Choosing between Uberall vs.Yext for your local SEO and listings management? You’re not alone—these two platforms often go head-to-head when businesses want more visibility and control over their online presence.
Each brings unique strengths to the table, making the decision less about right or wrong and more about what fits your local SEO strategy.
Whether you’re focused on accuracy, automation, or analytics, the right choice can sharpen your local edge. 📍
Read on for a full breakdown of some of the most popular local SEO tools.
What Is Uberall?
Uberall is a location marketing platform designed to help businesses manage and optimize their online presence across a vast network of directories, maps, and social media platforms.
Say you need to update your hours or fix an address—it lets you do that in one place, and it pushes the change out across tons of directories automatically. It also pulls in reviews, social media posts, and customer messages, so everything’s in one dashboard instead of scattered across apps.
You can see how people are finding your locations, what they’re clicking on, and how they’re engaging. And it plugs into tools you’re already using, like your CRM or point-of-sale system, so your data isn’t stuck in silos.
The platform also utilizes AI tools for review sentiment analysis, auto-responses, and social post creation. This helps you gather the data you need to stay on top of the latest local SEO trends.
Uberall Popular Features
Uberall focuses mostly on operational efficiency and location-based optimization, with features like:
- Listings Management: Lets you control and optimize your location information across more than 125 online directories.
- Review Management: With AI-powered tools, you can analyze, respond to, and manage customer reviews at scale.
- Insights & Analytics: Consolidates data that shows you how customers find, interact with, and experience your locations online.
- Messages: Offers a centralized space that lets you communicate with local customers through various channels simultaneously.
- Locator & Local Pages: Creates optimized pages with location-specific information to drive traffic and clear paths to purchase.
- Social: Enhances your social media presence with AI-assisted tools that create engaging, on-brand content for each location.
- Location Data Management: Gives you real-time control over your business data across the web to ensure consistency and accuracy.
- Integrations: Uberall integrates with existing tools like CRM, POS, and analytics platforms to eliminate data silos.
Uberall Pricing
- Uberall Essentials: Contact sales for pricing – Listings, Posting to Google & Apple, and Analytics Plus.
- Stand Out: Contact sales for pricing – Uberall Essentials features, plus Reviews and Reviews Plus.
- Connect: Contact sales for pricing – Uberall Essentials and Stand Out features, plus Local Social.
What Is Yext?
Yext is a digital knowledge management platform designed to help businesses manage their digital presence and data across multiple online directories, search engines, and review platforms.
It’s commonly used by large enterprises, multi-location businesses, and organizations in regulated industries such as healthcare, finance, and retail. Yext’s primary strength is in providing structured data and offering solutions for businesses that need to maintain high-quality control over their digital assets and ensure data accuracy across platforms.
It helps businesses enhance their local search visibility, optimize for voice search, and automate customer engagement through AI-powered chatbots.
However, Yext’s strength in structured data management can be both an advantage and a limitation, especially for companies that don’t need such a robust infrastructure. Its advanced search and AI features are impressive, but businesses focused more on operational simplicity or cost-effective solutions often have to look into Yext alternatives.
Yext Popular Features
Yext’s platform focuses on managing and optimizing your digital presence across a wide range of online directories, search engines, and customer touchpoints.
- Listings: Manage and update location information consistently across multiple online directories.
- Search: Build an intelligent search tool for your website to enhance user experience.
- Knowledge Graph: Structure and organize content to improve search and AI-driven experiences.
- Reviews: Control your online reputation and boost local ratings to improve search rankings.
- Social: Increase your brand’s visibility by managing local social media across all locations.
- Analytics: Access custom reports and dashboards to gather actionable insights about your digital performance.
- Pages: Optimize local landing pages to drive engagement and improve search visibility.
- Chat: Automate customer interactions using an AI-powered chatbot to engage users effectively.
Yext Pricing
If you’re a small business with just one location, Yext offers these package options (but for listings only):
- Emerging Starter Package – $4/week: Covers 28% optimization with listings on sites like Merchant Circle, eLocal, Topix, YellowPageCity, and 30+ others.
