Technical SEO demands speed, and tools that match the scale of your website. Deepcrawl vs Screaming Frog is a decision many SEO professionals face when choosing how to monitor, audit, and resolve site-wide issues. ⚡
From page speed and crawl data to broken links and indexing problems, these tools uncover what impacts search visibility and performance. With technical issues impacting revenue, knowing which platform aligns with your needs has never been more relevant.
This comparison breaks down how each tool handles audits, reporting, pricing, and integrations to help you choose with clarity. Let’s get into the comparison!
What Is Deepcrawl?
DeepCrawl, now known as Lumar, is a cloud-hosted SEO analysis platform that focuses on large-scale site audits and technical diagnostics. It delivers categorized reports that highlight technical barriers affecting site visibility, user experience, and compliance standards. The platform runs site-wide crawls that detect structural, performance, and accessibility issues across enterprise websites.
What Are Deepcrawl Features?
DeepCrawl provides tools to analyze, monitor, protect, and measure the impact of website changes. The key features appear below.
- Technical SEO Metrics. Identify technical barriers across site structure, page templates, and indexing signals that affect organic search visibility.
- Site Speed Metrics. Evaluate load times, pinpoint slow-loading elements, and track performance trends across different device types and templates.
- Accessibility Metrics. Detect WCAG 2.2 compliance failures, measure accessibility gaps, and prioritize remediation tasks across site components.
- Website Monitoring. Track SEO health metrics, configure custom alerts for specific thresholds, and visualize issue trends across time periods.
- QA Testing. Run automated checks on site structure, content elements, and accessibility layers to support proactive issue resolution.
What Is Deepcrawl Pricing?
DeepCrawl offers custom-priced plans, likely based on the size and needs of each website or organization. Contact Lumar sales team for a customized quote to receive full access to the platform with Analyze, Monitor, Protect, and Impact features.
What Is Screaming Frog?
Screaming Frog refers to a downloadable SEO crawler that audits website structures and detects technical SEO issues. The tool scans all URLs within a domain and highlights broken links, duplicate pages, and missing metadata. It processes both static and JavaScript-rendered content for a complete site analysis. Data from Google Analytics and Search Console enhances crawl reports with engagement and indexing insights.
What Are Screaming Frog Features?
Screaming Frog equips users with powerful tools to evaluate website structure and assess SEO performance. The main features are outlined below.
- SEO Spider. Analyze full URL inventories, visualize site structure, and retrieve immediate technical data for review.
- Crawl Overview. Track crawl metrics over time, generate periodic reports, and highlight changes across scheduled audits.
- API Integrations. Connect with Google Analytics, Search Console, and PageSpeed Insights to merge traffic and UX signals.
- Redirect Auditing. Identify redirect loops, chains, and misconfigurations across internal and external URL paths.
- Metadata Analysis. Check page titles and descriptions for duplication, length errors, and missing fields.
What Is Screaming Frog Pricing?
Screaming Frog offers two distinct options designed to meet different user needs. You’ll find both options detailed below.
- Free Version. Crawl up to 500 URLs with access to basic features.
- Paid Version. $259 for a yearly license – Unlimited* URL crawling and access to advanced features.
Deepcrawl vs. Screaming Frog: Technical SEO Platform Differences Explained
This DeepCrawl vs. Screaming Frog comparison explores how each platform approaches site analysis, issue detection, and pricing. Below, we break down their core strengths.
1. Site Speed Analysis
Deepcrawl runs large-scale speed audits using its own crawler, avoiding external API limits. It delivers Lighthouse-based speed reports for every URL and ranks slow-loading issues by severity. Teams review clear action steps and resolve site-wide performance problems efficiently.
Screaming Frog retrieves speed data via the PageSpeed Insights API. It pulls Core Web Vitals and performance metrics for selected URLs. Results appear within crawl reports, which focus on individual pages instead of providing a complete site-wide overview.
The winner for site speed analysis is Deepcrawl.
Deepcrawl outperforms streaming frog processes speed data internally and evaluates performance across all URLs simultaneously. Its built-in Lighthouse reporting and scalable issue detection deliver faster, more comprehensive coverage for enterprise-level optimization.
