What’s the secret to ranking higher on search engine results pages (SERPs) in 2025? The answer lies in producing exceptional content that’s both engaging and also perfectly optimized for SEO.
But let’s face it, crafting high-quality, error-free, and SEO-driven content is no easy feat and takes a long time. That’s where the right SEO content tools come into play. 🎮
Search engines reward polished, relevant content and penalize anything that falls short. Clunky sentences or poorly optimized articles can sabotage your ranking efforts, no matter how great your ideas are.
The stakes are high, and choosing the right AI content tool isn’t just important, it’s crucial.
We’ll introduce you to 15 of the best SEO content tools that can streamline your writing process and help your site soar to the top of SERPs! ✈️
What the Best SEO Content Tools Should Have?
Choosing the right SEO content tool can feel like navigating a maze. While there are dozens of writing tools available, not all are crafted with SEO in mind and even fewer are up to date with Google’s latest algorithm updates.
A generic writing assistant won’t cut it. It needs to include features tailored for a complete SEO strategy. This includes keyword research and content optimization tools, Natural Language Processing (NLP) powered content suggestions, link-building insights, and even content and keyword gap analysis.
The first key point is to pick a tool designed specifically for SEO. 🔍
A truly effective tool should also integrate AI, but not just any AI. It should intelligently leverage advanced models to enhance your workflow, enabling you to generate higher-quality content. This includes specific prompts, custom AI models, and recommendations that refine your content for SEO success. 🌟

Keep this in mind: While SEO tools often come with a price tag, their value lies in the invaluable insights they provide. They empower you to analyze performance, identify opportunities, and make data-driven decisions that support your organic growth and business goals.
However, there are enterprise SEO tools for really affordable prices. Keep reading and you’ll surprise yourself.
15 Best SEO Content Tools to Create Better Content
We’ve rounded up the most popular and reliable tools to support your content creation journey. From advanced writing assistants to all-in-one SEO platforms, these tools simplify research and optimization so you can focus on creating exceptional content.
1. Search Atlas

Search Atlas is an all-in-one SEO platform that transforms content creation and optimization.
At its core is Content Genius, an AI-powered writing editor that crafts human-like content with SEO-optimized prompts. It analyzes top-ranking pages to provide actionable insights on winnable or competitor keywords, subheadings, NLP terms, internal links, and more.
With features like outline generation and content structuring, it ensures your content is both engaging and search-engine friendly. But Search Atlas goes far beyond content creation. It offers a full suite of tools for a comprehensive SEO strategy, including link building, page audits with technical SEO analysis, and content scores for each page.
The platform’s on-page optimization tools help fine-tune every element of your website, while its local SEO tools and Google Business Profile (GBP) optimization features leverage AI for smarter ranking strategies.
From keyword research to AI-driven content creation, Search Atlas empowers users with everything needed for a robust SEO strategy, including seamless integration for continuous improvement and growth.

OTTO is Search Atlas’ groundbreaking AI agent that creates a custom AI model tailored to your SEO strategy. It pulls data from your GSC, GBP, knowledge graph, and top-ranking SERPs to generate highly optimized content in just a few clicks, incorporating targeted keywords, NLP terms, and even creates content from scratch.
Additionally, OTTO continuously analyzes SERPs, adapting to Google’s algorithm changes and optimizing content automatically, saving your team from trial and error. It also strengthens authority through link-building, press releases, and cloud stacks while addressing technical SEO issues and performing on-page fixes like meta tag optimizations.
Popular features
- Innovative AI: OTTO goes beyond simply offering suggestions. It actually creates and optimizes content, making changes and publications in real-time.
- Always Improving: Search Atlas is continuously evolving, ensuring it stays ahead of industry trends and Google’s algorithm updates with regular updates and feature enhancements.
- Content Genius: This writing assistant integrates with ChatGPT and Claude, offering features like AI-generated images, content outlines, competitor analysis, term suggestions, internal linking, and Q&A, all in one tool.
- Keyword Tools: Use traditional keyword research alongside advanced features like keyword gap analysis, rank tracking, and trend monitoring with the Magic Tool. Keywords are automatically synced with Content Genius.
- Topical Maps: Generate keyword targets and content ideas that establish authority in key topics.
- Content Planner: Use this planner to analyze hundreds of keyword clusters to evaluate search volume for targeted topics.
- Onpage Audit: Assess content quality, word count, readability, spam score, and more.
- 1-Click Publishing: Easily publish or optimize content with just one click via its WordPress integration tools.
Limitations
- Some SEO beginners find it hard to figure out where to start, but you can schedule an 1-on-1 onboarding call.
- Users say you need to control AI usage before activating OTTO if you have too many pages to optimize.
Pricing
Starter plan | Growth plan | Pro plan | |
Price | $99/month | $199/month | $399/month |
Free OTTO activation | 1 | 1 | 3 |
User seats | 2 | 3 | 5 |
GSC Site Projects | 5 | 15 | Unlimited |
Articles Created | 40 | 100 | 200 |
Full Article Generation | 30 | 60 | 90 |
Regular AI Quota | 100 | 250 | 99999 |
Content Assistant Keywords | 120 | 300 | 600 |
Onpage In-Depth Audits | 40 | 100 | 200 |
Content Plans | 40 | 100 | 200 |
Search Atlas reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. Jasper AI

