Every day, you probably come across the same kind of content: Articles filled with the same generic, cookie-cutter advice. These are content no one remembers, let alone relates to.
The truth is, everyone is craving for more than just slick visuals and catchy headlines. People want relatable content that feels real, authentic, and human. 🙋
In the last few months, one trend stood out across social media and SEO content strategies: authenticity and relatability are no longer optional; they’re mandatory for any brand.
Why? Because consumers aren’t just buying products or services. They’re investing in brands that mirror their values and truly understand them.
They can spot inauthenticity a mile away, and when they do, they click away just as fast. That’s why the days of hollow self-promotion are over.
But creating content that resonates on a personal level isn’t easy. It’s an art. 🎨
And we know 13 tips for mastering the art of relatable content. From understanding the psychology of connection to weaving authenticity, keep reading to explore the power of context!
Why Should You Build Content Relatability in 2025?
First, let’s talk about why relatable content is the MVP of your marketing strategy this year.
According to recent research, 63% of marketers report that relatable content is the most effective strategy for their brand, outperforming even trendy posts. But what makes it so powerful, and why does it consistently deliver results?
First up: trust.
Social media and the SERPs are overflowing with clickbait and half-truths. Authenticity is rare, and people stick around when they find it.
But this benefit goes even deeper: When your audience trusts you, they’re not just liking your posts; they’re buying your products, becoming loyal customers, and recommending you to their friends. 📣
Then there’s engagement.
Relatable content speaks to people’s lives, sparking likes, shares, and those oh-so-satisfying comment threads. Don’t mistake engagement for just going viral; it’s about building meaningful relationships that drive deeper connections over time. The goal is a return on investment (ROI) that keeps giving in the long term.
There’s also the halo effect. 😇
When followers trust your content, that trust naturally extends to the brands they promote. It’s like a trust bridge that makes everything feel more authentic and credible. And who wouldn’t want that?
13 Tips to Create Relatable Content That Truly Works
No need to keep testing strategies or going through a trial-and-error process for creating relatable content. We’ve done the legwork for you. Below, we’re listing the most effective tactics that have been proven to work!
1. Always Stay True to Your Roots
As creators grow, it’s important to stay connected to the roots of your content. Reflect on the themes, style, and niche that originally attracted your audience and make sure these elements remain present as you evolve.
Whether it’s creating content, launching a blog, or developing a product, your primary goal was to help your audience. By staying focused on their needs and pain points, you can keep evolving while staying connected to your audience’s true desires.
This ongoing research helps ensure you’re always providing value and solving real problems.
While creating content, you can keep your roots by linking the readers’ pain points to your solutions. You can try using methods like PAS (Problem-Agitation-Solution):
- Identify the problem: What challenge is your audience dealing with?
- Highlight the frustration: How does the issue worsen or affect them?
- Offer the solution: How does your product or service help resolve the problem?
Another effective method is BAB (Before-After-Bridge):
- Before: What is life like before your brand? Consider the difficulties they face.
- After: How does life improve once the problem is solved?
- Bridge: How does your offering act as the solution to their struggles?
2. Write the Same Way as Your Audience
How you communicate in your content plays a huge role in connecting with your audience. By adopting a tone and style that reflects the way they speak, you make it easier for them to engage with and relate to your message.
This includes everything from sentence structure to using familiar expressions, colloquialisms, trending words, and even playful touches like memes and emojis.
Consider a high-end car brand catering to a mature audience. For this demographic, using refined, sophisticated language like “prestigious” or “premium” will align with their appreciation for craftsmanship and luxury. Informal terms like “cool” or “amazing” would feel disconnected and diminish the brand’s upscale image.
To better understand how your audience communicates:
- Scan social media platforms like Instagram, YouTube, and TikTok for content in your niche.
- Observe hashtags, influencers, and competitors to see what language resonates.
- Pay attention to key phrases and expressions that are commonly used.
From there, refine your content by integrating these insights and testing them with a small focus group to gauge effectiveness.
