Managing multiple marketing tools can quickly become overwhelming and expensive. With so many tools to choose from, handling SEO, content, and analytics across different tools can create unnecessary complexity.
That’s where all-in-one marketing platforms can help. These platforms combine all your essential marketing functions in one place, saving you time, automating entire processes, and boosting productivity. 📈
In this article, we’ll dive into the 10 best all-in-one marketing platforms for 2025, showcasing how they can streamline your agency’s workflow.
What are All-in-One Marketing Platforms and Why People Use Them
An all-in-one marketing platform is exactly what it sounds like—a tool that combines multiple marketing functions in one place. Instead of juggling several separate platforms for your email campaigns, social media, SEO, and CRM, you get everything integrated into a single tool.
These platforms provide a suite of tools that help businesses manage their marketing efforts more efficiently. Whether you’re handling email marketing, creating content, or tracking SEO performance, all of it can be done from one dashboard.
Why use it?
First, it saves you time and energy by streamlining your workflow. You don’t need to jump between tools or manually transfer data. 💪
Second, it cuts down on costs, as you’re paying for just one subscription rather than several.
Plus, data integration makes it easier to see a full picture of your customers, which helps with making smarter decisions. 🖼️
And as your business grows, all-in-one platforms grow with you, offering new features and scalability that keep up with your evolving needs.
10 Best All-in-One Marketing Platforms for 2025
Ready to level up your marketing game? 💡 Explore the 10 best all-in-one platforms for 2025!
1. Search Atlas
Search Atlas is a full search solution that streamlines on-page, off-page, PPC, technical SEO, digital PR, link building, local SEO, reporting, and content creation in one user-friendly dashboard.
The platform is especially cost-effective for agencies and enterprises, becoming more affordable the more you use it. With over 40 tools and automation features, Search Atlas saves time on problem-solving and speeds up your marketing processes.
Its scalability helps manage all your tasks efficiently, making it feel like you have an extra team member handling your workload. Perfect for those who want to achieve more in less time.
Search Atlas Popular Features
- On-Page SEO: Search Atlas provides in-depth on-page SEO analysis, offering actionable insights to optimize content, page structure, and rankings.
- Content Tools: Generates AI-powered articles and landing pages, integrating keyword research, SERP analysis, and NLP suggestions. Creates content plans in minutes.
- Link Building Tools: Access to Link Laboratory Publisher Exchange, the largest in the world. Digital PR, press syndication, and off-page tools.
- OTTO Google Ads: Fully automates Google Ads campaigns, optimizing ad copy, targeting, and bidding strategies.
- OTTO SEO: OTTO SEO automates almost all SEO tasks and fixes them in one click directly from the dashboard.
- Local SEO Tools: The platform includes GBP automation, local SEO heatmaps, and local citation builders.
- PPC Tools: Provide PPC insights to analyze competitor ad strategies, helping refine and improve your paid search campaigns.
- White-Label Reporting Tools: Agencies can generate customized, client-ready reports with automated sending and AI overviews for clients.
- Technical SEO Tools: These tools perform site audits, pinpoint issues, and offer recommendations to improve technical performance and SEO health.
Search Atlas Limitations
- SearchAtlas offers powerful features, though some tools require a learning curve. There are onboarding calls available to accelerate the process.
- OTTO settings for larger sites require initial configuration, but once optimized, they deliver more impactful, long-term results.
Search Atlas Pricing
| Starter plan | Growth plan | Pro plan | |
| Price | $99/month | $199/month | $399/month |
| Free OTTO activation | 1 | 2 | 4 |
| User seats | 2 | 3 | 5 |
| Automated GBPs | 3 | 10 | 25 |
| GSC Site Projects | 5 | 15 | Unlimited |
| Articles Created | 40 | 100 | 200 |
| Regular AI Quota | 100 | 250 | 99999 |
| Content Assistant Keywords | 120 | 300 | 600 |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Content Plans | 40 | 100 | 200 |
| Backlink Analyzer Projects | 2 | 5 | 5 |
Also, while the company used to have a one-time charge for retaining OTTO changes after cancelling your contract, these are now free.
Search Atlas Reviews
- G2: 4.8/5 (92)
- Capterra: 4.9/5 (64)
2. Similarweb
Similarweb is a digital intelligence platform that helps you understand how websites perform and how audiences behave online. Whether you’re prepping a client pitch or trying to drive more traffic to your e-commerce store, it gives you the market data you need to make smarter moves.
You can plug in any website to see where its traffic comes from, which keywords it ranks for, and what ads it’s running.
Also, it lets you research keywords, analyze PPC campaigns, and uncover audience interests and demographics. If you find it too pricey, you can consider some Similarweb alternatives.
