We Tested 14 Whatagraph Alternatives! Here’s What We Found

Agencies move fast, and reporting tools need to keep up. Whatagraph alternatives have flooded the market, offering smarter, faster, and more budget-friendly ways to handle marketing analytics and reporting. 📊

Whatagraph connects to multiple platforms and transforms scattered data into visual reports, but not every team needs its level of complexity.

Many agencies now search for tools that streamline reporting without the extra layers. From effortless dashboard builders to plug-and-play data connectors, options exist for every workflow and budget.

Skip the endless spreadsheets and stop wrestling with clunky features.

This list brings together the strongest Whatagraph alternatives tested in real-world agency setups. Keep scrolling and discover the perfect fit for your team’s needs!

Why You Might Be Looking for Whatagraph Alternatives

Before diving into the best Whatagraph alternatives, it makes sense to understand where this platform falls short.

Whatagraph lacks the range of connectors needed to integrate every data source in their workflow. Marketing teams dealing with multiple platforms often struggle to get a complete, real-time picture.

That means you need to look for an alternative that provides all necessary information about SEO and PPC in one dashboard.

Pricing stands out as another issue. The high entry cost pushes smaller agencies and freelancers toward leaner, more affordable solutions. You should not look for cheap alternatives, but look for those with the most cost-effective pricing.

Users deal with a steep learning curve and a cluttered interface that slows down new team members. 

Whatagraph adds layers of complexity that agencies don’t need. Look for a tool it’s easier to use and builds easy-to-understand reports.

The platform skips on essential SEO tools and automation features. The current marketing landscape demands AI-powered research, reporting, and content optimization.

What Are the 14 Best Whatagraph Alternatives for SEO?

These next tools bring everything Whatagraph misses and stack even more firepower on top to boost reporting, automation, and analytics.

1. Search Atlas

Search Atlas is an all-in-one SEO platform built for speed, accuracy, and total visibility. This cloud-based tool combines AI-powered site audits, content generation, backlink management, and local SEO optimization in one streamlined hub.

It connects directly with Google Search Console (GSC), Google Analytics 4 (GA4), and Google Business Profile (GBP), centralizing all data for fast, efficient analysis.

The Report Builder transforms disconnected data into clean, custom client reports in minutes. Pull metrics from Google Analytics, Backlinks, Keyword Rank Tracker, and Local Heatmaps, then download them as PDFs or share via a direct link.

This feature empowers marketers to track crucial KPIs like Traffic, Sessions, New Users, and Conversions by Source without jumping between dashboards.

It simplifies decision-making through real-time, AI-supported insights (rank tracking, site health monitoring, backlink performance).

Search Atlas replaces 3 tools (SEO suite, reporting dashboard, local heatmap tool) with 1 high-performance, AI-driven platform.

Popular features

• Custom Client Report Builder: Instantly merge data from, GA4, GSC, GBP, and other metrics into shareable reports via URL.
• Keyword Rank Tracker: Monitor (average position, top 10 rankings, search visibility) for tracked keywords and optimize performance fast.
• Local SEO Heatmaps: Visualize ranking positions by location to enhance (local visibility, targeted reach, regional SEO strategies).
• Ads Reporting: Consolidates all Google Ads, Meta Ads, and performance metrics into detailed, customizable reports.
• White-label SEO Software: Design tailored reports with custom (logos, color schemes, layouts) to match client identities.
• Complete SEO Suite: Access link building, site audits, competitor insights, content strategy, and PR outreach in one hub.

Limitations

• Takes extra time to navigate every feature despite built-in guidance throughout the platform.
• Set the AI configuration properly for large websites to prevent fast AI quota depletion during automation.

Pricing

	Starter plan	Growth plan	Pro plan
Price:	$99 monthly	$199 monthly	$399 monthly
Free OTTO Activation	1	2	4
User Seats	2	3	5
GSC Sites	5	15	Unlimited
GBP Accounts	3	10	25
Regular AI Quota	100	250	Unlimited

2. Looker Studio (Google Data Studio)

Looker Studio turns complex data into clear, visually engaging reports for marketers and businesses.

This cloud-based BI platform connects with 670 data sources (paid, free, Google tools), delivering flexible visual dashboards. Users share reports through links or permission-based access, boosting team collaboration fast.

