Just like you, many users are searching for better-suited MarketMuse alternatives. Why? It’s not that MarketMuse lacks features. In fact, it’s a good tool for building topical authority and creating content briefs.

But that’s not enough to keep competitive today. The SERP has evolved very quickly in the last few years, and having a reliable, versatile SEO content tool is more critical than ever.

MarketMuse has limitations in fully meeting SEO strategy needs, which leaves plenty of room for improvement. 🤷

You’re probably looking for more affordability, enhanced features, or better usability. The good news is there’s no shortage of options. And you came to the right place.

From key features and pricing to strengths and limitations, keep reading to find the 10 best MarketMuse alternatives and how these tools stack up against MarketMuse! 👓

What Should You Consider in MarketMuse Alternatives?

Before diving into the best alternatives to MarketMuse, you need to understand the platform’s limitations so you know what features to prioritize in your search.

One major concern is cost. Starting at $99 per month for just content, MarketMuse is prohibitively expensive for many small businesses and agencies. This is especially true when considering the fact that you would still need tools for backlink research, on-page optimization, technical and SEO user experience issues, and more. 💸

Although there’s a free plan, it’s limited to 10 queries per month, which is not a lot to work with if you have extensive projects. Another issue is usability. MarketMuse’s interface isn’t as intuitive as other tools, which can be overwhelming for new users.

The second key point is to pay attention if the tool is user-friendly, allowing you and your team to leverage all of its features with minimal or zero training. Also, its keyword research features might now go as far as some keyword research tools on the market.

You’ll get keyword suggestions and search volume estimates but miss crucial data like backlink analysis, which is critical for competitive SEO strategies. Overall, MarketMuse falls short for some users because of its lack of a full SEO suite with automation features.

Advanced AI tools today allow for streamlined research, automated efforts, and cost-effective SEO solutions. Our main key point is to look for a solution that allows you to automate almost all of your efforts, getting you better results with less hassle. 🤖

10 MarketMuse Alternatives and Competitors For Better Results in 2025

We’ve curated tools that overcome MarketMuse’s limitations while offering more advanced AI capabilities. These alternatives provide deeper insights, intuitive interfaces, and automation features.

1. Search Atlas

Search Atlas is a comprehensive enterprise SEO solution, providing a full suite of features including authority building, technical SEO, AI-driven content creation, competitor analysis, and advanced keyword research.

Rated highest for usability and customer satisfaction by Gartner, it distinguishes itself from rivals in the industry. At the heart of the platform lies Content Genius, an AI-driven writing assistant that produces human-like, SEO-optimized content.

It examines top-performing pages to deliver actionable recommendations on keywords, subheadings, NLP terms, internal links, and more. With tools like outline creation and content structuring, it helps ensure your content is compelling, well-organized, and primed for search engine success.

With larger AI quotas than most platforms, it unlocks greater content potential while offering enterprise-grade SEO tools for all businesses.

OTTO, the first AI-powered SEO assistant, transforms SEO by automating tasks like technical fixes, content upgrades, local SEO, and authority building. This AI feature can actually implement changes in a few clicks!

With insights from GSC, GBP, and SERPs, it also creates fully optimized content in clicks, integrating keywords, NLP phrases, and generating content from scratch.

Popular features

• Content Genius: This AI assistant integrates seamlessly with ChatGPT and Claude, delivering features like AI-generated visuals, content outlines, competitor insights, keyword suggestions, internal linking strategies, and Q&A capabilities—all in one platform.
• Keyword Tools: Combine traditional keyword research with advanced functionalities like keyword gap analysis, rank tracking, and trend insights using the Magic Tool. Keywords automatically sync with Content Genius for seamless workflow integration.
• Topical Maps: Create keyword targets and content strategies designed to build authority in core subject areas.
• Content Planner: Evaluate hundreds of keyword clusters with the content planner to identify high-volume topics for targeted campaigns.
• Onpage Audit: Examine content quality, word count, readability, spam metrics, and more to enhance optimization.
• 1-Click Publishing: Optimize or publish content directly with a single click via integration to your website.
• Technical SEO Tools: These tools offer features like internal link mapping, site structure analysis, page pruning, issue detection, and much more.
• Backlink Analysis: Identify high-quality link opportunities, monitor backlinks, and uncover content partnership prospects.

