A local rank tracker shows exactly where a business shows up in local search results for specific keywords. 📍
However, each tool approaches local rank tracking with different strengths. Some focus on maps. Others focus on keywords or competitor insight.
We did our research and chose 11 tools that offer some of the best value and clarity.
Find the tool that works smarter and improve local visibility without wasting hours on reports. ⏩
What to Look for in a Local Rank Checker
To choose the right tool, look for features that offer control, precision, and actionable insight.
We listed the 9 features to look for below.
- Pinpoint location accuracy for city, zip code, or map pin targeting
- Mobile and desktop search tracking to reflect real-world behavior
- Search language support to match user preferences in multilingual areas
- Google Business Profile (GBP) tracking for map pack and local listings
- Competitor analysis to compare your visibility against local rivals
- Customizable tracking schedules for flexible rank monitoring
- User-friendly reports that display ranking positions clearly
- Keyword performance monitoring within specific geographic zones
- Automatic updates that keep ranking data fresh and reliable
11 Local Rank Trackers to Choose From in 2025
We compared 11 local rank trackers that give you accurate, location-based keyword monitoring.
1. Search Atlas
Search Atlas is an AI-powered search platform that covers content, link building, on-page, technical, publishing, automation, local, and digital public relations tools.
Its Local Rank Tracker is an accurate option that gives you daily and on-demand keyword updates. Local Rank Tracker pins rankings down to the neighborhood across global locations.
Finally, the platform includes unlimited tracking through Google Search Console (GSC) and traditional keyword tools. Search Atlas supports local SEO with automation and optimization for your Google Business Profile (GBP), which helps your visibility grow where it matters most.
Popular Features
- Rank Tracker: Track current and historical keyword positions using Google Search Console (GSC) data. Avoid disruption from Google’s 2025 JavaScript update.
- Position Changes: Display paid and organic ranking movement to reveal early trends.
- Local SEO Tools: Access location-based keyword tracking, competitor monitoring, Google Business Profile (GBP) automation, and data aggregation.
- Local Heatmaps: Check keyword visibility against competitors within a 4-mile (6.4-kilometer) radius on a client-ready map.
- AI Assistant OTTO: Execute SEO tasks through artificial intelligence, including content, technical SEO, on-page fixes, and link acquisition.
- Reporting Tools: Build white-label reports for SEO and PPC metrics. Send summaries and scheduled updates to clients.
- Local SERPs: Display localized search results across global regions in a simple interface.
Search Atlas Limitations
- Some users note that the interface might appear complex because of the wide range of features.
- Several reports mention longer setup times for OTTO on large websites.
Search Atlas Pricing
| Price | $99/month | $199/month | $399/month |
|---|---|---|---|
| Free OTTO activation | 1 | 2 | 4 |
| User seats | 2 | 3 | 5 |
| Automated GBPs | 3 | 10 | 25 |
| GSC Site Projects | 5 | 15 | 100 |
| GSC Keywords Tracking per Site | Top 10,000 | Top 100,000 | Top 1,000,000 |
| GSC Pages | Top 2,000 | Top 100,000 | Top 1,000,000 |
| Keyword Rank Tracking Projects | 20 | 50 | 1,000 |
| Keyword Rank Tracking | 1,000 | 2,500 | 5,000 |
| Keyword, Competitor & Backlink Research Tools | Unlimited use | Unlimited use | Unlimited use |
| Keyword Explorer, Keyword Magic, Rank Tracker, and Keyword Gap Analysis | Unlimited use | Unlimited use | Unlimited use |
Search Atlas Reviews
- G2: 4.8/5 (94)
- Capterra: 4.9/5 (66)
2. Whitespark
Whitespark is a comprehensive local SEO tool that offers rank tracking, review management, local citation, competitor analysis, and reporting features to optimize local search performance. Its main competitor is BrightLocal, and many marketers compare BrightLocal vs. Whitespark.
