If you’re using LocalFalcon, you’re probably familiar with how valuable rank tracking is. But local search success also relies on factors like reviews, citations, and competitor insights.
Exploring alternatives to LocalFalcon is a great way to improve your local SEO. It helps you see the best tools available to support your business or your clients’ needs.
In this list, we’ll break down what each one offers, where they fall short, what they cost, and which one’s really worth your time.
Spoiler: There’s one that clearly leads the pack. 🏆
What to Look for in a Local Falcon Alternative
Local Falcon provides helpful visual grids for rank tracking, but it doesn’t go far enough for local businesses or agencies ready to grow. 📍
It lacks an effective built-in citation builder, has trouble handling large keyword volumes, and doesn’t offer automation for recurring SEO tasks.
These gaps can slow progress and make it harder to scale effectively. 📉
When comparing alternatives, prioritize platforms with geo-specific keyword tracking, review monitoring, and built-in competitor analysis.
Tools powered by automation and AI simplify daily work, uncover insights faster, and help you grow without added complexity.
Choosing the right local software means spending less time managing tasks and more time driving real SEO results. ✨
11 Local Falcon Alternatives to Simplify Your Local SEO Workflow
Looking to simplify local SEO and get more done with less effort? These 11 tools go beyond visual grids and streamline your entire workflow!
1. Search Atlas
Search Atlas is an all-in-one SEO platform designed for businesses and agencies looking to simplify local SEO, reduce manual tasks, and keep pace with Google’s updates.
It combines keyword research, AI-driven content creation, on-page audit, competitor tracking, and local SEO tools in a single, streamlined dashboard.
Instead of using unreliable scraping methods, Search Atlas pulls keyword data directly from Google Search Console for consistent, accurate tracking.
With OTTO, the built-in SEO assistant, you can submit business information to top directories through one setup that stays active for 12 months.
OTTO also automates your Google Business Profile management by posting updates, responding to reviews, and keeping listings consistent across all locations.
Search Atlas Popular Features
- Local Rank Tracker: Monitor keyword performance by area, compatible with Google’s latest JavaScript updates, while keeping costs low and results reliable.
- Local Heatmaps: Analyze your visibility against nearby competitors within a four-mile radius to better understand your hyperlocal search presence.
- Local Keyword Research: Identify content gaps and discover location-specific keywords, with filters that drill down to cities or individual neighborhoods.
- GBP Management: Handle all aspects of your Google Business Profile inside the platform, ideal for overseeing multiple client listings in one place.
- Multiple data aggregators: Choose from five trusted aggregators to distribute your business data across valuable citation networks.
Search Atlas Limitations
- Certain advanced features might feel overwhelming for beginners (step-by-step onboarding helps simplify the process).
Pricing
| Starter plan | Growth plan | Pro plan | |
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | 100 |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| On-Page In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Aggregator Network Citations | ✅ | ✅ | ✅ |
| Local SEO Heatmaps/Geogrids | ✅ | ✅ | ✅ |
Search Atlas Reviews
- G2: 4.8/5 (91 reviews)
- Capterra: 4.9/5 (64 reviews)
2. SE Ranking
SE Ranking is an SEO tool built for professionals managing multiple sites or client campaigns. It centralizes tools like keyword tracking, site audits, and competitor research.
The platform includes tools to manage business listings, monitor online reviews, and post directly to Google Business Profile.
Its location-based rank tracking supports neighborhood-level targeting, helping businesses track visibility where it matters most.
SE Ranking Popular features
- Keyword Rank Tracker: Monitors keyword positions across engines, including mobile, with historical trend data.
- SEO Report Builder: Creates branded, scheduled reports for sharing updates with clients or internal teams.
- Competitor Analysis: Reveals backlink sources, rankings, and domain metrics to help refine local strategy.
- Keyword Research Tools: Finds keyword gaps and opportunity terms based on competitor data and search patterns.
- Website Audit Tool: Scans technical SEO issues like site speed, broken links, and mobile performance.
SE Ranking Limitations
- Some reviews say project sharing between users can be clunky, especially across larger teams.
- Advanced local SEO features may cost extra, depending on the subscription level.
SE Ranking Pricing
- Essential: $65/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons
- Pro: $119/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available
- Business: $259/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons
SE Ranking Reviews
- G2: 4.8/5 (1,378 reviews)
- Capterra: 4.7/5 (284 reviews)
3. Semrush Local
Semrush Local supports businesses aiming to improve their local search visibility with tools for managing listings, tracking rankings, and comparing competitor performance.
