Yext and Moz are often compared, but the tools are generally different in scope and purpose. One is more for SEO, and the other is a digital presence platform.
What if the right tool for you isn’t just about features? What if it’s about how it fits into your workflow and long-term strategy?
In this guide, we’ll unpack the key differences, share what each does best, and reveal if there are other local SEO tools worth considering.
What is Yext?
Yext is a platform that helps businesses keep their information consistent across a wide range of online channels.
It’s especially useful for large organizations with multiple locations or strict compliance needs: retail chains, healthcare providers, and financial institutions.
Yext also stands out for its focus on precision. It gives teams the tools to manage everything from store hours to service details in one place and keep that data up to date everywhere it appears.
Yext also helps businesses get found in local and voice search, and its AI-powered chat tools make customer interactions faster and easier. Still, its advanced features can feel like too much for smaller teams or companies looking for Yext alternatives.
Yext Features
Yext’s platform is built to help businesses manage and improve their digital presence across directories, search engines, and customer-facing channels:
- Listings: Keep your business details accurate and consistent across dozens of directories.
- Search: Add smart, site-wide search functionality to improve navigation and user satisfaction.
- Knowledge Graph: Organize your content in a structured format to support better search and AI responses.
- Reviews: Monitor and respond to customer reviews to strengthen your online reputation and local SEO.
- Social: Manage social media activity across multiple locations to boost brand visibility.
- Analytics: Track performance with customizable SEO reports and dashboards that deliver real-time insights.
- Pages: Build and optimize local landing pages to attract more traffic and drive conversions.
- Chat: Use AI-powered chat to automate responses and provide quick, helpful answers to customers.
Yext Pricing
If you’re a small business with just one location and only need help managing your online listings, Yext offers a few straightforward packages:
- Emerging Starter Package – $4/week: Includes 28% coverage, publishing your business info to directories like Merchant Circle, eLocal, Topix, YellowPageCity, and 30+ others.
- Essential Plus Package – $9/week: Bumps coverage up to 56%, adding major platforms like Google, Facebook, Bing, Apple, Yelp, and more.
- Complete Standard Package – $10/week: Delivers full 100% optimization, combining all listings from the previous tiers along with 30+ more directories and PowerListings+.
- Premium Advanced Package – $19/week: Also includes 100% optimization, everything in the Complete plan, plus extra features like review monitoring and website widgets.
For broader features or enterprise-level needs, Yext offers custom solutions, so you have to reach out to its sales team.
What is Moz Local?
Moz Local is a popular tool in the marketing and advertising industry, helping businesses manage their online presence. It ensures your business listings are accurate across multiple directories, search engines, and social media platforms.
It also auto-syncs updates, tracks listing health, and offers valuable insights into your Google Business Profile performance. As is standard in local SEO, Moz also includes a review management tool that allows you to monitor and respond to customer feedback.
It has other essential local SEO features, like GeoRank for local ranking tracking, social media integration, and customizable response templates. It’s a comprehensive and user-friendly solution for improving local visibility, customer interaction, and overall SEO performance.
It’s available in the US, UK, and Canada, so if you’re in another country, you may need to look into alternatives to Moz Local.
Moz Local Features
Moz Local helps you enhance your local presence with the following features:
- Listing Management: This includes directory management, the geogrid, and AI recommendations (Listings AI).
- GeoRank: Track your local rankings and see how your business performs against competitors in specific locations.
- Social Platform Integration: Monitor and grow your presence across multiple platforms like GBP, Facebook, Instagram, and more—all in one place.
- Social Media Management: Plan, schedule, and manage content across various locations and platforms with a unified social calendar.
- Review Response Templates: Save time and maintain consistent messaging with customizable review response templates and AI-driven suggestions.
- Engagement Monitoring: Track and respond to engagement metrics, direct messages, and reviews from a single platform.
- Comprehensive Reporting: Easily create reports with pre-made templates or customize them to highlight your local SEO performance.
- Centralized Dashboard: Keep track of all your listings, reviews, and social media updates in one convenient place.