Jasper is an AI-powered content writing assistant designed to streamline the process of creating articles or rewriting existing content.
By providing basic details about the topic and your desired style, Jasper generates unique, brand-aligned content that suits your voice or your client’s needs. It can help speed up the writing process, making it a useful tool for SEO content creation.
While it produces original content quickly, some editing is required to refine the output, as Jasper may include irrelevant or repetitive sections.
Popular features
- Very Easy to Use: Jasper is straightforward to get started with. Simply provide the topic and instructions, and it generates content with ease.
- Speeds Up the Writing Process: Jasper helps save time by quickly generating content, giving you a solid foundation that you can further refine and customize.
- Templates: With over 50 different content templates, Jasper offers ready-made formats for various types of content, including social media posts, email subject lines, product descriptions, and more.
- Customizable Tone: Jasper allows you to adjust the tone of voice to match your brand’s style, ensuring content is personalized for different audiences.
- Content Generation for Different Platforms: Whether you’re writing for blogs, websites, or social media, Jasper creates content that fits multiple platforms.
- SEO-Friendly Content: Jasper assists in generating content optimized for SEO, helping ensure your articles are keyword-rich and tailored for search engines.
Limitations
- Reviews report its AI often provides incorrect information.
- Users say it doesn’t offer enough SEO features to make a content rank.
- Might not be the most cost effective SEO option in this list
Pricing
- Creator Plan: $39/month – 1 user, 1 brand voice
- Pro Plan: $59/month – 1 user, 3 brand voices, 10 knowledge assets, 3 instant campaigns
- Business Plan: Custom pricing and features
Jasper AI reviews
- G2: 4.7/5 (1,244)
- Capterra: 4.8/5 (1,843)
3. Copy.AI

Copy.ai is an AI-powered content creation tool designed to simplify and accelerate the writing process, making it an excellent choice for SEO content creation.
With the ability to generate blog posts or refine smaller sections of text using its Freestyle tool, Copy.ai delivers unique, well-crafted content in seconds.
It offers a range of features tailored for SEO, helping to create content that resonates with both search engines and readers. From transforming bullet points into paragraphs to brainstorming fresh ideas, Copy.ai ensures that your content is engaging and optimized.
While it streamlines the creation process, some editing may still be needed to fine-tune the output for your specific goals.
Popular features
- Quick and Easy Content Creation: Copy.ai is user-friendly, allowing you to generate high-quality content in moments.
- Blog Outlines and Headings: On the Pro plan, you can generate long-form blog content with structured outlines and suggested headings tailored to your target keyword.
- Freestyle Tool: This versatile feature for creating small content sections, such as FAQs or concept overviews, offering multiple text variations to choose from.
- Template Library: Copy.ai provides a wide range of templates for tasks like blog intros, social media captions, wedding vows, and short stories.
- Content Refinement: It simplifies tasks like turning bullet points into paragraphs, rewriting sentences, and shifting from passive to active voice.
Limitations
- Reviews say it sometimes produces incomplete paragraphs, cutting off before fully developing the content.
- Users say it generates multiple variations at once, which can quickly use up word limits.
Pricing
- Free Plan: $0 – 1 seat, 2,000 words in chat
- Starter Plan: $49/month – 1 seat, unlimited words in chat, access to latest LLMs
- Advanced Plan: $249/month – 5 seats, 2,000 workflow credits monthly, 15+ marketing and sales workflows each
- Enterprise Plan: Custom pricing and features
Copy.AI reviews
- G2: 4.7/5 (181)
- Capterra: 4.4/5 (63)
4. ProWritingAid