3. Make an Impact With User-generated Content
A great way to make your content more relatable is by featuring real customers and their stories. User-generated content (UGC) has a strong impact on consumer trust and decision-making.
For example, recently in the SEO industry, there was a surge of interest around Google’s introduction of AI-driven search features, which sparked widespread discussions and debates among marketers and SEO experts.
This event created an opportunity to engage with your audience by offering your perspective on the impact of AI in search and its long-term implications.
To create engaging UGC, you can:
- Encourage your audience to share their thoughts or experiences related to industry events and feature them in blog posts or videos.
- Reach out to influencers or experts within your niche and collaborate to discuss these hot topics in your content.
- Utilize AI tools to quickly generate insightful blog posts or summaries that reflect the latest trends and analysis.
4. Focus on Hot and Trending Topics
Tapping into current trends can be a powerful way to elevate your marketing strategy. Referencing ongoing events or popular topics in the media can quickly capture attention and generate buzz around your content.
This tactic works particularly well when it aligns with your audience’s passions. For example, if your target market is made up of managers and leaders, they may appreciate insights into the latest business developments.
But to identify relevant topics for your audience? Here are a few tips:
- Monitor trending hashtags and discussions across social platforms.
- Look at search data, segmented by key demographics like age and location, to understand current interests.
- Stay informed by reading industry news and blogs that cover the latest happenings in your niche.
Tip: Always be mindful of sensitive topics. Avoid subjects like crime, politics, or divisive social issues that may not resonate well with all your followers.
5. Build Clear Values and Ethics to Share With Your Audience
Consumers today want brands to reflect their beliefs, making it essential to integrate your values and ethics into your content strategy. By showcasing what matters most to your brand, you can create a deeper connection with your audience.
For example, a fitness brand could connect with its audience by showcasing real-life transformations and personal stories of overcoming challenges. Sharing UGC featuring progress updates, workouts, and motivational moments helps build a sense of community and encourages others to join the journey.
To effectively communicate your values, start by reviewing your mission statement to identify the principles that matter most to your brand.
Narrow this down to your top three core values. Then, explore content formats that can bring these values to life, such as videos, social media campaigns, or interactive sessions with your audience.
Generate and test ideas by engaging directly with your community, adjusting based on feedback, and ensuring that your messaging remains true to your brand’s authentic voice.
6. Engage Into Meaningful Conversations With Your Community
Even if your following is large, engage with your audience in meaningful ways. Dive into discussions across online communities like social media platforms, forums, and groups such as Facebook groups, Reddit, or Quora.
You can respond to comments, offer helpful insights, or ask thought-provoking questions to spark valuable conversations. Additionally, consider hosting live Q&A sessions or interactive polls to invite more involvement.
By actively participating in these spaces, you show that you genuinely care about your audience’s thoughts and opinions, establishing a sense of connection and fostering loyalty.
7. Make Collaborations With Your Followers
Even without engaging in long conversations, you can create opportunities for collaboration that make your followers feel valued.
For instance, invite clients or fans to participate in videos, co-host live streams, or contribute guest posts sharing their perspectives or stories. These partnerships can showcase diverse voices while reinforcing your brand’s inclusive and community-focused image.
Another option is to encourage submissions, like short clips, testimonials, or creative work, and feature these in your content. Whether it’s a highlight reel of customer experiences or a blog post inspired by their feedback, these efforts demonstrate that your audience plays a vital role in shaping your narrative.
Incorporating your audience into your content strategy is a powerful way to build stronger connections and foster a sense of belonging.
8. Address Your Audience’s Challenges and Failures
Every creator faces challenges and setbacks along their path. Be open about these hurdles, sharing the lessons you’ve gained and how you’ve navigated through tough moments.
By doing so, you showcase your perseverance and authenticity, allowing your audience to connect with you on a deeper level. This transparency not only humanizes your journey but also encourages others who may be facing similar struggles.
To create content that truly resonates, focus on the pain points your audience is dealing with. Pay attention to the difficulties they express and offer thoughtful solutions or a compassionate ear to help alleviate their concerns.