It’s especially useful for brands with multiple locations, offering a single dashboard to control profile updates, monitor reviews, and evaluate local presence across platforms.
The platform also helps users assess how they stack up against nearby competitors and simplifies the process of keeping Google Business Profiles optimized.
Semrush Popular Features
- Map Rank Tracker: Visualizes local keyword positions with interactive heatmaps for easy tracking.
- GBP Optimization: Automates posts and provides insights to keep Google Business Profiles up-to-date and engaging.
- Review Management: Tracks review trends, flagging new feedback from customers and competitors.
- Position Tracking: Monitors keyword rankings across multiple locations and devices to track visibility shifts over time.
- Content Reporting: Measures engagement and performance with integrated analytics tools to assess the impact of your content.
Semrush Limitations
- Managing more than one location may require purchasing separate plan tiers.
- Observations show directory sync availability can depend on the country you’re targeting.
Semrush Pricing
- Local Light: $30/month per location – Focused on improving your Google Business Profile
- Local Essentials: $50/month per location – Everything in Local Light, plus listing management and extra local marketing tools
- Local Advanced: $60/month per location – Everything in Local Essentials, plus advanced features for deeper optimization
For businesses handling 20+ locations, it offers custom pricing.
Semrush Local Reviews
- G2: 4.5/5 (2,518 reviews)
- Capterra: 4.6/5 (2,281 reviews)
4. Local Viking
Local Viking is designed primarily for agencies managing multiple Google Business Profiles, though single-location businesses can also use it effectively.
The platform focuses on streamlining GMB optimization and offers features that support bulk posting, rank tracking, and local SEO reporting.
Agencies benefit from client-facing tools such as white-label reporting, centralized account management, and automation of routine tasks.
Local Viking Popular features
- Geo-Grid Rank Tracker: Visualizes local rankings in a grid format for hyperlocal performance insights.
- GMB Post Scheduler: Schedules posts to maintain an active GMB presence across multiple listings.
- Review Monitoring: Collects and organizes reviews, making it easier to monitor and reply from one place.
- Citation Management: Supports consistent local listings and helps reinforce search visibility across directories.
- GMB Listing Locker: Prevents third parties from editing your Google Business Profile without approval.
Local Viking Limitations
- Some note that post scheduling can occasionally glitch, causing delays in content updates.
- Geo-grid data may feel overwhelming for users unfamiliar with visual rank tracking.
Local Viking Pricing
- Single: $39/month – 1 GMB listing, unlimited accounts and GMB posts, 1600 keyword credits, 7500 GeoGrid credits
- Starter: $59/month – 10 GMB listing, unlimited accounts and GMB posts, 3200 keyword credits, 8100 GeoGrid credits
- Pro: $99/month – 20 GMB listing, unlimited accounts and GMB posts, 5600 keyword credits, 16200 GeoGrid credits, white label reporting, GeoGrid widget
- Agency: $149/month – 40 GMB listing, unlimited accounts and GMB posts, 17700 keyword credits, 24300 GeoGrid credits, white label reporting, GeoGrid widget
- Enterprise: $200/month – 70 GMB listing, unlimited accounts and GMB posts, 26600 keyword credits, 32400 GeoGrid credits, white label reporting, GeoGrid widget
Local Viking Reviews
There are currently no reviews for Local Viking.
5. LocalPanda
LocalPanda is a local SEO platform that uses AI to streamline keyword tracking, content generation, and Google Business Profile (GBP) optimization.
Built for multi-location businesses, it offers geo-targeted rank checking and automates many aspects of local SEO using machine learning.
The tool brings together citation management, local audits, and competitor research to enhance how businesses appear in search, all within one dashboard.
LocalPanda Popular features
- Local Rank Tracker: GeoGrid maps highlight your local position area by area for focused optimization.
- GBP Optimization: Uses AI insights to refine your profile’s content and categories.
- Competitor Analysis: Tracks what local competitors are doing and surfaces gaps or opportunities.
- GBP Post Creator: Suggests and schedules GBP content designed to improve engagement and visibility.
- Local SEO Audit: Delivers a full snapshot of local SEO health with guidance for specific fixes.
LocalPanda Limitations
- It may lack the advanced AI features offered by more established competitors.
- It includes limited agency support tools, such as white-label reporting and account management options.