Similarweb Popular Features
- Web Intelligence: Gain a competitive edge with market research, competitor analysis, benchmarking, and marketing strategy development.
- App Intelligence: This includes app market intelligence, competitor analysis, mobile market trends, and app usage analytics.
- Sales Intelligence: This includes lead generation, prospecting, company research, and account-based marketing.
- Shopper Intelligence: Tools cover retail analytics, distribution channel optimization, cross-retail sales performance, and marketing channel analytics.
- SEO Tools: Run keyword research, track rankings, analyze backlinks, and audit websites to improve organic search visibility.
- Ad Intelligence: Get insights into competitors’ advertising strategies, including display ads, video ads, and paid search campaigns.
Similarweb Limitations
- Some reviews mention that the cost feels high, particularly for small businesses needing more advanced capabilities.
- A few users point out that data accuracy might dip when analyzing niche industries or low-traffic sites.
Similarweb Pricing
- Starter Plan: $199/month – 1 user, 3 months of historical data, 1000 keywords per table, worldwide view (no country filter).
- Team Plan: $14,000 per year (around $1,167/month) – 5 users, 15 months of historical data, 50,000 keywords per table, worldwide view or one country filter, subdomain analysis, rank tracker, ads tracker, full-depth SERP analysis.
- Business Plan: $35,000/year (around $2,917/month) – 5 users, 25 months of historical data, 100,000 keywords per table, worldwide view or one country filter, subdomain analysis, rank tracker, ads tracker, full-depth SERP analysis, market research, API access.
- Enterprise Plan: Custom pricing – 10 users, 37 months of historical data, unlimited keywords per table, worldwide view and one country filter, subdomain analysis, rank tracker, ads tracker, full-depth SERP analysis, market research, API access, enterprise-class security and authentication.
Similarweb Reviews
- G2: 4.5/5 (976)
- Capterra: 4.6/5 (215)
3. Brevo
Brevo is a customer relationship management (CRM) and marketing platform tailored for B2C businesses and small to mid-sized sales teams. Unlike CRMs that center around large sales operations, Brevo emphasizes tools for multichannel campaigns—email, SMS, WhatsApp, chat, and more.
What makes Brevo a solid all-in-one marketing platform is its range of connected tools: AI-assisted content creation, campaign automation, sales pipeline management, multichannel customer service, customer data unification, and scalable messaging APIs—all designed to simplify marketing, sales, and customer communication in one system.
Brevo Popular Features
- AI for Email: Create engaging email content and send campaigns at optimal times using built-in AI tools.
- WhatsApp Marketing: Connect with users directly on WhatsApp, the world’s most widely used messaging app for instant communication.
- Marketing Automation: Automate customer journey communications like welcome emails or cart reminders to save time and boost conversions.
- Web and Mobile Push: Send timely push notifications that re-engage users across devices and encourage quick action.
- Landing Pages: Build high-converting landing pages with customizable templates designed to drive traffic and collect leads.
- Mobile Wallet: Deliver offers and loyalty perks straight to users’ mobile wallets for more personalized engagement.
Brevo Limitations
- Feedback from some users suggests the initial setup can be confusing for those without technical experience.
- Some remark that weekend customer support availability is limited, which can delay urgent issue resolution.
Brevo Pricing
- Free: $0/month – 300 emails/day, customizable templates, drag & drop editor, transactional emails, SMS & WhatsApp campaigns
- Starter: $9/month – 5,000 emails/month, no daily limit, basic analytics, email support, optional branding removal
- Business: $18/month – Everything in Starter, plus automation, predictive sending, AI content tools, landing pages, A/B testing, advanced analytics, phone support
- Enterprise: Custom pricing – Everything in Business, plus unlimited contacts, sub-accounts, advanced integrations, tailored onboarding, personalized support, enterprise-level security
Brevo Reviews
- G2: 4.5/5 (2,288)
- Capterra: 4.6/5 (2,900)
4. HubSpot
HubSpot is one of the most popular marketing platforms in the world, with a variety of tools available. Its Content and Marketing Hubs offer marketers automation, analytics, reporting, and management tools.
Marketing Hub allows you to attract high-quality prospects with targeted campaigns, utilizing tools like social media publishing, ad management, and form builders. HubSpot’s Smart CRM personalizes customer experiences, while its reporting tools provide detailed analytics on campaign performance, ROI, and multi-touch revenue attribution.
Meanwhile, Content Hub lets you create websites and landing pages, remix content, use AI assistants, and more, depending on the plan.
HubSpot Popular Features
- Simple Marketing Automation: Create workflows for managing ad campaigns, form conversions, and email interactions to save time.