ProWritingAid is an online writing assistant designed to refine and enhance your content, making it more polished, engaging, and effective. By leveraging artificial intelligence, this marketing AI tool identifies grammar and spelling mistakes, as well as stylistic inconsistencies, to ensure your writing is clear and professional.
As you type or upload text into its editor, ProWritingAid analyzes the content in real time, generating detailed reports with actionable suggestions for improvement.
For SEO content creation, it helps optimize readability and persuasiveness while ensuring linguistic accuracy to help you avoid common SEO mistakes around content formatting. It creates audience-focused content that aligns with search engine expectations.
Popular features
- Readability Score: ProWritingAid assigns a readability score to your content, ensuring it is accessible and easy to understand for your target audience.
- In-Depth Reports: Reports deliver detailed analyses of your text, offering insights into grammar, style, structure, and more for comprehensive improvement.
- Passive Voice Detection: The detection tool highlights passive voice usage, helping writers refine their technique and adopt a more engaging active voice style.
- Resources Library: Premium users gain access to a library of resources designed to enhance writing skills and techniques.
- Real-Time Suggestions: The suggestions provide instant feedback while you write, allowing for on-the-fly improvements to your content.
- Integrations: You can use popular integrations like Google Docs and Word.
Limitations
- Reviews say it can be slow and unresponsive, sometimes making it hard to locate flagged errors or access suggestions easily.
- It lacks other SEO features, requiring you to use another tool designed specifically for SEO.
Pricing
- Free Plan: $0 – 500 word count limit, 2 reports daily, 10 rephrases daily, 3 sparks daily
- Premium Plan: $30/month – Unlimited count limit, unlimited reports, unlimited rephrases, 5 sparks daily, 1 critique per day
- Premium Pro: $36/month – Everything in premium, 50 sparks per day, 3 critiques per day
ProWritingAid reviews
- G2: 4.5/5 (46)
- Capterra: 4.7/5 (480)
5. ChatGPT

ChatGPT is an AI-driven writing assistant that simplifies the SEO content creation process by generating high-quality, optimized text with minimal effort.
Powered by NLP, it produces human-like content tailored to your specific topic or keyword focus. From drafting blog posts to refining article structure, ChatGPT for SEO can handle tasks like keyword integration, density tracking, and content comparison to ensure competitiveness in search rankings.
Its ability to deliver coherent and engaging text quickly makes it a good tool for scaling content production while maintaining quality. Whether you need fresh ideas or polished drafts, ChatGPT streamlines the process for writers, marketers, and SEO experts alike.
Popular features
- Generate High-Quality Content: ChatGPT produces plagiarism-free, well-structured text tailored to your needs, ensuring professional-grade results.
- SEO Optimization: It integrates target keywords seamlessly into the content, enhancing search visibility and ranking potential.
- Natural Language Understanding: With advanced NLP capabilities, ChatGPT responds naturally and coherently, creating human-like, conversational interactions.
- Adaptable Outputs: Responses can be customized for specific industries, tasks, or tones, ensuring relevant and precise content every time.
Limitations
- Users report it often requires careful review and editing to ensure accuracy and quality.
- Reviews say it occasionally produces incorrect or misleading information, particularly on specialized or niche topics.
Pricing
- Free Plan: $0 – Access to GPT-4o mini, limited access to GPT-4o
- Plus Plan: $20/month – Everything in free with extended limits to GPT-4o mini and GPT-4o
- Pro Plan: $200/month – Everything in plus with unlimited access to GPT-4o mini and GPT-4o
- Team plan: $30/month per user – Higher message limits than Plus on GPT-4, GPT-4o, and tools like DALL·E, web browsing, data analysis
- Enterprise Plan: Custom pricing – High speed access to GPT-4, GPT-4o, GPT-4o mini, and tools like DALL·E, web browsing, data analysis
ChatGPT reviews
- G2: 4.7/5 (643)
- Capterra: 4.5/5 (71)
6. Wordtune