- Essential Plus Package – $9/week: Offers 56% optimization and expands coverage to major platforms like Google, Facebook, Bing, Apple, Yelp, and more.
- Complete Standard Package – $10/week: Provides full 100% optimization, combining everything from the Essential and Emerging packages, plus 30+ additional directories and PowerListings+.
- Premium Advanced Package – $19/week: Also offers 100% optimization, includes everything in the Complete plan, plus access to review monitoring tools and website widgets.
For enterprise-level needs, Yext provides custom pricing tailored to your organization’s size, complexity, and objectives. To explore those options, reach out directly to the Yext sales team.
Uberall vs. Yext: Comparing Product Features
Let’s break down and compare the key features of these tools.
1. Listings Management
Yext’s listings software syncs your business information across 200+ publishers, helping you stay accurate and visible. It flags optimization opportunities, monitors duplicates, and tracks performance metrics like impressions and engagement across platforms.
With built-in analytics, you can analyze listing performance (such as impressions and actions) by device, app, and channel. It’s more AI-focused in this case compared to Uberall.
Uberall’s listing management service connects your business to over 125 publishers and helps maintain control by blocking unwanted edits—something not all platforms offer. It also streamlines rich content updates through Content Collections, letting you push images and details across all locations.
Menu Collections simplify centralized menu management, while Keyword Recommendations help keep descriptions consistent with your brand and optimized for local search visibility.
Winner: Tied
While Yext has a broader network of publishers, Uberall offers operational ease and tighter control over your citations. It also has profile protection as a plus. On the other hand, Yext has really detailed performance insights, so if that’s what you’re looking for, it may be a better fit.
2. Data Structuring
Yext uses a flexible system called the Knowledge Graph to connect things like locations, products, and services. This setup helps organize complex info in one place, so it stays consistent everywhere and works better with search engines and AI tools.
Uberall uses a simple, step-by-step structure with Accounts, Locations, and Listings. Each account can have many locations, and each location appears in different directories. This setup makes it easier to keep business info accurate everywhere. Tools like Content and Menu Collections help update info and boost local visibility.
Winner: Yext
Yext’s Knowledge Graph links things like locations, products, and services together, keeping data consistent across search engines, websites, and AI tools. This makes it great for businesses that want to control their info across many platforms.
In comparison, Uberall mainly focuses on local listings and doesn’t offer the same deep connection between different data points. That’s why Yext is the better choice for businesses needing more complex, connected data management.
3. Review Management
Uberall is great for multi-location businesses as it helps you bulk-respond with AI, send personalized auto-responses, and invite more reviews via email, text, or QR codes. The sentiment analysis highlights what customers really think, and the simple dashboard helps teams stay organized across all locations with minimal effort.
Yext centralizes reviews from platforms like Google, Facebook, and Yelp into one dashboard. It helps teams respond with customizable, brand-consistent replies and request new reviews. Its analysis features are more detailed compared to Uberall, with competitor analysis and tracking, customer feedback trends, and general brand perception insights.
Winner: Uberall
However, we choose Uberall for most use cases. Compared to Yext, Uberall excels in ease of use and quick deployment, requiring no extensive training.
While Yext offers deep sentiment analysis and advanced insights, Uberall focuses on operational efficiency with bulk response features, making it the better choice for businesses seeking simple, scalable review management.
4. Security and Compliance
Uberall follows GDPR rules and trains its staff on data protection. All data is hosted securely on AWS, which meets top industry standards like ISO and PCI. Uberall uses tools like firewalls, DDoS protection, and threat monitoring to keep your data safe and private.
Yext follows ISO 27001 and 27018 standards to safeguard data and ensure strong security practices. It supports HIPAA compliance for healthcare clients, offering configurable security settings and a Business Associate Agreement (BAA) for eligible users. These controls help regulated industries meet data protection and privacy requirements with confidence.
