If you’ve relied on Local Viking for GBP management, you’ve probably noticed that there are no local citation tools. For agencies or businesses focused on boosting local search rankings, this can be a significant gap.
There may also be other missing features or issues that make you want to switch.
If its GBP specialization isn’t enough for you, you can find a Local Viking alternative with local citation management, more social media tools, SEO features, or more automated GBP management. 🤖
Keep reading to compare how these alternatives stack up in terms of features, pricing, and limitations!
Why People May Look for a Local Viking Alternative
Local Viking is a tool specialized in Google Business Profile (GBP) management, offering tools for scheduling posts, tracking local rankings, and managing reviews.
And it does that well.
However, it lacks several core SEO features like keyword research, backlink analysis, and local citation tools.
So for agencies wanting an all-in-one SEO solution, Local Viking’s focused toolset may feel limiting. It’s a powerful platform for local rank tracking and GMB optimization but doesn’t replace a full SEO suite.
Other marketers may need a platform with integrated social media management tools.
And there’s AI and automation. While Local Viking has some AI features like GeoBooster for hyperlocal content creation, other tools may offer more features.
8 Alternatives to Local Viking You Should Explore in 2025
Searching for better local SEO options? We’ve put together a list of top alternatives to Local Viking that can help you achieve better results with less effort.
1. Search Atlas
Search Atlas is an SEO and PPC platform that provides a wide range of general SEO tools, as well as precise and highly automated local SEO tools.
The platform makes it easier to target specific regions with location-based tools such as local keyword research, content creation, site auditing, on-page tools, heatmaps, and Google Business Profile management.
It’s an all-in-one tool with a popular AI agent that can automate almost any SEO task, local or not.
It’s scalable and affordable, becoming more cost-effective the more sites and listings you have.
Popular Features
- Local Heatmaps: Track your rankings against competitors within a four-mile radius for precise local performance insights.
- Local Keyword Research: Conduct city-specific keyword gap analysis and discover relevant keywords for hyper-targeted local SEO efforts.
- GBP Galactic: Automate your GBP and manage multiple listings directly from the dashboard. Includes automated review responses, Q&A, posts, and even GBP optimization.
- Hyperlocal Content Creation: The AI Writer has over 50 templates for content creation that can be localized down to the neighborhood level.
- Local Rank Tracker: Monitor keyword rankings by location, offering accurate, affordable insights despite Google’s updated JavaScript requirements.
- Local Citations: Submit your business information to thousands of sites through 5 major data aggregators. For just $25 per network (20% off for each additional one), you get a local citation that lasts at least 12 months.
- Local SEO Showdown: You can compare between your business and a competitor to see how they are ranking in comparison.
- Date Comparison: Analyze your data by comparing it with previous scan dates to track changes over time.
Limitations
- Search Atlas is a comprehensive marketing platform, meaning you may have tools you don’t use, for example, if you don’t use PPC at all.
- It might be challenging to understand how the innovative tools work since they are completely new and groundbreaking.
Pricing
| Starter plan | Growth plan | Pro plan | Enterprise | |
|---|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly | Custom |
| Free OTTO Activation | 1 | 2 | 4 | Custom |
| User Seats | 2 | 3 | 5 | Custom |
| Automated GBP Accounts | 3 | 10 | 25 | Custom |
| Data Aggregator | 5 networks for $100 that lasts for twelve months | |||
Reviews
- G2: 4.8/5 (93)
- Capterra: 4.9/5 (63)
2. BrightLocal
BrightLocal is a local SEO platform designed to assist businesses, agencies, and multi-location brands in enhancing their online visibility. BrightLocal offers a suite of tools for tracking local rankings, auditing citations, managing GBPs, and monitoring online reviews, all within a single dashboard.
Key features include the Local Search Grid, which visualizes a business’s ranking on Google Maps compared to competitors, and the Citation Tracker, which identifies missing or inaccurate business listings.
The platform also provides a Reputation Manager to monitor and respond to reviews across various sites, as well as white-label reporting options for agencies.
Popular Features
- Local Search Grid: Visualize your business’s Google Maps rankings across different locations to identify areas needing SEO improvement.
- Citation Builder: Automate the creation and management of local business listings, ensuring accuracy across multiple directories.
- Reputation Manager: Monitor and respond to customer reviews from various platforms, helping maintain a positive online presence.
- Local Rank Tracker: Track your search engine rankings for specific keywords in targeted local areas over time.