Wordtune is a writing assistant designed to help content creators enhance their writing and overcome writer’s block. With a unique set of tools known as “spices,” it offers a variety of ways to enrich your content, from clarifying ideas to adding emphasis or providing examples.
Whether you’re working in Google Docs or on the Wordtune website, this tool makes content creation smoother by offering suggestions to refine your writing.
Wordtune is especially useful for SEO content, as it can help optimize text, making it more engaging, persuasive, and easier to read. Its Chrome extension can also be integrated into your workflow.
Popular features
- Easy to Use: Wordtune offers a user-friendly interface that integrates smoothly into your writing workflow.
- Suggestions: The tool offers real-time suggestions to help you break through creative barriers.
- AI-Powered Statistics and Facts: You can access relevant statistics, facts, and other content elements.
- Writing Styles: It helps refine your writing by suggesting ways to emphasize, clarify, or expand on your ideas.
- Chrome Extension Support: The extension makes it easy to access Wordtune within Google Docs.
Limitations
- Users reported there are times when its patterns are repetitive.
- You still need an SEO tool to support you with keyword research, content planning, etc.
Pricing
- Basic Plan: $0 – 10 daily rewrites and AI suggestions, 3 AI summarizations
- Advanced Plan: $13.99/month – 30 daily rewrites and AI suggestions, 15 AI summarizations
- Unlimited Plan: $19.99/month – Unlimited daily rewrites and AI suggestions, Unlimited AI summarizations
- Teams Plan: $15.99/month and per seat – Everything in unlimited and business support
Wordtune reviews
- G2: 4.6/5 (177)
- Capterra: 4.4/5 (78)
7. Ahrefs Content Helper

Ahrefs Content Helper is a tool designed to optimize content creation by leveraging keyword research, competitor analysis, and site audits.
It helps users identify valuable keyword opportunities through its Keyword Explorer, which analyzes search intent and provides suggestions for creating relevant content. The Rank Tracker monitors search engine performance, offering insights into rankings and traffic metrics to ensure your content remains relevant.
By analyzing competitors’ rankings, Ahrefs helps users refine their content strategy, targeting keywords that drive traffic.
Popular features
- Popularity Insights: This tool analyzes top-performing content to reveal trends, user engagement metrics, and backlink opportunities for content optimization.
- Keyword Explorer: The keyword explorer offers detailed keyword suggestions and metrics to help refine your content around high-impact search terms.
- Competitor Keyword Analysis: A keyword analysis identifies the keywords your competitors rank for, enabling targeted content creation to close ranking gaps.
- Content Gap Analysis: This highlights keyword opportunities by comparing your content coverage to competitors, guiding new topic development.
- Site Audit: Audit tools evaluate your website for technical issues and provide actionable recommendations to improve SEO performance and enhance content visibility.
Limitations
- Users have reported that the data accuracy in Ahrefs Content Helper can occasionally be unreliable.
- Access to the AI content kit requires purchasing an add-on.
Pricing
- Lite Plan: $129 monthly – 5 projects, 6 months of history, 100,000 crawl credits, 25,000 max pages per project
- Standard Plan: $249 monthly – 20 projects, 2 years of history, 500,000 crawl credits, 50,000 max pages per project
- Advanced Plan: $449 monthly – 50 projects, 5 years of history, 1.5M crawl credits, 250,000 max pages per project
- Enterprise Plan: $14,990 yearly – 100 projects, unlimited history, 5M crawl credits, 5M max pages per project
Ahrefs Content Helper Tool reviews
- G2: 4.5/5 (544)
- Capterra: 4.7/5 (570)
8. Scalenut

Scalenut is an AI-powered platform designed to streamline and optimize your content strategy. It offers advanced keyword analysis tools that assess key metrics such as search volume, relevance, and CPC, helping you identify high-value terms.
The platform groups search terms into meaningful clusters for each content piece, ensuring that your writing targets the right audience.
By providing insights into location-specific data and user intent, Scalenut helps you align content with top-ranking search engine queries. With its Cruise Mode, you can generate SEO-optimized content quickly, while receiving AI-driven recommendations on keyword integration to enhance performance and visibility.
Popular features
- Cruise Mode: This mode generates SEO-optimized content quickly, offering AI-guided recommendations for keyword usage as you write.
- Content Optimization Assistant: The assistant provides real-time suggestions to optimize both new and existing content for better rankings.
- AI Templates: Pre-designed templates are available to streamline content creation, ensuring it’s SEO-friendly from the start.
- Keyword Tools: This tool evaluates search volume, relevance, CPC, and organizes keywords into topic clusters for better content targeting.
- Featured Snippets: Snippets help optimize content to increase the chances of ranking in Google’s featured snippets.
Limitations
- Some say Scalenut’s AI can struggle with maintaining tone consistency, requiring significant human input.
- Key features such as AI detection, text humanization, and on-page analysis are only available as add-ons.
Pricing
- Essential Plan: $49 monthly – 5 articles creation and 5 article optimization per month
- Growth Plan: $79 monthly – 75 articles creation, 75 pages optimization, 75 keyword clusters, 500 pages analysis
- Pro Plan: $149 monthly – 75 articles creation, 75 pages optimization, 75 keyword clusters, 1500 pages analysis
Scalenut reviews
- G2: 4.7/5 (308)
- Capterra: 4.8/5 (396)
9. Hemingway