Here’s how you can achieve this:
- Research common struggles by exploring online discussions, reviews, and feedback in relevant communities.
- Share your own experiences with overcoming challenges, providing relatable insights.
- Offer practical solutions through clear, step-by-step guides, offering real help to your readers along the way.
9. Bet on Diversifying the Content Formats
To keep your content engaging and relevant, it’s essential to experiment with various formats. Mixing things up with videos, podcasts, or live broadcasts gives your audience multiple ways to interact with your message.
By branching out, you show your adaptability and cater to different preferences, creating a more dynamic and appealing experience.
Here are a few content formats to try:
- Short-Form Videos: Use quick clips or reels to share tips or behind-the-scenes moments, offering a more casual, personal connection.
- Podcasts: Dive deep into topics with long-form audio content. This allows for more in-depth conversations and can reach audiences during commutes or workouts.
- Live Streams: Engage in real-time with your followers, answering questions, discussing trending topics, or offering spontaneous insights.
- Written Guides or Articles: These allow for detailed explanations and can be shared across platforms for readers who prefer structured, informative content.
You can use platforms like Search Atlas, which offers a variety of templates. It can help you create diverse and engaging content tailored to different audience preferences.
10. Create a Visual Identity and Use it Authentically
Create a visual identity that feels uniquely yours, ensuring consistency across all platforms and media. From the colors you choose to the tone of your imagery, every element should reflect your brand’s personality and values.
This consistency helps your audience recognize your content instantly, even without a logo or tagline in sight.
To achieve this, develop a cohesive color palette, select fonts that complement your message, and maintain a consistent style in photography or illustrations.
Avoid generic visuals and lean into custom imagery that tells your story in an authentic and relatable way. Whether it’s bold and energetic or minimal and elegant, your visuals should convey a sense of familiarity and trust.
When your audience scrolls through their feeds, the goal is for them to pause because they instantly identify your content.
11. Maintain Consistency and Variety
Remember to maintain consistency in your content output, but it should never come at the expense of quality. Regularly publishing content helps keep your audience engaged and shows reliability, but relevance is what truly builds trust and connection.
If your blog posts focus solely on quantity and lack substance, your audience may lose interest and disengage.
Every article should have a purpose, whether it’s solving a problem, providing valuable insights, or sparking a conversation. In short, prioritize well-researched, thoughtful posts over hastily created filler content.
12. Share Real-Life and Behind-the-Scenes Moments
Give your audience a glimpse into the authentic moments behind your brand by sharing pieces of your daily routine or creative process. Here’s a list of examples for showcasing authentic moments to connect with your audience:
- Workspace Tours: Share photos or videos of your workspace, whether it’s a tidy home office, a shared coworking space, or a cozy corner with a laptop.
- Daily Workflow: Create a video or write about how you structure your day, from planning tasks to taking breaks.
- Creative Process: Record short clips or write step-by-step guides showing how you brainstorm, outline, and finalize your content.
- Candid Moments: Post unfiltered photos or videos of moments like coffee breaks, organizing your tools, or even funny mishaps.
- Client Interactions: Feature real conversations with clients, whether in person, on video calls, or in casual chats that highlight your collaboration.
- Preparation Videos: Show how you prepare for creating content—setting up your tools, sketching ideas, or recording bloopers.
- Personal Projects: Share glimpses of side projects or hobbies to show another dimension of your personality.
- Celebrating Wins: Capture moments of accomplishment, like publishing a big post or completing a major milestone.
13. Listen to Your Audience and Adapt Your Content
Use client feedback to fine-tune your content and make it more engaging. When you listen to what your audience has to say, you gain valuable insights into their preferences, pain points, and what truly captures their interest.
For example, if a client mentions that they loved a detailed guide you shared but wished for more visuals, you can create future articles with infographics or step-by-step images to enhance clarity.
How Search Atlas is Combining SEO and Relatable Content?
