Looker Studio helps with data analysis, visualization, and decision-making. However, Looker Studio is not the only tool of its kind on the market, and some are better for your business than others.
There are tools with lower pricing, simpler interfaces, or more advanced features. ✅
This guide shows you what to look for and which tools meet your needs.
What People Look For in a Looker Studio Alternative
People search for alternatives to Looker Studio because of pricing, learning curve, or feature limitations.
First, they want tools that connect to many data sources (Google Analytics, SQL, BigQuery). They expect an easy setup without complex coding.
Next, they look for flexible dashboard templates and visual options like pie charts, heat maps, and funnel reports. They need real-time data syncing and export options (PDF, CSV, Excel). They prefer tools with drag-and-drop builders.
Many choose platforms with diverse team collaboration features. Some popular features they look for are:
- Shared workspaces
- Customizable permission control
- Easily accessible version history
- Automated report sharing
- Customizable access levels
They value responsive support and learning materials such as guides and videos. Some users seek faster loading times or lighter UX. Others want advanced filters, multi-source blending, or white-labeling.
These 8 Looker Studio Alternatives Work Better
These alternatives streamline reporting and remove common roadblocks. Let’s go through them all.
1. Search Atlas
Search Atlas is a digital marketing platform that offers broad marketing automation. It automates SEO, PPC, digital public relations, and content.
It is a good alternative to Looker Studio because it gives you a full view of your marketing efforts through the following.
- Google Analytics Reporting
- Google Search Console Reporting
- Google Business Profile Reporting
- Google Ads Reporting
- Meta Ads Reporting
- Search Atlas Rank Tracker
- Local SEO Heatmap
- Backlinks Reporting
The Search Atlas Report Builder creates clear, insightful, and customizable white-label reports. The tool tracks key metrics (conversion rates, revenue, clicks, impressions, and more).
Report Builder generates AI-powered summaries for easy sharing. The tool shows other marketing metrics for a full view of the digital success of the client. Report Builder automatically schedules and sends reports to the client.
Search Atlas Popular Features
- AI-Powered Summary: Create objective summaries that help clients and stakeholders follow report highlights and performance insights easily.
- Automated Reports: Schedule and deliver PPC and SEO reports at specific times without manual effort.
- White-Labeling: Customize reports and dashboards with your logo and URL to reinforce your brand with every delivery.
- Clear Visualizations: Display keyword trends, traffic sources, and revenue channels to help clients understand their marketing performance.
- Easy Sharing Options: Provide reports as PDFs, direct URLs, or iFrame embeds for fast access and flexible presentation.
- Full Customization: Control the features, integrations, delivery schedule, and appearance of each report to suit every client.
Search Atlas Limitations
- Some users say the tool lacks community-driven insights because it is still new and not widely used.
- There are reports that certain features are not yet available because they are planned for upcoming updates.
Search Atlas Pricing
| Price | $99/month | $199/month | $399/month |
|---|---|---|---|
| Free OTTO activation | 1 | 2 | 4 |
| User seats | 2 | 3 | 5 |
| Automated GBPs | 3 | 10 | 25 |
| Report Builder + AI Storytelling | Unlimited | Unlimited | Unlimited |
| GSC Projects | 5 | 15 | 100 |
| GSC Historical Data Limit | 6 months | 3 years | 3 years |
| Keyword Rank Tracking Projects | 20 | 50 | 1000 |
Search Atlas Reviews
- G2: 4.8/5 (93)
- Capterra: 4.9/5 (63)
2. AgencyAnalytics
AgencyAnalytics is a client reporting platform designed for digital marketing agencies. It automates reports, streamlines campaign analysis, and supports over 80 marketing integrations.
Teams use it to turn SEO, PPC, social, and email data into clear, branded reports. With drag-and-drop tools and prebuilt templates, setup takes just minutes.