Hemingway is a writing tool designed to improve the readability of content, which is crucial for online audiences who have limited attention spans.
It helps SEO content creators by analyzing text for readability issues such as overly complex phrases, passive voice, and excessive adverbs, which can impact user engagement and search engine rankings.
By color-coding problematic sentences and providing an overall readability grade, Hemingway allows writers to simplify their content for accessibility and user-friendliness.
This ensures that your content is both optimized for search engines and also appealing to readers, improving both user experience and the chances of ranking for target keywords.
Popular features
- Powerful Readability Checker: This checker analyzes your content for readability issues like complex phrases, passive voice, and adverb overuse.
- Easy-to-Use Editor Interface: The simple, intuitive design makes editing and improving content effortless.
- Color-Coded Suggestions: Highlight any problem areas in your text using color codes to indicate sentence complexity and readability issues.
- Desktop App: Use Hemingway offline on both Windows and Mac, providing flexibility in your writing process.
- SEO-Friendly Content: By improving readability, Hemingway ensures content is more likely to perform well in search engine rankings.
Limitations
- Hemingway doesn’t integrate with WordPress or Google Docs.
- It doesn’t provide other SEO features that are considered essential for ranking, like keyword research.
Pricing
- Individual 5K Plan: $10/month – Write 5k AI sentences per month
- Individual 10K Plan: $15/month – Write 10k AI sentences per month
- Team 10K Plan: $15/month and per user – Write 10k AI sentences per month, multiple users on one bill
Hemingway reviews
- G2: 4.4/5 (48)
- Capterra: 4.4/5 (12)
10. Grammarly Business

Grammarly is an online writing assistant designed to enhance spelling, grammar, and overall content quality, making it an essential tool for SEO content creation.
By automatically detecting errors and offering suggestions for improvement, it helps ensure your content is polished and professional, which directly impacts user experience and SEO rankings.
Its ability to analyze tone and provide recommendations also helps create more engaging content that resonates with your audience.
Available as a browser extension, Grammarly works seamlessly across platforms, whether you’re writing emails, editing blog posts, or creating website content.
Popular features
- Comprehensive Grammar and Spell Check: Grammarly catches even the most subtle errors, ensuring your content is polished.
- Style and Tone Suggestions: It helps you maintain a consistent tone and style throughout your content.
- Easy to Use: It integrates into your writing workflow with browser extensions and a user-friendly interface.
- Plagiarism Detection: Grammarly scans your content against a vast database to identify potential plagiarism issues.
- Writing Clarity and Conciseness: It offers suggestions to improve clarity and eliminate unnecessary complexity.
- Cross-Platform Integration: Grammarly works across various platforms like Gmail, WordPress, and Google Docs.
Limitations
- Reviewers say it pushes for overly formal or structured writing, which may not suit all styles.
- Many users reported some suggestions to restructure sentences can completely change the meaning.
Pricing
- Free Plan: $0 – Generate text with 100 AI prompts
- Pro Plan: $30/month and per user – Generate text with 2,000 AI prompts
- Enterprise Plan: Custom pricing – Generate text with unlimited AI prompts
Grammarly reviews
- G2: 4.7/5 (9,788)
- Capterra: 4.7/5 (7,132)
11. Frase