Whitespark makes it easy to track your local rankings across Google and Bing, including Local Packs, Maps, and Organic results. Easily monitor performance by zip code or exact coordinates to see how you rank in specific areas.
The platform gives accurate, reliable data that shows how your rankings shift over time. Compare your performance to competitors, break down keyword trends, and filter results by location or keyword groups to understand what’s working and where to improve.
Popular Features
- Tracks Local Rankings: The tool supports Google and Bing across Local Pack, Maps, and Organic results up to 100 positions.
- Pinpoints Location Data: Use zip codes, coordinates, or city centers to provide hyper-local keyword ranking insights.
- Calculates Visibility Metrics: Use weighted click-through estimates to show the true impact of your ranking positions.
- Filters by Area: Break down ranking performance by location to highlight dominance or opportunity in specific regions.
- Competitor Data Comparison: Access side-by-side rankings for target keywords to guide local SEO strategy and adjustments.
- Generates Client Reports: Choose white-label, password-protected URLs with custom branding and 24/7 ranking access.
Limitations
- Users note that the interface might feel outdated and hard to navigate, especially for complex SEO tasks.
- Some mention that combining it with other tools becomes costly for larger agencies.
Pricing
Whitespark sells its tools individually, so the pricing depends on your usage and how many tools you want to use.
- Local Platform: $1/month per location
- Local Rank Tracker: $14–$200/month
- Local Citation Finder: $33–$149/month
- Reputation Builder: $79/month per location (custom pricing available for multiple locations)
Whitespark Reviews
- G2: 4.5/5 (2)
- Capterra: No reviews
3. SE Ranking
SE Ranking is a comprehensive SEO platform designed for businesses of all sizes. It provides a suite of tools for tracking keyword rankings, monitoring competitors, and improving overall search visibility.
Its Local Rank Tracker helps businesses monitor their local SEO performance. It lets you track organic local rankings, Google Maps rankings, and local SERP features across multiple locations.
The SE Ranking Local Rank Tracker offers precise data, allowing users to see rankings for both desktop and mobile search results. It provides insights into how rankings evolve and lets users monitor local visibility for any target search query.
Popular Features
- Tracks Local Rankings: Monitor keyword positions across Local Pack, Maps, and Organic results on Google and Bing.
- Tracks Map Rankings: Get a map-based view of your business rankings down to the street level, comparing local competitors.
- Monitors Local SERP Features: Track visibility in local search results, including Maps and Local Pack rankings.
- Monitors Competitors: Compare your rankings with competitors for shared keywords and identify areas for improvement.
- Integrates Google Business Profile: Automate Google Business Profile management and optimize your local search presence.
- Generates White Label Reports: Create customizable client reports with automated delivery, offering a branded, professional presentation.
Limitations
- Some mention that the monthly keyword tracking limit feels restrictive, and they look for SE Ranking alternatives.
- A few point out that keyword tracking updates lag behind those of more specialized rank trackers.
Pricing
- Essential: $65/month – For solo SEO pros, 1 manager seat, 5 projects, 500 keywords tracked daily, core tools, add-ons available.
- Pro: $119/month – For agencies and small teams, 3 manager seats, 30 projects, 2,000 keywords tracked daily, core tools, extra features, add-ons available.
- Business: $259/month – For large agencies and enterprises, 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core tools, add-ons available.
SE Ranking Reviews
- G2: 4.8/5 (1,371)
- Capterra: 4.7/5 (284)
4. Wincher
Wincher is a simple SEO tool, popular for its ease of use and intuitive interface. It allows businesses to track keyword rankings across multiple locations and monitor local visibility on Google and Bing.
The Wincher Local Rank Tracker offers precise insights into rankings for specific locations, keywords, and competitors. With this tool, businesses learn to assess how they rank in local search results, identify underperforming areas, and enhance their local SEO strategies.
It supports multi-location tracking for larger businesses and agencies. However, the platform has limited tools, so marketers sometimes seek out Wincher alternatives.
