Search Atlas offers what Semrush doesn’t: Automation. While Semrush focuses on research and competitor data, Search Atlas handles internal linking, schema, and content briefs through its AI agent, OTTO SEO. It scales low-level SEO tasks fast. Every plan includes one OTTO activation to get started right away.
Search Atlas works smoothly for both small teams and large organizations that need clean execution without the complexity. The platform includes built-in tools that replace many paid Semrush add-ons, with a sleek UI and direct GSC integrations.
In this guide we are going to show how to set up Search Atlas, migrate your data from Semrush, and activate OTTO SEO.
1. What Is the Initial Setup in Search Atlas?
Start by configuring your workspace properly to enable smooth tracking, automation, and performance insights.
Create a New Project
Log in to your Search Atlas account, scroll down in the main Dashboard, and click + Create new.
Enter your domain, select the target country, and optionally enter primary keywords for tracking.
Add or remove recommended keywords and also add your main competitors. You will be able to change both of these options later.
Connect Key Integrations
Google Search Console (GSC)
Click on Site Metrics > All Sites > Connect GSC Account.
Authorize access and connect your verified property.
After GSC is connected, go to Manage Sites.
A slider will appear showing all imported GSC properties (they are disabled by default). Find your domain and then click Enable.
Google Analytics 4 (GA4)
From your GSC Performance dashboard, click on Connect Google Analytics 4.
Select your GA property or connect your GA4 account. Authorize access and connect your verified property.
Once enabled, Search Atlas will link keyword data, impressions, CTR, and engagement metrics automatically.
You can use publicly shareable links for fast access to verification if needed.
2. How to Export Site Audit Data from Semrush and Import to Search Atlas?
Search Atlas doesn’t require you to import site audit data from Semrush.
It automatically performs fresh technical scans with actionable insights using the Site Auditor.
Export from Semrush
To export your Site Audit from Semrush, go to Projects > Your Project > Site Audit and click the Export button in the top-right corner.
Via Semrush
Choose what you want to export:
- Crawled Pages
- Crawled Pages with Issues
- Crawled Pages with Markup
- Issues
- Compare Crawls
- All Reports
You can export with relative or absolute URLs.
Via Semrush
For a formatted report, click the PDF button on any tab to export that specific section. You can email, schedule, or customize PDF reports in the My Reports section.
Set Up Site Audit in Search Atlas
Go OTTO & Audit > All Audits > Site Auditor.
Enter your domain and configure the crawling features:
Configure crawling with the following options:
- User agent (use Search Atlas bot recommends for best accuracy)
- Number of pages to crawl (default is 100)
- Adjust crawl speed (default is 20 pages per second)
- Set crawl frequency (default is every 7 days)
Run a full scan to launch the crawl across all pages under that domain.
Pro Plan Feature – Bulk Auditing
For agencies or multi-site audits, go to Update Sites in Bulk and paste multiple domains to queue audits simultaneously.
This is ideal for auditing multiple projects quickly.
3. How to Export Keyword Rank Tracker from Semrush and Import to Search Atlas?
This step is quick and simple: Copy all of your tracked keywords from Semrush position tracking and import them directly into Search Atlas.
From Semrush
To export keywords from Semrush, go to Projects > Your Project > Position Tracking and select the desired tab:
- Landscape
- Overview
- Tags
- Competitors Discovery
- Devices & Locations.
Click the PDF button at the top right for a PDF export.
Via Semrush
For Excel, Google Sheets, or CSV formats, use the export button. Choose your preferred format and download your keyword data instantly.
Via Semrush
In Search Atlas
Go to Keywords > Keyword Rank Tracker
Enter your domain or target page, specify the target location (country, state, city, county, or province).
Example: Track rankings for searchatlas.com in Las Vegas, Nevada
Click Start Tracking and connect your Google Business Profile (GBP), if applicable. Enter the name of your project, description, language, and keyword refresh interval (Daily, Weekly, Monthly, or Custom).
Search Atlas will automatically recommend keywords, and you can choose between selecting them or pasting keywords manually from the Semrush CSV or PDF.
4. How to Export Listing Management from Semrush and Set Up GBP Project in Search Atlas?
There is no need to import data from Semrush because Search Atlas connects with your Google Business Profile (GBP) to automatically draw all of the information.
But you can still export the Local SEO information for further consultation.
From Semrush
To export from Semrush Listing Management, use the PDF button at the top of the Local Dashboard or Listings report.
The Local Dashboard exports an overview, while the Listings report includes full details like directory, status, NAP data, and URLs.
Listing Management:
Via Semrush
Local Dashboard:
Via Semrush
PDF exports allow email delivery, scheduling, and branding (with an Agency Growth Kit).
For CSV export, go to the Your Listings tab and click the button above the table to download all listings with directory status, NAP info, and available links.
Via Semrush
In Search Atlas
Go to Local SEO > Connect GBP, and link your verified listing.
Authorize access and connect your verified property.
Select your Business
Search by business name, Place ID, business URL, or import via email invitation.
Click + Save to create your local SEO project.
Configure the Heatmap
After GBP is connected and the project saved, go to Local SEO > Local SEO Heatmap.
Add the keywords that are going to be tracked, choose between circle or rectangle to define the tracking area, and set the radius. We recommend:
- 3–5 miles → Use 3 layers or grids
- 10–25 miles → Use 4–5 layers or grids
The bigger the mile radius, the more layers or grids you should use. This recommendation increases grid density for wider coverage.
Schedule refresh intervals and choose specific times when your business is open. Avoid midnight or off-hours, as it may show lower ranks than actual performance.
Click on the pins to omit unnecessary ones (e.g., uninhabited areas) to save quota and avoid skewed average ranks.