- Smart Content for Marketing Email: Personalize email content based on CRM data and ad sources for better engagement and targeting.
- Sales Automation: Automate sales processes, including email notifications and task triggering based on deal stage changes.
- Ad Management: Manage and optimize paid ad campaigns across platforms directly within HubSpot to maximize reach.
- Lead Capture Forms: Easily build customizable forms to capture leads from your website and integrate them into your CRM.
- Reporting and Analytics: Track performance, Google Ads metrics, measure ROI, and analyze multi-touch revenue attribution for better decision-making and optimization.
HubSpot Limitations
- Some mention that HubSpot’s pricing increases rapidly as businesses expand, making it expensive for growing teams.
- A portion of users note that the automation tools can be complicated, requiring significant time to learn.
HubSpot Pricing
Marketing Hub plans include access to Content, Sales, Service, and Operations tools, with availability varying between plans.
- Free Tools: Includes marketing, sales, service, content, operations, and commerce tools.
- Marketing Hub Starter: $20/month per seat. Essential tools to engage and convert leads, including 1,000 marketing contacts, email marketing, live chat, email support, and simple automation.
- Starter Customer Platform: $20/month. Includes essential marketing, sales, service, content, and operations tools for businesses looking to streamline processes.
- Marketing Hub Professional: $890/month for 3 seats. Includes all Starter features, plus advanced tools like custom reporting, dynamic personalization, social media, and omni-channel marketing automation. Additional seats start at $50/month. One-time Professional Onboarding fee of $3,000 required.
- Marketing Hub Enterprise: Starts at $3,600/month for 5 seats. Includes 10,000 marketing contacts, advanced features like custom objects, AI social inbox insights, customer journey analytics, and multi-touch revenue attribution. Additional seats start at $75/month. One-time Enterprise Onboarding fee of $7,000 required.
HubSpot Marketing Hub Reviews
- G2: 4.4/5 (12,395)
- Capterra: 4.5/5 (6,182)
5. Salesforce
Salesforce is a leading CRM platform that helps businesses connect with customers and grow their relationships.
Marketers are often interested in its automation solution, which personalizes customer engagement across all touchpoints. It centralizes data, uses AI to drive insights, and automates campaigns, making it easier for businesses to optimize their marketing efforts.
Marketing Cloud helps businesses save time, increase conversion rates, and boost customer loyalty by providing email, mobile, and advertising tools that deliver personalized experiences. It’s available in different editions, ensuring flexibility for businesses of all sizes.
Salesforce Popular Features
- Engagement: Drive customer interaction with email, mobile, ads, journeys, and loyalty management tools to increase conversions.
- Account Engagement: Align marketing and sales efforts for lead generation and account-based marketing (ABM) to boost sales.
- Data Cloud: Centralize customer data in a platform that enables seamless activation and targeted marketing strategies.
- Marketing Intelligence: Gain performance insights, analytics, and reporting to optimize your campaigns and maximize marketing ROI.
- Personalization: Deliver real-time, cross-channel personalized experiences that improve customer engagement and increase lifetime value.
- Agentforce for Marketing: Use AI to automate campaign creation, targeting, content generation, and customer journeys, streamlining marketing tasks.
Salesforce Limitations
- Some reviews say the platform’s learning curve can be steep, especially for new users without prior experience.
- Some note that the pricing structure can be high, particularly for smaller businesses with limited budgets.
Salesforce Pricing
- Starter Suite: $25/User/Month – Dynamic email marketing, out-of-the-box sales processes, seamless customer service, simplified storefront builder.
- Marketing Cloud Growth Edition: $1,500/Org/Month – Agentforce campaigns, multi-channel journeys, forms, and landing pages.
- Marketing Cloud Advanced: $3,250/Org/Month – Agentforce campaigns, AI scoring, path experimentation, unified conversational SMS.
There are also several add-ons you can purchase separately.
Salesforce Marketing Cloud Reviews
- G2: 4.0/5 (4,632)
- Capterra: 4.2/5 (521)
6. Zoho
Zoho is a comprehensive marketing automation platform designed to help businesses manage and optimize marketing efforts.
One of its main marketing products, Zoho Marketing Plus is a comprehensive platform designed to manage all your marketing efforts in one place.
It helps businesses plan, execute, and track marketing campaigns across various channels such as email, SMS, social media, and webinars.
Features include omnichannel engagement, marketing automation, campaign management, unified marketing analytics, and website performance tracking. It also offers tools for team collaboration, brand management, and budget tracking.
Zoho Popular Features
- Unified Marketing Platform: Manage all your marketing campaigns from a single platform to boost collaboration and efficiency.