Search Atlas gets it: Creating relatable content is just as important as nailing SEO. But how do we make it happen? 🤔
With tools that help you craft content your audience loves while staying perfectly optimized for search engines. From technical SEO to authority building, content creation, and user experience (UX), we’ve got everything you need for a holistic strategy.
And with advanced monitoring features, we make sure your content isn’t just good, you know to make it relatable. 💜
Want to see how? We’ll explain below.
Google Integration and Custom Reporting
Search Atlas seamlessly integrates with Google Search Console (GSC) and Google Analytics (GA4) to deliver personalized, automated reports packed with all the data you need to understand your site’s UX metrics.
By pulling real, precise data directly from Google, not estimates or guesses, Search Atlas ensures you’re working with clear and actionable insights. Some key UX Metrics you’ll get are:
- Page Rankings: Understand how your pages rank for target keywords and track performance over time.
- Sessions Per Page: See how many users visit specific pages and identify your top-performing content.
- Engagement Rate: Measure how actively users interact with your content.
- User Engagement: Track meaningful actions like clicks, scrolls, and time spent on pages.
- Bounce Rate: Spot pages where users leave without exploring further.
- Event Tracking: Analyze key user interactions, like video views or form submissions.
Search Atlas also integrates seamlessly with Google Business Profile (GBP), Google Ads, Facebook Ads, competitor analysis, rank tracking, and more, generating comprehensive reports that give you a full-spectrum view of your online performance.
With these insights, you can pinpoint what content resonates most with your audience, which subjects drive engagement, and where improvements are needed.
Content Genius
Content Genius, the ultimate content creation tool in Search Atlas, is designed to be the best writer for crafting SEO-friendly and relatable content. It understands your unique business needs and audience preferences, ensuring your content not only ranks but resonates.
By analyzing top-performing pages and being powered by cutting-edge AI like ChatGPT and Claude, it provides actionable insights. Some of them are competitor headlines, optimal internal linking strategies, ideal word count, focus keywords, Natural Language Processing (NLP) terms, and even high-quality AI-generated images to enhance your visuals.
Content Genius takes the guesswork out of SEO. With seamless integration into your site, it can also publish your content in just one click.
Content Planning
Search Atlas offers tools that make it easy to understand what your audience is searching for and interested in.
By integrating seamlessly with Content Genius, the workflow moves effortlessly from research to publication. Search Atlas also focuses on topical maps and keyword clusters, allowing you to build a comprehensive content strategy that dominates key themes.
With features like keyword gap analysis, you can identify opportunities your competitors are leveraging and pinpoint areas where your content can fill the void.
Its rank tracking and keyword clustering capabilities provide a deeper look at audience behavior and preferences, helping you align your content with trending topics and user intent.
OTTO SEO
OTTO is the first AI agent in the SEO industry. Unlike traditional tools that stop at suggestions, it takes action, implementing improvements across everything, including content creation, optimization of your current content, technical SEO, local optimization, authority building, and more.
By seamlessly integrating data from GSC, GBP, the knowledge graph, and top-performing SERP results, OTTO crafts and refines content using the most effective keywords and NLP-driven terms.
For instance, it pinpoints valuable keywords and analyzes search trends to optimize your content.
Other Contents
Search Atlas offers a wide variety of customizable templates, including video scripts, product descriptions, social media posts, headlines, and much more.
More than templates, it provides tools to create impactful content types like press releases that elevate your brand’s visibility. Its automated PR tool streamlines outreach, enabling you to connect with journalists and media outlets effortlessly.
You Don’t Need to Choose Between SEO or Relatable Content: Search Atlas Provides Both
When it comes to content, there’s a lot to manage, and doing it all manually can be overwhelming.
With OTTO, you can automate keyword research, planning, topical maps, content creation, and optimization, leaving the heavy lifting to AI. 🤖
Use the customizable templates to generate various content types and monitor your engagement with tailored reports. This frees up your time to focus on strategies, client acquisition, and customer engagement—all while climbing the rankings!
Stop wasting time and start automating with our free trial today!