Limitations

• Some SEO beginners struggle to figure out where to start, but a 1-on-1 onboarding call is available.
• Users have noted that you must manage AI settings before activating OTTO if you have a large number of pages to optimize.

Pricing

	Starter plan	Growth plan	Pro plan
Price	$99/month	$199/month	$399/month
Free OTTO activation	1	1	3
User seats	2	3	5
GSC Site Projects	5	15	Unlimited
Articles Created	40	100	200
Full Article Generation	30	60	90
Regular AI Quota	100	250	99999
Content Assistant Keywords	120	300	600
Onpage In-Depth Audits	40	100	200
Content Plans	40	100	200

Search Atlas reviews

• G2: 4.8/5 (91)
• Capterra: 4.9/5 (63)

2. Rankability

Rankability is an AI-driven content creation tool introduced in 2024, designed to streamline the process of crafting SEO-friendly content.

The platform’s content editor aims to simplify tasks that often feel daunting, particularly for those new to SEO. It combines keyword research and content optimization within a single interface.

This editor is versatile enough for various needs, whether it’s a solo entrepreneur drafting blog posts or a large profitable SEO agency coordinating with multiple team members. Its user-friendly approach enables users to identify target keywords, develop structured briefs, and generate optimized content with minimal effort.

The AI marketing tool also facilitates collaboration by allowing users to share editing access without requiring additional logins.

Popular features

• Keyword Research: Get data-driven content ideas sourced from real-time Google data to inform your SEO strategy.
• AI Content Briefs: Generate optimized content briefs in seconds with the help of AI.
• Content Optimizers: Get NLP keyword suggestions from Google and IBM Watson to enhance content relevancy.
• Content Monitors: Track content performance and pinpoint areas needing optimization.
• SEO Training and Founder Support: Access weekly mastermind calls and direct guidance from SEO expert Nathan Gotch.
• Dark Mode: Switch to a dark interface for improved usability and a more comfortable working environment.

Limitations

• Some reviews say it’s too new and requires many improvements.
• Users say it’s focused on content strategy, lacking features for creation.

Pricing

• SEO Specialist Plan: $149/month – 2 seats, 20 content optimizers, 80 AI content briefs, 50 keyword searches, 20 content monitors
• SEO Expert Plan: $249/month – 5 seats, 40 content optimizers, 160 AI content briefs, 50 keyword searches, 40 content monitors
• SEO Master Plan: $449/month – 10 seats, 80 content optimizers, 320 AI content briefs, 50 keyword searches, 80 content monitors

Rankability reviews

• G2: No reviews
• Capterra: No reviews

3. Content Harmony

Content Harmony is a content creation platform that distinguishes itself through its emphasis on community-driven insights.

Its content editor integrates a range of SEO tools, but its key strength lies in the way it taps into real-user queries from platforms like Quora, Reddit, StackExchange, and Google’s People Also Ask sections.

This approach allows users to generate content that closely aligns with what real people are searching for, helping ensure the content is highly relevant and engaging.

The editor allows users to craft SEO-optimized content by analyzing these real-world questions and offering keyword suggestions based on them.

This focus on user-generated queries offers an alternative perspective compared to traditional keyword research methods, providing a more targeted approach to content creation.

Popular features

• Extensive Communities: Access a database of questions and discussions sourced from platforms like Quora, Reddit, and StackExchange to inform content creation.
• Dynamic Keyword Data: Get continually updated keyword difficulty metrics based on the latest ranking sites to guide content strategy.
• Visual Content Analysis: Utilize visual research tools to support content optimization and enhance your content strategy.
• Team Training: Take advantage of free training sessions to help your entire team improve their content creation process.
• Keyword Gap Identification: Find and target unused keywords within the optimization suite, enhancing content relevance.

Limitations

• The interface and content scoring system can be quite confusing.
• It includes a variety of keywords that might not be directly related.

Pricing

Content Harmony’s pricing is entirely usage-based, ranging from $50 monthly for up to 5 articles to $1,000 monthly for 200+ articles.

Content Harmony reviews

• G2: 4.8/5 (21)
• Capterra: 4.9/5 (15)

4. SEOwind

SEOwind is an AI-powered platform designed to simplify content creation for SEO professionals by streamlining keyword research and content optimization.