It features customizable, interactive dashboards with 50 charts per page, 20 conditional formatting rules, and 12 widgets per view. Real-time updates keep data fresh, and powerful filters (date range, campaign, account) sharpen insights.

Popular features

• 670 Data Connectors. Access (Google tools, paid sources, third-party platforms) for seamless data visualization and reporting integration.
• Interactive Dashboards. Customize (50 charts, 12 widgets, 20 formatting rules) for dynamic, actionable business analytics reports.
• Real-Time Updates. Keep reports current by instantly reflecting changes in (data sources, campaign metrics, account performance).
• Shareable Reports. Distribute reports through (permission-based access, shareable links, collaborative dashboards) for quick, simple data sharing.

Limitations

• Report customization feels limited during advanced web analytics reporting due to restricted widget and chart options.
• Pricing structure lacks clarity, charging fees for connecting non-Google data platforms despite claiming to be free.

Pricing

• Looker Studio is free.

Reviews

• G2: 4.4/5 (440)
• Capterra: 4.6/5 (272)

3. Coupler.io

Coupler.io automates reporting by turning raw business data into clear, actionable dashboards and spreadsheets.

This no-code platform connects over 700 integrations, linking (marketing, sales, finance) data into unified, auto-updated reports. It enables in-app data transformation through append, join, and filter functions, simplifying complex data preparation tasks.

Free, ready-made templates work with Google Sheets, Looker Studio, and Power BI, cutting report-building time. Responsive, human customer support solves issues quickly without automated replies.

Popular features

• 700+ Data Integrations. Connect (ad platforms, CRMs, SEO tools) for seamless, multi-source reporting across business functions.
• In-App Data Transformation. Append, join, and filter (marketing, financial, operational) data for clean, analysis-ready reports fast.
• Pre-Built Dashboard Templates. Access templates for (Google Sheets, Power BI, Tableau) to build reports without extra design work.
• Real Customer Support. Reach responsive (human agents, email help, direct issue handling) for quick platform troubleshooting.

Limitations

• Lower-tier plans restrict data imports, user numbers, and total connected data sources across integrations.
• Full transformation tools remain unavailable on every plan, limiting advanced reporting flexibility for growing teams.

Pricing

• Free. $0/month – 1 data connection, 1 user, manual data refresh, 100+ dashboard templates.
• Personal. $32/month – 5 data connections, 1 user, daily data refresh, 100+ dashboard templates.
• Professional. $132/month – 25 data connections, 2 users, daily data refresh, 100+ dashboard templates.
• Team. $259/month – 100 data connections, 5 users, hourly data refresh, 100+ dashboard templates.
• Business. $599/month – 400 data connections, unlimited users, 15-minute data refresh, 100+ dashboard templates.

Reviews

• G2: 4.8/5 (71)
• Capterra: 4.85 (80)

4. Funnel.io

Funnel.io transforms cross-channel data into clean, actionable reports for marketers, agencies, and enterprise teams.

The platform connects 500+ integrations (advertising, analytics, eCommerce), stores historical data for 2 years (tracking, comparing, referencing), and automates data pipelines without coding.

Users blend, clean, and export data to visualization tools, CRMs, or data warehouses.

Popular features

• 500+ integrations. Connect multiple platforms (advertising, social, CRM) for unified, real-time, reliable reporting workflows.
• Built-in storage. Keep, manage, and access historical data for 2 years without external tools or manual imports.
• Automated pipelines. Clean, transform, and deliver multi-source data directly to reporting tools without developer support.
• Report sharing. Download reports or manually assign access (collaboration, control, flexibility). Easy SEO reports for clients and stakeholders.

Limitations

• No white-label reports limit personalized branding, which weakens client-facing report presentation and agency workflows.
• Frequent connection issues and slow support responses disrupt reporting accuracy, wasting time and risking missed deadlines.

Pricing

• Free. $0/month – Access Starter plan features, connect 4 connectors and 1 destination, 400 flexpoints, no time limit.
• Starter. Custom pricing – Use 121 connectors, 3 reporting solutions (Funnel Dashboards, Looker Studio, Sheets, Excel), 500 flexpoints.
• Business. Custom pricing – Access 579 connectors, 6 reporting solutions, 26 export options, advanced add-ons, 500+ flexpoints.
• Enterprise. Custom pricing – Unlock 590 connectors, 6 reporting solutions, 27 export options, enterprise governance, custom flexpoints.

