new SEO Updates stay live, no matter what.
Changing your OTTO plan doesn’t affect your live optimizations or site updates. They stay fully active and working for you.

Meet OTTO SEO Automate your SEO in 1 click

Discover OTTO SEO, a first-of-its-kind AI SEO tool that will revolutionize the way you do SEO.

Save 95% of costs associated with SEO implemention.
Automate 98% of SEO tasks from technicals to content generation to link building.
Complete months worth of work in minutes.
“OTTO has transformed how we manage SEO. The AI automation allows us to quickly update essential SEO elements, significantly speeding up our workflow. It’s not just about efficiency; it’s about scaling our capabilities without scaling our headcount. OTTO has made our operations faster, our team more effective, and our client interactions more impactful.”
alec
Alec Neumeyer
Co-Founder at Secure Line Marketing
99%

Reduction in manual SEO tasks

1000+

Pages optimized with AI

10x

Faster implementation of SEO changes

50%

Increase in workflow efficiency

What is OTTO SEO?

OTTO SEO is the world’s first automated SEO AI assistant. Simply add the OTTO pixel to your website and start deploying thousands of webpage optimizations in just a few clicks. With OTTO SEO, you can eliminate the manual labor of SEO and save hundreds of hours of work for your marketing or agency teams.

features

What Website Optimizations Does OTTO Automate?

How Does OTTO SEO Work?

After adding the OTTO pixel to your website header, OTTO will audit your site to identify technical issues and strategic opportunities. Then, it recommends tailored suggestions according to the Search Atlas Holistic SEO blueprint and your website’s Google Search Console data. Once you review and deploy changes in your dashboard, OTTO makes those changes on your website instantly. No matter your CMS.

OTTO SEO automates technical fixes, content optimizations, backlink building, and content creation. Once approved in your dashboard, OTTO will fix title tags, meta descriptions, broken links, canonical tags, and more. It will optimize your Google Business Profile and automate review response and Q&As. 

You can also create and publish complete SEO articles using Claude or ChatGPT without ever leaving the dashboard. Plus, automate backlink building with Cloud Stacks. With OTTO, you can deploy thousands of website optimizations, all in a few clicks.

OTTO is designed to alleviate the manual work of SEO while still meeting Google’s quality and ranking standards. Add your business information to your Knowledge Graph to teach our AI more about your business. Then, connect your Google Search Console data to get the most tailored SEO recommendations. 

When you let OTTO do your SEO, you’ll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients.

Start your subscription of Search Atlas to get access to our powerful AI SEO Assistant. Your subscription also includes access to 25+ SEO tools for keyword research, AI content generation, backlink analysis, and more. If you are an agency that wants to white label Search Atlas and OTTO for your agency clients, reach out to our product specialists to learn more.

OTTO-SEO-Website-Optimizations

Engaging OTTO SEO in 3…2….1….

How to Activate OTTO SEO?

Getting started with OTTO SEO is as simple as adding the pixel to your website header. Once activated in the Search Atlas dashboard, OTTO will automate SEO practices across your website to deliver more keyword rankings, consistent organic traffic, and optimal technical performance.

Step 1

1...

Add the OTTO pixel to your website header

Step 2

2...

Let OTTO get to work optimizing key website elements

Step 3

3...

Sit back and enjoy the ride to more organic traffic

Changing your OTTO plan doesn’t affect your live optimizations or site updates. They stay fully active and working for you.

Real results. Real fast.

Who says SEO has to take 3 months to see results?

Your Optimizations

Stay Live. Always.

Changing your OTTO plan doesn’t affect your live optimizations or site updates. They stay fully active and working for you.

No rollbacks or hidden events

Your content stays indexed

Full control, even after pausing

No technical cleanup required

We’ve Got a Plan That’s Perfect For You

Add OTTO SEO to put your SEO in hyperdrive 
Improve Strategy
Accelerate Workflows
Deliver Quicker Wins
Starter

Perfect for solo marketers, freelancers, and 1-person agency teams. Get the core tools and automations you need to deliver high-performing SEO campaigns and optimize your personal workflows.

$99/ month
Growth

Built for scaling agencies and mid-sized businesses managing multiple sites or clients. Includes more projects, higher quotas, and the advanced features you need to grow with confidence.

Most Popular
20% off
$199 $249/ month
Pro

Designed for high-volume agencies and advanced SEO teams ready to scale fast. Streamline your agency operations with expanded automations, multiple user seats, and a fully white-labeled dashboard.

$399/ month
Enterprise

Custom-built for large organizations with complex SEO needs and high-growth goals. Get personalized onboarding, dedicated support, and access to all features—tailored to your infrastructure and strategy.

Get a Quote
Starter

Perfect for solo marketers, freelancers, and 1-person agency teams.

$99 / month

Get the core tools and automations you need to deliver high-performing SEO campaigns and optimize your personal workflows.

Growth

Built for scaling agencies and mid-sized businesses managing multiple sites or clients.

$199 $249 /month
most popular
20% off

Includes more projects, higher quotas, and the advanced features you need to grow with confidence.