Its content editor is built to assist content creators in generating SEO-optimized articles quickly, providing relevant suggestions for headings, keywords, and structure. 

SEOwind uses advanced algorithms to create detailed content briefs and outlines, which help in guiding the content creation process. The content editor integrates with SEOwind’s suite of tools, including the Article Writer and Internal Links Plugin, to enhance both the quality and relevance of the content.

Popular features

• In-Depth Content Research: Get detailed competitor insights to enhance content strategy and identify key topics.
• Comprehensive Outline: Automatically generate structured content layouts, suggesting H2 and H3 headers based on SEO data.
• Personalized AI Input: Customize SEO content suggestions based on user input and specific requirements.
• Long-Form AI Writing: Create long-form, SEO-optimized content while maintaining relevant structure and topics.
• Reflects Company Tone: Tailor content suggestions to reflect your brand’s unique voice and style.

Limitations

• Users say the user interface is disorganized.
• Some reported long loading times for developing briefs and AI suggestions.

Pricing

• Basic Plan: $59/month – Update or write 8 articles with AI, 1 project, top 10 secondary keywords research, top 10 SERP analysis
• Pro Plan: $119/month – Update or write 20 articles with AI, 2 projects, top 10 secondary keywords research, top 10 SERP analysis
• Agency Plan: $359/month – Update or write 100 articles with AI, 12 projects, top 10 secondary keywords research, top 10 SERP analysis

SEOwind reviews

• G2: 4.9/5 (42)
• Capterra: No reviews

5. SE Ranking

SE Ranking is an SEO platform that offers an easy-to-use, affordable solution for businesses looking to improve their online visibility.

While it provides a range of tools, its content editor is particularly useful for businesses seeking to optimize content for better performance. The editor helps users create SEO-focused articles by suggesting relevant keywords and offering guidance on structure and readability.

SE Ranking’s content editor integrates well with its competitive analysis tools, allowing businesses to tailor their content strategies based on insights from competitors. The platform makes it simple to analyze search engine requirements and adjust content accordingly, ensuring that it ranks well.

Popular features

• Modern Interface: Use the easy-to-navigate design with straightforward access to essential tools.
• Competitive Pricing: Access affordable solutions compared to similar SEO tools.
• AI Overview Tracker: Track key metrics like Domain Trust and referring domains to enhance visibility.
• Site Audit: Detect any technical issues and generate reports to identify growth opportunities.
• Competitor Analysis: Gain insights into competitors’ SEO and PPC strategies, helping refine tactics.
• Backlink Tool: Evaluate backlinks for your site and competitors to boost authority and performance.

Limitations

• Reviews say it lacks bulk analysis, which is crucial for large projects.
• Some features, especially AI, may feel limited compared to competitors.

Pricing

• Essential Plan: $65 monthly, 1 manager seat, 5 projects, 500 keywords to track daily
• Pro Plan: $119 monthly, 3 manager seats, 30 projects, 2,000 keywords to track daily
• Business Plan: $259 monthly, 5 manager seats, unlimited projects, 5,000 keywords to track daily

SE Ranking reviews

• G2: 4.8/5 (1,346 reviews)
• Capterra: 4.7/5 (284 reviews)

6. Clearscope

Clearscope is a content optimization tool that helps users create optimized, relevant content by focusing on semantic relevance.

The platform analyzes top-ranking articles to identify language patterns and key topics, offering guidance for crafting comprehensive content.

Unlike tools overloaded with complex SEO metrics, Clearscope prioritizes ease of use, ensuring that content creators can enhance their material without feeling overwhelmed by unnecessary data.

The content editor within Clearscope is designed to simplify the optimization process, making it easy for writers to produce material that aligns with the latest search engine standards

Popular features

• Content Editor With Scores: Use actionable suggestions based on top-ranking pages, including SEO and readability grading.
• Keyword Research: Get strategic keyword recommendations, search volume data, and user intent insights.
• Competitor Analysis: Analyze competitors’ SEO performance, content strategies, and readability metrics.
• Content Inventory: Automatically track and evaluate existing content for ongoing optimization.
• Content Monitoring: Continuously track and ensure that your content remains optimized over time.