Moz Local Pricing
You can manage all your locations under one Moz Local account, but each physical location requires a separate subscription. If you need to manage more than 75 locations, contact the Moz team directly:
- Lite: $20/month – Basic local SEO management, with basic review monitoring, directory management, data health, and the geogrid.
- Preferred: $30/month – All in Lite with review generation and auto-responding, sentiment analysis, social media management, and competitor analysis.
- Elite: $40/month – Listings AI and everything in Preferred included, along with more social media management tools.
Yext vs. Moz: Comparing Product Features
Let’s take a closer look and see how these tools stack up side by side.
1. Listings Management
Yext’s listings software syncs your business information across 200+ publishers, helping you stay accurate and visible. It flags optimization opportunities, monitors duplicates, and tracks performance metrics like impressions and engagement across platforms.
With built-in analytics, you can analyze listing performance (such as impressions and actions) by device, app, and channel. It’s more AI-focused in this case compared to Uberall.
Moz Local makes listing management simple by letting you update and sync your business info across up to 90 directories. It automatically keeps everything current and shows you what needs fixing, so you don’t have to jump between platforms or worry about missing anything important.
Winner: Yext
Yext wins here because it covers over 200 directories and gives deeper insights. Its AI-driven tools offer more control and visibility across platforms, making it a stronger option for those who need advanced listing management.
2. Review Management
Yext centralizes reviews from platforms like Google, Facebook, and Yelp into one dashboard. It helps teams respond with customizable, brand-consistent replies and request new reviews. Its analysis features are more detailed compared to Uberall, with competitor tracking, customer feedback trends, and general brand perception insights.
Moz Local simplifies review management by letting you read and respond to reviews from multiple sites in one place. You can track response times, get alerts, and analyze customer sentiment to identify trends, improve service, and manage your reputation more effectively.
Winner: Yext
Moz Local works for its simplicity, but Yext has deeper analytics and more advanced tools, so the winner is Yext.
3. Analytics
Moz lets you track your GBP profile easily, and it beats Yext when it comes to getting clear insights quickly. Plus, its local heatmap lets you track local rankings with ease. If you have a smaller business and you need straightforward analytics, you might find Moz Local to be more suitable. Its report templates are also a time-saver.
Yext gives you tools to track your SEO performance, see how you compare to competitors, and understand customer reviews. You can group search terms, spot review trends, and build custom reports. It also works with business intelligence tools like Tableau, so you can dig deeper into your data if needed.
Winner: Yext
Yext wins for businesses that need deeper analytics and more flexible reporting. Its advanced tools help you group keywords, track competitors, and uncover patterns in reviews. Plus, with integrations like Tableau, Yext gives data teams the power to build custom reports and dive into performance at a more detailed level.
4. Ease of Use
Moz Local generally has better reviews for user experience, its knowledge base, and customer support, although Yext is holding up well, too.
However, Yext requires more time to grasp. It also has more features, which can get tricky for new users.
Winner: Moz Local
Moz Local is easier to use, requires less training, and generally has fewer features. It may be a better choice if ease of use is your focus.
5. Pricing
Moz Local is generally cheaper if you have a single-location business, and its simplicity helps, too. However, with each additional physical location, you must get another subscription, which can add up pretty quickly.
Yext is not as affordable, but its tools scale more easily, although you still may need to buy add-ons like Competitive Intelligence. If you have an agency, you’ll have to contact its sales team to get a custom quota, so shopping around also costs time in this case.
Winner: No clear winner
There’s no clear winner because it really depends on your setup and priorities. Moz Local is great for single-location businesses thanks to its lower cost and easy-to-use tools, but the price rises fast with multiple locations. Yext scales better for larger businesses, though it can get pricey and may require more add-ons.
If you’re looking for local marketing tools with AI, analytics, citation help, and review features, there are more affordable SEO tools to consider.
The Tool That Delivers More Value for Less Money
Search Atlas is a full-featured SEO and PPC platform designed to support everything from content and digital PR to local marketing.
It offers a wide range of tools for general SEO and paid campaigns, and many are built with local capabilities in mind. The platform helps businesses target specific regions more effectively.
