Without the right tools, local SEO can feel like a never-ending uphill battle. 🧗
It involves juggling citations, managing Google My Business listings, monitoring reviews, and numerous other tasks to make sure your business shows up in local searches.
BrightLocal is a well-known player in this space, but it’s not always the best fit for every business.
Whether you’re looking for more affordable options or better multi-location management, there are plenty of BrightLocal alternatives that can step in to fill the gaps.
These platforms can help streamline your local SEO efforts, boost your visibility, and give you an edge over the competition. 🏆
To save you time and effort, we’ve researched and compiled a list of the top 10 alternatives and competitors for BrightLocal that you should consider.
What You Should Look for in a BrightLocal Alternative
BrightLocal is a popular choice for businesses focusing on local SEO. But like any tool, it may not be the best fit for every industry.
Businesses that are scaling may find themselves looking for platforms with better keyword research tools and backlink analysis.
Organizations that are focused on local SEO typically highlight the need for the following features:
- White-Label Options for Agencies: Agencies need customization in their reports, client dashboards, and communication features to provide a seamless experience to clients.
- Geo-Specific Rank Tracking: Businesses focused on local visibility require tools that can offer granular, geo-specific rank tracking, allowing them to see where they stand in specific neighborhoods or ZIP codes.
- Advanced Competitor and SEO Analysis: Some users need SEO tools that provide in-depth insights into local competitors, including their rankings, backlinks, and citation strength, to gain a competitive edge locally.
Here, we’re providing a rundown of the best BrightLocal alternatives that offer advanced features for a better localized SEO strategy. 📍
10 BrightLocal Alternatives and Competitors to Try
If you’re looking for something more powerful, feature-rich, and innovative for your local SEO efforts, explore our list to discover the best alternatives and competitors. 👇
1. Search Atlas
Search Atlas is an all-in-one SEO platform that allows users to outrank competitors using advanced keyword research tools, AI content generation, and in-depth competitor analysis.
The platform’s local SEO features are designed to help businesses optimize their local search presence with a powerful suite of tools. With a focus on advanced keyword tracking and competitor analysis, Search Atlas is an excellent option for businesses and agencies looking to take their local SEO strategy to the next level.
It excels in providing actionable insights that help businesses dominate in local searches. Additionally, the user-friendly design ensures that everyone, regardless of expertise, can take full advantage of its features.
Popular Features
- Geo-specific Rank Tracking: Search Atlas offers precise tracking of local keyword rankings at the neighborhood or city level, helping businesses fine-tune their local SEO efforts.
- Keyword Research: Uncover valuable keywords, understand search intent, and identify content opportunities.
- Citation Management: The platform simplifies citation monitoring, ensuring that business listings are consistent across hundreds of directories, which is crucial for local visibility.
- SEO Content Assistant: An all-in-one content creation tool. Research, write, edit, and optimize content with AI assistance (ChatGPT or Claude), image generation with AI, competitor insights, and direct publishing to your website in 1 click.
- Multi-Location Support: Perfect for businesses or franchises with multiple locations, the platform offers scalable solutions for managing local listings, reviews, and SEO strategies across multiple branches.
- Review Monitoring and Response: Search Atlas helps businesses keep track of customer reviews across platforms like Google and Yelp, enabling them to respond quickly to maintain a strong online reputation.
- Local SERP Features Tracking: Beyond regular rankings, the platform shows how businesses perform in local SERP features like map packs, review snippets, and local panels, offering detailed insights into where your business is showing up and how to improve.
- Technical SEO Tools: Includes internal linking visualization, site structure analysis, page pruning, issue alerts, and many more tools.
- Custom Report Builder: Create detailed competitor analysis reports focusing on crucial metrics like search positions, inbound links, and visitor patterns.
Limitations
- Some users note having to limit AI quota usage before activating OTTO.
- The innovative features can be too advanced for beginners, but there are tutorials, dedicated support, and one-on-one onboarding available.
Pricing
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 1 | 3 |
| User seats | 2 | 3 | 5 |
| Pages/Articles Created | 40 | 100 | 200 |
| Content Assistant Keywords | 120 | 300 | 600 |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Content Plans | 40 | 100 | 200 |
| Keyword Research Lookups | 500 | 2,000 | 5,000 |
| Backlink Analyzer Projects | 2 | 5 | 5 |
Search Atlas Reviews
- G2: 4.8/5 (91)
- Capterra: 4.9/5 (63)
2. Local Viking
Local Viking is a Google My Business management tool that specializes in GMB optimization, geo-grid rank tracking, and local SEO reporting. It can be valuable for businesses and agencies looking to focus on improving their GMB performance.
It has location-based rank tracking features, and it’s affordable enough for smaller-scale businesses. Users can utilize bulk GMB post scheduling and management.