Popular Features
- Tracks Keyword Rankings: Monitor rankings for keywords daily to help adjust SEO strategies based on real-time data.
- Monitors Local SEO Visibility: Track visibility in local search results, including Google Maps rankings and Local Pack positions.
- Tracks Competitors: Gain insights into competitor keyword rankings, allowing you to refine your SEO efforts.
- Sends Automated Reports: Access regular, customizable reports directly to your inbox, making tracking progress easier.
- Manages Multiple Locations: Use unlimited location tracking, perfect for multi-location businesses or agencies managing clients.
- Provides Full API Access: Get complete control over data, allowing seamless integration with other systems and custom reports.
Limitations
- Some users note its features are too limited and they need additional platforms.
- The Basic plan has weekly updates for the Local Rank Tracker, which some users consider not frequent enough.
Pricing
- Basic: $49/month – 10 websites, 500 keywords tracked daily, core tools, Local Rank Tracker (weekly updates), 25 included credits, integrations with Google Search Console and Looker Studio.
- Standard: $89/month – Unlimited websites, 1000 keywords tracked daily, multiple users, backlink profile, white-labeled reports, on-demand ranking updates, API access, keyword gap, Share of Voice, position history import.
- Professional: $319/month – Unlimited websites, 5000 keywords tracked daily, external users, project permissions, priority support, custom start date, all features in Standard.
- Custom Plan: Contact sales – For more than 50,000 keywords, custom features tailored to your needs.
Wincher Reviews
- G2: 4.7/5 (217)
- Capterra: 4.8/5 (106)
5. BrightLocal
BrightLocal is a local SEO tool that helps track rankings, manage reviews, and fix business listings.
Its Local Rank Tracker shows where a business ranks in local, map, and mobile search results. Users have the ability to group keywords, sort by search volume, and check performance by location. The tool includes SERP screenshots and tracks competitors. Reports are white-labeled and sent automatically with BrightLocal.
Custom dashboards allow clients to check results any time. Feel free to filter reports, remove search engines they don’t use, and compare progress over time. BrightLocal offers a visual grid to see how a business ranks across different spots on the map.
Popular Features
- Local Search Grid: See how your business ranks on Google Maps in different areas to spot where to improve.
- Citation Builder: Build and manage local listings automatically to keep your business info accurate everywhere.
- Reputation Manager: Track and reply to customer reviews from multiple sites to protect your online image.
- Local Rank Tracker: Follow keyword rankings in chosen local areas and monitor changes over time.
- Google Business Profile Audit: Check your listings for errors and find ways to boost local search performance.
- White-label Reporting: Create SEO reports with your own branding for easy client sharing.
Limitations
- Some users say the interface feels a bit outdated compared to newer SEO tools.
- Pricing seems steep for small businesses that often need several premium features.
Pricing
BrightLocal pricing depends on how many locations you manage. One location costs less than multiple, and you’ll need to enter your total to get the exact monthly price.
- Track: $39/month – Includes rank tracking, review monitoring, and daily access to core tools.
- Manage: $49/month – Adds SEO audits, listings sync, more review features, and Google Analytics integration.
- Grow: $59/month – Adds white-label reporting, lead gen tools, GBP insights, and a post scheduler.
- Simply Listings – Pay-as-you-go citation submissions at $3.20 each ($2 with bulk credits).
- Citation Builder: Included in all plans but needs credits to use.
BrightLocal Reviews
- G2: 4.6/5 (222)
- Capterra: 4.8/5 (276)
6. Accuranker
AccuRanker is a cloud-based SEO tool built for agencies and large teams that need precise, fast, and scalable rank tracking. It focuses on delivering real-time insights and integrates well with reporting tools like Looker Studio.
The platform offers accurate keyword ranking data with updates every 24 hours or on demand. Users get to filter by search engine, device, tag, or SERP feature to pinpoint trending keywords and changes.
For local SEO, AccuRanker supports global targeting down to the street or zip code level. This gives users a clear view of performance in specific areas, helping with hyper-local optimization strategies.
