Content creation is more than just writing—it’s about strategy, optimization, and consistency. If you’re not leveraging the right tools, you could be missing out on higher rankings, better engagement, and streamlined workflows.
That’s where AI-driven platforms shine, and debates like MarketMuse vs. Frase come in. Both tools use AI to enhance content marketing, but they cater to different needs and workflows.
MarketMuse is a data-driven content intelligence platform, offering deep research, competitive analysis, and AI-powered tools to help you create high-authority content.
Frase, on the other hand, is a more agile, AI-assisted tool focused on content creation, research, and optimization.
So, which AI-powered platform should you rely on for content strategy, SEO, and AI writing? In this guide, we’ll compare MarketMuse vs. Frase across features, pricing, and ease of use—so you can pick the right tool for your content marketing needs. 🎯
What Is MarketMuse?
MarketMuse is an AI-driven content intelligence platform that was created in 2013. It helps businesses, marketers, and SEO professionals create high-quality, data-backed content.
Over the years, it has evolved into a comprehensive content strategy platform, offering deep insights into topic research, competitive analysis, and content briefs. 📈
With its advanced AI models, MarketMuse analyzes your content against top competitors and provides personalized recommendations to improve rankings, authority, and engagement.
Whether you’re looking to find high-impact topics, optimize existing content, or automate research, the platform delivers detailed, real-time insights to help you create content that ranks and resonates with your audience.
It also stands out with AI-driven content briefs, which streamline the writing process by suggesting headings, subtopics, and target keywords based on competitive analysis.
MarketMuse Popular Features
MarketMuse is built to support data-driven content strategy. Here’s a breakdown of its core features:
- Keyword Research: It provides in-depth search term insights and competitor performance visualization, as well as suggested internal and external linking opportunities.
- Content Planning: Users can analyze existing content and identify high-potential topics to strengthen their content strategy.
- Content Briefs: Generate structured outlines with recommended questions, headings, subject suggestions, and linking opportunities.
- Content Clusters: Evaluate topic coverage to identify content gaps and opportunities for improving authority in key subject areas.
- Content Optimizer: Access optimization insights to improve readability, relevance, and SEO performance.
- Competitive Analysis: Get a visual analysis of competitor content to reveal ranking factors and meta-tag optimization techniques.
MarketMuse Pricing Structure
MarketMuse offers multiple pricing tiers to fit different needs:
- Free Plan: 1 user, 10 queries monthly, access to topic navigator, and limited applications.
- Optimize plan: $99 monthly, 1 user, 100 tracked topics, 5 content briefs, 1 site inventory, 1 strategy docs monthly.
- Research plan: $249 monthly, everything in Optimize, 3 users, 1,000 tracked topics, 10 content briefs, 1 site inventory, 3 strategy docs monthly, and access to keywords, SERP X-ray & SERP heatmap.
- Strategy plan: $499 monthly, everything in Research, 5 users, 10,000 tracked topics, 20 content briefs, and 5 strategy docs monthly.
What Is Frase?
Frase is an AI-powered content research and writing tool designed to help marketers, bloggers, and SEO professionals create optimized content faster.
While it started as a research tool, Frase has grown into a full-fledged AI writing assistant that streamlines research, writing, and optimization—all in one platform.
The platform’s AI scans top-ranking pages in search results, providing real-time insights into word counts, headings, domain authority, backlinks, and more.
One of Frase’s most powerful features is its AI-generated content briefs, which help structure articles by identifying key topics, questions, and subheadings based on competitor analysis.
Additionally, users can integrate Google Search Console (GSC) data to discover content opportunities tailored to their audience’s needs.
Frase Popular Features
Frase is known for its AI-driven research and writing capabilities. Some of its top features include:
- AI Content Briefs: Get in-depth insights with data from People Also Ask, Reddit, and Quora to help structure articles with relevant subtopics and audience-driven questions.
- Content Optimization: Analyze your content and get relevant keyword suggestions to improve SEO with this feature.
- AI Writing Assistant: Generate blog intros, paragraphs, and entire articles.