Agencies can also take advantage of the white label reporting and client management features. The platform offers detailed analytics and visualization tools for better SEO performance.
Popular Features
Tools:
- Geo-Grid Rank Tracker: Access detailed rank tracking using geo-grids to visualize local keyword performance.
- GMB Post Scheduler: Automate posting to Google My Business, allowing businesses to maintain regular engagement.
- Review Monitoring: Track reviews on GMB and provide direct responses to customer feedback.
- Bulk GMB Management: Manage multiple Google My Business locations efficiently.
- Geo-Ranking Reports: Get detailed reports on local rankings, helping businesses understand visibility in different areas.
- Citation Management: Ensure consistent citations and help businesses build a local online presence.
Limitations
- A few reviewers have experienced bugs with the GMB scheduling feature, causing delays in publishing posts.
- Some users have noted that the geo-grid ranking reports could be difficult to interpret, especially for those new to local SEO tools.
Pricing
- Single: $39/month – 1 GMB listing, unlimited accounts and GMB posts, 1600 keyword credits, 7500 GeoGrid credits
- Starter: $59/month – 10 GMB listing, unlimited accounts and GMB posts, 3200 keyword credits, 8100 GeoGrid credits
- Pro: $99/month – 20 GMB listing, unlimited accounts and GMB posts, 5600 keyword credits, 16200 GeoGrid credits, white label reporting, GeoGrid widget
- Agency: $149/month – 40 GMB listing, unlimited accounts and GMB posts, 17700 keyword credits, 24300 GeoGrid credits, white label reporting, GeoGrid widget
- Enterprise: $200/month – 70 GMB listing, unlimited accounts and GMB posts, 26600 keyword credits, 32400 GeoGrid credits, white label reporting, GeoGrid widget
Local Viking Reviews
There are currently no reviews for Local Viking on either G2 or Capterra.
3. BrightEdge Local
BrightEdge Local is part of the larger BrightEdge SEO platform, focusing on local SEO needs such as rank tracking, listings management, and review monitoring. This feature is designed for businesses that are already leveraging the full power of BrightEdge’s SEO suite.
It provides accurate local rank tracking for search engines and integrates well into the full suite of BrightEdge SEO. Users can track performance across specific local markets with detailed analytics.
This feature is popular for agencies because of the white labeling features and local listing performance insights.
Popular Features
- Local Rank Tracking: Monitor keyword rankings across specific cities or regions to track local SEO performance.
- Location Pages: Create optimized location pages for businesses with multiple branches or stores.
- Listings Management: Manage and sync business information across directories and local search platforms.
- SERP Feature Analysis: Gain insights into how local listings perform in featured snippets or map packs.
- AI-Powered Insights: BrightEdge’s AI engine, Data Cube, delivers real-time insights to help enterprises understand search trends and optimize content performance effectively.
- StoryBuilder Reporting: Teams can create custom reports that visualize SEO data, providing a clear narrative for executives and stakeholders.
Limitations
- A few reviewers have noted that pricing is geared toward larger enterprises and isn’t accessible to small businesses.
- Some users feel that support and training resources could be improved, particularly for onboarding.
Pricing
BrightEdge does not list pricing on its website. Please contact their team for a quote.
BrightEdge Local Reviews
- G2: 4.4/5 (662)
- Capterra: 4.2 (44)
4. Synup
Synup is a local SEO platform that offers listing management, review monitoring, and performance tracking. Its key strength lies in providing insights into how well your business is performing across various local search platforms.
It’s ideal for businesses that are searching for a cost-effective SEO solution. Synup is one of the more affordable tools on this list.
It offers detailed analytics and insights into local SEO performance, allowing users to manage all locations from a single dashboard. This platform is a good choice for organizations that are focused on improving their Google My Business presence.
Popular Features
- Listing Management: Syncs business information across multiple directories to ensure NAP consistency.
- Reputation Management: Monitors reviews and allows businesses to respond from a single dashboard.
- Automatic Geolocation: Smart customer routing to nearest locations.
- Follower Analytics: Detailed audience demographics and interests.
- Google My Business Management: Manages GMB listings and posts to improve local visibility.
- Citation Tracker: Tracks the status and accuracy of citations across various directories.
Limitations
- A few reviewers have mentioned technical glitches, such as syncing issues or slow performance.
- Some have found that customer support might not always be timely.
Pricing
- Standard: $34.99/month – 70 directory listings, 1 location
- Premium: $89.99/month – 80 directory listings, 1 location
Synup Reviews
- G2: 4.5/5 (291)
- Capterra: 4.3/5 (16)
5. Yext
Yext optimizes your business’s online presence across numerous listing directories and navigation platforms, including major platforms like Google Maps and Apple Maps.
It ensures accuracy across every listing, making it a great choice for businesses that rely on correct information being available across multiple online channels.
