI-powered SEO platform that enhances the capabilities of native Wix SEO tools by offering a full suite of advanced features—technical audits, keyword tracking, content optimization, backlink analysis, and unified reporting.
While Wix provides a solid SEO foundation for most users, Search Atlas gives you the strategic edge to outperform in competitive search landscapes. The platform excels at integrating real-time data from Google Search Console (GSC), GA4, and Google Business Profile (GBP), unifying your performance metrics into one centralized SEO dashboard.
It eliminates the need to toggle between platforms and fills in the gaps that Wix’s built-in tools leave behind, particularly when it comes to large-scale SEO campaigns or multi-location businesses.
At the heart of Search Atlas is OTTO, an AI automation assistant that actively monitors your website, runs technical audits, schedules metadata updates, and flags critical SEO issues in real-time. For Wix users, this means stronger automation, fewer manual tasks, and a more scalable SEO process.
Installing OTTO on your Wix site is quick and only requires access to the Custom Code section of your Wix dashboard. After logging into Search Atlas, copy the unique OTTO script from your account.
Then, in your Wix site editor, go to Settings → Custom Code, select the <head> section, and paste the script. Apply the changes, and OTTO will immediately begin running technical audits, syncing data, and enhancing your site’s SEO automation—all without disrupting your existing design or content.
Popular Features
- Custom Client Report Builder. Combines data from GA4, GSC, GBP, backlinks, and rankings into presentation-ready reports that are delivered via link or PDF, making client reporting effortless and professional, even for Wix sites.
- Keyword Rank Tracker. Tracks daily keyword positions with visibility scores and fluctuation alerts across national and local SERPs, providing Wix users with more precise performance insights than Wix’s built-in rank tracking features.
- OTTO. Automates site audits, broken link checks, metadata fixes, and ranking updates, ensuring your Wix site stays optimized without manual input.
- Content Genius. Generates content briefs, outlines, and optimization scores for SEO-driven articles, enabling Wix users to build and scale their content strategy directly from a unified platform.
- Full SEO Suite. Includes tools for site health audits, backlink analysis, competitor research, and topic clustering, allowing Wix site owners to execute data-driven SEO strategies without leaving the Search Atlas interface.
Limitations
- Large-scale automation tasks quickly consume AI quotas unless customized settings are applied for high-volume usage, which are considered for extensive Wix portfolios.
- Some advanced tools within the suite have a steeper learning curve for users unfamiliar with complex SEO reporting, though extensive live support and onboarding resources are available.
Pricing
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 2 | 4 |
| User seats | 2 | 3 | 5 |
| GSC Site Projects | 5 | 15 | Unlimited |
| Content Assistant Keywords | 120 | 300 | 600 |
| On-Page In-Depth Audits | 40 | 100 | 200 |
| Content Plans | 40 | 100 | 200 |
| Pages / Articles Created | 40 | 100 | 200 |
| Full Article Generation Quota | 30 | 60 | 90 |
| Regular AI Quota | 100 | 250 | 99,999 |
| Site Auditor Projects | 5 | 10 | 100 |
| Keyword Rank Tracking Projects | 20 | 50 | 1,000 |
| Keyword Research Lookups | 500 | 2,000 | 5,000 |
| Competitor Research Credit | 2,000 | 20,000 | 50,000 |
Reviews
- G2. 4.8/5 (95 reviews)
- Capterra. 4.9/5 (66 reviews)
2. Google Analytics
Google Analytics is one of the most powerful tools you integrate into your Wix site to gain visibility into user behavior, content performance, and traffic sources. It plays a critical role in helping you understand which of your SEO efforts are driving real results.
Wix users benefit from a user-friendly analytics dashboard through Wix Analytics, but GA4 goes several layers deeper, especially when connected to Google Search Console. With Google Analytics, you measure exactly how organic visitors interact with your site.
Popular Features
- Real-time Reports. Provides immediate insights into active users on your Wix site, their geographic locations, traffic sources, and the pages they are currently viewing.
- Audience Reports. Helps you understand who your Wix site visitors are (demographics, interests, technology used), allowing for more targeted content and SEO efforts.
- Acquisition Reports. Shows how users arrive at your Wix site (e.g., organic search, direct, social, referral), enabling you to assess the effectiveness of your SEO channels.
- Behavior Flow. Visualizes the paths users take through your Wix website, helping to identify popular content and potential points of friction or drop-off.
- Conversions & Goals. Allows you to track specific actions (e.g., form submissions, purchases, button clicks) on your Wix site, providing direct metrics for SEO ROI.
- Integration with Google Search Console. When connected to your GSC account via Search Atlas GSC Insights, GA provides even richer data on search queries and organic performance.
Limitations
- Requires careful setup and understanding of its interface to extract meaningful insights; it’s not “plug and play” for SEO actions.
- Does not perform direct SEO actions like keyword research, backlink analysis, or site audits; it provides data to inform those efforts.
Pricing
- Free (GA4 standard version)
- GA360 (enterprise version) pricing is custom.