Reviews

• G2: 4.5/5 (153)
• Capterra: 4.7/5 (19)

5. Supermetrics

Supermetrics is an ETL (extract-transform-load) tool designed for marketers to transfer data across platforms. It allows businesses to automate data integration, providing access to various analytics and SEO reporting tools for efficient data management.

Unlike similar tools like Whatagraph or Looker Studio, Supermetrics streamlines workflows with customizable features, reducing the manual data management burden.

Popular Features

• Data consolidation: Integrates data from multiple sources into one centralized location for streamlined analysis and reporting.
• Automated data workflows: Automates tasks like data refreshes, email notifications, and data transfers to reduce manual efforts.
• Data visualization: Provides built-in tools for creating dynamic visual reports, including progress bars and scorecards.
• Data warehouse integration: Seamlessly funnels siloed data into platforms like Azure Synapse and BigQuery without coding.

Limitations

• Pricing lacks transparency and can be expensive, especially for users with only a few data sources.
• Response time is slow, and onboarding can be difficult due to the complexity of the tool.

Pricing

Supermetrics pricing operates on a subscription basis, where the cost varies depending on the integration tool you select. Below is the pricing for different integrations.

• $29/month. Google Sheets. Looker Studio. Power BI. Microsoft Excel.
• Custom pricing. Supermetrics API. BigQuery. Azure Synapse. Azure Storage. Google Cloud Storage. Amazon Redshift. Amazon S3. Snowflake. Google AlloyDB. Azure SQL Database. SFTP.

Reviews

• G2: 4.4/5 (787)
• Capterra: 4.4/5 (104)

6. Adverity

Adverity is an integrated data platform designed for next-generation marketers. It connects, manages, and utilizes data from various sources.

This platform helps businesses consolidate data from sales, finance, marketing, and advertising channels to create valuable insights.

With over 600 data connectors, Adverity automates data operations and streamlines workflows, making it a powerful solution for scaling marketing efforts.

Popular Features

• Automated data connections: Integrates with over 600 sources to automate data transfer across platforms for efficient operations.
• User-friendly configuration: Allows non-tech teams to configure data mapping easily without technical expertise or complex setups.
• Business intelligence: Combines multiple data sources like marketing and finance to generate actionable business insights.
• Customer support: Provides outstanding customer support, ensuring users receive quick assistance and resolve issues effectively.

Limitations

• Native visualization tools are unavailable, requiring third-party platforms for effective reporting.
• Data extraction can be slow, especially when handling large amounts of data.

Pricing

• Contact a sales team for a quote.

Reviews

• G2: 
• Capterra: 

7. TapClicks

TapClicks is a marketing data platform offering end-to-end business intelligence workflows. It covers social, PPC, SEO, and performance analysis.

This platform integrates over 250 data sources through its Connector Marketplace, enabling teams to analyze data across popular marketing tools.

TapClicks consolidates marketing campaigns and performance into one digital dashboard, sharing results via scheduled emails or exports in multiple formats.

Popular Features

• Comprehensive reporting: Provides social, SEO, Google PPC tools, and marketing performance reports with interactive visualizations for better insights.
• Large data integration: Supports over 250 data sources for seamless integration with various marketing tools and platforms.
• Unlimited reports: Offers unlimited reports across all pricing plans, giving businesses more flexibility for data analysis.
• Sharing capabilities: Enables easy report sharing via scheduled emails or exports in Word, Excel, or PDF formats.

Limitations

• Creating clean visualizations requires extra effort, making it less ideal for fast deployment.
• Lacks custom folders for organizing stored reports, reducing report management efficiency.

Pricing

• TapFree. Free/month – 5 Clients, unlimited users, 30+ data connections, SEO rank tracker, automate report delivery, eliminate manual tasks.
• TapData. Starting at $99.00/month – 10 Clients, unlimited users, access to 64 connectors, access to TapClicks SmartConnector™, free trial.
• TapData+. Starting at $349.00/month – 10 Clients, unlimited users, access to everything in TapData, 250+ connectors and SmartConnector™ Plus, free trial.
• TapData Max. Starting at $649.00/month – 10 Clients, unlimited users, access to everything in TapData and TapData+, data exporter, TapAPI access, scale management, custom channels, free trial.