- Multichannel Marketing: Engage customers across email, SMS, social media, webinars, and more from one location.
- Omnichannel Engagement: Deliver coordinated messaging across multiple channels, ensuring broader reach and customer engagement.
- Marketing Automation: Create custom, behavior-driven marketing journeys to engage leads and customers automatically.
- Marketing Analytics: Access powerful insights to measure the performance of campaigns and optimize marketing efforts.
- Campaign Timeline View: Track campaign progress and ensure smooth execution with real-time collaboration and task management.
Zoho Limitations
- While its website creation feature does have built-in SEO tools, they are limited in scope, so marketers focused on search might need more tools.
- You may need to buy other Zoho marketing products separately, which some reviewers mention as a complication.
Zoho Pricing
The exact pricing depends on add-ons, the number of contacts you manage, and other factors. Here’s the starting price for Zoho Marketing Plus:
- Base Plan: starts at $30/month – Includes 1 Marketer, 1,000 Contacts, 10,000 Visitors, 25 Webinar Attendees, 1 Brand, 15 GB Storage.
- Additional Marketers: $12/month – For each additional marketer, get 1,000 Contacts and 5,000 Visitors.
Zoho Marketing Plus Reviews
- G2: 4.3/5 (14)
- Capterra: 4.6/5 (8)
7. Mailchimp
Mailchimp is a comprehensive marketing platform that helps businesses manage audience engagement across email, websites, social media, and SMS.
It offers customizable templates, advanced marketing automation, and AI tools to deliver personalized messages. With robust reporting and analytics, users can track campaign performance and sales.
Mailchimp also includes audience management for targeted segmentation, content creation tools, and a lead generation platform to grow high-quality leads. Its features aim to streamline marketing efforts and enhance customer interactions across multiple channels.
Mailchimp Popular Features
- A/B Testing: Optimize your email campaigns by testing different versions to see what resonates best with your audience.
- Customer Journey Builder: Automate campaigns based on user behavior, guiding customers through personalized journeys.
- Email Builder: Easily create impactful, professional emails with a simple drag-and-drop editor.
- Dynamic Content: Automatically personalize emails to enhance engagement and conversions by tailoring messages for each recipient.
- Content Optimizer: Use data-driven insights to refine your marketing strategy and improve overall content performance.
- Predictive Demographics: Build personalized campaigns using demographic insights to target the right audience effectively.
Mailchimp Limitations
- Some reviews note that Mailchimp’s free plan has limited contact and email sending allowances, which may not suit larger businesses.
- Some users mention that Mailchimp’s automation features can be challenging to set up.
Mailchimp Pricing
There are four types of pricing plans with Mailchimp, and they depend on how many contacts you manage or how many emails you need to send.
Here’s an overview so you can get a general impression:
- Email Marketing: Includes Premium ($350/month for 10,000 contacts) Standard ($20/month for 500 contacts), Essentials ($13/month for 500 contacts), Free (limit of 500 contacts).
- Email & SMS: Includes Premium ($350/month for 10,000 contacts, SMS $70/month), Standard + SMS ($205/month, SMS $70/month), Essentials + SMS ($180/month, SMS $70/month).
- Websites: $10/month – Allows users to create and manage websites, including landing pages and integrated marketing tools.
- Transactional Email: Specializes in sending order confirmations, password resets, and other automated transactional emails. Each block is a credit for 25,000 emails, with pricing changes depending on how many blocks you need.
Mailchimp Reviews
- G2: 4.4/5 (5,251)
- Capterra: 4.5/5 (17,440)
8. LocaliQ
LocaliQ is a digital marketing platform that combines marketing automation, campaign management, lead tracking, and performance insights into one system.
What sets LocaliQ apart is its proprietary cross-media optimization technology, which adjusts ad spend in real time across multiple channels. The platform supports local businesses with expert-led services and tools designed to streamline digital marketing and maximize results across search, social, and display advertising.
It’s particularly suited for businesses looking to scale locally with data-driven strategies.
LocaliQ Popular Features
- AI Lead Management: Automates lead follow-up and prioritization to help businesses respond faster and convert more efficiently.
- Ad Management: Runs targeted ads across major search engines to capture high-intent leads that are actively looking for services.
- Listings Management: Ensures accurate business info across online directories to improve visibility and local search rankings.
- Email Automation: Sends timely, personalized emails to nurture leads and stay top of mind without manual effort.
- SEO: Boosts your search engine rankings with localized keyword targeting and technical optimization strategies.
- Social Media Marketing: Expands your reach with tailored content and ads on platforms like Facebook and Instagram.