AI features like Ask AI and Smart Summary provide fast, actionable insights based on campaign performance. Agencies customize dashboards, apply filters, track goals, and benchmark results using campaign data from 150,000+ accounts.
Staff workflows and client logins are built in, so teams manage tasks while clients view their reports in real time.
AgencyAnalytics Popular Features
- Drag-and-Drop Report Builder: Create custom reports quickly with an intuitive interface that adjusts structure and content easily.
- White-Label Capabilities: Brand every report and dashboard with your agency’s logo, color palette, and custom domain.
- Platform Integrations: Access client data from 80+ connected tools across SEO, paid media, email, and social platforms.
- Smart Reporting Tools: Automatically include top-used metrics for each integration based on standard agency reporting patterns.
- Custom Metrics Options: Define calculations that reflect specific campaign goals, like blended ROAS or cross-channel spend.
- AI Reporting Features: Detect anomalies, track performance shifts, and highlight key insights using built-in artificial intelligence.
AgencyAnalytics Limitations
- Some feedback suggests the rank tracker could be more affordable when scaling across many clients. Some seek AgencyAnalytics alternatives because of this.
- It’s mentioned that the tool occasionally disconnects client accounts, which requires frequent manual reconnections to continue tracking.
AgencyAnalytics Pricing
- Freelancer: $79/month – Covers 5 clients with unlimited reports, scheduled delivery, access to 80+ integrations, client portals, and basic branding. Add more clients for $12/month each.
- Agency: $239/month – Covers 10 clients and includes all Freelancer features, plus AI Summary, Ask AI, metric alerts, budget tracking, ad markup, and full white labeling. Add more clients for $18/month each.
- Agency Pro: $479/month – Covers 15 clients with everything in Agency, along with benchmark data, trend prediction, anomaly detection, data aggregation, and priority support. Add more clients for $24/month each.
AgencyAnalytics Reviews
- G2: 4.7/5 (364)
- Capterra: 4.8/5 (114)
3. Tableau
Tableau is a visual analytics platform and business intelligence (BI) tool that transforms raw data into interactive, visual insights.
Tableau is built on Salesforce, so it integrates seamlessly with the Salesforce cloud infrastructure and data management tools.
Tableau allows businesses to explore, analyze, and visualize their data through easy-to-understand dashboards, charts, and graphs. With Tableau’s AI-powered features, users quickly discover trends and make informed decisions.
It supports self-service analytics and integrates with various data sources. Tableau offers flexible deployment options like Tableau Cloud or Tableau Server. As an alternative to tools like Looker Studio, Tableau provides advanced data governance, security, and scalability.
This makes it a powerful solution for organizations seeking comprehensive content analysis and visualization tools.
Tableau Popular Features
- Tableau Prep: Helps users clean and shape data quickly, which ensures a fast, seamless analysis process.
- Tableau Desktop: Enables deep analysis and exploration through powerful visual tools, which provide insights and foster smarter decisions.
- Tableau Cloud: Delivers fully hosted, AI-powered analytics, which offers users a cloud-based platform for seamless data management.
- Tableau Server: Supports flexible, self-managed deployment, which gives organizations full control over their on-premises or cloud infrastructure.
- Tableau Next: Introduces agentic analytics, which helps teams transition from data to decisions with speed, accuracy, and confidence.
- Tableau Agent: Brings trusted AI capabilities, which accelerate data-driven decision-making through intelligent assistant-driven analytics and insights.
- Tableau+: Offers enterprise-grade capabilities and premium AI features, which enhances workflows with advanced analytics and smart integrations.
Tableau Limitations
- Some reviews say the pricing is too high, especially for small businesses needing multiple users.
- Some note that performance can slow down when handling large datasets or unoptimized data sources.
Tableau Pricing
- Enterprise Creator: $115/month – Includes Tableau Desktop, Tableau Prep Builder, Tableau Pulse, one Creator license on Tableau Cloud or Server with Advanced Management and Data Management, and a year of access to eLearning for Creators.