- SERP Analysis: Quickly analyze search intent and receive AI-driven recommendations to ensure that content aligns with user expectations and search engine guidelines.
- Content Editor: Frase’s editor also provides real-time SEO and readability suggestions to enhance your writing.
Frase Pricing Structure
Frase offers flexible pricing that caters to both individuals and teams:
- Free Trial: 1 user, 1 SEO document, 2,500 AI words.
- Basic Plan: $45 monthly, 1 user, 30 SEO documents, unlimited AI words, tracks 1 website, and AI Article Wizard add-on.
- Team Plan: $115 monthly, everything in Basic, 3 users, Google Docs plugin, and priority support.
- Enterprise Plan: Custom pricing and features.
MarketMuse vs. Frase: Which Content Creation Tool Should You Choose for 2025?
MarketMuse and Frase both offer impressive features, but their focus areas and overall strengths differ. To break it down, we’ll compare MarketMuse and Frase across five key categories. Check it out!
1. Content Research and Competitive Analysis
Frase shines in content research with its AI-driven tools that scan top-ranking pages for insights into word counts, headings, domain authority, and backlinks.
The platform also integrates GSC data to suggest content opportunities tailored to your audience. It analyzes search intent and provides SEO-driven content recommendations, including data from sources like Reddit and Quora.
MarketMuse excels at competitive analysis by providing in-depth insights into competitor content, identifying gaps, and offering a visual representation of how competitor pages are performing in search results.
It offers topic modeling and search term data that give users a comprehensive view of how to approach content for maximum ranking potential.
Winner: Marketmuse
MarketMuse offers a deeper, more detailed competitive analysis with advanced tools like topic modeling and SERP X-ray, making it the winner in this category.
2. AI Writing and Content Generation
Frase includes an AI writing assistant that helps generate SEO-friendly content, including blog intros, paragraphs, and full articles.
The tool can quickly create drafts, making it ideal for writers looking to overcome writer’s block. While it’s not as advanced as some specialized writing tools, it’s a great option for fast content generation.
MarketMuse also offers an AI writing feature, using the Latent Dirichlet Allocation (LDA) model. However, its strength lies in optimizing content for depth and relevance rather than speed. Ultimately, its AI works to fill gaps and enhance existing content.
Winner: Frase
Frase wins in content generation speed and ease of use, making it better for users who need quick, efficient writing assistance.
3. Content Briefs and Optimization
Frase’s AI-generated content briefs are fast and easy to use. They offer suggested headings, subtopics, and keywords, but are less in-depth compared to MarketMuse’s.
In addition, Frase’s content optimization tools provide real-time SEO suggestions as you write. It offers recommendations on keyword usage, content structure, and readability.
Its AI also analyzes search intent to make sure your content aligns with what users are looking for. This makes it easy for users to optimize content for both SEO and readability without needing in-depth SEO knowledge.
MarketMuse’s AI-generated content outlines and briefs are highly structured and optimized for SEO success. They provide suggested headings, subtopics, and target word counts.
Also, the content optimizer provides highly detailed optimization suggestions, focusing on content depth, keyword relevance, and readability. The platform analyzes your content against top-performing pages and offers actionable recommendations to improve SEO and boost content authority.
Winner: Tied
Both platforms have comprehensive content briefs and optimization tools, not really having perceptive differences to point out a clear winner.
4. Ease of Use and Workflow Integration
Frase is known for its user-friendly interface. The platform is intuitive and allows users to start working immediately without a steep learning curve.
It integrates with Google Docs, WordPress, and other CMS platforms. It also has team collaboration tools.
On the other hand, MarketMuse is feature-rich, but it has a steeper learning curve. The platform is geared toward enterprise-level users and large teams, which can make it more complex for solo users or smaller teams.
Winner: Frase
Frase takes the crown here due to its simplicity and quick setup, while MarketMuse may require more time to learn and adjust to its features.
5. Pricing
Frase offers a flexible pricing structure, including a free trial and affordable plans. The pricing increases with more features, making it a suitable option for smaller teams and individuals with a limited budget.