Limitations

• The plans are really expensive compared to other alternatives.
• Some said the formatting doesn’t always transfer correctly from Google Docs.

Pricing

• Essentials plan: $189/month – Unlimited users, projects, and AI content outlines. 100 content inventory pages, 50 monthly keyword discoveries, 20 monthly content reports.
• Business plan: $399/month – 300 content inventory pages, 50 monthly keyword discoveries, 20 monthly content reports. Includes dedicated account manager.
• Enterprise plan: Custom pricing – Custom credits, custom agreements, crawler whitelisting, single sign-on (SSO).

Clearscope reviews

• G2: 4.9/5 (91)
• Capterra: 4.9/5 (60)

7. Frase

Frase is a content optimization tool designed to support content creation with a focus on SEO. Its content editor plays a key role by providing real-time feedback and ensuring content is optimized for search engines.

After analyzing top-ranking pages for a chosen keyword, the editor delivers valuable insights such as relevant questions, statistics, and topics that can help structure the content effectively. 

As users write, the tool offers recommendations on improving SEO and readability, adjusting for keyword usage and content flow. Additionally, Frase uses AI to assist with the writing process, helping generate introductory paragraphs and expanding bullet points into detailed content.

Popular features

• Brief Creation: Assemble detailed content briefs by analyzing top-ranking articles and suggesting relevant word counts.
• User-Friendly Interface: Use an organized design for easy navigation and efficient use of content creation tools.
• Content Editor: Utilize the integrated editor for writing and reviewing, offering real-time recommendations based on brief guidelines.
• Content Assistant: An AI-driven tool that automates parts of the writing process, such as generating intros and answering questions.
• SEO-Focused Suggestions: Get keyword and topic suggestions to ensure content aligns with SEO best practices.
• AI Content Scoring: Score your content in real-time, offering optimization tips to improve SEO, readability, and engagement.

Limitations

• Some users said the AI sometimes lacks precision and needs more context for the best outcomes.
• It might not always pull the most pertinent SERP data, which can affect content planning.

Pricing

• Free Trial: $0 – 1 user, 1 SEO document, 10k AI words
• Solo Plan: $15/month – 1 user, 4 SEO documents monthly, 20k AI words
• Basic Plan: $45/month – 1 user, 30 SEO documents monthly, unlimited AI words
• Team Plan: $115/month – 3 users, unlimited SEO documents monthly, unlimited AI words
• Enterprise Plan: Custom pricing and features

Frase Tool reviews

• G2: 4.8/5 (295)
• Capterra: 4.8/5 (334) 

8. WriterZen

WriterZen is an AI-powered platform focused on simplifying content creation for SEO purposes. It helps users generate keyword-rich topic clusters, offering structured guidance for developing content from a single seed keyword.

The platform leverages key metrics like keyword difficulty and Golden Score to ensure users target high-traffic topics. WriterZen’s content editor enhances this process by providing AI-generated content briefs and supporting article drafts, helping users maintain a focus on SEO optimization.

This combination of keyword research, content strategy, and AI-assisted writing makes WriterZen a useful tool for those looking to efficiently create SEO-optimized content.

Popular features

• Plagiarism Checker: Identify any duplicated text to ensure content originality and maintain uniqueness.
• Beginner-Friendly Design: Use an intuitive interface with step-by-step guidance for new users.
• Educational Resources: Access tutorials and an SEO textbook to help users improve their SEO strategies.
• Topic Discovery Tool: Generate keyword clusters, article ideas, and related topics from a single seed keyword.
• Content Brief Generator: Get detailed content outlines and structures to streamline article creation.
• Score Metric: Evaluate any keyword opportunities and highlight high-ranking, low-competition topics for better targeting.

Limitations

• Reviews say the keyword research tool could be more in-depth.
• Some reported it doesn’t have content management and monitoring tools.

Pricing

• Keyword Research Plan: $75 one time – 30K keyword credits
• All-in-one Basic Plan: $150 one time – 30K keyword credits, 50 articles per month
• All-in-one Advanced Plan: $225 one time- 50K keyword credits, 100 articles per month

WriterZen reviews

• G2: 4.7/5 (201)
• Capterra: 4.8/5 (204)

9. Surfer SEO

Surfer SEO is an advanced content optimization tool that leverages detailed analysis to improve content performance. Central to the platform is its content editor, designed to help users refine their articles based on real-time competitor data.