2. Website Crawling
Deepcrawl uses serverless infrastructure to process high-volume website crawls at up to 450 URLs per second for static pages and 350 URLs per second for JavaScript-rendered content. The platform delivers full crawl coverage across large, dynamic websites without local hardware limits.
Screaming Frog runs the site crawls locally through a desktop application. The tool scans static and JavaScript-based pages while collecting on-page SEO elements like links and tags. It supports real-time crawl monitoring, custom depth settings, and selective data extraction during each scan.
The winner for website crawling is Screaming Frog.
Screaming Frog offers more control over crawl settings and provides real-time data access during scans. Its desktop-based setup allows flexible configuration, custom depth limits, and selective targeting of specific site sections.
3. Site Monitoring
Deepcrawl runs ongoing site monitoring across multiple domains and sections. The platform provides real-time alerts for sudden SEO changes and offers dashboards to track performance trends. Metric comparisons across projects help identify early signs of technical issues before traffic loss happens.
Screaming Frog monitors websites through scheduled crawls at chosen intervals. The platform compares crawl results over time and highlights detected changes. This crawl-based method helps identify variations in site structure, metadata, and SEO elements between specific scan dates.
The winner for site monitoring is Deepcrawl.
Deepcrawl performs real-time monitoring with automated alerts and trend dashboards across multiple sites. Its continuous tracking system detects SEO issues faster and provides broader metric visibility compared to periodic, crawl-based checks used in Screaming Frog.
4. User Experience
Deepcrawl features a clean, modern interface designed for ease of navigation. The platform prioritizes simplicity, which makes SEO analytics accessible to users with varying experience levels. Its intuitive layout helps teams quickly understand data and focus on actionable insights.
Screaming Frog offers extensive SEO data but has a complex, less intuitive interface. The tool, while powerful, requires time to learn, being overwhelming for new users. Comprehensive documentation supports user onboarding and feature understanding.
The winner for user experience is Deepcrawl.
Deepcrawl simplifies SEO workflows through a user-friendly design and clear analytics. Its approachable interface reduces learning time and improves usability, which provides a smoother navigation compared to the more technical and dense layout of Screaming Frog.
5. Custom Reports
Deepcrawl supports customizable reports with adjustable columns, branding elements, and white-label features. Report layouts adapt to specific preferences, with options to apply company logos and set custom domains for shared links. The platform includes built-in templates designed for common SEO reporting scenarios.
Screaming Frog enables full control over data exports for technical SEO analysis. The platform connects with Looker Studio for advanced visualization. It supports time-series reporting through scheduled crawls, which helps teams track SEO changes and performance trends across multiple reporting periods.
The winner for custom reports is Screaming Frog.
Screaming Frog provides more flexible reporting through export customization, Looker Studio integration, and time-based analysis. Its scheduled crawl reports help track SEO changes over time, which gives teams deeper control over data presentation and monitoring.
6. Pricing
Deepcrawl follows a custom pricing model based on site size and feature needs. The platform does not offer a free version or a public trial. Prospective customers must contact the sales team to request a demo and receive a tailored quote.
Screaming Frog offers a free version with a 500-URL limit. The paid plan requires an annual fee and includes unlimited crawling, advanced integrations, and reporting features. Larger teams need additional licenses, and high-volume users face extra cost tiers.
There is no clear winner for pricing.
Deepcrawl and Screaming Frog use different pricing structures suited for varied business sizes. Both tools present cost challenges for teams managing large, ongoing SEO campaigns.
Deepcrawl vs. Screaming Frog vs. Search Atlas: The Better SEO Platform Decision
Deepcrawl centers on monitoring large websites, but both leave strategy fragmented across multiple tools. Search Atlas eliminates this complexity by delivering all core SEO functions in one centralized platform built for end-to-end management. ✨
Search Atlas Features
Search Atlas integrates key SEO functions into one platform, covering audits, link tracking, keyword monitoring, and on-page analysis. The system connects directly with tools like Google Search Console (GSC), GA4, and Google Business Profile (GBP) to centralize performance data.