- Google Business Profile Audit: Analyze your GBP listings to identify inconsistencies and areas for optimization in local search results.
- White-label Reporting: Generate customizable local SEO reports branded with your agency’s logo, suitable for client presentations.
Limitations
- Some commented the interface can feel clunky or outdated, especially compared to more modern SEO platforms.
- It’s been observed that pricing may feel high for smaller businesses when using multiple premium features regularly.
Pricing
BrightLocal’s pricing increases with the number of locations. For example, 2–5 locations on the Track plan starts at $59/month, while the pricing for just one location is cheaper. Basically, you’ll have to enter the number of locations to calculate your monthly plan.
For one location, you will pay:
- Track ($39/mo): Rank tracking, review monitoring, and extra daily tool access.
- Manage ($49/mo): Adds audits, listings sync, more review tools, and GA integration.
- Grow ($59/mo): Adds white-labeling, lead gen, GBP insights, and post scheduler.
- Simply Listings (Free): Pay-as-you-go citation submissions ($3.20 each, or $2 with bulk credits).
Citation Builder is included in every plan but requires separate credit purchases.
Reviews
- G2: 4.6/5 (222)
- Capterra: 4.8/5 (276)
3. Whitespark
Whitespark offers tools and services to help businesses improve their visibility in local search results. It focuses on managing GBPs, tracking local rankings, finding SEO citation opportunities, and handling online reviews.
Each tool is sold individually, giving users flexibility without committing to a bundled system.
What makes Whitespark stand out is its location-level precision and pay-as-you-go structure. Businesses can target specific local areas, avoid unnecessary subscriptions, and customize their toolset to match their needs.
Popular Features
- Local Rank Tracker: Track local rankings with pinpoint accuracy and identify opportunities to grow traffic.
- Local Citation Finder: Discover new citation opportunities and monitor existing ones to enhance online visibility.
- Reputation Builder: Automate the process of gathering and managing customer reviews to build a strong online reputation.
- Google Business Profile Audit: Uncover competitive insights to improve rankings in the Local Pack.
- Local Search Audit: Audit local SEO performance against key ranking factors to identify areas for improvement.
- Review Monitoring: Monitor reviews across various platforms to stay informed and respond promptly.
- Citation Builder: Utilize a pay-as-you-go service for building business listings without a monthly subscription.
Limitations
- Observations suggest the interface can feel dated and unintuitive, especially when managing more advanced SEO workflows.
- Some point out that using the platform alongside other tools gets expensive for agencies with larger needs.
Pricing
Whitespark offers its tools as separate products rather than a unified platform:
- Local Platform: $1/month per location
- Local Rank Tracker: $14–$200/month
- Local Citation Finder: $33–$149/month
- Reputation Builder: $79/month per location (custom pricing available for multiple locations)
Reviews
- G2: 4.6/5 (21)
- Capterra: No reviews
4. Birdeye
Birdeye is an AI-powered platform designed for businesses to manage their online reputation, customer reviews, listings, and social media, especially across multiple locations.
It brings all these elements into one dashboard, allowing businesses to handle responses, content, and review generation efficiently and at scale.
What makes Birdeye stand out is its deep AI integration across review and social management. It streamlines personalized responses, suggests content, and analyzes sentiment across 200+ review sites, helping local brands act quickly and consistently across locations.
Popular Features
- AI Review Responses: Respond to Google and 200+ site reviews at scale with AI-generated, personalized messages from one inbox.
- BirdAI Content Creation: Use AI to generate SEO-optimized listings, creative social posts, and context-aware replies across channels.
- Unified Messaging Inbox: Manage thousands of conversations across locations and platforms in one place, improving response speed and clarity.
- Multi-Location Listings Management: Update business info across 50+ directories from one dashboard to improve visibility and consistency.
- Automated Referral Campaigns: Launch trigger-based campaigns with rewards to boost referrals through text, email, and social media.
- Custom Reports and Insights: Access AI-powered dashboards to monitor customer sentiment and compare performance across all business locations.
Limitations
- Some reviews say the premium price may not justify the value for smaller businesses with fewer locations.
- Reviews indicate occasional glitches or slow load times, along with issues syncing data to Google Business Profiles.
Pricing
- Starter: $299/month – Includes Reviews, Listings, and Messaging. Annual billing required.
- Growth: $399/month – Adds Webchat to Starter features. Billed annually per location.
- Dominate: $449/month – Includes everything in Growth, plus Social. Annual billing per location.