MarketMuse, on the other hand, is a premium tool with pricing starting at $99/month. It’s priced higher due to its advanced features for data.
Winner: No clear winner
There’s no clear winner in terms of pricing, as it really depends on your budget and needs. Frase is more budget-friendly. MarketMuse, while more expensive, offers a more robust set of tools for larger teams and businesses.
However, there are more comprehensive tools in the industry that can end your doubts about MarketMuse vs. Frase. 🤯
Why Search Atlas Is the Better Tool Over MarketMuse and Frase
While MarketMuse and Frase are powerful in their own right, Search Atlas stands out as the more comprehensive and effective solution for content research, writing, and SEO optimization.
Designed to give users the best of both worlds, Search Atlas combines advanced AI-powered features with an intuitive interface and affordable pricing, making it the superior choice for marketers, SEO professionals, and content creators alike.
Search Atlas Features
Content Genius
Content Genius is a game-changing feature within Search Atlas that elevates your content strategy to the next level.
It intelligently analyzes top-ranking content and provides actionable, data-driven insights to help you craft optimized articles. From suggesting compelling subheadings and outlines to recommending focus keywords, NLP terms, and internal links, Content Genius ensures your content is primed for SEO success.
Powered by AI models like ChatGPT and Claude, it doesn’t just assist in content creation, it helps generate SEO-optimized, natural-sounding content that resonates with both readers and search engines.
Keyword Research
Search Atlas goes beyond keyword research with real-time SERP analysis and historical tracking, offering unparalleled insight into how search engine trends evolve.
- AI-Driven Keyword Clustering: Uncover topic-based keyword groups for smarter content planning.
- Search Intent Detection: Pinpoint which keywords trigger transactional, informational, or navigational results.
- Competitor Keyword Gap Analysis: Discover exactly what keywords competitors are ranking for that you’re missing.
Content Planning
Search Atlas provides a robust suite of content planning tools designed to enhance your SEO strategy. These tools work seamlessly with Content Genius, streamlining the content creation process.
The platform also includes topical maps and a content planner that guides you in building authority within your niche and identifying high-impact topics for your campaigns. Key features are:
- Topical Maps: Automatically generate content suggestions and keyword recommendations to establish expertise in your focus areas.
- Content Planner: Identify keyword clusters and analyze search popularity within specific topics to guide your content planning.
- Blog Ideas Generator: Quickly generate relevant writing topics based on your chosen search terms, supporting your content schedule.
OTTO
OTTO is an AI-powered SEO assistant designed to automate critical website optimization tasks, including technical fixes, content enhancements, local SEO management, and authority building.
Unlike other tools that only provide recommendations, OTTO actively implements changes to improve your site’s SEO performance.
This AI-driven assistant saves countless hours by automating tasks such as keyword research, SERP analysis, content outline generation, and content optimization, significantly streamlining your SEO workflow.
Search Atlas Pricing
Compared to Frase and MarketMuse, Search Atlas offers competitive pricing with built-in AI automation that provides more value for a lower cost:
| Starter plan | Growth plan | Pro plan | |
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 1 | 3 |
| User seats | 2 | 3 | 5 |
| GSC Site Projects | 5 | 15 | Unlimited |
| Content Assistant Keywords | 120 | 300 | 600 |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Content Plans | 40 | 100 | 200 |
| Pages / Articles Created | 40 | 100 | 200 |
| Full Article Generation Quota | 30 | 60 | 90 |
| Regular AI Quota | 100 | 250 | 99,999 |
| Site Auditor Projects | 5 | 10 | 100 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Keyword Research Lookups | 500 | 2000 | 5000 |
| Competitor Research Credit | 2000 | 20,000 | 50,000 |
Search Atlas: The Clear Winner in the SEO Tool Battle
Search Atlas combines the best features of both MarketMuse and Frase while adding even more power to the mix.
With its affordability, advanced AI tools, and comprehensive content optimization, it’s the ultimate choice for businesses and content creators looking to excel with their SEO.
Experience the future of SEO—try Search Atlas for FREE today and transform your SEO strategy!