Editing Existing Reports
Click on an existing project and click on the top of the page.
A timeline will be available to check the progress of the rankings over time. Click on Edit heatmap and you will be able to change all of the configuration.
Compare Competitors
It’s possible to analyze how the business compares its rankings against each competitor in the area. Click on an individual pin you want to target.
A list of local competitors will pop up for the same keyword and pin. Click on Compare to choose which one you want to compare.
Your business and the selected competitor will be compared side by side. You can freely move the camera, zoom out, and zoom in to analyze all of the region.
Set Up Local Rank Tracker
Go to Keywords > Keyword Rank Tracker
Enter the business’ website or target page, select the exact location being targeted, and click on Start Tracking.
Set, device preference, language, frequency, custom naming, and description of campaigns or view.
Add the local keywords from your Semrush sheet.
Add Multiple Locations
If you have multiple businesses for the same project, click + Add New Location to track keywords for multiple locations in one report (e.g., Las Vegas and New York) and assign different keyword sets to each.
5. How to Export Reports from Semrush and Set Up Reports in Search Atlas?
There is no direct way to import reports from Semrush into Search Atlas. But creating equivalent reports in Search Atlas is fast and intuitive using the Report Builder.
From Semrush
Go to My Reports and choose a template from the gallery or start from scratch. Fill in the required details to load your data.
Via Semrush
Click Generate PDF Report in the top-right corner. Skip the scheduling options and simply download the file or send it by email.
This creates a one-time export without setting up recurring delivery.
Save them for future reference or comparison if you’ve created custom report templates.
In Search Atlas
Go to Report Builder > Report List
Choose the location, date range, and the widgets you want to report, like:
- AI Summaries
- Site Explorer
- OTTO SEO
- Orders & Tasks
- Google Analytics data
- Google Search Console data
- Facebook Ads
- Google Ads
- Google Business Profile
- Keyword Rank Tracking
Next, schedule the automated reporting by adding recipients, selecting the email frequency (weekly, monthly, or quarterly), and choosing what day of the week the report will be sent.
Choose between Default Layout and Custom Layout, and create the report.
Customize the Reporting
After creating the report, click Configure Report to change the Integrations, Scheduled emails, and Layout.
In Layout you can fully customize the report.
Click Add custom text to add your own text or HTML, enabling you to add your branding like logo, banner, and even links.
Scroll down and click and drag each metric to the report. You are free to choose any place to add the report.
Add the AI Summaries
In the Integrations, you can add the AI Summary Overview.
These are automated overviews that quickly highlight the key points of your report, making it much easier for both you and your clients to understand the results.
Creating a Local SEO Report
Click on Configure Report and navigate to the Local SEO and GBP Section. Integrate as many Local SEO projects and GBP Accounts as necessary for the report.
The previously configured heatmap for each Local SEO project will be automatically added to the report. They are fully customizable.
The GBP data will be automatically added to the report. Each metric is fully customizable.
Sharing the Report
After configuring your report, download the report as a .PDF, or share via Share URL or Get iFrame Code.
IFrame Code is an HTML element that allows you to embed another HTML page within your own.
White Label Reporting
Search Atlas enables you to completely white-label your dashboard and URL.
Go to Agency White Label and set your custom dashboard URL and logo.
When you share your report via Shareable URL, it will display your logo and URL.
6. How to Enable Automated SEO Optimization in Search Atlas?
Semrush doesn’t offer an AI SEO agent.
With Search Atlas, you can set up OTTO SEO, the AI agent that automates nearly every SEO task, including technical audits, on-page optimization, link building, content creation and optimization, Local SEO and GBP optimization, and more.
Obs: It’s necessary to go through the Site Audit on your project before activating OTTO.
Go to Projects > + Add a Website
Select one of your projects that doesn’t have OTTO installed, or add a new website.
Select the GSC and GBP, and add the details about your business.
Next, proceed with the tutorial to install OTTO.
Installing OTTO on another CMS
Go to OTTO & Projects > Installation Guide. You will find short tutorial for:
- Google Tag Manager
- WordPress
- Shopify
- Webflow
- Squarespace
- ClickFunnels
- Wix
- GoHighLevel (GHL)
- Custom Installation
Here is a quick recap on how to install OTTO SEO on WordPress.
Go to your WordPress dashboard. Open the Plugins section. Search for “Search Atlas” in the plugin directory. Click Install Now, then activate the plugin.
Copy the API key provided during setup. Open the Search Atlas plugin settings by clicking the Search Atlas logo in the left-hand menu. Navigate to General Settings. Paste the API key into the Search Atlas API Key field and continue.
Copy the code provided in the next step. Return to your WordPress dashboard. Access the plugin settings again. In General Settings, check the Enable OTTO box. Paste the code into the OTTO Pixel UUID field. Save changes.
OTTO SEO now runs inside WordPress, automating fixes and SEO updates across your site.
How to Configure OTTO SEO?
Here is a quick tutorial on how to configure OTTO Autopilot and settings.
7. How to Use Search Atlas Onboarding Process?
Search Atlas offers multiple support channels to help you with any question or issue. Here is how to make the most of our onboarding process.
Watch Tutorial Videos
Search Atlas offers step-by-step tutorials on YouTube to help you set up reports, dashboards, and automations.
Book a 1:1 Onboarding Session
During your trial, you can schedule a 1:1 onboarding session directly from the dashboard. A product expert will help you customize your setup, connect integrations, and configure OTTO SEO for automation.
Follow the 7-Day Email Campaign
As soon as you start your free trial, you’ll receive a 7-day onboarding email sequence. Each email walks you through a core feature.
Technical Documentation
Access full technical docs via the Help Center for detailed instructions on using every tool. Everything is searchable and regularly updated.