Winner: Yext
Yext is better for regulated industries like healthcare and finance due to its support for HIPAA and additional ISO standards. It’s built for organizations with strict compliance needs.
5. Insights & Analytics
Uberall provides tools for competitive research, estimating revenue, local SEO insights, sentiment analysis, and smart recommendations. These tools help analyze rankings, track visibility, and improve SEO strategies. The Apple Business Connect Insights report further enables revenue forecasting.
Yext offers tools like Report Builder, Search Term Clustering, Competitive Intelligence for SEO & Reviews, Sentiment Clustering, and Custom Dashboards. These tools enable businesses to track SEO performance, benchmark against competitors, analyze reviews, and customize data reports. Yext also integrates with BI Tools like Tableau for advanced analysis.
Winner: Yext
Yext’s analytics surpass Uberall by offering deeper customization and advanced visualizations, ideal for enterprise workflows. Its robust permissioning and BI integrations deliver richer metrics, making Yext the superior choice for complex, data-driven strategies.
6. Ease of Use
Uberall’s interface is intuitive and user-friendly, designed for ease of navigation. The Unified Inbox centralizes reviews, social media comments, and customer interactions, making it simple to manage all touchpoints. AI-powered features like bulk responses and sentiment analysis reduce manual effort, ensuring efficient management with minimal training.
Yext’s interface, while intuitive, can become complex for large-scale operations due to its depth of features and customization options. It requires more time to configure, and some users find the learning curve steeper, especially with its extensive reporting tools.
Winner: Uberall
Uberall wins for ease of use with its intuitive interface that requires little to no training, making it ideal for teams of all sizes.
7. Local Pages and SEO
Uberall provides localized landing pages optimized for local SEO, ensuring better visibility across multiple platforms. It helps businesses create and manage high-quality, location-specific content that drives organic search traffic. With integrated SEO features and content management tools, Uberall simplifies the process of local optimization.
Yext’s local pages offer customizable templates that are designed to optimize for SEO. Its pages are built with the latest SEO best practices in mind, ensuring they perform well in search engines. However, Yext is more focused on overall digital presence than being an SEO tool, so the win goes to Uberall.
Winner: Uberall
Uberall edges out Yext in this area due to its more advanced and customizable local pages, which provide businesses with better control over location-based SEO. Uberall’s integrated tools help businesses efficiently optimize their online presence across various local platforms, offering a more streamlined and robust local SEO solution.
8. Pricing
Both platforms require you to get a custom quota if you run an agency or an enterprise, and the cost will depend on features such as the number of locations, entities, business size, and more.
For Yext, you may need to get add-ons like Competitive Intelligence, and it isn’t always clear how much you need to pay until you contact the sales team. It’s also billed annually.
Uberall also requires add-ons, especially on its Starter Plan. For example, with this plan, you’d have to buy the Sentiment Analysis Report feature separately.
Winner: No clear winner
There is no clear winner on pricing here. Both tools are slightly on the higher end, especially given their popularity. And the add-ons, many of which are necessary, may cost you more.
But if you’re in need of a local marketing tool with AI features, analytics, local citation tools, and review management features, as well as much more, there are more affordable options out there.
Local Marketing Driven By AI: Search Atlas
Local SEO tools are a must for agencies, multi-location brands, and local businesses. But they usually fall short on broader SEO capabilities, meaning marketers often end up purchasing extra tools for things like keyword research and competitor analysis. That can get expensive over time, especially as your business grows.
Search Atlas includes all the local SEO features you’d expect from the top tools, plus extra capabilities, all built into a complete SEO and PPC platform.
Even if you’re only interested in the local SEO tools, the value is still there. 💲
Scroll down to see why.
Search Atlas Features
Search Atlas stands out for its comprehensive approach, as it covers every angle of your SEO strategy, including:
- Local Heatmaps: A reliable Local SEO feature that shows how your rankings compare to competitors within a four-mile radius.
- Local Keyword Research: Find relevant search terms, generate fresh keyword ideas, and run keyword gap analysis with hyper-local targeting, even down to individual cities or neighborhoods.