Reviews
- G2. 4.5/5 (6,000+ reviews)
- Capterra. 4.7/5 (8,000+ reviews)
3. Wix Analytics
Wix Analytics is the built-in performance tracking system from Wix, designed to give site owners immediate access to traffic and behavior data without leaving the Wix dashboard. Unlike more complex external tools, Wix Analytics is purpose-built for the Wix environment.
For Wix SEO users, this native analytics suite acts as the daily pulse check. It helps track site visits, top-performing pages, search visibility, and even bot crawl activity. Its tight integration with SEO tools within the platform means changes made in your SEO Panel are directly measured through related search query data, average positions, and impressions.
Popular Features
- Traffic Overview. Provides a snapshot of total site visits, unique visitors, and page views, helping you quickly assess your Wix site’s overall popularity.
- Sales Reports (for Wix Stores). Tracks revenue, orders, and product performance directly within the Wix e-commerce environment, linking business outcomes to traffic sources.
- Top Pages Report. Identifies which pages on your Wix site are most popular, guiding your content optimization and internal linking strategies.
- Visitor Behavior. Offers insights into visitor demographics, location, and the devices they use, helping tailor content and design for your audience.
- SEO Reports. Specifically details search queries from Google, average position, impressions, and clicks, providing direct feedback on your Wix SEO efforts.
Limitations
- Less granular and customizable than Google Analytics; it provides a high-level overview rather than deep-dive analysis.
- Lacks advanced features for competitive analysis, keyword research beyond basic query tracking, or backlink auditing.
Pricing
- Included with Wix Premium Plans
Reviews
No Reviews
4. Rabbit SEO Traffic Booster
Rabbit SEO Traffic Booster is a dedicated app in the Wix App Market, designed to simplify SEO execution for site owners who want tangible results without navigating complex tools or strategies. It gives Wix users a hands-on way to improve search visibility directly from their dashboard.
Rabbit SEO focuses on practical wins: optimizing page content, suggesting keyword targets, helping with directory submissions, and even building backlinks on your behalf. While it won’t offer the same data depth as enterprise-level platforms, its core value lies in accessibility and speed.
Popular Features
- On-Page Optimization. Provides recommendations and tools to optimize your Wix landing pages for target keywords, helping improve their search engine friendliness.
- Backlink Service. Assists in creating new backlinks to your Wix site, which is crucial for improving domain authority and search rankings.
- Keyword Discovery & Tracking. Helps you find new, relevant keywords for your Wix website and monitors their daily ranking positions, providing quick insights into performance.
- Competitor & Links Analytics. Offers basic analysis of competitors and helps identify their linking strategies, informing your own efforts within Wix.
Limitations
- As an app-based solution, its depth of features and data do not match comprehensive external SEO suites.
- Automated backlink building services sometimes lead to lower-quality links if not carefully managed or if the sources are not reputable.
Pricing
- Free. 1 websites, 5 keywords, 2 researches, home page analysis, links monitoring, backlinks summary, backlinks explorer (limited)
- Premium plan. $25/month — 1 websites, 50 keywords, 5 monthly backlinks, 50 researches, landing pages optimization, white label reports
- Business plan. $120/month — 10 websites, 500 keywords, 40 monthly backlinks, 50 researches, competitors analysis, competitors onpage spy, backlinks history
- Enterprise plan. $350/month — 100 websites, 1,200 keywords, 120 monthly backlinks, 100 researches, API access
Reviews
- Wix App Market. 4.9/5 (1,500+ reviews)
- G2. No reviews
- Capterra. No reviews
5. SEOly
SEOly is an all-in-one Wix App Market solution that helps users take control of both on-page and off-page SEO without leaving the Wix environment. It offers a deeper toolkit for discovering keywords, optimizing content, building links, and monitoring rankings.
What makes SEOly especially valuable within the Wix ecosystem is how it consolidates several core SEO tasks into a single location. Whether you’re looking to optimize landing pages, uncover traffic-generating keywords, or build authority through backlinks, SEOly keeps the process manageable and continuous.
Popular Features
- Smart On-Page Optimization. Provides tips and tricks tailored for your Wix landing pages to help them achieve top rankings in Google.
- Advanced Keywords Research. Helps you find new, “hot” keywords that fit your Wix website, aiming to attract more customers and increase revenue.
- Daily Rank Tracking. Monitors your keywords on a daily basis and sends email notifications on changes, keeping you informed of your Wix site’s performance.
- Backlinks Explorer. Offers insights into backlinks, contributing to understanding your Wix site’s off-page SEO status.
Limitations
- As a Wix App Market solution, its depth and scale of features are not compareed to standalone, enterprise-grade SEO suites.
- Some advanced reporting or granular competitive analysis are limited within the app compared to external platforms.