Popular Features
- Rank Tracking: See precise keyword rankings with updates every 24 hours or whenever you need them.
- Local Search: Track keyword performance at any street, zip, city, or region with unmatched geographic accuracy.
- Device Comparison: Monitor rankings separately on desktop and mobile to reflect real-world traffic distribution.
- Competitor Analysis: Reveal changing competitor positions per keyword to help recover lost traffic and spot new threats.
- Share of Voice: Calculate visibility by combining keyword ranks, CTR models, and search volume into one performance metric.
- Pixel Tracking: Map exact SERP element positions using X and Y coordinates to show what appears above the fold.
Limitations
- Some feedback says the interface feels less modern or intuitive than newer SEO platforms.
- Users report pricing increases quickly when tracking large volumes of keywords across many locations.
Pricing
AccuRanker sets pricing based on how many keywords you track. Every plan unlocks full access to all features.
Here are sample monthly rates for different keyword amounts:
- 1,000 keywords – $129
- 5,000 keywords – $609
- 10,000 keywords – $849
- 25,000 keywords – $1,569
- 50,000 keywords – $2,769
Accuranker Reviews
- G2: 4.8/5 (223)
- Capterra: 4.9/5 (329)
7. Semrush
Semrush is an SEO and SEM tool designed to track performance, optimize marketing strategies, and improve online visibility. It provides features like keyword tracking, competitive analysis, and backlink auditing.
The Semrush Local Rank Tracker tool tracks local search rankings for specific keywords and locations. It offers a map-based view of keyword performance in various areas and compares results with competitors.
This tool helps businesses targeting local customers spot areas for improvement and refine local SEO strategies to boost visibility on Google Maps and search results.
Popular Features
- Keyword Strategy Builder: Use keyword insights to create a focused SEO and content plan.
- Position Tracking: Track keyword rankings daily across locations and devices. Receive email alerts for ranking changes.
- SERP Tracking Tools: Monitor performance in Google search results and identify new visibility opportunities.
- Sensor: Track SERP fluctuations to detect potential Google algorithm updates in various industries.
- Ranks: Identify top-performing domains in both organic and paid visibility across regions and keywords.
- Map Rank Tracker: Track Google Maps rankings with a customizable grid, covering both your business and competitors.
Limitations
- Some reviews want the reporting features to be more customizable for specific needs.
- A few users think that its keyword data does not always reflect real-time search engine changes accurately.
Pricing
- Free: $0 – Run 10 keyword searches daily, analyze up to 10 domains per day, track 10 keywords, crawl up to 100 URLs, and monitor local listings.
- Pro: $139.95/month – Manage 5 projects, track 500 keywords, and view up to 10,000 results per report.
- Guru: $249.95/month – Supports 15 projects, 1,500 tracked keywords, 30,000 results per report, includes historical data, content marketing tools, and Looker Studio integration.
- Business: $449.95/month – Designed for larger teams with 40 projects, 5,000 tracked keywords, 50,000 results per report, API access, and higher limits.
Semrush Local allows you additional local tools. It has two plans, listed below.
- Local Essentials: +$50/month – Automatically distribute business information to top directories, optimize your Google Business Profile, centralize your Review Management, and monitor your rankings with Map Rank Tracker.
- Local Advanced: +$60/month – Use the extended Map Rank Tracker package, advanced Review Management features, and API access.
Semrush Reviews
- G2: 4.5/5 (2,534)
- Capterra: 4.6/5 (2,286)
8. LocalFalcon
Local Falcon is a local SEO tool designed for businesses and agencies to track and visualize Google Business Profile or Apple Business Connect rankings in local search grids. It offers highly accurate performance tracking by focusing on specific locations instead of broader areas.
This helps users assess visibility in particular neighborhoods or regions. The popularity of Local Falcon comes from its precision and flexibility. It allows users to monitor global rankings, analyze competitors, identify trends over time, automate reports, and access AI-generated insights.