LocaliQ Limitations
- Some reviews say the billing structure can be confusing, making it difficult to track exact charges and services.
- A few users think the dashboard interface lacks customization, limiting how campaign data is displayed and analyzed.
LocaliQ Pricing
- Request a quote from the sales team.
LocaliQ Reviews
- G2: 4.5/5 (1,018)
- Capterra: No Reviews
9. HighLevel
HighLevel is a marketing automation platform built to help agencies and small businesses capture and convert leads. It offers tools for building websites, landing pages, and funnels, surveys and forms, along with calendars for scheduling and automating follow-ups.
Users can set up campaigns across SMS, email, phone, and Facebook Messenger, all from one dashboard. The platform focuses heavily on lead nurturing—using automation to turn prospects into appointments without manual effort. It also supports white-labeling, so agencies can brand the platform as their own.
HighLevel Popular Features
- AI-powered follow-ups: Automates responses across channels like SMS, email, and voicemail to keep leads engaged without manual effort.
- Customizable sales funnels: Easily build websites and landing pages with drag-and-drop tools tailored to capture and convert leads.
- Built-in calendar booking: Leads schedule appointments directly, syncing with your team’s calendar to streamline meetings.
- White-label platform: Agencies can fully rebrand the platform, offering it under their own name to boost client loyalty.
- Membership area creation: Users can build and manage paid or free course areas with unlimited videos and members.
- Two-way messaging: Enables seamless communication with leads across devices, keeping all chats and updates in one place.
HighLevel Limitations
- Some note that HighLevel’s interface can be complex and intimidating for new users, requiring time to navigate and understand all features.
- A few highlight that the platform’s limited third-party integrations may impact those with specific tool preferences
HighLevel Pricing
- Starter: $97/month – Tools to capture leads, nurture and close leads, full online booking, pipelines, social calendar, website builder, unlimited contacts & users, setup up to three sub-accounts.
- Unlimited: $297/month – Everything in the Starter plan, API access for integrations, unlimited sub-accounts, branded desktop app with custom domains, full control over platform look and feel.
HighLevel Reviews
- G2: 4.6/5 (391)
- Capterra: 4.1/5 (76)
10. Semrush
Semrush is a popular all-in-one platform that integrates multiple SEO and digital marketing tools into one. It has tools for SEO pros, e-commerce businesses, content marketers, local businesses, or digital agencies.
It covers everything from keyword research, site audits, backlink analysis, and competitor tracking to analytics, rank tracking, and market insights. This combination allows users to manage SEO, content, and paid advertising strategies efficiently in a single interface. Semrush provides a comprehensive solution to improve online visibility and performance, streamlining various marketing efforts in one place.
Semrush Popular Features
- Website Authority Checker: This tool assesses domain quality by analyzing data from over 808 million domains, including Authority Scores and backlink details.
- Keyword Rank Checker: It identifies the keywords a website ranks for in Google’s organic results.
- SERP Checker: Reviews Google search results for specific keywords in selected locations, highlighting competitors and relevant SERP features.
- Keyword Search Volume Checker: It shows the average monthly search volume for a keyword, along with trends and extra data for SEO or PPC strategies.
- Topic Research: This tool helps you quickly discover hundreds of relevant topics for content ideas.
- Google Looker Studio integration: Create customized reports and dashboards using data from your digital marketing campaigns.
Semrush Limitations
- A few users think the daily report limits may hinder frequent data analysis.
- Some users say that the cost of add-ons can add up quickly, impacting overall affordability.
Semrush Pricing
- Free: $0, unlimited time – 10 keyword searches per day, up to 10 domains per day, track 10 keywords, crawl up to 100 URLs, monitor local listings
- Pro: $139.95/month – 5 projects, 500 tracked keywords, 10,000 results per report
- Guru: $249.95/month – 15 projects, 1,500 tracked keywords, 30,000 results per report, access to historical data, content marketing platform, Looker Studio Integration
- Business: $449.95/month – 40 projects, 5,000 tracked keywords, 50,000 results per report, access to API, and extended limits.
Semrush reviews
- G2: 4.5/5 (2,518)
- Capterra: 4.6/5 (2,280)
Content, PPC, SEO, Digital PR, and AI: All With Search Atlas
For agencies looking to streamline their workflows, Search Atlas offers an all-in-one platform that combines multiple powerful tools under one roof.
From SEO and content management to marketing analytics, this platform covers it all, making it easier and more cost-effective as your needs grow. The more you use it, the more value you get, helping you scale your agency without increasing complexity or cost.
Take the next step for your agency today! Sign up for a free trial with Search Atlas – no commitment, cancel anytime!