Reviews

• G2: 4.3/5 (333)
• Capterra: 4.3/5 (178)

8. Swydo

Swydo delivers real-time, cloud-based marketing dashboards for agencies, freelancers, and marketing teams.

The platform simplifies KPI tracking (performance, engagement, conversions), connects data from multiple channels (social, CRM, analytics), and automates report creation. Users customize dashboards using multi-language support, white-label SEO reporting tool, and a versatile API.

The system ensures effortless data uploads into dynamic templates, enhancing client presentations.

Popular features

• Multi-language dashboard optimization. Instantly switch report languages, tailoring results for international clients or multi-region campaigns.
• Custom API connections. Seamlessly integrate diverse platforms, including CRMs and analytics tools, without complicated workarounds.
• White-label customization. Deliver branded, client-ready reports that reflect agency style, logo, and identity guidelines.
• Template-driven reporting. Use prebuilt templates to speed up report creation, keeping workflows efficient, polished, and consistent.

Limitations

• Inconsistent billing updates may frustrate teams managing multiple client accounts across different reporting periods.
• Some data sources lack paused campaign stats, limiting complete visibility over inactive marketing efforts.

Pricing

• Swydo pricing starts from $49 a month for 10 data sources up to 3,614 monthly for 2,000 sources.

Reviews

• G2: 4.5/5 (74)
• Capterra: 4.5/5 (90)

9. Tableau

Tableau turns complex data into clear, interactive visuals for fast, confident business decisions.

The drag-and-drop dashboard (metrics, charts, reports) simplifies reporting for teams and enterprise users. Strong data blending tools merge multiple sources (CRMs, spreadsheets, cloud apps) into unified dashboards.

AI-powered insights detect trends, clusters, and predictive outcomes without heavy manual work. A vast online community (forums, tutorials, resources) provides continuous learning and troubleshooting support for every skill level.

Popular features

• AI-powered insights. Instantly uncover hidden patterns, predictive trends, and optimization opportunities across multiple connected data sources.
• Drag-and-drop dashboards. Build customized, interactive reports without coding by dragging metrics, dimensions, and visual elements together.
• Data blending tools. Combine data from 90+ integrations to create comprehensive, actionable analytics reports in minutes.
• Custom metrics creation. Design personalized KPIs and calculations tailored to unique business goals, performance benchmarks, and client needs.

Limitations

• Pricing runs high, making access difficult for startups or agencies working with lean operational budgets.
• The learning curve feels steep for teams unfamiliar with advanced analytics and interactive business intelligence software.

Pricing

• Contact the sales team for a quote.

Reviews

• G2: 4.4/5 (2,356)
• Capterra: 4.6/5 (2,333)

10. Databox

Databox turns business data into clear, actionable dashboards for marketers, agencies, and small businesses. The platform connects 100+ integrations (analytics, CRM, social) and delivers custom, white-labeled reports.

Benchmark Groups let teams compare performance against industry averages (conversion rates, engagement, growth). AI-powered summaries highlight key insights, keeping decision-makers updated without extra effort.

Pre-built reports speed up client reporting and internal reviews, saving valuable time and improving clarity.

Popular features

• Benchmark Groups. Instantly compare metrics against industry averages, spotting weak areas and outperforming metrics across channels.
• AI-powered summaries. Get real-time highlights of important trends, outliers, and actionable opportunities without digging through numbers.
• 100+ data integrations. Combine multiple platforms like CRMs, analytics, and social networks into a single, clean dashboard.
• 200 pre-built reports. Launch customized reports quickly with templates covering marketing, sales, and operational performance.

Limitations

• White-label and guided onboarding features demand extra fees, limiting affordability for budget-focused small businesses.
• Interface feels clunky in certain areas, slowing navigation and complicating multi-dashboard management for marketing teams.