There are plenty of customization options for listing management and updates. Plus, it provides users with analytics on customer engagement. This is a great option for agencies, too, thanks to its white glove management options.
Popular Features
- Knowledge Manager: Centralize business information for seamless updates across directories and platforms.
- Local Listing Management: Sync business information across hundreds of directories and platforms in real time.
- Review Monitoring: Aggregate customer reviews and allow businesses to respond directly.
- Review Generation: Generate more reviews by sending out prompts to customers.
- Analytics Dashboard: Get insights into search impressions, click-through rates, and customer engagement.
- Pages: Create SEO-friendly landing pages for each business location to boost local search rankings.
Limitations
- A common feedback point is the unreliable reporting and complex analytics setup.
- Some users have noted that making changes to their account can be a bit challenging.
Pricing
- Emerging Plan: $4 per week – 29% directory coverage
- Essential Plan: $9 per week – 71% directory coverage
- Complete Plan: $10 per week – 100% directory coverage
- Premium Plan: $19 per week – 100% coverage plus review monitoring
Yext Reviews
- G2: 4.4/5 (474)
- Capterra: 4.3/5 (112)
6. GeoRanker
As another BrightLocal alternative, GeoRanker is a local SEO tool specializing in rank tracking, citation building, and competitor analysis. It’s suited for businesses that need detailed competitor insights in local markets.
The platform is popular for its strong citation-building capabilities and comprehensive reporting features. White label reporting tools also make it a good choice for small agencies.
Considering the number of available tools, it’s considered to be an affordable option for local rank tracking and other SEO tasks catered to local markets. While it doesn’t have as many reviews or feedback as other platforms, it’s still a solid choice for improving local SEO visibility.
Popular Features
- Local Rank Tracker: Tracks rankings at a hyper-local level for different geographic areas.
- Citation Finder: Identifies local citation opportunities to help businesses increase visibility.
- Competitor Analysis: Analyzes local competitors’ SEO strategies and performance.
- SEO Audit Tool: Audits local websites for SEO improvements, focusing on technical and on-page factors.
- Backlink Analysis: Analyzes backlinks from a local perspective, helping build a stronger local profile.
- Heatmap Visualization: Provides visualizations of rankings in different local areas via heatmaps.
Limitations
- Some users note the inconsistent ranking data at the local level, which can impact decision-making.
- Others have mentioned that the interface needs improvements for better usability.
Pricing
- Pro: $99/month – 10,000 monthly credits, 100 keywords tracked, 50 locations per report
- Agencies: $249/month – 50,000 monthly credits, 500 keywords tracked, 50 locations per report
- Enterprises: $490/month – 120,000 monthly credits, 1500 keywords tracked, 100 locations per report
GeoRanker Reviews
- G2: 4.3/5 (3)
- Capterra: There are currently no reviews of GeoRanker on Capterra.
7. Uberall
Uberall is a location marketing platform designed to help businesses optimize their local presence. It includes tools for managing listings, customer reviews, and local SEO performance, making it especially useful for large companies with multiple locations.
The ability to use automated responses makes it easier for businesses to reply to reviews. Tags also allow users to categorize reviews.
It’s a great option for organizations that have multiple locations and are searching for a tool to centralize control over listings. Agencies can use the white label capabilities and ensure consistent business information across different directories and search platforms.
Popular Features
- Location Listings Management: Ensures business information is consistent across over 100 platforms.
- Reputation Manager: Monitors and responds to reviews and feedback from various online platforms.
- Local Rank Tracking: Tracks local keyword rankings and provides detailed insights into local SEO performance.
- Store Locator Pages: Creates SEO-optimized location pages for each business to boost search rankings.
- Customer Sentiment Analysis: Uses AI to analyze customer feedback and provide actionable insights.
- Geo-Targeted Ads: Runs localized ad campaigns to boost visibility in specific regions.
Limitations
- Some users feel that onboarding and setup are more complex than expected.
- A few reviews indicate that the different tiers require add-ons for better functionality.
Pricing
Uberall doesn’t list pricing on its website but shows the different features available within each tier. Please contact their sales team to get a quote.
- Show Up: Uberall Essentials, Listings
- Stand Out (Most Popular): Uberall Essentials, Listings, Reviews
- Connect: Uberall Essentials, Listings, Reviews, Local Social
Other features will require add-ons.
Tool Reviews
- G2: 4.3/5 (134)
- Capterra: 4.6/5 (33)
8. Whitespark
Whitespark is known for its powerful citation building, review monitoring, and local rank tracking. It’s a great solution for businesses looking to improve their local SEO with citation-based strategies, and it’s also popular among agencies.
Like most other platforms, there are plenty of tools and features for managing customer reviews. Users will find accurate local rank tracking at a city level, as well as the ability to discover better opportunities for ranking.