- Enterprise: Contact sales – Custom solutions available for large businesses or those needing advanced features.
Reviews
- G2: 4.7/5 (3,203)
- Capterra: 4.7/5 (668)
5. Local Falcon
Local Falcon is a local SEO tool built to help businesses and agencies visualize and monitor their Google Business Profile or Apple Business Connect rankings in hyper-local grids.
It tracks performance with pinpoint accuracy, scanning exact locations rather than broad areas. This helps users understand how visible they are to searchers in specific neighborhoods or regions.
Local Falcon owes its popularity to its focus on precision and flexibility. Users can track rankings globally, scan competitors, analyze trends over time, automate reports, and use AI-generated insights.
Popular Features
- Multi-Location Rank Tracking: Supports unlimited locations with bulk upload via CSV or account linking; includes Location Groups and Campaigns for organized scanning and reporting.
- Customizable Scan Settings: Offers Flexible Grid Points, Variable Grid Sizes, and Adjustable Center Points to tailor scan coverage and focus only on relevant areas.
- Real-Time and Scheduled Scans: Run scans instantly or schedule them in advance, with rapid completion times to keep data current and actionable.
- Platform Integrations and API Access: Integrates with Looker Studio, Zapier, and offers a REST API for custom workflows and automated processes.
- AI Tools and Competitive Insights: Includes Falcon Assist for AI-driven recommendations and Falcon Guard to monitor and protect Google Business Profiles; features also include competitor lookups and local data enrichment.
- Reporting and White Label Options: Create and share customizable, white-labeled reports with options for Metric/Imperial units, automated notifications, and multiple report types
Limitations
- Some users mentioned white label reports are only available with the premium plan.
- Some commented that pricing can quickly add up for agencies managing many locations or frequent scans.
Pricing
- Starter: $24.99/month – Includes 7,500 credits.
- Basic: $49.99/month – Includes 15,000 credits, Looker Studio Connector, Zapier, Data Retrieval API
- Pro: $99.99/month – Includes 31,000 credits, Looker Studio Connector, Zapier, Data Retrieval API, Sales Enablement
- Premium: $199.99/month – Includes 63,000 credits, Looker Studio Connector, Zapier, Data Retrieval API, Sales Enablement, White Label Reports.
There are also Enterprise plans available.
Reviews
- G2: 4.7/5 (10)
- Capterra: No reviews
6. Semrush Local Dashboard
Semrush is a comprehensive digital marketing platform that helps businesses improve their online visibility across SEO, advertising, content, and competitive research.
While it’s widely known for its robust SEO tools, Semrush also offers a local SEO dashboard designed to support location-based businesses.
This dashboard offers features like GBP optimization, listing management across top directories (70+ US, 40+ other countries), and moreAI-powered review management, and a map rank tracker to monitor local search performance and competitor positioning.
Popular Features
- GBP Optimization: Connect and manage your Google Business Profile seamlessly, enhancing local rankings and engagement.
- Listing Management: Automatically distribute business data to top directories, ensuring consistency and voice search readiness.
- Review Management: Centralize review monitoring and management, with alerts for negative mentions and competitor analysis.
- Map Rank Tracker: Visualize local rankings with a heatmap and receive recommendations for improving search positions.
- Position Tracking: Track keyword rankings on a ZIP code level to monitor local SEO performance and competition.
- Site Audit: Identify and resolve technical issues affecting your site’s visibility and markup usage for improved SEO.
Limitations
- Some users feel the Local Dashboard is too expensive for small business owners.
- When it comes to analytics, a few users mentioned the data isn’t always accurate.
Pricing
Semrush Local tools can be added to your existing Semrush subscription or purchased as a standalone option, providing flexibility for businesses of all sizes.
For businesses managing multiple locations, each location requires a separate limit, and inquiries for 20+ locations should be directed to the Sales team.
Here are the plans:
- Local Light: $30/month per location – Focuses on Google Business Profile improvements, AI-powered GBP posts and reviews, and GEO Grid Local Rank Tracking with 375 credits.
- Local Essentials: $50/month per location – Includes all Local Light features, plus Listing Management, centralized review monitoring, and negative review alerts with 625 credits.
- Local Advanced: $60/month per location – Offers Local Essentials features with hourly review updates, enhanced competitor analytics, and extended GEO Grid Tracking with 1,225 credits.