Pro​

Designed for high-volume agencies and advanced SEO teams ready to scale fast.

$399 / month

Get the core tools and automations you need to deliver high-performing SEO campaigns and optimize your personal workflows.

Enterprise

Custom-built for large organizations with complex SEO needs and high-growth goals.

Get a Quote

Get personalized onboarding, dedicated support, and access to all features—tailored to your infrastructure and strategy.

TRUSTED BY TEAMS AT
Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

Add OTTO SEO

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Add additional OTTO site activations to your base plan and automate your SEO in 1 click. The more sites you add, the more you save.

How many sites need OTTO?

Basic

$99 per site

Per month

Basic

$85 per site

Per month

STANDARD

$69 per site

Per month

Premium

$59 per site

Per month

Enterprise

Custom Pricing

Per month

Get Started with OTTO Google Ads

Activate OTTO Google Ads to your current OTTO projects to start generating ready-to-launch Google Ads campaigns.

Supercharge Your Google Ads Campaigns

Activate OTTO Google Ads to your current OTTO projects to start generating ready-to-launch Google Ads campaigns.

The AI-Powered Assistant That Automates Your SEO Efforts Instantly

Boost Rankings with OTTO: AI-Powered SEO Made Easy

Once you install OTTO SEO, our AI will optimize your website elements to meet Google’s core ranking factors. Our innovative AI tool will make content optimizations that improve your website’s semantic SEO through meta tag optimization, NLP entity inclusion, content creation, and more. On-page optimization has never been this easy, fast, or efficient.

Boost Rankings with OTTO: AI-Powered SEO Made Easy

Automatically Detect Technical Issues and Deploy Website Fixes

OTTO will detect any technical issues that may be impacting your website’s organic visibility. It can also automatically deploy fixes for you. Select which fixes you want OTTO to handle, or tackle issues on your own. Easily roll back website changes if needed, and track which changes have been made directly in your OTTO dashboard. Get the expertise of technical SEO mastery without having to build solutions in-house.

Automatically Detect Technical Issues and Deploy Website Fixes

What Website Optimizations Does OTTO Automate?

Meta Tags

Page titles, meta descriptions, alt tags, and more. OTTO ensures your pages have proper SEO meta tags with ideal character counts.

Content Optimization

OTTO adds the most important NLP entities and semantic terms to your web pages so search engines see your content as more relevant and rank-worthy.

Content Creation

OTTO will create new content for the keywords that your target audience is using. That means fully optimized SEO articles that are high-quality and in-depth.

Schema Markup

OTTO adds relevant schema markups to your pages so your web pages are more engaging and clickable in search engine results pages.

Google Business Profile

Our AI will enhance your business presence by optimizing your Google Business Profile for better reputation and relevance.

Authority Building

Add link building orders to your OTTO package and get monthly backlinks that support OTTO’s on-page and technical SEO efforts.

Turn on OTTO SEO and Deliver Maximum Results for Clients

OTTO is the ideal solution for marketing agencies that want to provide SEO solutions in-house without having to hire more team members. OTTO SEO does the work of a full-service SEO team, including content strategists, web developers, and content writers. Want to drive maximum revenue for your agency? Turn on SEO and start adding SEO services to your agency deliverables.

Deliver Maximum Results

Customize SEO Automation With Your Knowledge Graph

Let our AI know more about your client’s website or business with the Knowledge Graph. Provide business info, social media profiles, and authorship details and our AI will use these inputs when optimizing your website. By customizing your Knowledge Graph, our AI can avoid generic outputs and deliver customized, high-quality, and tailored content that matches your website’s brand voice, products, and services.

Customize SEO Automation

One SEO software platform ranks above all for customer satisfaction and usability.

See how 5,000+ digital marketers and agencies use Search Atlas to optimize their workflows and build better SEO campaigns.

Lisa Parziale

Founder at AgencyRemix
Source: Search Atlas reviews
"I used to pay for lots of different software for my SEO business and customer reporting. Search Atlas made this much easier and more affordable for me."

Clayton Joyner

Founder At Modern io Digital
Source: Search Atlas reviews
”Search Atlas Boosted Our Organic Lead Traffic by 110% in just 90 Days! It saves us money, time, and performance.“

Josh Blakeley

Founder & CEO JBL Digital Marketing
Source: Search Atlas reviews
"Search Atlas just blows other tools out of the water. Tools like Ahrefs and Jasper have gone up in price quite a bit and just haven’t kept up. Search Atlas replaces both of them. "

Shannon Donovan

Founder @Small Biz Drs. LLC
Source: Search Atlas reviews
“We were using many different tools to accomplish what we can do in Search Atlas.“

Mike Anderson

Owner @Aim High Digital
Source: Search Atlas reviews
“Search Atlas transformed my agency workflow, allowed rapid creation of hundreds of articles!“

Jake Tlapek

Founder @Wizard Marketing
Source: Search Atlas reviews
“This tool is going to help you make actionable, realizable changes to your SEO and get the traffic you deserve.“

Over 5,000+ Agencies Trust Search Atlas

OTTO dashboard

Deploy Thousands of Web Page Automations in Just a Few Clicks with OTTO SEO

How to Install and Use OTTO SEO?