Pricing

• Free Forever. $0/month – 3 Data Sources, 3 Users, daily updates, 3 Dashboards, 11 months of history, 120+ integrations, custom dashboards, performance monitoring, easy sharing.
• Starter. $59/month – 3 Data Sources, $7/mo per extra, 5 Users, updates every 4 hours, unlimited Dashboards, 11 months of history, goals, alerts, report automation.
• Professional. $199/month – 3 Data Sources, $7/mo per extra, unlimited Users, hourly updates, unlimited Dashboards, 24 months of history, custom metrics, spreadsheet and API sync, ad creative views.
• Growth. $399/month – 3 Data Sources, $7/mo per extra, unlimited Users, hourly updates, unlimited Dashboards, unlimited history, AI summaries, benchmarks, forecasts, dynamic report elements, SQL sync.
• Premium. $999/month – 100 Data Sources, $7/mo per extra, unlimited Users, hourly updates, unlimited Dashboards, unlimited history, 15-min sync for 5 sources, advanced security, priority support.

Reviews

• G2: 4.4/5 (189)
• Capterra: 4.7/5 (203)

11. Klipfolio

Klipfolio transforms raw data into real-time, interactive dashboards for marketing agencies and growing businesses. The platform connects 300+ data sources (analytics, CRM, finance), blending and filtering them through advanced formulas.

Teams build tailored, pixel-perfect reports, monitor KPIs, and automate reporting cycles. With 90+ live dashboard examples (charts, maps, tables), users speed up visualization projects and improve decision-making.

A metric warehouse stores historical data for easy access and long-term tracking.

Popular features

• 300+ integrations. Connect analytics, social, and CRM platforms into one dashboard for unified, multi-source reporting insights.
• Data blending functions. Combine datasets and apply advanced filtering for customized, cross-platform performance tracking and comparisons.
• 90+ dashboard examples. Launch new projects faster using professional templates for marketing, finance, and operational analytics.
• Metric warehouse storage. Keep historical performance data organized, accessible, and ready for long-term analysis anytime.

Limitations

• Data refresh speeds depend on pricing tier, delaying real-time monitoring for fast-paced or data-heavy campaigns.
• Data Source Limit restricts uploads, causing issues for users working with large Excel, CSV, or custom files.

Pricing

For business.

• Base. $90/month – 3 dashboards, unlimited users, 4hr data refresh, 130+ integrations, data modelling, published links, PDF reports, scheduled reports, template gallery.
• Grow. $190/month – 10 dashboards, unlimited users, 1hr data refresh, 130+ integrations, data modelling, published links, PDF reports, scheduled reports, template gallery, add your logo.
• Team. $350/month – 20 dashboards, unlimited users, 15min data refresh, 130+ integrations, data modelling, published links, PDF reports, scheduled reports, template gallery, add your logo, single sign on (SSO), warm up refresh.
• Team+. $690/month – 40 dashboards, unlimited users, up to the minute refresh, 130+ integrations, data modelling, published links, PDF reports, scheduled reports, template gallery, add your logo, single sign on (SSO), warm up refresh, custom onboarding, priority support.

For agencies.

• Starter. $110/month – 5 dashboards, 5 clients, unlimited users, 130+ integrations, data modelling, 4hr refresh, add your logo, published links, PDF reports, scheduled reports.
• Lite. $210/month – 15 dashboards, 15 clients, unlimited users, 130+ integrations, data modelling, 1hr refresh, add your logo, published links, PDF reports, scheduled reports, priority support.
• Pro. $420/month – 30 dashboards, 30 clients, unlimited users, 130+ integrations, data modelling, 30min refresh, add your logo, published links, PDF reports, scheduled reports, priority support, branding+, custom domain, single sign on (SSO), warm up refresh.
• Premier. $1,025/month – 80 dashboards, 80 clients, unlimited users, 130+ integrations, data modelling, 30min refresh, add your logo, published links, PDF reports, scheduled reports, priority support, branding+, custom domain, single sign on (SSO), warm up refresh, custom onboarding, custom theme.

Reviews

• G2: 4.5/5 (254)
• Capterra: 4.75 (195)

12. ReportGarden

ReportGarden delivers simple, intuitive reporting and dashboard tools for small agencies and marketing teams.

The platform combines drag-and-drop widgets (charts, tables, graphs), white-label options, and automated scheduling for fast, branded reports. Pre-set templates help launch projects quickly while SEO tools manage audits, backlink analysis, and keyword tracking.