Frase is a powerful content optimization tool designed to streamline the content creation process, particularly for SEO.
It helps by analyzing top SERP results for a specific keyword, providing detailed content briefs that include questions, topics, and statistics to guide your writing. This feature is particularly helpful for structuring content effectively and targeting the right audience.
Frase also includes a content editor that offers real-time recommendations and scores your content to ensure it is well-optimized. Additionally, its AI capabilities assist in automating parts of the writing process, such as generating blog introductions and turning bullet points into full content.
Popular features
- Brief Creation: Frase helps quickly assemble detailed briefs by fetching top-competing links, suggesting word counts, and compiling relevant information to guide article creation.
- User-Friendly Interface: The platform is well-organized, making it easy to navigate through its features and find essential tools for content creation.
- Content Editor: Frase includes a content editor conveniently placed next to the brief, enabling seamless transitions between writing and reviewing guidelines.
- Content Assistant: Frase offers AI tools to automate parts of the writing process, such as generating blog intros and answering specific questions.
- SEO-Focused Suggestions: Frase suggests relevant terms and topics to mention in your content, ensuring it aligns with SEO best practices.
Limitations
- Some users report that Frase’s AI can lack accuracy, requiring ample context for optimal results.
- It may not always fetch the most relevant SERP results, impacting content strategy.
Pricing
- Free Trial: $0 – 1 user, 1 SEO document, 10k AI words
- Solo Plan: $15/month – 1 user, 4 SEO documents monthly, 20k AI words
- Basic Plan: $45/month – 1 user, 30 SEO documents monthly, unlimited AI words
- Team Plan: $115/month – 3 users, unlimited SEO documents monthly, unlimited AI words
- Enterprise Plan: Custom pricing and features
Frase Tool reviews
- G2: 4.8/5 (295)
- Capterra: 4.8/5 (334)
12. Surfer SEO

Surfer SEO is a content optimization tool that uses data to refine your writing for better search rankings. By analyzing top-ranking pages for target keywords, it provides real-time suggestions on improving aspects like keyword density, content length, and structure.
This helps you craft content that meets SEO requirements and remains engaging for your readers. Surfer SEO acts like a blueprint, helping you tweak your content to outperform competitors.
Although its keyword research features are limited to its Chrome extension, it does help with content optimization.
Popular features
- Data-Driven Recommendations: Surfer SEO offers real-time data insights, guiding you on how to optimize your content for better performance.
- Content Structure Guidance: The tool helps align your content structure with top-ranking pages, improving its potential for higher rankings.
- Keyword Density Suggestions: Surfer SEO provides precise recommendations for keyword density, ensuring balanced optimization without overstuffing.
- Real-Time Optimization: It gives on-the-spot suggestions for tweaking content, helping you make immediate improvements.
- Competitor Analysis: Surfer compares your content to competitors, identifying areas where you can outperform them.
- Integrates With Jasper AI: Surfer works with Jasper AI to streamline content creation, though this feature comes at an additional cost.
Limitations
- It occasionally suggests terms that may not be fully relevant to the topic at hand.
- Its interface can be overwhelming for users who are not familiar with SEO tools.
Pricing
- Essential Plan: $99/month – 200 pages tracked, 30 articles to write and optimize, 5 AI articles, 5 users seat
- Scale Plan: $219/month – 1000 pages tracked, 100 articles to write and optimize, 20 AI articles, 10 users seat, 100 SERPs analysis daily, onboarding call
- Enterprise Plan: Custom pricing – custom limits with API access, white-labeling, SEO advisory, and rank tracker
Surfer SEO reviews
- G2: 4.8/5 (530)
- Capterra: 4.9/5 (409)
13. Clearscope

Clearscope is a content optimization tool designed to enhance your content’s SEO potential by providing keyword and topic suggestions based on top-ranking pages.
It helps content creators refine their writing with data-backed recommendations, ensuring the content remains relevant without overstuffing keywords.
Clearscope guides you in targeting the right SEO objectives, offering clarity on which terms and topics to include for improved search rankings. The tool also provides a competitive content score to help you assess your content’s performance against competitors.
Popular features
- Keyword Suggestions: Clearscope offers comprehensive keyword suggestions, ensuring your content covers all relevant topics and search terms.
- Content Grading: The tool grades your content based on how well it aligns with top-ranking pages for your target keywords which helps you optimize for search success.
- Competitive Content Comparison: It compares your content to competitors’ top-ranking pages so that you can identify gaps and areas for improvement.
- Topic Relevance: It helps ensure your content stays focused on the most relevant and high-ranking niche topics.
- Integrations: It integrates with tools like Google Docs and WordPress.
Limitations
- Some users say it lacks a variety of advanced SEO features, even on its higher-tier plans.
- Reviewers point out it’s possible to get a great score just by stuffing keywords.
Pricing
- Essentials plan: $189/month – Unlimited users, projects, and AI content outlines. 100 content inventory pages, 50 monthly keyword discoveries, 20 monthly content reports
- Business plan: $399/month – 300 content inventory pages, 50 monthly keyword discoveries, 20 monthly content reports. Includes dedicated account manager
- Enterprise plan: Custom pricing – Custom credits, custom agreements, crawler whitelisting, single sign-on (SSO)
Clearscope reviews
- G2: 4.9/5 (91)
- Capterra: 4.9/5 (60)
14. Semrush Writing Assistant