- Local Backlinks: Explore your local backlink profile directly through the Site Explorer tool.
- GBP Management: Optimize and manage all your Google Business Profile listings from one dashboard. It’s perfect for agencies managing multiple clients.
- Reputation Management: Monitor and respond to all customer reviews in one place, with AI-assisted automated replies to save time.
- Full SEO Platform: Gain access to 40+ tools spanning content optimization, on-page SEO, technical audits, link building, reporting, competitor analysis, plus location-based data filtering.
- Q&A Automation: Leverage AI to generate and publish Q&A content for your GBP listings and hit more local ranking factors with ease.
- Local Data Aggregator: Distribute your business info across hundreds of directories, apps, and GPS services, with automatic updates for an entire year.
Google Business Profile Management and Automations
With OTTO SEO (our AI-powered agent), you can easily manage, automate, and enhance multiple Google Business Profiles. This includes:
- Automating Q&A
- Business Assistant
- Review Management
- Post Scheduling
- AI Post Writing
Local Rank Tracker
Search Atlas’ Rank Tracker helps you monitor keyword rankings by location with ease. As Google’s new JavaScript requirements tighten the reins on competing tools, many may hike their prices to keep up. But Search Atlas sidesteps that problem and delivers reliable, location-based data without inflating your costs.
Local Citations
Get your business listed across hundreds of directories, mobile apps, and GPS platforms, complete with automatic updates for a full year. It’s a much more affordable option compared to most local SEO tools. Plus, if you submit to all five major aggregators at once, you’ll unlock a discounted rate—just $100 per year to keep your citations in check.
Local SEO Heatmaps
Track your local search rankings against competitors within a four-mile radius and monitor changes over time. This easy-to-set-up visual tool is a favorite among agencies supporting local businesses, offering clear insights that make progress easy to follow.
Local Keyword Tools
All keyword research and competitor analysis tools in Search Atlas offer local targeting, right down to the neighborhood level.
Local Landing Page Builder
Our AI Writer and Bulk AI Writer help you create optimized content with ease, offering over 50 templates for everything from social media and blog posts to landing pages. It’s perfect for e-commerce businesses and agencies looking to scale content efficiently.
Local Backlinks
For a complete overview of your local authority, you can use the Site Explorer tools and check your local backlink profile to see if there’s room for improvement.
And with another local tool, you get access to the world’s largest publisher exchange, helping you build high-quality, relevant links with ease.
White-Label Reporting
Generate client-friendly reports with AI-powered overviews, set up automatic delivery, and customize their appearance and URL to match your brand.
With our white-label agency tools, you can also streamline order building and embed lead generation widgets directly on your site.
Search Atlas Pricing
Search Atlas provides a full suite of AI-driven local SEO tools at an affordable price. Even if you decide to cancel your subscription, you can preserve your OTTO optimizations with Deep Freeze.
| Starter plan | Growth plan | Pro plan | Enterprise | |
|---|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly | Custom |
| Free OTTO Activation | 1 | 2 | 4 | Custom |
| User Seats | 2 | 3 | 5 | Custom |
| Automated GBP Accounts | 3 | 10 | 25 | Custom |
| Data Aggregator | 5 networks for $100, updated for twelve months | |||
Why AI-Powered Local SEO Tools Like Search Atlas Are the Smarter Choice
In the debate of Uberall vs Yext, it’s clear that local SEO is a must for staying competitive. But the real game-changer is automation. When you can automate your reviews, GBP profile, and other local SEO efforts, you save valuable time and ensure accuracy across multiple platforms.
With Search Atlas, you get more than just local SEO automation. You also get a full suite of tools for SEO, PPC, and digital PR, all in one place. This means you no longer need to juggle multiple platforms. Everything you need is right at your fingertips, streamlined for maximum efficiency.
Ready to simplify your digital marketing? Sign up for a free trial of Search Atlas today—no commitments, and you can cancel anytime.