Reviews
- G2: 4.5/5 (2,529)
- Capterra: 4.6/5 (2,283)
7. eClincher
Eclincher is an easy-to-use platform that helps businesses manage social media, monitor their brand, and improve local SEO. It brings together important tasks like posting, scheduling, and analyzing into one dashboard, making online management simpler.
Features like AI-driven content creation and social listening help improve engagement and strategy across different channels.
While it’s more focused on social, it still lets you track local rankings, create real-time updates, manage reviews, and track your GBP as a part of a wider online brand presence.
Popular Features
- Listings Management: Easily manage and update your business information across major platforms for better visibility and consistency.
- Local SEO Insights: Track local rankings and optimize with AI-driven insights to improve visibility and attract nearby customers.
- Real-Time Updates: Instantly update business info, special hours, and promotions to keep customers informed and engaged.
- Review Management: Monitor and respond to customer reviews from one dashboard to build trust and loyalty.
- Social Media Management Suite: Schedule and publish posts with AI assistance and over 30 integrations.
- Rank Tracker: Track your business’s local SEO performance on a map, visualizing keyword positions for targeted improvements.
Limitations
- Some individuals have remarked the platform occasionally struggles with publishing posts, requiring manual checks to ensure they go live.
- A portion of users reported it’s not ideal for large teams managing complex workflows, feeling it’s better for smaller setups.
Pricing
- Standard: $149/month – Ideal for small businesses, includes 1 brand, 1 user (max 2), 10 profiles (max 20), publishing and scheduling, unified inbox & automation, advanced analytics, and live chat support.
- Professional: $349/month – Tailored for mid-sized businesses and marketing agencies, includes everything in Standard, plus unlimited brands, 5 users (max 10), 25 profiles (max 40), multi-channel reports, approval workflows, external client dashboards, AI-powered automation tools, Google email integration, employee advocacy, and live chat support.
- Enterprise: Contact sales – Designed for large teams and agencies, includes everything in Professional, plus custom users, custom profiles, brand monitoring and social listening, listings management and local SEO, single sign-on (SSO), API access, onboarding and implementation, unlimited training, and an account executive.
Reviews
- G2: 4.6/5 (440)
- Capterra: 4.7/5 (224)
8. NapoleonCat
NapoleonCat is a social media and customer communication platform that offers specialized tools for managing Google My Business (GMB) profiles at scale.
It helps businesses reply to reviews, schedule GMB posts, and track engagement across multiple locations, all from one central dashboard.
What makes NapoleonCat stand out is its ability to turn GMB reviews and questions into manageable customer service tickets. With features like auto-translation, team collaboration, and scheduled posting, it simplifies local reputation management for multi-location businesses.
Popular Features
- Unified Review Management: Centralize and respond to all Google reviews across multiple locations from a single dashboard.
- Automated Post Scheduling: Plan and schedule various GBP post types, such as updates, events, and offers, for consistent customer engagement.
- Multilingual Support: Automatically translate reviews and responses to manage customer interactions in multiple languages efficiently.
- Collaborative Ticketing System: Convert reviews into customer service tickets, assign them to team members, and track resolution progress collaboratively.
- Integrated Social Inbox: Manage GBP interactions alongside other social media channels within a unified inbox for streamlined communication.
- Enhanced Local SEO: Maintain an active GBP profile with regular posts and prompt review responses to improve local search rankings.
Limitations
- Some feedback says the platform can be slow to load, especially when managing multiple locations at once.
- A few users think occasional bugs interfere with replying to reviews or scheduling Google posts smoothly.
Pricing
- Standard: $89/month – Unlimited post scheduling, team collaboration, profile analytics, competitor tracking, and automated reporting (2 users, 5 profile slots).
- Pro: $109/month – Everything in Standard plus Social Inbox, saved responses, email consultations, team performance reports, and mobile app (10K inbox capacity).
- Expert: $139/month – Everything in Pro plus automated moderation for FAQs, comment hiding/deletion, sentiment analysis, and advanced search (10K inbox capacity).
- Enterprise: from $465/month – API access, custom reports, compliance solutions, payment options, SLA, and more. Contact the sales team for details.
Reviews
- G2: 4.7/5 (115)
- Capterra: 4.6/5 (82)
Try Fully-Automated Local SEO and Marketing Tools
Managing your online presence across multiple locations can quickly go from simple to overwhelming, so you need integrated tools to keep it all in one place.
And if the tool also has AI automations, it can save you hours, reduce errors, and allow you to focus on actually connecting with customers and growing your brand.
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