Popular Features
- Unlimited Location Tracking: Access tracking through CSV uploads or account linking with structured groups for location-based scans.
- Flexible Scan Configuration: Customize grid size, spacing, and center to focus on target areas with precision.
- Instant or Scheduled Scanning: The tool supports immediate or preset scans, offering fast results to maintain data accuracy.
- Integrated Workflow Access: The rank tracker is compatible with Looker Studio, Zapier, and REST API to support automated tasks.
- AI-Based Performance Guidance: Get suggestions through Falcon Assist and monitor listings with Falcon Guard.
- Customizable Report Delivery: Access white-label reporting, measurement unit options, alerts, and multiple sharing formats.
Limitations
- Some users say white label report access requires upgrading to a higher-tier subscription.
- Some remark pricing increases rapidly when handling multiple locations or conducting scans more frequently.
Pricing
- Starter: $24.99/month – Provides 7,500 credits.
- Basic: $49.99/month – Provides 15,000 credits, plus Looker Studio Connector, Zapier, and Data Retrieval API.
- Pro: $99.99/month – Provides 31,000 credits, with access to Looker Studio Connector, Zapier, API, and Sales Enablement.
- Premium: $199.99/month – Provides 63,000 credits, with full access to all integrations and White Label Reports.
Enterprise plans are available for larger needs.
LocalFalcon Reviews
- G2: 4.7/5 (10)
- Capterra: No reviews
9. Seobility
Seobility is an all-in-one SEO platform that supports website audits, backlink analysis, rank tracking, and content optimization. It caters to both beginners and experienced users by combining ease of use with in-depth reporting features.
For local rank tracking, Seobility provides city-level monitoring to evaluate how keywords perform in specific local areas. Users assign a country and city to each tracked keyword, which helps local businesses measure visibility inside their geographic target zones.
Popular Features
- SEO Checker: Scan websites for technical errors and SEO issues, offering actionable insights for improvement.
- Keyword Checker: Evaluate on-page optimization for targeted search terms to enhance rankings.
- Ranking Checker: Monitor keyword rankings in Google search results to assess performance.
- TFIDF Tool: Analyze top-ranking content on Google to optimize pages for improved topical relevance.
- Website Crawling: Crawl websites to detect issues and optimize them for better search engine visibility.
- SEO Auditing Tool: Perform thorough audits to uncover SEO problems and get actionable solutions.
Limitations
- Users report that the site audit often takes longer than expected, and reporting customization options are limited.
- Some point out that the UI and design seem outdated, and a plan for freelancers is more helpful.
Pricing
- Agency Plan: $200/month – Includes 15 website projects, 100,000 pages analyzed per crawl, 1,500 keywords, 50,000 external links, priority support, and 200 tool requests daily.
- Premium Plan: $50/month – Includes 3 website projects, 25,000 pages analyzed per crawl, 300 keywords, 25,000 external links, and 50 tool requests daily.
- Basic Plan: Free – Includes 1 website project, 1,000 pages analyzed per crawl, 10 keywords, 100 external links, and 5 tool requests daily.
Seobility Reviews
- G2: 4.6/5 (360)
- Capterra: 4.6/5 (62)
10. Mangools
Mangools is an SEO platform known for its ease of use. It offers a simple, affordable SEO toolset that covers keyword research, SERP analysis, and backlink tracking.
Mangools suits freelancers and small businesses who value ease of use over complex functionality. The interface supports beginners and professionals alike, and the tools (KWFinder, SERPWatcher, and LinkMiner) deliver core features without unnecessary complexity. There are fewer advanced capabilities compared to enterprise platforms, but the essentials remain solid.
For rank tracking, Mangools provides daily updates and SERP previews. Users are able to track keywords across more than 65,000 locations, including cities and regions, with both desktop and mobile results supported and alerts for ranking shifts.
Popular Features
- Daily Rank Updates: Track keyword rankings and see SEO trends over time with daily updates and visual performance reports.