- Enterprise Explorer: $70/month – Includes Tableau Pulse, one Explorer license of Tableau Cloud or Server with Advanced Management and Data Management, and a year of access to eLearning for Explorers.
- Enterprise Viewer: $35/month – Includes Tableau Pulse and one Viewer license of Tableau Cloud or Server with Advanced Management and Data Management.
- Tableau Creator: $75/month – Includes Tableau Desktop, Tableau Prep Builder, Tableau Pulse, and one Creator license of Tableau Cloud or Server.
- Tableau Explorer: $42/month – Includes Tableau Pulse and one Explorer license of Tableau Cloud or Server.
- Tableau Viewer: $15/month – Includes Tableau Pulse and one Viewer license of Tableau Cloud or Server.
Tableau Reviews
- G2: 4.4/5 (2,355)
- Capterra: 4.6/5 (2,332)
4. Holistics
Holistics is a self-service business intelligence (BI) platform designed to empower both technical and non-technical teams with data-driven decision-making. It features a Semantic Modeling Layer to centralize and standardize analytics logic, enabling reusable metrics across multiple reports.
With Analytics-as-Code, users define models, build reports, and track changes using version control systems like Git. Holistics also simplifies self-service analytics by offering pre-built datasets for non-technical users to explore data confidently without writing SQL.
It enhances data documentation and reporting as it is integrated with dbt. Holistics serves as an excellent Looker alternative, offering flexible, maintainable, and scalable analytics solutions for teams of all sizes.
Holistics Popular Features
- Semantic Modeling Layer: Centralize and standardize analytics logic for reusable metrics across multiple reports, ensuring consistency and accuracy.
- Analytics-as-Code: Define data models and build reports using code, with version control for better collaboration and review.
- Self-Service Analytics: Enable non-technical users to explore data and generate insights without needing SQL skills or training.
- dbt Integration: Integrate with dbt to centralize metadata, improve data documentation, and streamline the data consumption process.
- Canvas Dashboard: Create narrative reports by freely adding visualizations and filters, which turns dashboards into content-rich storytelling tools.
- Pre-Built Datasets: Simplify the self-service process by providing pre-built datasets for users to confidently explore complex aggregations.
Holistics Limitations
- Some note that the learning curve is steep for non-technical users trying to build models.
- Certain reviews say dashboard customization options could be more flexible, limiting users’ design freedom.
Holistics Pricing
- Entry Plan: $960/month – 100 reports, first 10 users, core self-service analytics, canvas dashboard, dbt integration, Git version control (Holistics hosted), all data delivery destinations, add-ons available for $15/month/user and $120/month/100 reports.
- Standard Plan: $1200/month – Unlimited reports, first 10 users, includes all features in Entry plan, custom charts, custom dataset view, Git version control (connect to your own repository), add-ons available for $15/month/user.
- Security Compliance Suite Plan: $2400/month – Unlimited reports, first 10 users, includes everything in Standard plan, RBAC, SSO/SAML, user activity monitoring, IP access whitelisting, disable user exports, add-ons available for $18/month/user.
Holistics Reviews
- G2: 4.2/5 (13)
- Capterra: 4.6/5 (89)
5. Whatagraph
Whatagraph is a marketing data platform designed for agencies and in-house marketing teams. It connects multiple data sources (PPC, SEO, social media, and ecommerce sources) and turns the data into automated visual reports.
Users build cross-channel dashboards, schedule reports, and share insights with clients or teams. Marketing agencies use Whatagraph to save time on reporting and improve client communication. In-house teams use it to track performance and share updates with stakeholders.
Whatagraph supports over 45 integrations and allows white-label customization. Reports update in real time and include tables, graphs, and scorecards. The platform suits those who manage multiple marketing campaigns or clients.
Whatagraph Popular Features
- Customizing Reports: Build personalized reports using a drag-and-drop interface that controls layout and visual style.
- Blending Data: Combine information from different sources (Google Ads, Facebook, others) into one unified and consistent report.