From keyword research to rank tracking, citation building, and location-specific audits, Search Atlas makes local optimization seamless.
It’s more affordable and scalable than both Yext and Moz, and it gets more cost-effective the more you use it.
Search Atlas Features
Search Atlas stands out for its comprehensive approach, as it covers every angle of your SEO strategy, including:
- Local Heatmaps: View how your local rankings stack up against nearby competitors within a four-mile radius, on an easy-to-set-up local search grid.
- Local Keyword Research: Uncover locally relevant keywords, run gap analysis, and get fresh keyword ideas tailored to cities or neighborhoods.
- Reputation Management: Keep track of all customer reviews in one dashboard and use AI tools to respond efficiently and consistently.
- Full SEO Platform: Access 40+ tools for everything from content and technical audits to link building and location-based competitor tracking..
- GBP Management: Use OTTO SEO to manage multiple GBP profiles with tools for review responses, AI-generated posts, and reputation tracking.
- White-Label Reporting: Build custom, client-ready reports with AI-generated summaries and schedule them for automatic delivery.
- Affordability: Benefit from budget-friendly pricing, including $100/year bundles for citation management through all five local data aggregators.
- Local Citations: Distribute your business info across hundreds of directories, apps, and GPS services, with automatic updates for an entire year.
Google Business Profile Management and Automations
Manage and optimize multiple Google Business Profiles with OTTO SEO, an AI-powered agent that automates tasks like Q&A creation, review responses, generating, scheduling, and posting content. It also includes a checklist that tracks your profile management and helps you optimize with one click.
GSC Rank Tracker
Track keyword performance by location with the Search Atlas GSC insights. Unlike tools that may raise prices due to new Google JavaScript rules, Search Atlas keeps your costs low while still providing accurate, location-specific data.
Local Citations
List your business across hundreds of directories with automatic updates for a full year. Submitting to all five major aggregators together unlocks a bundled rate—just $100/year for ongoing citation accuracy.
Local SEO Heatmaps
See how your local rankings stack up against competitors within a four-mile radius. This visual tool is quick to set up and makes it easy for agencies to track changes and show clear progress over time.
Local Keyword Tools
All keyword and competitor analysis tools in Search Atlas support detailed local targeting, down to individual cities and neighborhoods, so you can find the right terms for your specific market.
Local Landing Page Builder
Use the AI Writer and Bulk AI Writer to produce SEO-friendly content with over 50 templates for blogs, social posts, and local landing pages. It’s ideal for scaling content quickly, especially for e-commerce and agency teams.
Local Backlinks
Check your local backlink profile using the Site Explorer tool to assess authority and discover improvement areas. Access to the world’s largest publisher exchange, Link Laboratory, makes it easy to build relevant, high-quality local links.
White-Label Reporting
Build and schedule client-ready reports with AI-generated summaries. Customize their appearance and URL to match your brand, and streamline your agency workflow with order-building and embedded lead capture widgets.
Search Atlas Pricing
Search Atlas offers a full AI-powered local SEO toolkit at a cost-effective rate. Even if you cancel your subscription, your OTTO optimizations stay protected with the Deep Freeze feature.
| Starter plan | Growth plan | Pro plan | Enterprise | |
|---|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly | Custom |
| Free OTTO Activation | 1 | 2 | 4 | Custom |
| User Seats | 2 | 3 | 5 | Custom |
| Automated GBP Accounts | 3 | 10 | 25 | Custom |
| Data Aggregator | 5 networks for $100, updated for twelve months | |||
Why AI-Powered Local Tools Drive Real Results
Automation is becoming an increasingly important aspect of local SEO, but tools that do it can cost a lot, which really adds up if you have to use multiple platforms.
Search Atlas helps you replace several local, off-page, on-page, technical, and even PPC tools with one platform that becomes more affordable the bigger your business is.
Its comprehensive suite includes unique AI agents that automate more tasks than you can imagine with just one click, and there are local case studies to prove it!
Ready to boost your local SEO? Sign up for a 7-day free trial! There’s no commitment, and you can cancel anytime—just give it a try and see the results for yourself.