By evaluating top-ranking pages for a target keyword, Surfer SEO reveals key content elements, such as keyword density, structure, and relevance, that contribute to high search engine rankings.

The editor uses this data to provide actionable suggestions for improving keyword placement, content length, and structure. This enables content creators to optimize their work in a way that aligns with current SEO best practices.

Surfer SEO’s content editor also compares your page against the competition, providing continuous insights to enhance both content quality and SEO performance.

Popular features

• Content Editor With Scores: Get real-time optimization guidance, comparing content to top-ranking articles for improvements.
• Keyword Research: Organize related keywords into clusters to enhance content planning and SEO relevance.
• Competitor Analysis: Analyze competitor content to uncover patterns and optimize structure, length, and SEO elements.
• Content Planner and Audit: Use a roadmap for content creation, identifying gaps and suggesting new SEO-friendly topics.
• SERP Analysis: Gain insights into top-ranking elements, helping refine content strategies based on real-world data.
• Auto-Keyword Cluster: Automate keyword clustering with this tool to make content targeting more efficient and improve your SEO performance.

Limitations

• Reviews say it’s a good writing tool, but it lacks other crucial SEO features you can find in all-in-one tools like Search Atlas.
• Some reports say the AI writer creates generic content too frequently.

Pricing

• Essential Plan: $99/month – 200 pages tracked, 30 articles to write and optimize, 5 AI articles, 5 users seat
• Scale Plan: $219/month – 1000 pages tracked, 100 articles to write and optimize, 20 AI articles, 10 users seat, 100 SERPs analysis daily, onboarding call
• Enterprise Plan: Custom pricing – Custom limits with API access, white-labeling, SEO advisory, and rank tracker

Surfer SEO reviews

• G2: 4.8/5 (530)
• Capterra: 4.9/5 (409)

10. Dashword

Dashword is a content optimization platform designed to simplify the content creation process. It assists users in generating comprehensive content briefs by collecting valuable data from competitors, related keywords, FAQs, and AI-driven outlines, ensuring that users focus on the most relevant elements for SEO.

Once the brief is prepared, it can be easily shared with team members for further collaboration. The platform’s content editor offers real-time content grades and word count updates, helping users stay on track as they write.

A left sidebar displays relevant keyword suggestions, allowing for direct comparisons between your content’s keyword usage and that of competitors. The tool also lets you fine-tune keyword recommendations, enabling further optimization of the content.

Popular features

• User-Friendly Interface: Dashword offers an intuitive design that simplifies navigation and content optimization.
• Content Brief Generator: Quickly create detailed content briefs by gathering data from competitors, keywords, and FAQs.
• Real-Time Content Grading: Display a live content score and word count updates as you write or edit.
• Keyword Tracking: This tool allows users to track and compare keyword usage with competitors through a sidebar.
• Google Docs Integration: The integration allows you to write directly in Google Docs or use Dashword’s built-in content editor.
• Mute and Improve Suggestions: Access the option to mute incorrect keyword suggestions and refine content for better SEO results.

Limitations

• Some complain about how the reports take way too long to generate.
• There’s a limit of 3,000 words per article, which makes it unusable for longer content.

Pricing

• Startup Plan: $99/month – 5 users seats, 30 content reports, 100k words AI writer
• Business Plan: $349/month – 10 users seats, 100 content reports, unlimited AI writer, content monitoring

Dashword reviews

• G2: 4.5/5 (53)
• Capterra: No reviews

Why Limit Yourself With MarketMuse Alternatives Focused on Just?

While MarketMuse offers in-depth content analysis, this tool alone is no longer enough to secure a #1 ranking today. 🔝

The SEO landscape has evolved, requiring a combination of advanced technological features, such as authority building, UX monitoring, technical fixes, and on-page optimizations. The same holds true for many other content optimization tools.

Search Atlas understands this and provides a comprehensive SEO solution, including link building, outreach, AI-driven content creation, and more.

Additionally, with OTTO, Search Atlas goes a step further by automating many of your SEO efforts, deploying real-time changes instead of just offering recommendations.

Try for yourself Search Atlas’ unique and revolutionary tools. Start your journey today with a free trial!