- Easy Keyword Research: Find high-traffic, low-competition keywords using reliable search volume and keyword difficulty scores.
- Shareable Reports: Send interactive ranking reports to clients or teammates with event-based alerts and scheduled updates.
- Automatic Email Alerts: Get notifications for important ranking changes to respond quickly to SEO shifts and opportunities.
- Local Tracking: Utilize rank tracking across 65,000 locations, including cities, states, counties, and DMA regions.
- Simple Interface: Take advantage of a clean, beginner-friendly layout that displays essential metrics without technical clutter or confusion.
Limitations
- Some reviews state that Mangools misses features available in higher-priced SEO platforms.
- Some users report limited keyword suggestions for broader or more complex strategies.
Pricing
- Basic plan: $49/month – 20 site lookups, 100 keyword lookups, 25 competitors keywords, 100 SERP lookups daily, 100k backlink rows monthly.
- Premium plan: $69/month – 70 site lookups, 500 keyword lookups, unlimited competitors keywords, 500 SERP lookups daily, 100k backlink rows monthly.
- Agency plan: $129/month – 150 site lookups, 1,200 keyword lookups, unlimited competitors keywords, 1,200 SERP lookups daily, 500k backlink rows monthly.
Mangools Reviews
- G2: 4.7/5 (89)
- Capterra: 4.8/5 (89)
11. Localo
Localo is a local SEO tool designed to enhance visibility for businesses by optimizing their Google Business Profiles. It helps users track and improve their local search performance with powerful insights and keyword intelligence, ideal for both small businesses and agencies.
For rank tracking, Localo offers precise local search tracking. This search tracking allows businesses to monitor their Google Maps rankings and local SERP positions. Users have the ability to use the rank tracking tool for all locations from a single dashboard, view search volume data, and receive actionable steps based on AI-generated insights.
Popular Features
- Free Local Rank Checker: Reveal current visibility across Google Maps without requiring a subscription or login.
- Instant Schema Generator: Create ready-to-use LocalBusiness schema code to improve structured data and local SEO.
- AI-Powered Assistant: Gain relevant insights and suggestions tailored to your business performance and keyword targets.
- Local SEO Tasks: Send a fresh, actionable list of weekly optimization tasks to improve local visibility.
- Precise Rank Tracker: See exact positions on Google for all your business locations with desktop and mobile data.
- Detailed GMB Audit Tool: Highlight specific areas to improve your Google Business Profile and boost local search performance.
Limitations
- Some remark the map feature lacks accuracy when monitoring ranking changes across different zip codes.
- Insights point to mismatched stats compared to Google Business Profile data, which affects reliability.
Pricing
- Single Business: $39/month – For business owners managing one profile. Includes AI-powered tasks, post automation, competitor insights, review management, content publishing, local SEO tools, and a 30-day money-back guarantee. No credit card needed for the 7-day trial.
- Pro: $69/month – For agencies and freelancers managing up to 10 profiles (includes 5 optimization seats). Offers a central dashboard, bulk content and review tools, AI content scheduling, personalized onboarding, training, and dedicated Account Manager support. Pricing rises with the number of profiles.
- Enterprise: Contact Sales – For organizations managing more than 120 profiles. Includes custom pricing, tailored optimization seat assignments, reputation monitoring, scalable automation, priority support, and a custom onboarding plan.
Localo Reviews
- G2: 4.9/5 (121)
- Capterra: No reviews
Search Atlas: Check, Track, and Optimize With the Latest Tools
Local SEO doesn’t have to feel like juggling 10 things at once. With the right tools, agencies are able to automate tedious tasks, spot growth opportunities faster, and keep clients happy with clear results.
That’s where Search Atlas comes in. Search Atlas offers automation, local SERP checking, local rank tracking, reporting, and smart features that cut down on busywork while improving outcomes.
Try Search Atlas free today. No strings, no stress—cancel anytime.