Pricing
- Free. 5 keywords, limited on-page optimizer, 2 directory listings
- Premium plan. $20/month — 50 keywords, on-page optimization, 3 off-page SEO credits, hot keywords research, backlinks explorer
- Guru plan. $120/month — 500 keywords, on-page optimization, 20 off-page SEO credits, hot keywords research, backlinks explorer
- Business plan. $200/month — 1,200 keywords, on-page optimization, 50 off-page SEO credits, hot keywords research, backlinks explorer
Reviews
- Wix App Market. 4.9/5 (240+ reviews)
- G2. No reviews
- Capterra. No reviews
6. SE Ranking
SE Ranking is a highly-rated, all-in-one cloud-based SEO platform renowned for its compelling balance of comprehensive features, user-friendliness, and competitive pricing. It provides a robust suite of tools for all essential SEO tasks.
For Wix users, SE Ranking becomes an asset for strategic SEO planning and execution. SE Ranking offers keyword research to find optimal terms for your Wix content and conduct thorough technical audits that identify issues Wix don’t flag.
Popular Features
- Accurate Rank Tracking. Monitors keyword positions daily across multiple search engines and devices, helping Wix users evaluate performance in local or global SERPs and adapt to fluctuations in visibility.
- Website Audit. Diagnoses over 100 technical SEO issues, such as indexation problems, redirect chains, slow-loading pages, and missing metadata—helping Wix users catch what platform-level checks miss.
- Keyword Research. Uncovers high-potential search terms through competitive keyword gap analysis, long-tail suggestions, and difficulty scores that inform smarter content creation on your Wix pages or blog.
- Competitor Research. Provides a detailed look into your rivals’ top-performing keywords, backlink sources, and traffic strategies, giving you ideas and direction to strengthen your own SEO game inside the Wix ecosystem.
- Content Marketing Tools. Helps optimize new blog posts and page content through keyword clustering, topic gap analysis, and a built-in content editor, ensuring your Wix content ranks and resonates.
Limitations
- Some reviews mention that the AI features available don’t are not added to the Wix app.
- Although it’s a comprehensive solution, some highly niche-specific or hyper-advanced features are less developed compared to industry-leading tools.
Pricing
- Essential Plan. $65/month — 1 manager seat, 5 projects, 500 keywords tracked daily, rank tracker, competitive & keyword research.
- Pro Plan. $119/month — Everything in Essential, 3 manager seats, 30 projects, 2,000 keywords tracked daily, on-page and SERP analysis, Looker Studio integration, and Share of Voice metric.
- Business Plan. $259/month — Everything in Pro, 5 manager seats, unlimited projects, 5,000 keywords tracked daily, maximized data reach, keyword database expansion, and dedicated customer support.
Reviews
- Wix App Market. 4.4/5 (10+ reviews)
- G2. 4.8/5 (1,300+ reviews)
- Capterra. 4.7/5 (280+ reviews)
7. Lumar for SEO
Lumar for SEO (formerly DeepCrawl) gives Wix users access to professional-grade technical diagnostics traditionally reserved for large enterprise websites. While Wix handles core infrastructure like SSL, mobile responsiveness, and server-side rendering, Lumar brings an extra layer of precision.
This tool surfaces the technical SEO blind spots that Wix alone doesn’t catch. Lumar acts as a constant monitor of crawlability, indexation efficiency, and on-site structure, providing the insights needed to maintain long-term SEO health.
Popular Features
- Deep Website Crawling. Simulates search engine bot behavior to crawl websites of any size, providing granular data on every page, link, and asset on your Wix site.
- Technical SEO Audits. Identifies a vast array of technical issues including broken links (internal and external), redirect errors, canonicalization problems, mobile usability issues, and site speed bottlenecks relevant to your Wix pages.
- Duplicate Content Detection. Flags exact and near-duplicate content across your Wix site, helping to prevent potential SEO penalties and improve content uniqueness.
- Crawl Budget Optimization. Provides insights into how search engines spend their crawl budget on your Wix site, helping to ensure important pages are discovered and indexed efficiently.
Limitations
- Lumar is primarily a technical SEO tool; it does not include features for keyword research, content optimization (beyond technical aspects), backlink building, or traditional rank tracking.
- It comes with a steeper learning curve, especially for those new to advanced technical SEO concepts, making it more suitable for experienced SEO professionals or larger organizations.
Pricing
Need to contact the sales team.
Reviews
- Wix App Market. 3.3/5 (15+ reviews)
- G2. 4.6/5 (90+ reviews)
- Capterra. 4.3/5 (10+ reviews)
Enhance Your Wix SEO with Search Atlas
Wix offers a solid SEO foundation, but as this guide has shown, combining it with the right external tools take your search performance to the next level. The right software close the gap between a good site and one that dominates search results.
Among the solutions available, Search Atlas delivers one of the most comprehensive and unified SEO platforms on the market, perfectly suited for ambitious Wix users. With its built-in AI assistant, advanced keyword research, custom client reporting, and backlink intelligence, Search Atlas brings enterprise-level features into an accessible, all-in-one interface.
If you’re ready to enhance your Wix SEO toolkit with a solution that goes beyond fragmented tools and provides real-time, actionable insights in one place, Search Atlas is the next step.
Start your free trial today and discover how much more your Wix website will achieve.