User Experience
Search Atlas presents a clean interface with organized tool categories and straightforward navigation. Both new and advanced users move easily between different SEO modules thanks to consistent layouts and in-platform guidance.
The platform includes 1-on-1 onboarding sessions, responsive customer support, and a blog with tutorials and SEO strategy contents.
OTTO SEO
OTTO SEO, the AI assistant, detects technical errors, evaluates on-page elements, and monitors GBP performance. The assistant applies approved SEO fixes directly on your site, addresses title tags, meta descriptions, broken links, and canonical issues. It handles local SEO tasks such as review responses and Q&A updates for business listings.
On-page SEO Audit
Search Atlas offers the On-Page SEO Audit to benchmark page-level SEO against top-ranking competitors. The audit scans content structure, meta data, and Core Web Vitals for each URL.
OTTO SEO generates actionable recommendations for improving keyword usage, readability, and technical compliance based on this analysis.
OTTO Crawl Monitoring
Search Atlas tracks search engine bot activity with OTTO Crawl Monitoring, using server log analysis to capture visits from Googlebot, Bingbot, and others. The tool reveals crawl frequency, page-level attention, and areas of missed coverage.
It identifies crawl budget waste, uncovers technical barriers to indexing, and connects crawl behavior to GSC data for a unified view of visibility trends.
Technical SEO Tools
Search Atlas delivers a cloud-based Technical SEO suite focused on site health and indexing efficiency. The Site Auditor checks for broken links, slow pages, and crawl-related issues across the domain. Instant alerts pinpoint each problem with clear next steps to resolve them quickly.
Site Speed Analysis
Search Atlas offers page speed analysis that examines both site structure and loading performance. The platform runs detailed scans to measure Core Web Vitals, detect slow-loading resources, and highlight inefficient JavaScript or CSS files.
It identifies server delays, redirect loops, and blocking elements that slow page rendering. The built-in Site Audit tool captures these issues while OTTO SEO automatically flags and corrects technical speed problems based on real-time crawl data and search performance signals.
Custom Reports
Search Atlas provides a built-in reporting system that pulls SEO metrics from multiple sources into one centralized dashboard. Users generate detailed PDF reports or live shareable links featuring keyword positions, organic traffic, backlink totals, and user engagement trends.
The platform includes white-labeling options, letting teams apply their branding through customized colors, logos, and report layouts. Additional widgets help display lead generation or service-specific metrics, which keeps clients informed with clear, actionable data.
Search Atlas Pricing
Search Atlas offers scalable SEO plans with predictable pricing. Every subscription includes OTTO SEO access. Agencies lower per-site costs as site volume grows, with rates dropping from $99 to $39 per site for larger deployments.
| Starter plan | Growth plan | Pro plan | |
|---|---|---|---|
| Price: | $99 monthly | $199 monthly | $399 monthly |
| Free OTTO Activation | 1 | 2 | 4 |
| User Seats | 2 | 3 | 5 |
| GSC Projects | 5 | 15 | 100 |
| Keywords per Site | Top 10K | Top 100K | Top 1M |
| Onpage In-Depth Audits | 40 | 100 | 200 |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
| Backlink Analyzer Projects | 2 | 5 | 5 |
| Total Pages Crawled per Month | 50K | 100K | 10M |
| Aggregator Network Citations | ✅ | ✅ | ✅ |
| Content Genius – AI Blog and Landing Page Generation | ✅ | ✅ | ✅ |
Search Atlas: Every SEO Function with One Seamless Solution
Fragmented workflows, manual exports, and tool juggling slow down SEO teams and inflate costs. Managing audits in one platform, tracking backlinks in another, and handling content separately leads to reporting delays and lost execution time.
Search Atlas simplifies operations by bringing all core SEO functions together in one system. Teams monitor site health, track performance signals, and execute optimizations without shifting between disconnected systems.
For organizations seeking faster decision-making and more efficient SEO management, Search Atlas provides an all-in-one solution built for scale. 📈
Take control of your entire SEO workflow. Start your free trial today!