- Displaying Ad Creatives: Show ad visuals, social posts, and performance metrics together in the same report.
- Refreshing in Real Time: Keep insights current because reports automatically update with the most recent data.
- Reusing Templates: Save filters, widgets, and reports as templates to simplify future reporting.
- Sharing Automatically: Schedule email delivery or send secure links to share SEO reports with clients or internal teams.
Whatagraph Limitations
- Some note that pricing feels high, especially for smaller teams or businesses with limited reporting needs.
- Reviews indicate that integration syncing runs slowly when connecting data from specific third-party platforms.
Whatagraph Pricing
- The platform doesn’t state its prices. Contact the sales team for a custom quote.
Whatagraph Reviews
- G2: 4.5/5 (277)
- Capterra: 4.4/5 (84)
6. Databox
Databox is a reporting platform designed for businesses that need more control over their performance data.
It supports customizable dashboards, scheduled reports, and goal monitoring with built-in notifications. It connects to 120+ tools, including Google Ads, GA4, and Search Console, without requiring extra licenses. It also includes AI forecasting features for trend detection and metric prediction.
Compared to Looker Studio, Databox includes a larger metric library, more dashboard templates, and real-time alerts via email, Slack, or push notifications. Reports include context and visuals, with presentation-style formatting and automated delivery. Databox serves teams that need broader integrations and proactive monitoring beyond Google’s ecosystem.
Databox Popular Features
- Custom Reports: Custom PPC and SEO reports support tailored layouts with images, commentary, and visuals to highlight performance.
- Automated Reports: Automated reports reduce manual effort by generating and sharing updates on a set schedule.
- Data Stories: Data stories add narrative context to numbers, making it easier to communicate insights.
- Template Library: Template library options help standardize reports with a consistent structure and faster setup.
- Visual Dashboards: Visual dashboards offer real-time displays of selected metrics and performance indicators.
- Brand Styling: Brand styling options allow teams to adjust colors, logos, and fonts for a fully white-label reporting tool.
Databox Limitations
- White-label reports cost extra.
- Reviews highlight that Databox has a steep learning curve.
Databox Pricing
- Free: $0/month – Includes 3 data sources, 3 users, 3 dashboards, daily data updates, and 11 months of historical data.
- Starter: $59/month – Includes 3 data sources, 5 users, unlimited dashboards, data updated every 4 hours, and 11 months of historical data. Each additional data source costs $7/month.
- Professional: $199/month – Includes 3 data sources, unlimited users, unlimited dashboards, hourly data updates, 24 months of historical data, and custom metrics. Additional data sources cost $7/month.
- Growth: $399/month – Includes 3 data sources, unlimited users, unlimited dashboards, hourly data updates, custom metrics, and AI-powered features. Additional data sources cost $7/month.
- Premium: $999/month – Includes 100 data sources, unlimited users, unlimited dashboards, hourly data updates, custom metrics, and advanced security management. Additional data sources cost $7/month.
Databox Reviews
- G2: 4.4/5 (189)
- Capterra: 4.6/5 (204)
7. Klipfolio
Klipfolio is a business intelligence tool that allows users to connect to over 130 services and APIs. It enables the creation of custom dashboards and reports by bringing together data from various sources, without the need for an additional data warehouse.
Users refresh data in real time and build visualizations with a wide selection of chart types, from bar and pie charts to funnels and maps. Klipfolio also offers features like automated reporting, client management, and live dashboards for decision-making.
With PowerMetrics, users find pre-built industry metrics and apply custom formulas. Klipfolio also provides excellent support, training, and customization services. It suits businesses that look for customizable data reporting.
Klipfolio Popular Features
- Customizable Dashboards: Build dashboards tailored to client needs with CSS, JavaScript, and other flexible tools.
- Real-time Reporting: Keep clients updated with data that updates instantly, to reflect live insights.