LocalPanda Pricing
- Starter: $19/month – 1 location, 10 keywords, 5 audits/month, GeoGrid checker, AI posts, review management.
- Pro: $29/month – 5 locations, 50 keywords, 50 audits/month, all Starter features included.
- Ultra: $99/month – Managed service with all Pro features plus full audits and weekly check-ins.
LocalPanda Reviews
- G2: None
- Capterra: 5.0/5 (2 reviews)
6. Whitespark
Whitespark is a specialized local SEO toolset focused on helping multi-location businesses gain more control over directory visibility and rankings.
Its offerings include citation building, local rank tracking, and review collection tools that help identify listing opportunities or inconsistencies while monitoring organic performance.
WhiteSpark Popular features
- Local Rank Tracker: Monitors your local pack and organic rankings with precise geo-location filters.
- Local Search Audit: Evaluates performance using Google’s ranking factors to guide local improvements.
- GBP Audit: Offers competitive benchmarks to refine and strengthen your GBP presence.
- Local Citation Finder: Tracks citation accuracy and reveals new listing opportunities in one place.
- Reputation Builder: Encourages customer reviews and automates outreach based on feedback triggers.
WhiteSpark Limitations
- Some reviews say pricing feels steep compared to alternatives with stronger features.
- Certain tools may require a learning curve, especially for beginners.
WhiteSpark Pricing
- Local Platform: $1/month per location – Manage GBP updates, bulk edit locations, and more
- Local Rank Tracker: $14-$200/month – Advanced local rank tracking software
- Local Citation Finder: $33-$149/month – Discover and monitor local citations
- Reputation Builder: $79/month per location – Automate review generation and management
WhiteSpark Reviews
- G2: 4.6/5 (19 reviews)
- Capterra: No reviews
7. Moz Local
Moz Local helps businesses maintain accurate local listings and manage their presence across platforms like Google, Facebook, and directories.
The tool automates how business data is distributed and synced, ensuring consistency and reducing manual updates.
It also includes review monitoring and social media integrations to improve local listing accuracy and visibility tracking.
Moz Local Popular Features
- GeoRank Tracker: Tracks search visibility by location across both Google Maps and organic search.
- Competitor Insights: Surfaces local SEO trends from nearby businesses to help shape your strategy.
- Review Management: Consolidates customer reviews for monitoring and responses in one place.
- Social Media Integration: Connects listings to Instagram and Facebook for simplified post sharing and updates.
- Manage Sync Business Listings: Syncs listing data across directories to prevent citation mismatches and outdated info.
Moz Local Limitations
- Some say listings can disappear once the subscription lapses, causing inconsistency.
- It may not offer enough customization within its automation tools compared to other platforms.
Moz Local Pricing
- Lite Plan: $16/month – Listing Management and Review Monitoring.
- Preferred Plan: $24/month – Listing Management, Review Management, Analytics.
- Elite Plan: $33/month – Listing Management, Review Management, Social Media Management, Analytics.
Moz Local Reviews
- G2: 4.3/5 (474 reviews)
- Capterra: 4.4/5 (33 reviews)
8. BrightLocal
BrightLocal is a complete local SEO platform built for businesses of all sizes, offering a range of tools to help manage and improve local search performance.
It combines review monitoring, rank tracking, and a customizable dashboard that lets teams create branded reports, manage client access, and automate updates.
Tools like the Citation Builder and Rank Checker boost visibility, while integrations with Google Analytics and Search Console provide deeper performance insights.
BrightLocal Popular features
- Rank Checker: Tracks map and organic positions by keyword and location.
- Audit Tools: Identifies technical SEO and local listing issues that could reduce visibility.
- GBP Management: Centralizes updates, posts, and review monitoring for GBP.
- Local SEO Reports: Generates automated reports with local ranking metrics and growth opportunities.
- Citation Builder: Builds new citations quickly using manual submissions and aggregator feeds.
BrightLocal Limitations
- Citation tools may lack options for niche platforms or specific verticals.
- A few highlight that the range of tools can feel overwhelming for beginners.
BrightLocal Pricing
- Track Plan: $29/month – Essential Local SEO tools
- Manage Plan: $36/month – Track Plan features plus Listings Management
- Grow Plan: $44/month – Manage Plan features plus Review Management
- Citation Builder: Pay-as-you-go starting at $2 per site
BrightLocal Reviews
- G2: 4.6/5 (222 reviews)
- Capterra: 4.8/5 (276 reviews)
9. Localo
Localo blends local SEO management with lightweight automation, offering AI-powered tools for GBP optimization, post scheduling, and simple website creation.