Budgeting features track ad spend (performance, limits, alerts) to keep campaigns efficient and under control. Easy customization improves client-facing dashboards and simplifies performance reviews.

Popular features

• SEO audit tools. Run instant site checks, backlink reviews, and keyword tracking without leaving the reporting platform.
• White-label reports. Remove platform branding, adding client logos and colors for fully personalized deliverables.
• Budget tracking. Set limits, monitor spend, and receive alerts for campaign budgeting and performance management.
• Pre-set templates. Start reports quickly with ready-made templates for marketing, PPC, and SEO dashboards.

Limitations

• No email marketing integrations limit flexibility for teams needing campaign performance data alongside PPC and SEO.
• Reports lack depth, missing detailed insights and granularity even at higher pricing tiers, reducing actionable value.

Pricing

• ReportGarden plans start at $75/month. It includes secure live integrations, personalized onboarding, report automation, cross-platform reporting, and data blending.

Reviews

• G2: 4.4/5 (28)
• Capterra: 4.5/5 (73)

13. DashThis

DashThis simplifies report creation for agencies and marketers through automated, white-label, data-driven dashboards.

The platform connects 34 integrations (social, PPC, SEO) and delivers cross-channel insights in clean, customizable templates. Reports get shared through email, links, or PDFs, keeping clients updated without delays.

Unlimited client accounts streamline multi-brand management and remove extra fees. Reliable customer support ensures teams resolve issues fast and stay productive.

Popular features

• Unlimited client accounts. Manage multiple client reports under one platform without extra costs, limits, or complications.
• White-label reporting. Replace platform branding with personalized logos, colors, and domains for fully custom client deliverables.
• Cross-channel reporting. Combine data from 34 integrations into unified, multi-source performance dashboards and detailed marketing reports.
• Automated report sharing. Deliver scheduled reports via email, direct link, or downloadable PDF for fast, seamless distribution.

Limitations

• DashThis lacks native data storage, forcing teams to manage archives using external data warehouse solutions.
• No advanced analytics, forecasting, or business insights reduce value for data-driven decision-making and growth planning.

Pricing

• Standard. $49/month – 3 Dashboards.
• Professional. $159/month – 10 Dashboards.
• Business. $309/month – 25 Dashboards.
• Enterprise. $479/month – 50 Dashboards.

Reviews

• G2: 4.7/5 (81)
• Capterra: 4.5/5 (26)

14. NinjaCat

NinjaCat streamlines marketing reporting, integrating data from 150+ channels for real-time analysis and performance tracking. The platform offers automated reporting, cross-channel data visualization, and call tracking for enhanced business insights.

Teams access a single source of truth (dashboard, metrics, KPIs) to optimize decision-making and communicate results effectively. NinjaCat’s mobile-friendly reports ensure users can monitor progress and share updates on the go.

Popular features

• 150+ integrations. Pull data from over 150 marketing channels, centralizing insights for improved decision-making and reporting.
• Mobile-friendly reports. Deliver real-time performance updates to clients and teams via responsive, easy-to-read mobile reports.
• Data visualization. Visualize cross-channel metrics for comprehensive reporting across all platforms and marketing efforts.
• Call tracking. Track inbound calls, correlate them with campaigns, and measure their impact on business performance.

Limitations

• Complex navigation and manual adjustments make report templates time-consuming and harder to scale across teams.
• Workarounds required for cross-channel reports and PDF exports limit efficiency and increase the time spent on tasks.

Pricing

• Contact the sales team for a demo and a quote.

Reviews

• G2: 4.1/5 (312)
• Capterra: 4.4/5 (89)

Pick the Whatagraph Alternative That Makes Reporting Easier

Many marketing reporting tools, including Whatagraph and its alternatives, overwhelm users with complexity, making it hard to focus on what truly matters.

These platforms often require more time, manual effort, and a steeper learning curve. With complicated dashboards and costly plans, they increase operational expenses without necessarily improving efficiency or results.

Search Atlas stands out as an affordable, user-friendly SEO tool that emphasizes automation and personalization. It simplifies the reporting process by gathering all necessary data and offering AI-generated summaries.

This feature automatically compiles and delivers data to clients in real-time, allowing them to access insights immediately and without delays.

Experience the power of Search Atlas with our 7-day free trial!