01. Add the OTTO pixel to your website header

Getting started with OTTO is as simple as adding a pixel to the header of any website. Simply copy the pixel from the tool and then paste it in your website header. Once the pixel has been added, connect your website to the OTTO dashboard by pressing, “Continue.” If the connection is successful, the message “OTTO SEO is Engaged,” will appear at the top of your dashboard. Slide the bar to turn off the tool at any time.

Screenshot of a computer screen displaying an error message dialog on a web development IDE, with various browser tabs and other IDE tabs open in the background, including one for OTTO.

02. Review OTTO’s SEO audit of your website

OTTO will audit your website for the content quality, technical SEO health, and authority signals that matter most to ranking in Google. Check out the detailed report to see any issues identified on your website or areas of improvement for content. Review the report to better understand why OTTO is suggesting particular fixes or optimizations.

Otto SEO detecting technical issues and deploying fixes

03. Tell OTTO which fixes or optimizations to deploy

OTTO will not make changes to your website without your permission. Select which fixes you want made to your website. Use AI to generate new page titles or meta descriptions. Don’t like an AI Output? Make edits and save your changes. Ready to go full throttle? Click “Deploy all,” and OTTO will make every optimization and deploy all fixes to get your website at optimal SEO health. Click “Roll back all,” to reverse changes at any time.

A screenshot showing a web application with a notification about deploying 3,029 fixes, along with various website analytics, SEO insights, and issue metrics on the dashboard.

04. Track the Power of OTTO SEO with Report Cards

Want to see the impact of OTTO SEO? The SEO report card will track your website’s SEO health and strength before and after the tool is deployed. Know exactly the impact that SEO AI is having on your organic traffic generation and visibility. Plus, gain full confidence in the impact of AI to your SEO strategy and marketing efforts.

Improved search rankings using Otto SEO automation tool

Frequently asked questions

What makes OTTO SEO different from other SEO tools?

OTTO is an SEO automation tool that automates SEO best practices across any website. By adding a simple script to a website header, you can start deploying website fixes, content optimizations, and new content to a website directly from the OTTO dashboard.

OTTO SEO stands out due to its AI-powered automation capabilities, which streamline SEO processes, save time, and enhance overall website performance.

Absolutely not! OTTO will only make the technical fixes, content optimizations, or new content creation to your website when approved by you in the dashboard. Select with fixes or changes you want to deploy and rollback your changes at any time. 

Some users start seeing improvements in just a few days, while for others it can take a couple of weeks — it all depends on how aligned your fixes are and how frequently Google re-indexes your site. Think of OTTO like launching a rocket: if your strategy is aimed right, you’ll feel the lift-off fast and the momentum will only build from there.

Absolutely! OTTO has a full-featured GBP automation suite that lets you schedule posts, respond to reviews, manage Q&As, and even generate content using AI — all from one dashboard. It also flags issues with your profile and gives you a clean to-do list so you can boost your visibility and stay optimized without the guesswork. OTTO SEO offers various subscription levels tailored to different business sizes, from small startups to large enterprises.

Absolutely not! OTTO is designed to be lightweight and place no additional load on your website speed or page load times. If you need assistance adding the script to your website, reach out to our team for a detailed guide.

With many platforms, your progress vanishes the moment you cancel or downgrade, but not with us. With Search Atlas + OTTO SEO, the work you do stays yours after you cancel — as long as your pixel is active. Publish content? It stays live. Fix a broken page? It stays fixed. Boost a ranking? That progress stays put. No lost work. No undone changes. No surprises.

The OTTO Pixel is what powers Search Atlas to make thousands of real-time changes across your site—lightning fast. It’s how we deliver instant, client-side optimizations without needing to dive into the backend of every CMS out there.

So if you’re planning to remove the pixel, make sure to save any work you want to keep. Once it’s gone, some changes may no longer stick around. Save first, remove second.

Heads up! If you uninstall the OTTO pixel before saving your changes, here’s what could vanish. 

  • All technical fixes
  • Content optimizations
  • Custom HTML edits
  • Schema Markup

It’s like pulling the plug mid upgrade – so don’t forget to save your work first.

Good news! Some SEO wins are built to last. These won’t be affected, even if you remove the pixel or cancel your subscription.

  • Google Business Profile updates, including GBP Posts
  • Any content or landing pages published via OTTO
  • All backlinks you’ve earned through the platform

So while some changes are pixel-powered, your foundational wins are here to stay.

No extra steps needed–just keep the OTTO pixel on your site. That’s it! You’ll still have view-only access to your dashboard via direct link, so you can revisit your data anytime. 

But to make updates or get new recommendations, you’ll need to reactivate your subscription. 

If you’re ready to remove the OTTO pixel, you’ve got a few options to save your work.

  1. Export to CSV: Download your optimizations and manually apply them in your CMS.
  2. Push Changes to Cloudflare: Once they’re live there, they’ll stay active even after uninstalling the pixel.

Choose what fits your workflow best. Your SEO progress doesn’t have to miss a beat.