Semrush Writing Assistant is a tool designed to help you create SEO-optimized content directly within Google Docs. It analyzes your writing in real-time and provides instant feedback on factors like readability, keyword usage, tone, and originality.
By inputting a focus keyword, the tool generates content templates based on top-ranking pages for that keyword and offers insights on how to structure your article.
It ensures your content meets SEO best practices, including keyword inclusion, headline optimization, and appropriate content length.
Popular features
- SEO Scoring: The writing assistant provides a comprehensive SEO score to optimize your content for better search engine rankings, ensuring it adheres to SEO best practices.
- Readability Scoring: It analyzes the clarity and accessibility of your content, making sure it’s easy to read and engaging for your target audience.
- Tone of Voice: The tool can assess the tone of your content and offer suggestions to match your desired style, whether formal or conversational.
- Plagiarism Checker: It scans your work for potential plagiarism to maintain originality and avoid duplicate content issues.
- Content Templates: The tool offers content templates based on top-ranking pages for your target keyword, helping you structure your content effectively.
Limitations
- It can be costly, and the content marketing toolkit is only available in the higher-tier plans.
- The interface can be challenging for new users and has a steep learning curve.
Popular features
- Pro plan: $139.95 monthly – Competitor analysis, website audit, keyword research up to 500 keywords to track. Does NOT include the content marketing toolkit
- Guru plan: $249.95 monthly – Includes content marketing toolkit with 1,500 keywords to track, 800 SEO content templates, and 5 monthly plagiarism checks
- Business plan: $499.95 monthly – Includes content marketing toolkit with 5,000 keywords to track, 2,000 SEO content templates, and 10 monthly plagiarism checks
Semrush Writing Assistant reviews
- G2: 4.5/5 (2,310)
- Capterra: 4.75 (2,259)
15. MarketMuse

MarketMuse is a content optimization tool designed to elevate your SEO content creation process. By analyzing your website, it identifies content gaps and opportunities, which helps you prioritize topics that can boost your authority and rankings.
Its AI-driven content briefs simplify research, offering related topics, linking strategies, and other insights to craft comprehensive, well-rounded articles.
The tool’s real-time editor evaluates your content with a detailed score to provide actionable feedback to refine structure, keyword use, and overall quality.
Popular features
- Keyword Research: The tool delivers insights into search terms, competitive performance, and linking opportunities for targeted optimization.
- Content Planning: It helps evaluate your content library to identify high-potential topics with strong ranking opportunities.
- Content Briefs: It creates outlines, topic suggestions, and link recommendations, streamlining the content creation process.
- SERP X-Ray: MarketMuse provides detailed visual analyses of competitor content to uncover performance insights.
- Content Cluster Analysis: It identifies gaps and opportunities in your content depth, enabling focused topic strategies.
Limitations
- People says it’s not intuitive, and beginners need to do some research on how some of the different tools work.
- Reviews say some of the AI generated content is unusable.
Pricing
- Free Plan: $0 – 1 user, 10 queries monthly, and limited applications
- Optimize Plan: $99 monthly – 100 tracked topics, 5 content briefs and 1 strategy docs monthly
- Research Plan: $249 monthly – 500 tracked topics, 10 content briefs and 3 strategy docs monthly
- Strategy Plan: $499 monthly – 10,000 tracked topics, 20 content briefs and 5 strategy docs monthly
MarketMuse reviews
- G2: 4.6/5 (214)
- Capterra: 4.6/5 (27)
You Don’t Need to Juggle Between Multiple SEO Content Tools
Each platform often excels in one area, be it content editing, keyword research, or competitor analysis. However, juggling multiple tools can leave your team overwhelmed, disconnected, and far from productive.
That’s where Search Atlas changes the game. This all-in-one platform unites everything you need for SEO success, from advanced content optimization to AI-driven writing tools. ✍️
With OTTO, you can automate almost all your SEO tasks, freeing you to concentrate on your broader marketing strategy.
Ready to simplify and supercharge your content production workflow? Try Search Atlas for free today! 🚀