Satisfied customers note comprehensive citation management as well as client-friendly reporting. The flexible pricing options also make it easier for businesses that are only looking to utilize specific features.
Popular Features
- Citation Finder: Discover trusted directory listing opportunities to boost local SEO.
- Citation Manager: Track and maintain listing accuracy to increase local visibility.
- Reputation Builder: Automated review request system.
- Local Rank Tracker: Tracks local keyword rankings across multiple search engines.
- Review Monitoring: Tracks customer reviews across multiple platforms.
- Review Handout Generator: Creates easy-to-share templates to encourage customers to leave reviews.
Limitations
- Users have mentioned that the features feel limited to citations and ranking.
- A few reviewers feel that the platform caters to smaller businesses.
Pricing
- Local Platform: $1/month per location
- Rank Tracker: $14 to $200/month
- Citation Finder: $33 to $149/month
- Reputation Builder: From $79/month per location
- SEO Services: $499 to $1,749/month
- Listings Service: One-time $20 to $999
- Yext Replacement: One-time $399/location
- Enterprise: Custom pricing
Whitespark Reviews
- G2: 4.5/5 (19)
- Capterra: There are currently no reviews available.
9. Moz Local
Moz Local helps businesses manage their local listings across the web. The platform ensures consistency and accuracy of business information across directories, search engines, and online maps.
The reputation management features make it easy for users to respond to reviews directly from the dashboard. Plus, it can monitor listing health to help you see which fields are missing from your listings.
This platform is especially useful for businesses with multiple locations that need to maintain an active local SEO strategy. Users can analyze key data around Google Business Profile interactions and even use the tool to understand customer sentiment.
Popular Features
- Real-Time Synchronization: Update information across platforms instantly.
- Duplicate Listing Detection: Automatic detection and removal of duplicate listings.
- Local Rank Tracking: Tracks keyword rankings, specifically in local markets and by city.
- Citation Audit: Audits local citations and ensures consistency across platforms.
- Reputation Management: Monitor and respond to online reviews directly from the platform.
- Local Search Performance Reporting: Get insights into visibility and performance in local search results.
Limitations
- Some reviews mention the steep learning curve for advanced features.
- A few users note that it’s less cost-effective for a single-location business.
Pricing
- Lite: $16/month – Basic features
- Preferred: $24/month – Includes reputation management and social posting
- Elite: $33/month – All features plus additional directory submissions
Tool Reviews
- G2: 4.3/5 (474)
- Capterra: 4.4/5 (33)
10. Semrush Local
Semrush Local offers an SEO solution for businesses aiming to enhance their online presence across directories, Google Maps, and search engines. It streamlines business information management while ensuring accuracy and visibility.
The platform’s dedicated local SEO functionality enables you to track and benchmark your listings against local competitors, complementing Semrush’s extensive toolkit. It includes features for managing local listings, tracking local rankings, and conducting competitor analysis.
It’s a great deal for agencies who are searching for a larger suite of tools, advanced reporting, and white label options. There’s also a tool to help analyze competitors’ local SEO strategies.
Popular Features
- Position Tracking: Track keyword rankings for specific locations, helping with local SEO performance.
- Local Listings Management: Publish and update business information consistently across Google My Business, Facebook, and more.
- On-Page SEO Checker: Get suggestions for improving on-page SEO for local websites.
- Competitor Analysis: Analyze local competitors’ SEO strategies to identify opportunities.
- Social Media Poster: Manage and schedule social media posts to boost local engagement.
- Review Management: Access centralized review monitoring with negative mention alerts and competitor analysis.
Limitations
- Some users note that the complex user interface may be challenging for beginners.
- A few reviews discuss that the full SEO features can be costly for businesses that want more than just local SEO.
Pricing
Semrush Local can be added to your existing Semrush subscription or purchased as a standalone product:
- Semrush Local Light: $30 monthly per location
- Semrush Local Essentials: $50 monthly per location
- Semrush Local Advanced: $60 monthly per location
Semrush Local Reviews
- G2: 4.5/5 (2462)
- Capterra: 4.6/5 (2276)
There are currently no reviews for Semrush Local as a standalone product.
BrightLocal Isn’t the Only Option for Optimizing Local SEO
Whether you’re managing multiple locations or scaling your business, it’s important that you choose a tool that aligns with your specific needs.
The key to success in local SEO lies in flexibility and advanced capabilities.
Many businesses are searching for BrightLocal alternatives because they require more tailored solutions to meet the unique demands of their market.
Search Atlas delivers all the advanced features you need for local SEO success—geo-specific rank tracking, multi-location management, and powerful competitor insights—all in one user-friendly platform.
Go beyond the basics and choose a data-driven approach with Search Atlas. Start your free trial and transform your local presence today.