Its website builder pulls from GBP content to generate a simple site, while the rank checker allows visibility tracking with minimal setup.
For local search performance, Localo focuses on core metrics like profile engagement and post activity, helping guide users toward actions that improve visibility.
Localo Popular features
- Free Rank Checker: Instantly track local visibility without requiring an account.
- Performance Analytics: Measures profile activity, including views and customer interactions.
- GBP Management: Enables posting and profile updates directly from the platform.
- Website Builder: Uses GBP data to auto-generate a basic local business website.
Localo Limitations
- Keyword tracking and competitive analysis are limited in scope.
- AI tools are more basic compared to larger platforms with advanced automation.
Localo Pricing
- Growth Plan: $99/month – Optimize 5 profiles, monitor 30, manage 200 with automation
- Pro Plan: $249/month – Optimize 20 profiles, monitor 100, manage 500 with automation
- Elite Plan: $499/month – Optimize 50 profiles, monitor 250, manage 1,000 with automation
Localo Reviews
- G2: 4.9/5 (121 reviews)
- Capterra: None
10. Places Scout
Places Scout is a platform that scans over 400 metrics to help brands understand visibility gaps and take action at both the local and national levels.
Now part of Yext, it offers deep local data through rank tracking, reputation monitoring, and competitor audits.
Places Scout stands out for its detailed visualizations, including animated GIF exports of ranking shifts and multi-location performance maps.
Places Scout Popular Features
- Geo-Matrix Ranking Reports: Visualizes ranking positions across a map grid, with downloadable GIFs to show trends.
- GBP Radar: Monitors changes to your Google Business Profile, alerting you to updates and unauthorized edits.
- Reputation Monitoring: Tracks customer sentiment across broad and niche review platforms.
- Citation Intel: Audits citation consistency and flags NAP issues across local directories.
- Listing Audit: Highlights incorrect listings and offers correction tools to improve trust and visibility.
Places Scout Limitations
- Usage limits can lead to report overages if you’re running one-off analyses.
- Occasional bugs or technical issues may affect platform performance.
Places Scout Pricing
- Pricing is tailored based on the tools and features you select. To request a quote, contact the sales team.
Places Scout Reviews
- G2: 4.5/5 (1 review)
- Capterra: None
11. Accuranker
AccuRanker is a dedicated keyword rank tracking platform designed for businesses that require real-time visibility across global and local search engines. AccuRanker supports tracking on Google, Bing, YouTube, and Baidu, with daily or on-demand updates for precise position monitoring.
Its speed and depth of data make it well-suited for high-volume tracking and enterprise campaigns, while also supporting localized strategies with city-level precision.
AccuRanker Features
- Rank Tracking: Get daily or instant keyword updates across desktop and mobile, filtered by geography and search engine.
- Site Explorer: Monitor visibility trends across domains, subdomains, or URLs to assess performance over time.
- Competitor Benchmarking: Compare keyword rankings directly with competitors to uncover performance gaps.
- Keyword Research: Explore keyword opportunities filtered by region and language for precise targeting.
- SERP Feature Monitoring: Detects appearances in rich results like featured snippets, local packs, and video carousels.
AccuRanker Limitations
- The interface may feel complex for users unfamiliar with SEO platforms.
- Pricing can be high for smaller teams or those with limited budgets.
AccuRanker Pricing
AccuRanker’s price is based on keyword volume:
- 1,000 keywords: $129/month – all tools included.
- 5,000 keywords: $609/month – all tools included.
- 10,000 keywords: $849/month – all tools included.
- 25,000 keywords: $1,569/month – all tools included.
- 50,000 keywords: $2,769/month – all tools included.
AccuRanker Reviews
- G2: 4.8/5 (223 reviews)
- Capterra: 4.9 (329 reviews)
Not Just Another Tool: Search Atlas Is Everything Local SEO Should Be
Managing local SEO means keeping up with rankings, listings, reviews, and constant updates from Google. It’s a lot to handle, especially when your tools aren’t working together. 😩
Search Atlas is your all-in-one local SEO system, designed to simplify everything from daily tasks to long-term strategy.
And with OTTO SEO by your side, it’s easier to stay on top of what matters: local rankings, listings, and reviews (without the stress). ✨
Experience the difference in your local SEO workflow with Search Atlas. Try it free today! No contracts, cancel anytime with a click.