- Scalable Management: Manage multiple clients with ease, whether a handful or hundreds of accounts.
- Automated Processes: Save time by automating tasks like reporting and data imports.
- Dynamic Visualizations: Create visualizations that fit your data and offer clear, actionable insights.
- Personalized Client Access: Set custom user permissions to control who can see what within each client’s dashboard.
KKlipfolio Limitations
- Some reviews say the data refresh rate can be slower than expected, especially on the Lite plan.
- Certain reviews say the customization options for reports may not be sufficient for complex needs.
Klipfolio Pricing
- Starter: $110/month – 5 Dashboards, 5 Clients, Unlimited Users, 130+ Data Integrations, 4hr Data Refresh Rate, Published Links, PDF Reports, Scheduled Reports, Priority Support.
- Lite: $210/month – 15 Dashboards, 15 Clients, Unlimited Users, 130+ Data Integrations, 1hr Data Refresh Rate, Published Links, PDF Reports, Scheduled Reports, Priority Support, Add Your Logo, Branding+, Custom Domain.
- Pro: $420/month – 30 Dashboards, 30 Clients, Unlimited Users, 130+ Data Integrations, 30min Data Refresh Rate, Published Links, PDF Reports, Scheduled Reports, Priority Support, Add Your Logo, Branding+, Custom Domain, Single Sign On (SSO), Warm Up Refresh.
- Premier: $1,025/month – 80 Dashboards, 80 Clients, Unlimited Users, 130+ Data Integrations, 30min Data Refresh Rate, Published Links, PDF Reports, Scheduled Reports, Priority Support, Add Your Logo, Branding+, Custom Domain, Single Sign On (SSO), Warm Up Refresh, Custom Onboarding, Custom Theme.
Klipfolio Reviews
- G2: 4.5/5 (254)
- Capterra: 4.7/5 (195)
8. Power BI
Power BI is a business intelligence tool by Microsoft that enables users to connect to various data sources, transform data, and create interactive dashboards and reports.
It integrates seamlessly with Microsoft products like Excel, Teams, and SharePoint to enhance collaboration and productivity. Power BI offers features such as AI-driven insights, real-time data monitoring, and customizable visualizations. It’s suitable for organizations that aim to foster a data-driven culture.
Power BI is an excellent replacement for Looker when an organization relies heavily on Microsoft tools and seeks a cost-effective, user-friendly BI solution with robust data visualization capabilities.
Power BI Popular Features
- Connect to Multiple Data Sources: Access and unify structured or unstructured data across cloud and on-premises systems.
- Create Interactive Reports: Build drag-and-drop dashboards with AI visuals, custom themes, and advanced formatting options.
- Embed Analytics Anywhere: Integrate Power BI reports directly into Microsoft 365, Teams, or your custom applications.
- Access Real-time Insights: Monitor live data with automatic refresh and alerts that trigger immediate decisions and actions.
- Collaborate Across Teams: Share insights securely with role-based access, version control, and Microsoft Fabric integration.
- Analyze with AI-powered Tools: Use natural language queries, machine learning models, and Copilot to generate deeper data understanding.
Power BI Limitations
- Some users note that the interface feels complex for beginners who lack prior experience with BI tools.
- A few highlight slower performance when handling large datasets or running complex queries.
Power BI Pricing
- Free: $0/month – Create interactive reports with built-in visual analytics and explore core capabilities.
- Power BI Pro: $14.00/month (paid yearly) – Share reports with others, collaborate in workspaces, and publish insights to broaden impact.
- Power BI Premium Per User: $24.00/month (paid yearly) – Unlock enterprise-scale features for individual users, including advanced AI and data model management.
- Power BI in Microsoft Fabric: Variable pricing – Share reports with users who don’t have licenses and access Microsoft Fabric workloads through one capacity. Contact Microsoft’s sales team for details.
Power BI Reviews
- G2: 4.5/5 (1,242)
- Capterra: 4.6/5 (1,807)
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